Types of wholesales151
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The document discusses different types of wholesalers and intermediaries in the wholesale industry. It outlines merchant wholesalers, manufacturers' sales branches and offices, brokers and agents, and commission merchants. Merchant wholesalers independently take title to the goods they handle and can be full-service or limited-service. Manufacturers' sales branches sell goods directly rather than through independent wholesalers. Brokers and agents facilitate sales but do not take title to goods. Commission merchants buy and sell goods for others on a commission basis.
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The document discusses different types of wholesalers including merchant wholesalers, brokers and agents, and manufacturers' and retailers' branches. It defines wholesaling and wholesalers. Merchant wholesalers are divided into full-service wholesalers and limited-service wholesalers. Limited-service wholesalers include cash-and-carry wholesalers, truck wholesalers, drop shippers, rack jobbers, producers' cooperatives, and mail-order wholesalers. The document also discusses brokers and agents as well as manufacturers' and retailers' branches.
Marketing Chapter 15
Wholesaling involves the buying and reselling of goods and services to organizations, retailers, and other wholesalers but not final consumers. There are three broad categories of wholesalers: manufacturer/service provider wholesaling where the manufacturer acts as its own wholesaler; merchant wholesaling where independent wholesalers purchase goods from manufacturers and resell them; and agents and brokers who represent manufacturers and connect them to buyers. Within each category are different types of wholesaling firms that provide various functions like warehousing, financing, and sales to facilitate distribution.
Middlemen ,retailers and their functions new
This document discusses different types of middlemen and their functions, as well as wholesalers and retailers. It defines middlemen as traders who buy from producers and sell to retailers or merchants. The main types of middlemen are brokers, factors, commission agents, underwriters, traveling agents, and auctioneers. Wholesalers buy large quantities from producers and warehouse and resell to retailers, providing services like financing, risk bearing, and market information. Retailers purchase from wholesalers and sell directly to consumers, performing functions such as assembling products, warehousing, grading, packing, financing, market research, and advertising.
Role of middleme and inventory
The document discusses the roles of middlemen and importance of inventories in marketing management. It was prepared by Sadan Nomiani and Sharad Singh under the guidance of Dr. Yasir Arafat Elahi Sir. The key points covered include the functions of middlemen such as facilitating the flow of goods between producers and consumers, types of middlemen like wholesalers and retailers, and importance of maintaining inventories to ensure continuous production and meet customer demand.
Wholesaling and retailing
Wholesaling and its importance, Types of Wholesalers - Merchant Wholesalers, Agents and Brokers, Manufacturer’s Wholesalers, Strategic Issues in Wholesaling - Target Market Decisions, Marketing Mix Decisions Trends Shaping Wholesale Distribution - Functional Overlap, Increased Services, Pricing and Credit,, Regional Coverage Organizational Form and Size, Impact of Information Technology on Wholesaling - Challenges in Wholesaling -Inventory Management, Sales Management, Promotion Management, Financial Planning and Management - Retailing and its Importance - Importance to Consumers, Source of Employment - Evolution of Retailing and types of retailing
4 wholesaling-and-retailing
Introduction to Sales Management – The Sales Organization
– Determining Sales Related Marketing Policies – Sales
Functions and Policies – International Sales Management
– Personal Selling.
Sales Planning – Sales Budgets – Estimating Market
Potential and Forecasting Sales – Sales Quotes – Sales &
Cost Analysis, Sales Force Management: Hiring and Training Sales
Personnel – Time and Territory Management –Compensating Sales Personnel – Motivating the Sales Force
– Leading the Sales Force – Evaluating Sales Force
Performance.
Marketing Logistics - Distribution as Marketing Mix
Element – Distribution Resource Planning – Marketing
Channel Integration – Channel Management – Nature of
Marketing Channels – Evaluating Channel Performance-
Specialized Techniques in selling – Tele Marketing – Web
Marketing
Distribution Cost Analysis: Managing Channel Conflicts –
Channel Information Systems – Wholesaling – Retailing –
Ethical And Social Issues in Sales and Distribution
Management.
Distribution channels
This document discusses distribution channels and the roles of wholesalers and retailers. It explains that wholesalers perform important functions like market coverage, inventory holding, sales support and credit/financing for manufacturers and retailers. Wholesalers help products reach consumers efficiently and include merchant wholesalers, agents, brokers and manufacturer's branches. Retailers then sell directly to consumers and provide services and utilities to make products available for personal or household use.
16) chapter 21 overheads -distribution
The document discusses channels of distribution and the different intermediaries involved in moving products from manufacturers to consumers. It describes wholesalers as intermediaries that buy large quantities from manufacturers and resell to retailers. Retailers sell directly to consumers for personal use, either through physical stores or non-store methods like catalogues, TV, and online. Agents bring buyers and sellers together but do not take ownership of goods. Products typically move through multiple channels from manufacturer to wholesaler to retailer to consumer, though some steps may be skipped.
UNIT V.pptx
This document discusses different types of middlemen in distribution channels. It defines middlemen as institutions or businesses between producers and final buyers that facilitate the flow of goods. The main types of middlemen discussed are agent middlemen (e.g. brokers, commission agents) and merchant middlemen (e.g. wholesalers, retailers). Wholesalers purchase goods in bulk from manufacturers and sell them in smaller quantities to retailers. Retailers then sell directly to end consumers. The document outlines various functions and classifications of these middlemen.
Retailing and wholesailing and omni channel strategy- Marketing Management
To Know how to price the product based on Retailing-wholesailing and omni channel strategy in Marketing Management
Wholesaling
Wholesaling involves selling goods in large quantities to retailers and commercial customers rather than directly to consumers. Key activities of wholesalers include breaking bulk, warehousing, transportation, financing, bearing risk, providing market information, and management services. There are various types of wholesalers such as merchant wholesalers, industrial distributors, and limited service wholesalers. Brokers bring buyers and sellers together to assist in negotiations but do not carry inventory or assume risks. Manufacturers and retailers also operate sales and purchase branches and offices to facilitate wholesale transactions over large trading areas in high volumes.
Selection of Distribution Channels
sales & distribution management,
This presentation explain how channels are essential in distribution management
Retail trade
This document discusses various topics related to retailing including:
1. The functions of retailers as intermediaries between manufacturers and consumers.
2. Different types of retailers from large hypermarkets to small independent shops.
3. Advantages and disadvantages of large and small-scale retailing.
4. Trends in retailing like online shopping and loyalty programs.
Marketing Intermediary
A business firm that operates between producers and consumers or business users, also called a middleman.
International channel of distribution
This document discusses international distribution channels. It defines distribution channels as the link between producers and customers, transferring ownership of a product. There are two types of intermediaries: merchants who take ownership and agents who assist transfer of ownership. Channels involve both domestic middlemen in the home market and foreign middlemen in overseas markets. There are two methods for exporting: direct exporting where manufacturers sell overseas directly using foreign intermediaries, and indirect exporting where manufacturers use domestic intermediaries like export agents or brokers to facilitate overseas sales. The choice of direct vs indirect channel depends on factors like the market, product, company skills and financial resources.
M9 L4 Channels of Distribution
There are several types of intermediaries that can be involved in distributing a product from a manufacturer to customers. Wholesalers purchase large quantities from manufacturers and resell to other businesses. Retailers sell goods directly to consumers. Agents connect buyers and sellers but do not take ownership of goods. Distribution channels can be direct, with no intermediaries between producer and customer, or indirect, involving intermediaries like wholesalers or retailers. Determining the most efficient distribution channel is important for reducing costs and getting products to customers.
Good governance ppt
This document discusses retailing and wholesaling. It defines retailing as selling goods directly to consumers, and a retailer as a business that primarily generates sales through retailing. There are two types of retailing: store retailing like supermarkets and department stores, and non-store retailing like online sales. Retailers are also classified based on their level of customer service, product line, relative prices, and organizational approach. The document then discusses retailers' marketing decisions around target markets, positioning, product assortment, prices, promotion, and place. It concludes by discussing trends in retailing like the growth of non-store formats and the challenges wholesalers face moving into the 21st century.
Retailing, Private Labels, Wholesaling & Market Logistics
The presentation includes:
Retailing
Functions of retailing
Types of retailing
Private Label
Wholesaling
Functions of wholesaling
Types of wholesaling
Market Logistics
Market Logistics Planning
Marketing Logistics Decisions
4-WHOLE SELLING AND RETAILING.ppt
This document discusses retailers and wholesalers in marketing channels. It defines retailers as businesses that sell goods directly to consumers, and wholesalers as businesses that sell goods to other businesses or retailers. The document then classifies major types of retailers like department stores, supermarkets, and discount stores. It also discusses types of wholesalers like merchant wholesalers, brokers, and manufacturers' sales branches. Finally, it covers marketing decisions facing retailers and wholesalers around pricing, promotion, product assortment, and location.
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Retailing and wholesailing and omni channel strategy- Marketing Management
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Types of wholesales151
- 1. TYPES OF WHOLESALERS By: Richa Manjhi
- 2. Learning Outcomes Explain meaning of wholesaling & wholesaler? Explain types of wholesalers? Explain Brokers and agents, commission merchants?
- 3. Concept Wholesaling :- All activities involved in selling goods and services to those buying for resale or business use. Wholesaler :- A firm engaged primarily in wholesaling activities. Wholesalers buy mostly from producers and sell mostly to: Retailers, Industrial consumers, and Other wholesalers.
- 4. Flow of activities Manufacture(producer) Merchant Wholesale wholesaler Manufacturers’ Sales Branches and Offices Brokers/ Agents retailer customer
- 5. Types of Wholesalers 5 Merchant Wholesaler Independently Owned Business that Takes Title to the Merchandise it Handles. Manufacturers’ Sales Branches and Offices Wholesaling by Sellers or Brokers/ Agents Buyers Themselves They Don’t Take Title to Rather Than Through the Goods, and They Independent Perform Only a Few Wholesalers. Functions.
- 6. Merchant wholesalers Full- service wholesalers -Wholesalers merchants - Industrial distributors Limited-service wholesalers - Cash and carry wholesalers - Drop shippers
- 7. Cont….. - Rock jobbers - Producers cooperatives - Mail-order wholesalers
- 8. Brokers and agents Brokers Agents: - Manufacturers’ agents - Selling agents - Purchasing agents
- 9. Manufacturers’ and retailers’ branches and offices Sales branches and offices Purchasing offices
- 10. Brokers and agents Brokers:- An individual or firm which acts as an intermediary between a buyer and seller, usually charging a commission. For securities and most other products, a license is required. Ex: - food brokers real estate brokers insurance brokers security brokers
- 11. Agents Represent either buyers or sellers on a more permanent basis than brokers do. Ex:- Textiles agent
- 12. Manufacturers’ agents An agent representing one or more manufacturers in selling related but noncompeting goods, usually on a commission basis and in a particular territory. Ex:- Reliance fresh,more
- 13. Selling agent someone who sells goods (on commission) for others. A person who sells something for someone else, generally in return for a commission based on a percentage of the sale price. Ex:- Industrial machinery and equipment
- 14. Purchasing agent An agent who purchases goods or services for another. The purchasing agent is required to know about the various purchasing policies and the techniques. Ex:- LIC agent Tata company agent
- 15. Commission merchants A person who buys or sells goods for others on a commission basis. EX:- Farmers and manufacturers who have large quantities of goods to sell send them to the cities to the commission merchant, who sells them for them.
- 16. Online wholesaling www.wholesale.com
- 17. Video.