5. In general it is more eye-catching and
appealing
Image to text
ratio is right I prefer
this
one for
it’s
layout
Colour [male]
Scheme is
appealing
Not really anything Small image needs Images are relevant
you could change repositioning to content
5
6. Possibly use boxes to make text seem more
ordered
I also enjoyed
Easier
this article
to read
[female]
Use
Brighte
r
Colour
s
Quotes are isolated, bring it Prefer this article, humorous
all together like the first one and appeals to me [male]
6
7. The Crack
Readership 22,000 approx
Advert Type Rates
Full page advert £1,600.00
Back Page £2,200.00
Silk Stocking Premium DBS £3,000.00
Readership 15,000 proposed Double Page Spread
1/4 Page £400.00
1/8 Page £200.00
1/2 page £800.00
7
10. Expenditure Income
£2907.80 on Production £4800 from ½ page
adverts and below
£358.27 on Post-
Production £8400 from premium
advertising
£6115.20 on
Printing/Distribution Total Income £13200
Profit = £3818.73
Total expenditure Of which £1000 will be used as a
contingency fund
10
£9381.27
11. Continuous colour
theme throughout.
Sub-Headers to
make it easier for
the reader to find
specific articles.
Spacing and font
is larger than in
other magazines
as it makes it
easier to read and
I have 28 pages
not 250
11
13. Quotes half embedded
so that they don’t take
up too much text
space, also to fill centre
space.
Titles over
both pages
of the DPS Continuous
as it is a colour
popular theme and
layout font
within themes.
professional
magazines.
13
14. Reviews may be
more or less per
page, recipe
length permitting.
Use of
language that
appeals to
male and
female.
Imagery will
be less
commercial
i.e. models
will be
included in
final
imagery, to
link back to
the
socialising
theme 14
