This TV magazine uses design elements to attract and engage its audience. The masthead prominently displays the publication dates and stands out from the page with shadowing. A strap line highlights older, loyal viewers, while the website encourages brand loyalty. Simple colors and fonts create a high-quality look, with red drawing the eye. Photos and stories are arranged to be eye-catching yet concise, focusing on drama shows to appeal to a genre-specific audience.
2. “FREEVIEW” highlighted to catch the eye of older, loyal
audience
Strap at top caters for change in audience habits
Website nestled in
masthead gives audience Dates info is valid for.
another way to access the Published weekly.
brand. This encourages
brand loyalty
Masthead extends beyond
image and has a shadow
behind it, so it stands out from
the page.
Simple, restrained
colour scheme creates a
All text except strap is
high quality product.
in lower case –
Red draws in reader’s
grammatically correct.
eye as it stands out
More mature mode of
from the white.
address.
Oldest brand on the
market
Trusted by a wide
audience
Produced by the BBC
3. Star’s eye is in centre of
Three features the page, breaking the
arranged down rule of thirds and part of
then side of the his face is obscured.
page in negative
space next to The star is famous
star. enough to attract
audiences even when he
is hidden from view.
Headings in bold, sub-
headings in same font,
black.
Caption anchored on
star’s lapel. Name of
programme, day and
Main feature: “Doctor channel. Gives
Who” is largest text audience easy access
on page, anchoring
the star.
Barcode, price, region.
“Is there life after...” Region is given because
creates a story for the times and programmes
audience to follow. change
4. For this magazine, value for Eight colours used to make
money is key. Six images gives this publication bright, cheap
the audience this. and cheerful. They want it to
jump out at you so you buy it.
Wide banner at top
catches audience’s eye Photographs look like
on news stand as it is they are snapshots from
different to other soap the soap.
mags.
Lots of exclamation
Wide banner, “2 weeks marks and rhetorical
revealed” implies value questions to create
for money excitement.
Stars on page are
referred to by their stage
name, content is based
Not clean cut, features entirely on soap story
are made to look like the line.
page has been ripped,
photographs don’t
A large amount of text is
always fit inside their
in capital letters, making
box.
the stories jump out at
Features which are tilted
the audience.
are to the same amount
and angle.
5. Strap informs audiences of the quality of magazine, announcing themselves
as “Best for Sky and Virgin”. Also including the Sky and Virgin logo’s which
owners should be familiar with.
Button used on strap to
Five colours used, but only 4 promote the magazine itself.
mainly used in colour “More channels than any
scheme. other TV mag!”
Masthead has shadow
The ‘pops’ of orange used behind it, makes it jump out
make the features and from the page.
buttons stand out.
The dates shown and “week”
being used in the masthead
show that the magazine is
published weekly.
All headings are in capital
letters and bold so they jump Most shows featured on
out at the audience. cover are dramas, not soaps.
Aiming the magazine at a
genre specific audience.
6. Nine colours used to
make this publication
bright, cheap and
cheerful. They want it to
jump out at you so you
buy it.
Follows the rule of thirds,
the eyes are on the line of
Main stars are given a the first third.
white glow so that they
stand out.
The days of the week are
colour coded so the
The button uses 4
audience can easily find
different contrasting
the day they need.
colours to jump out at the
buyer as it promotes the Website given to give the audience
cheap price of ‘49p’. another source of extra
information.
