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Music Magazine Evaluation




                 Kayleigh Holley
The skyline is important to draw the audience in. Normally there will be news of a competition of giveaways to
interest people. The word massive is used to draw attention and to excite people and the word download is
highlighted to appeal to the target audience as it is a huge rock event.




                                                                             The masthead is under the skyline
                                                                             in bold writing so it will stand out.
                                                                             The black text colour stands out
The word free is                                                             well on the white background.
good incentive to                                                            However Simon Neil (Biffy Clyro
make people                                                                  singer) is covering up some of the
want to buy as its                                                           masthead making it not as good as
adding value to                                                              it could be. However we can argue
what you’ve                                                                  that the target audience know the
spent.                                                                       magazine well enough for the
                                                                             editor to get away with covering
                                                                             part of it up.



                          The main story is linked with the image (white
                          heading/white hoody). Its in a big font to show
                          its importance within the issue (as it being the
                          main article) It is important for the heading of
                          the main story to be bigger than other to show
                          that it’s the main feature.
The skyline uses a special selling line which is ‘The UK’s
                       Biggest Music Magazine’. This is important to persuade
                       people to buy it as new buyers may not know just by
                       looking at it how good it is but this selling line gives them
                       the push to make the purchase.


The masthead is in
front of Cheryl as a way                                                         Sell line are successful in
to contrast the theme                                                            contributing to magazine
colour of the overall                                                            sales as it makes the
colour scheme of this                                                            reader feel like they are
particular issue. Using                                                          getting there moneys
the same positioning                                                             worth.
and colouring for the
masthead for every
issue helps it to stand
out every time without
fail.
                                                                                Cheryl’s seductive pose is the
                                                                                main attraction of the
The text of ROCKS has a                                                         magazine as it is highlighted
big contribution toward the                                                     through her bright lipstick, the
magazines appeal of the                                                         colour being a worldwide sign
magazine. Through this                                                          of passion. The rain effect
word we see an addition of                                                      here emphasises a type of
appeal in contrast with the                                                     ‘sauciness’ towards her
central image.                                                                  expression.
Central image goes against
                                 normal conventions of a
                                 medium close up and uses a
The masthead goes across         mid-shot. However it works
the whole age in a bold          perfectly to fit in all 3 singers.
font. Like the Kerrang front     The background helps to
cover the image overlays         make the image stand out.
the masthead, however the        Despite The two male singers
magazine is known well           wearing black, the female is
enough for the editor to get     wearing white.
away with it.



                                   Cover lines containing sub
                                   headings are short and
   The puff is advertising a       snappy and are in red and
   free gift which may attract     white to stand out and
   people and make them            appeal to the reader.
   feel they are getting there
   moneys worth.
All text is the same on the page and only 3 colours are used (yellow, black,
The image of the weeks       white) creating a nice simple house style.
issue creates a link
between the front cover
and the contents page                                                            The yellow on the black
showing is that Metallica                                                        background helps the
are likely to be the main                                                        masthead of contents
feature. Next to it is a                                                         stand out. Yellow is the
short paragraph from the                                                         main colour on the
editor of the magazine                                                           contents page and it
which creates a person                                                           helps make the headings
touch and though in formal                                                       stand out and draw
can make readers feel                                                            attention.
more obliged to buy in the
future.

                                                                                Quote from a band
The main image used is                                                          member may draw a
the main article                                                                reader in if they are a fan
magazine image. The                                                             of the quoter.
image is a large enough
size to draw attention to
it but not to divert all
attention for the other
images with there sub
headings.
The logo and name of the          The word contents makes
magazine has been put into        it clear what page the
the corner of the page as it      reader is on. Also by
was on the front cover            almost merging
creating a house style for        232Contens NOV05, the
the magazine.                     page gains a sort of
                                  industrial look which is
The article for James Blunt is    supported by the faint
placed second despite it being    sepia background and
the main picture shows him        fairly plain colour
and nothing else. It seems odd    scheme.
to have a largely dominant
picture of him and yet he is
placed second on contents.       The picture of James Blunt
                                 takes up the majority of the
                                 page. However as its on the
There are separate               left part of he picture has been
sections on the                  cut off by the text leaving a flat
contents page for                edge. The page layout could
features, the                    have been planned better .
Lennon issue and
for stories that
feature every
                                 The red arrow on the bottom
month.
                                 right of the page helps to show
                                 to turn over the page and
                                 seems a bit pointless and the
                                 space could have been better
                                 used.
The NME magazine is set up
like a newspaper with the
main headline at the top of
the page and different new       At the bottom right corner
columns and articles.            of the page is a caption
                                 that shows the reader
                                 where to find the gig guide.
                                 As it is in red it stand out
The main focus of the            and despite only being in a
issue is oasis and their         small portion of the page it
recent tour as they are          stands out.
what all of the pictures
are of and there is a
headline that states
that oasis have kicked
of their world tour.
                                 Down the right hand side of
                                 the page is a few sub
                                 headings and underneath the
                                 heading states more info
The band index is a great        about the article at hand,
feature as it means that fans
of particular bands can find
where there is a story of that
band with in the issue quickly
and easily.
The font is large and eye catching to draw the
              reader to that part of the page to make the
              reader want to read on and it keeps with the
              red black and white colour scheme.                The added text in
The world                                                       the white box
exclusive                                                       stands out
is to                                                           through the white
attract the                                                     background. It is
reader                                                          section of through
towards                                                         red sub headings
the                                                             and looks very
content. It                                                     effective and
stands out                                                      again follows the
as it has a                                                     scheme of the
red                                                             magazine.
backgroun
d with                                                          The main text
white text                                                      is in white
which is                                                        and starts
also very                                                       with a large M
catching                                                        which is good
                                                                as it suits the
                                                                above title
                                                                and looks
                                                                good. Its laid
                                                                out in column
                                                                form making
                                                                it easily
                     This spread uses more images and is more   readable.
                     suitable for the target audience.
Lily Allen is
                                                                                           posing with a
  The black and white text is                                                              neutral
  abstract and eye catching                                                                expression
  and stands out in                                                                        on her face
  comparison to Lily Allen's                                                               to show she
  shirt                                                                                    is serious
                                                                                           about what
                                                                                           she has said




The call out quote is
used to give the
reader an insight into                                                                       Date is
the straight talking                                                                         feature in
interview and read to                                                                        corners of
find out more about                                                                          both pages
it.


The writer who
wrote the article
have put there
name in red as                                                   The overview of the
well as Lily Allen’s                                             interview suggests that
to make them both                      The capital letter used   this interview will be
stand out.                             to start the opening is   honest and interesting
                 Photographers names   clear and is common in    too and captures the
                                       magazine articles         reader’s interest
On this page there is no title but there is the artist name.
It’s obvious to the       Lady is written in lower case whilst Gaga is in upper case
reader that this          making it bold and to stand out to the reader.
image is of some
importance to the
reader due to the
size of the image as
it takes up half of the
spread. I also like
how this image has
been edited, this is
called greyscale and
it adds class and
gives it a vintage
feel.




The large L is good
because it takes up
the whole page.
This is good as it
links to the singer
and the colour
makes it stand out        Usually the drop capitals only feature in
and links to the          the first letter of the first paragraph.
magazines house           Though some people may think it works
colour.                   but I personally think it looks shabby.
Audience for your media product?
Would you rather see boys or girls on the front?

    12

    10

    8

    6

    4

    2

    0
                    boys                    girls                   mixture




                           What would you like to pay?

6

5

4

3

2

1

0
         £1-£1.50   £1.50-£2    £2-£2.50     £2.50-£3    £3-£3.50      £3.50-£4
How many images would you like to see on front cover?

9
8
7
6
5
4
3
2
1
0
    0 to 2          3 to 5            6 to 8            9+
Do you like short chunks of information or long stories?
                                                                                             Where do you like to listen to music?

 9
                                                                       7
 8
 7                                                                     6
 6                                                                     5
 5                                                                     4
 4                                                                     3
 3                                                                     2
 2
                                                                       1
 1
                                                                       0
 0
                                                                               clubs            gigs         festivals      at home     none of the
     Short chunk               Lenghty                    Equal
                                                                                                                                          above




               Where do you get your music from?
                                                                                       Would a free gift persuade you to buy a magazine?

12
                                                                           9
10                                                                         8
                                                                           7
8                                                                          6
6                                                                          5
                                                                           4
4                                                                          3
                                                                           2
2
                                                                           1
0                                                                          0
      iTunes                Music Shops            Illegal Downloads                   yes                        no                  depends
Describe your style

6
5
4
3
2
1
0
    up to date with   individual and   Rocky (with use   simplistic   other
     latest trends       different     of band merch)
By looking at my results I can see that my target audience
are 16 year old girls who are either working class or middle
class. They like sophisticated colours. However for my
magazine I will use bright colours which was the second
highest voted as it will help It stand out from other
magazines. Though most of my target audience prefer to
see a band of mixed genre’s, in the time I have to complete
the product and make it look good it will be easier to use
one person representing a singer. Most of my target
audience like Indie music therefore the person I use for my
cover must be indie to represent the genre the magazine
will focus on. She/he will probably have a unique dress
sense and listen to bands such as Mumford and Sons and
Bastille and singers such as Ben Howard or Lana Del Rey.
Music is very important to my target audience and they see
it as a way of life so this will have to show in the final
product. They like equal amounts of text and pictures. My
main story will be an interview and will be written in short
chunks but will be a lengthy story. Though music important
to my audience most of them have to result to illegally
downloading music and therefore if I do something free or
a promotion on the cover it may persuade them more to
buy it.
What kind of media institution might
 distribute your media product and
                why?
The company that may distribute my
media product would be IPC Media. IPC
media are a subsidiary of Time Inc. and is
a consumer magazine and digital
publisher in the uk with a large portfolio
selling over 350 million copies of their
products annually.
In what ways does your media product use, develop or challenge forms
              and conventions of real media products?
I used an already made magazine as inspiration for my own. I
liked how it was simple it was. The picture is direct which gives it
an informal and personal touch and will speak to the reader. Also
the colour scheme goes against the norm house colour of most
music magazine. There is also limited information on the front
and therefore can leave the reader intrigued.
On my magazine I went against the norm of house colours for a
music magazine as well as sticking to it. When looking at music
magazines such as Q, NME and Kerrang! You will see that the
colour scheme nearly always uses red and white. I have used
red and white on mine but have defied the norm and have used a
plain navy background. Not only does this help to make the info
on the front stand out but it may also stand out from other music
magazines as it is different.
A way in which I developed the idea was by using a selling line
just under the masthead saying ‘The best British magazine for all
you indie and rock fans!’ This may ensure the reader to think that
this magazine will be good and worth their money.
I have included a competition notice on the front for tickets to
Latitude. Latitude is a festival renowned for showing some of
indie fans favourite bands such as foals, maccabees and modest
mouse. Using this festival attracts the audience that I want
because they would be interested in this type of performance.
I could have improved my front cover by using a skyline and
better editing my main image.
For my contents page I developed and changed
the style of the kerrang contents page. Centre left
of the kerrang contents age is filled with photos
relating to their sub headings. I have done this top
centre but developed the idea by changing the
layout of the pictures to try and make it look more
interesting and bordered to pictures in order to try
and make them stand out a bit more. On the
kerrang contents page is has stories listed down
the right hand side. Though I listed my ideas, to
make it stand out I put the list (written in white)
and put it in front of a black coloured block,
therefore all attention wont be diverted away. I’ve
also put a subscription offer bottom right. Like this
listed storied I used white text but put it in a red
box. In a way I’d want this to stand out more as it
offers details of subscriptions at a good price and
this is important for increasing sales of my
product.
In my also featured I made up some bands as
wells as stating there are gig reviews (shown that
audience is fond of in the research) and stories
on well known indie bands (Mumford and Sons). I
tried to make my featured stories relate to my
audience research as much as possible.
I used the same conventions of a Q double page spread for my own double
page spread. I used the same format for the layout of the magazine. I liked
how the Q double page spread used up a whole half for the image as it
looked good and drew me in and therefore I done the same. However as my
readers wanted a mix of short chunks of info and lengthy, I broke my story up
into clear sections rather than spacing all of it close together as to me that
would be off putting and I wouldn’t want to read it and I feel my target
audience would feel the same. The one thing I didn’t add was the large
lettering which is used to relate to the artist as I felt it was unnecessary. I
developed the idea by using pull quotes.
What have you learnt about technologies
 from the process of constructing this
              product?
Since the preliminary task I have learnt how to properly construct a magazine through Photoshop.
 For my school magazine I used Microsoft word so the change over to using Photoshop was big.
 Having never used Photoshop before I had to learn a lot about the programme in a short amount of
 time. The main thing I had to learn was to cut around the images. For my school magazine the
 picture was taken in front of a plain background and therefore it wasn’t urgent to edit it whereas the
 picture for my music magazine was taken in front of a brick wall which wouldn’t have been
 appropriate.
I also learnt how to add special effects on text and images in order to create effects such as
 shadows etc.
When creating the different parts to the front cover I learnt how to properly organize all the different
 elements with the use of the sidebar.
How does your media product represent
      particular social groups?
My media product represents the young teenager group
who enjoy indie or alternative/rock music. I used my
market research properly and wrote an article about a
young artist who came from nothing and who used there
hard life to become the person they were in my double
page spread. Stereotypically people who like Indie music
are more intellectual therefore writing about my artist
‘Isla’ and getting to read about her hardships and what
she’s been through to make it big would interest them.
I also used young models as in the age range was16
because I wanted the magazine to have a young fresh
look to it. I also used some famous well known artist in
order to attract the reader as it they can see they will be
reading about bands they’ve come to know and love and
new bands that they will hopefully come to love in the
coming years of their career.
Looking back at your preliminary task, what do you
 feel you have learnt in the progression from it to
                 the full product?
•   Firstly I learnt how to take pictures properly by using focus or zoom to
    create a certain image. I then downloaded them and exported them
    to Photoshop. Before hand with my school magazine I had to import
    my pictures onto word and change them there. This has improved my
    magazine as I can change something on the image without having to
    take a different picture.
•   Secondly I learnt about the importance of consistency. With my
    school magazine I was mix matching colour all other the place.
    Seeing my music magazine in which I used a consistent house style
    of navy, red and white, I can see it looks a lot better and if I were to
    see them side by side in a store, I would definitely go for the ‘better
    looking’ one.
•   Thirdly I have learnt some useful practical skills formatting a
    magazine e.g. using the 3 columns and positioning certain content in
    certain places e.g. barcode in bottom left. I used this format and I put
    the main image in the centre third and placed my other stories
    around that image.
•   Lastly I have learnt that anything in the media can be influential on
    people so you have to try and have a positive spin on anything if
    needed.

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Music mag analysed

  • 1. Music Magazine Evaluation Kayleigh Holley
  • 2. The skyline is important to draw the audience in. Normally there will be news of a competition of giveaways to interest people. The word massive is used to draw attention and to excite people and the word download is highlighted to appeal to the target audience as it is a huge rock event. The masthead is under the skyline in bold writing so it will stand out. The black text colour stands out The word free is well on the white background. good incentive to However Simon Neil (Biffy Clyro make people singer) is covering up some of the want to buy as its masthead making it not as good as adding value to it could be. However we can argue what you’ve that the target audience know the spent. magazine well enough for the editor to get away with covering part of it up. The main story is linked with the image (white heading/white hoody). Its in a big font to show its importance within the issue (as it being the main article) It is important for the heading of the main story to be bigger than other to show that it’s the main feature.
  • 3. The skyline uses a special selling line which is ‘The UK’s Biggest Music Magazine’. This is important to persuade people to buy it as new buyers may not know just by looking at it how good it is but this selling line gives them the push to make the purchase. The masthead is in front of Cheryl as a way Sell line are successful in to contrast the theme contributing to magazine colour of the overall sales as it makes the colour scheme of this reader feel like they are particular issue. Using getting there moneys the same positioning worth. and colouring for the masthead for every issue helps it to stand out every time without fail. Cheryl’s seductive pose is the main attraction of the The text of ROCKS has a magazine as it is highlighted big contribution toward the through her bright lipstick, the magazines appeal of the colour being a worldwide sign magazine. Through this of passion. The rain effect word we see an addition of here emphasises a type of appeal in contrast with the ‘sauciness’ towards her central image. expression.
  • 4. Central image goes against normal conventions of a medium close up and uses a The masthead goes across mid-shot. However it works the whole age in a bold perfectly to fit in all 3 singers. font. Like the Kerrang front The background helps to cover the image overlays make the image stand out. the masthead, however the Despite The two male singers magazine is known well wearing black, the female is enough for the editor to get wearing white. away with it. Cover lines containing sub headings are short and The puff is advertising a snappy and are in red and free gift which may attract white to stand out and people and make them appeal to the reader. feel they are getting there moneys worth.
  • 5. All text is the same on the page and only 3 colours are used (yellow, black, The image of the weeks white) creating a nice simple house style. issue creates a link between the front cover and the contents page The yellow on the black showing is that Metallica background helps the are likely to be the main masthead of contents feature. Next to it is a stand out. Yellow is the short paragraph from the main colour on the editor of the magazine contents page and it which creates a person helps make the headings touch and though in formal stand out and draw can make readers feel attention. more obliged to buy in the future. Quote from a band The main image used is member may draw a the main article reader in if they are a fan magazine image. The of the quoter. image is a large enough size to draw attention to it but not to divert all attention for the other images with there sub headings.
  • 6. The logo and name of the The word contents makes magazine has been put into it clear what page the the corner of the page as it reader is on. Also by was on the front cover almost merging creating a house style for 232Contens NOV05, the the magazine. page gains a sort of industrial look which is The article for James Blunt is supported by the faint placed second despite it being sepia background and the main picture shows him fairly plain colour and nothing else. It seems odd scheme. to have a largely dominant picture of him and yet he is placed second on contents. The picture of James Blunt takes up the majority of the page. However as its on the There are separate left part of he picture has been sections on the cut off by the text leaving a flat contents page for edge. The page layout could features, the have been planned better . Lennon issue and for stories that feature every The red arrow on the bottom month. right of the page helps to show to turn over the page and seems a bit pointless and the space could have been better used.
  • 7. The NME magazine is set up like a newspaper with the main headline at the top of the page and different new At the bottom right corner columns and articles. of the page is a caption that shows the reader where to find the gig guide. As it is in red it stand out The main focus of the and despite only being in a issue is oasis and their small portion of the page it recent tour as they are stands out. what all of the pictures are of and there is a headline that states that oasis have kicked of their world tour. Down the right hand side of the page is a few sub headings and underneath the heading states more info The band index is a great about the article at hand, feature as it means that fans of particular bands can find where there is a story of that band with in the issue quickly and easily.
  • 8. The font is large and eye catching to draw the reader to that part of the page to make the reader want to read on and it keeps with the red black and white colour scheme. The added text in The world the white box exclusive stands out is to through the white attract the background. It is reader section of through towards red sub headings the and looks very content. It effective and stands out again follows the as it has a scheme of the red magazine. backgroun d with The main text white text is in white which is and starts also very with a large M catching which is good as it suits the above title and looks good. Its laid out in column form making it easily This spread uses more images and is more readable. suitable for the target audience.
  • 9. Lily Allen is posing with a The black and white text is neutral abstract and eye catching expression and stands out in on her face comparison to Lily Allen's to show she shirt is serious about what she has said The call out quote is used to give the reader an insight into Date is the straight talking feature in interview and read to corners of find out more about both pages it. The writer who wrote the article have put there name in red as The overview of the well as Lily Allen’s interview suggests that to make them both The capital letter used this interview will be stand out. to start the opening is honest and interesting Photographers names clear and is common in too and captures the magazine articles reader’s interest
  • 10. On this page there is no title but there is the artist name. It’s obvious to the Lady is written in lower case whilst Gaga is in upper case reader that this making it bold and to stand out to the reader. image is of some importance to the reader due to the size of the image as it takes up half of the spread. I also like how this image has been edited, this is called greyscale and it adds class and gives it a vintage feel. The large L is good because it takes up the whole page. This is good as it links to the singer and the colour makes it stand out Usually the drop capitals only feature in and links to the the first letter of the first paragraph. magazines house Though some people may think it works colour. but I personally think it looks shabby.
  • 11. Audience for your media product?
  • 12.
  • 13. Would you rather see boys or girls on the front? 12 10 8 6 4 2 0 boys girls mixture What would you like to pay? 6 5 4 3 2 1 0 £1-£1.50 £1.50-£2 £2-£2.50 £2.50-£3 £3-£3.50 £3.50-£4
  • 14. How many images would you like to see on front cover? 9 8 7 6 5 4 3 2 1 0 0 to 2 3 to 5 6 to 8 9+
  • 15. Do you like short chunks of information or long stories? Where do you like to listen to music? 9 7 8 7 6 6 5 5 4 4 3 3 2 2 1 1 0 0 clubs gigs festivals at home none of the Short chunk Lenghty Equal above Where do you get your music from? Would a free gift persuade you to buy a magazine? 12 9 10 8 7 8 6 6 5 4 4 3 2 2 1 0 0 iTunes Music Shops Illegal Downloads yes no depends
  • 16. Describe your style 6 5 4 3 2 1 0 up to date with individual and Rocky (with use simplistic other latest trends different of band merch)
  • 17. By looking at my results I can see that my target audience are 16 year old girls who are either working class or middle class. They like sophisticated colours. However for my magazine I will use bright colours which was the second highest voted as it will help It stand out from other magazines. Though most of my target audience prefer to see a band of mixed genre’s, in the time I have to complete the product and make it look good it will be easier to use one person representing a singer. Most of my target audience like Indie music therefore the person I use for my cover must be indie to represent the genre the magazine will focus on. She/he will probably have a unique dress sense and listen to bands such as Mumford and Sons and Bastille and singers such as Ben Howard or Lana Del Rey. Music is very important to my target audience and they see it as a way of life so this will have to show in the final product. They like equal amounts of text and pictures. My main story will be an interview and will be written in short chunks but will be a lengthy story. Though music important to my audience most of them have to result to illegally downloading music and therefore if I do something free or a promotion on the cover it may persuade them more to buy it.
  • 18. What kind of media institution might distribute your media product and why?
  • 19. The company that may distribute my media product would be IPC Media. IPC media are a subsidiary of Time Inc. and is a consumer magazine and digital publisher in the uk with a large portfolio selling over 350 million copies of their products annually.
  • 20. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  • 21. I used an already made magazine as inspiration for my own. I liked how it was simple it was. The picture is direct which gives it an informal and personal touch and will speak to the reader. Also the colour scheme goes against the norm house colour of most music magazine. There is also limited information on the front and therefore can leave the reader intrigued. On my magazine I went against the norm of house colours for a music magazine as well as sticking to it. When looking at music magazines such as Q, NME and Kerrang! You will see that the colour scheme nearly always uses red and white. I have used red and white on mine but have defied the norm and have used a plain navy background. Not only does this help to make the info on the front stand out but it may also stand out from other music magazines as it is different. A way in which I developed the idea was by using a selling line just under the masthead saying ‘The best British magazine for all you indie and rock fans!’ This may ensure the reader to think that this magazine will be good and worth their money. I have included a competition notice on the front for tickets to Latitude. Latitude is a festival renowned for showing some of indie fans favourite bands such as foals, maccabees and modest mouse. Using this festival attracts the audience that I want because they would be interested in this type of performance. I could have improved my front cover by using a skyline and better editing my main image.
  • 22. For my contents page I developed and changed the style of the kerrang contents page. Centre left of the kerrang contents age is filled with photos relating to their sub headings. I have done this top centre but developed the idea by changing the layout of the pictures to try and make it look more interesting and bordered to pictures in order to try and make them stand out a bit more. On the kerrang contents page is has stories listed down the right hand side. Though I listed my ideas, to make it stand out I put the list (written in white) and put it in front of a black coloured block, therefore all attention wont be diverted away. I’ve also put a subscription offer bottom right. Like this listed storied I used white text but put it in a red box. In a way I’d want this to stand out more as it offers details of subscriptions at a good price and this is important for increasing sales of my product. In my also featured I made up some bands as wells as stating there are gig reviews (shown that audience is fond of in the research) and stories on well known indie bands (Mumford and Sons). I tried to make my featured stories relate to my audience research as much as possible.
  • 23. I used the same conventions of a Q double page spread for my own double page spread. I used the same format for the layout of the magazine. I liked how the Q double page spread used up a whole half for the image as it looked good and drew me in and therefore I done the same. However as my readers wanted a mix of short chunks of info and lengthy, I broke my story up into clear sections rather than spacing all of it close together as to me that would be off putting and I wouldn’t want to read it and I feel my target audience would feel the same. The one thing I didn’t add was the large lettering which is used to relate to the artist as I felt it was unnecessary. I developed the idea by using pull quotes.
  • 24. What have you learnt about technologies from the process of constructing this product?
  • 25. Since the preliminary task I have learnt how to properly construct a magazine through Photoshop. For my school magazine I used Microsoft word so the change over to using Photoshop was big. Having never used Photoshop before I had to learn a lot about the programme in a short amount of time. The main thing I had to learn was to cut around the images. For my school magazine the picture was taken in front of a plain background and therefore it wasn’t urgent to edit it whereas the picture for my music magazine was taken in front of a brick wall which wouldn’t have been appropriate. I also learnt how to add special effects on text and images in order to create effects such as shadows etc. When creating the different parts to the front cover I learnt how to properly organize all the different elements with the use of the sidebar.
  • 26. How does your media product represent particular social groups?
  • 27. My media product represents the young teenager group who enjoy indie or alternative/rock music. I used my market research properly and wrote an article about a young artist who came from nothing and who used there hard life to become the person they were in my double page spread. Stereotypically people who like Indie music are more intellectual therefore writing about my artist ‘Isla’ and getting to read about her hardships and what she’s been through to make it big would interest them. I also used young models as in the age range was16 because I wanted the magazine to have a young fresh look to it. I also used some famous well known artist in order to attract the reader as it they can see they will be reading about bands they’ve come to know and love and new bands that they will hopefully come to love in the coming years of their career.
  • 28. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
  • 29. Firstly I learnt how to take pictures properly by using focus or zoom to create a certain image. I then downloaded them and exported them to Photoshop. Before hand with my school magazine I had to import my pictures onto word and change them there. This has improved my magazine as I can change something on the image without having to take a different picture. • Secondly I learnt about the importance of consistency. With my school magazine I was mix matching colour all other the place. Seeing my music magazine in which I used a consistent house style of navy, red and white, I can see it looks a lot better and if I were to see them side by side in a store, I would definitely go for the ‘better looking’ one. • Thirdly I have learnt some useful practical skills formatting a magazine e.g. using the 3 columns and positioning certain content in certain places e.g. barcode in bottom left. I used this format and I put the main image in the centre third and placed my other stories around that image. • Lastly I have learnt that anything in the media can be influential on people so you have to try and have a positive spin on anything if needed.