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Channels of Distribution From the Manufacturer to the Customer
Channels of Distribution The path a product takes from producer or manufacturer to the final user.
Channel of Distribution ,[object Object],[object Object],[object Object]
Channel Members are called intermediaries ,[object Object],[object Object]
Channel Members are called intermediaries ,[object Object],[object Object],[object Object]
Retailers  – sell goods to the final consumer for personal use ,[object Object],[object Object],[object Object],[object Object],[object Object]
Agents  – do not own the goods they sell.  They bring buyers and sellers together
Direct and Indirect Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Direct and Indirect Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Channel of Distribution ,[object Object],[object Object]
Channels in the consumer markets
Channels in industrial markets

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M9 L4 Channels of Distribution