1) The broadsheet newspaper gives less prominent coverage to the Jeremy Clarkson story, featuring it in a small section of the front page rather than making it the main headline story. 2) In contrast to the tabloid's sensationalized coverage, the broadsheet's headline and story focus on simply and factually reporting what happened rather than stirring outrage. 3) The broadsheet aims to inform its generally higher-educated readership with concise factual reporting on both domestic stories and international news, rather than engaging readers with emotional or gossip-focused content like the tabloid.

1. Olivia Grayson-Kirk

2. “U-turn” is a term used for a
manoeuvre that a car makes on a
Tabloid front cover road as they turn in a ‘U’ shape
therefore the article is already being
personalised for Jeremy Clarkson as
his job type is involved with cars.
The main headline ‘REVERSE
GEAR’ implies that his The image of Clarkson shows him
comment about the strikers may scratching his head which implies
take his career backwards as he is just gormless and a bit of an
he’ll of disappointed a lot of ‘idiot’. They do this to get the
viewers on his show. Also, it is audience on their side.
like a pun as he works with cars,
its joking around using a
backwards gear to explain where The slang ‘Er’ implies his
he’s going. hesitation in apologising –
this wouldn’t be used in a
Instead of writing the broadsheet newspaper
different times, they have however the tabloid is for a
used graphics for the broader audience and usually
time which represent a relates to a more working
clock on a dashboard. class audience as well as
middle class.
David Cameron is
featured in this article The gap in the time shows the
which creates drama as reader that something must
he is an authoritive of gone on between these two
figure and has different times to make him
something to say about feel sorry, therefore it makes
Clarkson’s comment. them intrigued and want to
read the article.

3. Colloquial tone set
The main image shows Clarkson’s through lexical use such as
head just before the phrase ‘silly
Tabloid inside story boy’ therefore showing to the
audience that it’s him.
‘silly’ which creates a
relaxed approach to the
story and makes it seem
The PM has a say over the situation which is featured in the article. This shows less serious.
The feature article in the
top left hand corner that an authoritive figure is involved in the situation which makes the audience
relates to the main story. who are against Clarkson feel like power is on their side. However, the sub The three images down the
The headline ‘JEREMY heading implies that they are friends which makes the audience read it side of the page are featured
U-TURN’ implies that he automatically – they want to know what he has to say. for the story to give a visual
is going backwards and story about the events of
what happened throughout
away from success rather
the day which is typical of a
than forward. The tabloid newspaper. The fact
heading is a pun as he they are highlighted with
works with cars therefore white outline it makes them
we know a U-turn means jump out to the audience so
to go back on yourself – they are attracted. This
implying that Jeremy is shows that they use images a
going back on himself lot to draw the reader in
and putting himself in a instead of just the text.
bad position. Along the bottom of the
page there are tweets from
Lexis used such as; different celebrities giving
blundering, infuriates, inabi their opinion on the matter.
lity and warped make the This allows the audience to
audience intrigued in see what the celeb world
reading the article. The sub think and it persuades them
The caption of the image reads ‘I’M OFF, This is a feature story of the
heading includes the to one side depending on
Clarkson at Heathrow yesterday’ this is main story as it is previous
word, ‘outrageous’ therefore which celeb says what. It
said as they want to stir the story even rants from Clarkson therefore
straight away the audience also advertises twitter and if
more by implying that he is fleeing the it implies that this is what he’s
wants to read the article to the audience see celebs
country from all the trouble and conflict usually like and it allows the
find out what is so using it then they are most
he has caused. This is typical of a tabloid audience to see this and make
outrageous. likely to join – this is media
story. their own opinion on him.
convergence.

4. Broadsheet front cover The Clarkson story in this
broadsheet newspaper only takes
up a small section of the front
The typeface is only small cover therefore it wouldn’t be
which doesn’t jump out in classed as the main story even
the readers face as a though there is an image to relate
broadsheet paper is usually to it.
aimed at higher social
groups therefore they
The heading of the story is
assume that the reader will
very small and straight to
take more time to read the
the point. Broadsheets
article than be bothered
tend to focus more on
about the headlines.
politics and international
news therefore, unlike a
The image features Clarkson tabloid story, it isn’t made
at the airport looking, as we out to be a serious story.
would describe, normal. They
haven’t used an image which The heading reads
makes him look stupid or ‘Complaints pile up as Top
useless because they just want Gear star says strikers ‘should
to show who he is, not make be shot’ Unlike the tabloid
him out to be a showcase. paper he isn’t made out to be
completely in the wrong as
they call him a ‘star’ which
The caption for the image implies that he is still a good
includes a quote of what person in their eyes as they
Clarkson said which basically aren’t bothered about getting
allows up to apologise to the the audience on their side or
nation. letting them have a ‘gossip
story’.

5. Broadsheet inside story
Here it shows us that Clarkson The sub-heading puts the word
apologised for his ‘shoot ‘silly’ in quotation marks to show
strikers’ remark. Statistics are that it isn’t their own words and it
used saying ‘5000’ complained. shows it has been extracted from
The newspaper is factual and it another source. This shows that
isn’t based on grabbing the they don’t gain their attention
readers attention unlike the through gossip stories and causing
tabloid. They know that if their an uproar with the press and its
reader wants to know about stories. It depends on facts.
the real story, then they will
read it themselves.
The article is the one column on the The image shows Clarkson and his two
page which runs down the left hand co-stars in London, as you can see his
side. It isn’t blatantly in your face face is straight and as we would describe
therefore you’re not forced to read it – ‘normal’. This shows that Clarkson is
if you want to read it, it’s there for you serious about his apology therefore this
to read. This implies that it is targeted image is used to back up the star
at a middle class audience as the instead of make him look an idiot. The
newspaper publishers assume that caption of the image conveys that he is
they will be clever enough and broad leading his every day life, going to work
minded enough to want to read the and not hiding away whereas in the
story. Mirror newspaper, it is made out like
he’s trying to hide and run away.

6. COMPARISONS
Broadsheet vs. Tabloid
Advertisements
Headlines
Images

7. Broadsheet vs. Tabloid advertisements
Broadsheet Tabloid
A printer is an The word ‘FREE’
expensive item to is used twice. The
buy therefore, lexical choice of
advertising it in a the buzz word
broadsheet targets a lower
newspaper which is class as they are
generally aimed at giving it away
the middle class, it with no cost as
attracts the right long as you buy
audience into buying this newspaper.
it. Nothing is
promoted as ‘free’ as
they know their Promoting food is a need
reader will pay for in peoples lives and
the advertisement. everybody has it. It isn’t
hard to get hold of and it
can be purchased at a very
The lexical choices are a low cost therefore it will
lot more ranged instead target a mainstream
of bland and simple. This audience rather than
shows that the audience something that is quite
will be more intelligent rare to have, or that has a
and it attracts a different high cost.
audience.

8. Broadsheet vs. Tabloid headings
Broadsheet Tabloid
The typography for this heading is only Typically of a tabloid newspaper,
small and it mingles in with the other the heading is in a large, bold
text. It isn’t created to stand out and typography to attract its
attract anybody. This is typical of a audience.
broadsheet as they assume that the
audience will read it no matter what. The heading includes a
They hook their audience with the pun which makes a
stories rather than having to draw them joke about Clarkson. It
in first through the use of headings and implies that the
images. audience need hooking
to be interested in the
article therefore by
using informal lexis it
helps do this.
The heading for a broadsheet is a lot plainer Yet again, the typography is large and bold
and simpler than a tabloid as you can see therefore it attracts the audience. By mocking
here. The headlines are more Clarkson in the heading it gains the audiences
serious, therefore adding a quote from the attention and puts them on their side. This is a
Prime Minister. It gets to the point and typical convention of a tabloid newspaper.
doesn’t dwell on getting attention.

9. Broadsheet vs. Tabloid images
Broadsheet Tabloid
The image above is from the front cover of the broadsheet This image uses humour to target its audience by making
newspaper. It shows Clarkson on his way to work in Clarkson look like an idiot. He’s scratching his head
London living his every day life. There is no attempt to making himself look stupid as this connotes dumb. Also
make fun of him therefore it is seen as a natural pose. It is like a monkey would scratch his head and the saying ‘quit
a more serious press and aimed at a higher social group monkeying around’ implies what he’s doing is stupid. Yet
therefore there is no need to turn it into a joke using again, they’ve used humour to create their perfect story of
images which make him look stupid. the Clarkson strikers remark.