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07 Marketing Management

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Wahyu Wijanarko
Wahyu Wijanarko

The document provides an overview of key marketing concepts including the marketing mix, target markets, market segmentation, the 4Ps of marketing (product, price, promotion, and place), and distribution channels. It defines these concepts and gives examples to illustrate how companies develop marketing strategies and get products into customers' hands.

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MARKETING MANAGEMENT Lecture Notes for Business Introduction By Fahmy Radhi
Marketing Concepts ,[object Object],[object Object]
Product Variety Quality Design Features Brand Name Packaging Services Price List price Discounts Allowances Credit Terms Promotion Advertising Personal Selling Sales Promotion Public Relations Place Channels Coverage Assortments Locations Inventory Transportation Logistics Target Costumers Intended Positioning Marketing Mix
Marketing Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market ,[object Object],[object Object],[object Object],[object Object]
Target Marketing ,[object Object],[object Object],[object Object]
Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRODUCT ,[object Object],[object Object],[object Object],[object Object]
Classifying Goods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Line and Product Mix ,[object Object],[object Object],[object Object]
Product Attributes ,[object Object],[object Object],[object Object]
PRICING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing Decision and Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Promotion Mix ,[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Promotion ,[object Object],[object Object],[object Object]
Personal Selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Publicity and Public Relation ,[object Object],[object Object],[object Object],[object Object]
Major Public Relation Tools Special Events Written Materials Public Service Activities Speeches News Audiovisual Materials Corporate Identity Materials Web Site
Promotional Strategy: ,[object Object],[object Object]
DISTRIBUTION ,[object Object],[object Object]
Type of Marketing Channels: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Type of Marketing Channels ,[object Object],[object Object],[object Object]
 
Distribution Overages ,[object Object],[object Object],[object Object]
Wholesaling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Retailing ,[object Object],[object Object],[object Object]
Retailing ,[object Object],[object Object]
Physical Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Channels of Distribution Manufacturers/products Agents/brokers Wholesalers/distributors Retailers Retailers Consumers and organizational end users
Typical Distribution of Drugs Manufacturers Marketing Agents Retailers/Wholesalers/Distributors Patient Public Hospitals / Institutions Private GPs/specialists Group Procurement Office Retail Pharmacy

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07 Marketing Management

  • 1. MARKETING MANAGEMENT Lecture Notes for Business Introduction By Fahmy Radhi
  • 2.
  • 3. Product Variety Quality Design Features Brand Name Packaging Services Price List price Discounts Allowances Credit Terms Promotion Advertising Personal Selling Sales Promotion Public Relations Place Channels Coverage Assortments Locations Inventory Transportation Logistics Target Costumers Intended Positioning Marketing Mix
  • 4.
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  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Major Public Relation Tools Special Events Written Materials Public Service Activities Speeches News Audiovisual Materials Corporate Identity Materials Web Site
  • 24.
  • 25.
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  • 28.  
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  • 33.
  • 34. Basic Channels of Distribution Manufacturers/products Agents/brokers Wholesalers/distributors Retailers Retailers Consumers and organizational end users
  • 35. Typical Distribution of Drugs Manufacturers Marketing Agents Retailers/Wholesalers/Distributors Patient Public Hospitals / Institutions Private GPs/specialists Group Procurement Office Retail Pharmacy