The document is a magazine cover promoting television shows and celebrity gossip stories through a series of images and short captions. A topless male celebrity stands out as the main anchor image with eye contact with the reader and a provocative caption to intrigue them. Colors like yellow, blue, and red are used consistently throughout the layout alongside a simple design with the masthead, date, and program information.

1. Radio Times Anchor image
•Trusted brand •Interesting
•Other more gossipy background
features •Main star stands out
•Includes link to website •Caption is outrageous
on masthead (gives the to engage audience
reader another way to •Main star is layered
access the brand) over the masthead
•Information about
when the program is
shown is given below
the caption
Repeated use of colours
•Yellow
•Blue
•Red
Button

2. Header including sky and
virgin logos USP
•Identifies sky and virgin
customers as a main
market
Masthead
Circle feature •Clear and white
gives a visual •Includes website
for another beneath
feature •Has a shadow
effect
Main anchor image
•Star has eye contact
with the reader
•Cooler background
Simple colour
Star name scheme
anchored on •Focus on
the star with yellow as a
strap line happy colour

3. Brand convention (2 weeks revealed)
Consists of 8 images Main anchor relates to
all the stories
Stories
Masthead
•Corrie- the story is
•Has small shadow behind it
shown though the
characters eye
contact with each
other
All the main •Eastenders- the
straplines and characters are
headings are all shown to be kissing
in capitals
These stories
reinforce the
message ‘love
Repetitive use of colour shocks’

4. Date is placed on the
masthead to save
space Only 50p star
•Value for money
•Catches the readers eye
Narrative
through facial
expressions
shows a
polarity of
expressions
Main anchor text is
highlighted yellow
and red which
Introducing new
suggests danger.
shows
•Use of repeated Bright colour scheme
colour ‘blue and •Attracts readers
white’ •Looks simple to
•‘hot new shows’ understand
arrow

5. Handwritten masthead
suggests it has been written
Star intersects the The text above the mast head
quickly imitating a fast
masthead as he is as ‘fabulous’ lifestyle
gives the reader more
information about the brand
famous as the brand.
such as ‘supplement of the
year’ and its published,
He also maintains eye encouraging confidence in the
contact with the reader. brand
The cover follows a
The caption of the photo strict white and pink
uses a plain white font to colour scheme which
match the background of attracts a typical
the photo and keep in female reader and
touch with a clean looking looks fashionable
cover, this is juxtaposed
with the word dirty.
The other features of
the magazine on the
The text emphasises the right are highlighted
words ‘topless’ and ‘McFly in pink to make them
boy’ this is to intrigue the stand out against the
reader and to give an idea of appealing star image
what the magazine contains

6. Flat plan
masthead.com
Best For Freeview and iPlayer 24 Sept – 31 Sept 2012
MASTHEA
pic
D
NEW
Why you so
obsessed with me?
Nigellisma
Look who’s Mercedes is in danger but
cooking up a is Jacqui too late?
storm.
HOLLYOAKS
All week 6:30