Broadsheet newspapers like The Guardian target higher social groupings with more serious reporting focused on politics and international news, while tabloids like The Daily Mirror aim for a lower social audience with bolder designs, punny headlines, and stories on celebrity gossip. The Guardian story on Jeremy Clarkson is more neutral and fact-based, with minimal images and longer text, showing it is meant for an older readership that will carefully read the details. In contrast, The Mirror version uses embarrassing photos, dramatized text, and jokes to grab attention and tell the story like entertainment rather than news. Advertisements also reflect the different audiences, with discreet ads in The Guardian for expensive products and attention-grabbing deals in tablo

1. BROADSHEET VS TABLOID
Catherine Thompson

2. BROADSHEET VS TABLOID
Broadsheet Tabloid

3. Tabloid
Broadsheet
*'Popular' press
*Aimed at lower social groupings
*'Quality' or 'serious' press *Bold layout (eg colour on the masthead, very bold
*Aimed at higher social groupings (A,B,C1) typeface, easy to read), with large, dramatic pictures
*Plainer layout (no colour on the FrontPage, smaller *Shorter articles, more pictures, less 'in-depth' reporting
typeface suggests readers will make more effort to *Puns and jokes in headlines
read it), and subtle, possibly smaller, pictures *More focus on human interest stories, celebrity gossip
*Longer articles, more detailed *Use of gimmicks such as bingo games, free travel tickets,
*Serious headlines phone-in surveys
*More focus on politics, international news

4. COMPARISON (TABLOID) A tabloid like The Daily Mirror is much cheaper
compared to a broadsheet like The Guardian.
There isn’t much writing This newspaper have
to do with the story on made this story look
the front cover, like a drama, or out of
something else tabloids a film. They have used
are known for. This is puns and jokes on this
too attracted the front cover, which
audience and makes tabloids are known for
them want to read on. doing. For example
‘Reverse Gear’, ‘U-
turn’, all things to do
with cars.
A tabloid newspaper is
a giant advertisement.
With bold eye catching
titles and puns. They have used a
dash board clock as a
pun also to add to the
drama of the story.
The photograph they have used isn’t very The Prime Minister is an authority figure, having
flattering, they have tried to make him look a photograph of him attracts a wider audience
like an idiot scratching his head. and creates more of a drama.

5. There is another photograph of the PM,
The Mirror have here the newspaper are saying that The title for this
carried the puns and Jeremy Clarkson is a ‘friend’. This story is ‘What A
jokes on throughout adding to the drama of the story. Silly Boy’ is
the paper. something
parents say to
naughty
children, it is
patronising
towards Jeremy
Clarkson.
They have also
showed ‘His Rants’
which is to highlight
him being the bad guy
in this story.
Tirade: A long, angry
speech of criticism or A tabloid main article has more pictures compared
accusation. to writing this is for the audience it wishes to target
(The lower social grouping).

6. COMPARISON (BROADSHEET)
The Guardian is more expensive in
comparison to The Mirror.
This story isn’t as eye catching
compared to The Mirror version,
the text is smaller and the colour
scheme is just plain blue. This
shows it is for a more intelligent There are no puns or jokes on
audience and of a higher social The Guardian.
grouping.
The Guardian have more
serious headlines
compared to The Mirror.
Jeremy Clarkson is stood in
a neutral position compared
to The Mirror. There isn’t much writing for this particular story on the front
cover, all there is a number 3 and some arrows saying to
continue. This showing that it is for a higher/older audience
that they don’t need an eye-catching statement to read on.

7. The Guardian have used a photograph of not
just Jeremy Clarkson, this photograph is more The Guardian have used only
flattering than the tabloid. The broadsheet are one main photograph and two
not out to create drama or embarrass Jeremy thick columns of writing. This
Clarkson. showing it is for a higher social
grouping and for a older target
audience.
‘Row Gets Political’ there is a focus
more on the politics aspect compared
to drama and gossip in a tabloid.
This version isn’t as eye
catching compared to The
Mirror, it doesn’t have much
colour or a big masthead.
The font used is basic and
plain, and the photograph
used is neutral.
The Guardian story is longer and in more detail this
showing the audience for this newspaper would make an
effort to read it, compared to the tabloid Mirror where
they might just view the photographs.

8. ADVERTISEMENT-IN A TABLOID
The text is big and bold
making the advert look
cheaper and more eye-
catching, this helping
the target audience
This advert is on the left side want to read it.
of the article, a tabloid is
aimed at a different audience
to a broadsheet and this
shows this. It is for food(pizza
and ice-cream) a BOGOF
offer, which would only apply
to either a younger audience
or working class. Because
anyone from a higher class
would benefit from this.

9. ADVERTISEMENT-IN A BROADSHEET
This is right of the The advert have also used a
article and is aimed at recent, well known but
a higher class of an expensive to creative film.
audience because of This further more adding to
what it is advertising. It the signs for money.
is for a expensive
printer which is not
something everybody
can afford.
The text is small and discreet
which shows that it doesn't need
to jump off the page with big
bold writing the target audience
will read this advert either way.