The document provides details for a music video proposal for the band Mascot. It will include scenes of the band performing in a dark studio lit with bright lights, as well as a narrative storyline. The narrative follows a boy buying flowers seemingly for his girlfriend, but it is revealed he is visiting his ill grandmother in the hospital. The performance and narrative scenes will contrast with dark and light colors and themes respectively. Camera shots will include both close-ups and wide shots, while locations will include the band's studio, a flower shop, the boy's bedroom, and the hospital.

1. Mascot
“Covet”
A treatment by Alex Hester, Doug Macaskill and
Thomas Curtis on behalf of Gideon Records.
Contact
Email: gideonrecords1@gmail.com
Phone: 01429 443366

2. Background
(The band from left to right: Joshua Ingledew, Lewis Kendal, Harlan Watson and
Matthew Appleyard)
Mascot is hardcore/punk rock band formed in 2012 in England. The band
consists of Lewis Kendal, Joshua Ingledew, Harlan Watson and Matthew
Appleyard, who all use common instruments found in modern rocks bands
(guitars, drums, bass and vocals).
In 2010, the band released their first EP ‘Songs About The Weather’ and, later in
the year, signed to Gideon records. While signed to Gideon Records, they
managed to release a second EP as well as two other albums.
Their second and most recent album, COMMENDATION, was recorded in late
2013 and released just before their hiatus. The album received great reviews.
The band has recently announced that the hiatus has now ended and have
released a new EP ready for early 2015.

3. Performanceand Narrative
We want to have the performance of the band and a narrative that go from one
another throughout the video. There will be links in theme throughout both of
these to link them together in ways, as well as use of dark colours for the band
and light colours for the narrative for a contrast between images.
The performance will consist of the band in a dark room, with lights behind the
band to create a cool atmosphere, playing instruments commonly seen in this
genre and wearing clothes that suit their appearance and style of music.
For the narrative we wanted to tell the story of a boy, visiting his ill grandmother
in the hospital. The boy (played by lead singer, Lewis Kendal) will be shown
walking through the streets and buying flowers from a shop. The audience will
be lead to believe that the flowers are for a girlfriend, from various props used in
the video such as a close up of a picture of the couple beside his bed, until the
end of the video when he arrives at care home/hospital. The video will then
reveal that he is actually visiting his ill grandmother (played by Emma Eglintine).
The video will end with the boy sitting by his grandmother’s bed, as the camera
slowly zooms out.

4. Lighting
We want to incorporate a dark theme, which goes with the slow, grungy sound.
Therefore we want to put the band performing in a black room, which will be lit
up using white bright lights to use as a contrast; just like how Kasabian uses
bright colours to contrast with the black background in their music video, “Shoot
The Runner”, which uses a technique called Rotoscoping. Another great music
video that uses this idea is “Here We Go” by Lower Than Atlantis.
https://www.youtube.com/watch?v=AXpdFqZt4Us
https://www.youtube.com/watch?v=2C0OEVWKZv0
Another featured idea is that the lights will slightly flash to the beat of the music.
This idea came from Biffy Clyro’s video for “The Golden Rule”.

5. However, for the narrative we are thinking of using a light theme to contrast
between the shots of narrative and performance.
Camerashots and angles
Common shots that we have in mind are planned because they may help create
brand appeal for the band. The theorist Andrew Goodwin who believes shots
that focus on key aspects of the band, such as the lead singer, should be used in
order to create an identity for the band in the publics mind supports this.
This being said, the shots that feature the band performing will a mix of wide
shots of the band and close ups of their instruments or of the singer, as well as
several angles to keep the audience interested in the performance.
Our narrative shots will feature a much wider range of shots and camera angles,
such as over the shoulder shots and high angled shots. This is so that the
audience doesn’t get bored of watching the narrative and keeps their attention
on the screen.
Locations
Bedroom – an idea that we have for the first
narrative shot is a birds eye view of the
main character waking up in his bed, the
room giving the audience a bit of an idea of
what his personality is like based on how
clean his room is and what he has displayed
on his walls etc
Hospital/Care Home – this idea will
be used for the final shots of the
narrative side of the video, in which
the plot twist will be revealed. This
setting will use shots such as wide
shots and medium shots, as well as
close ups, so that the audience can
see the emotions in the characters
faces as well as being able to
distinguish the story behind video.

6. Studio- The studio, located at Hartlepool
Sixth Form College, will be used for the
band shots. This is because it has the
appropriate resources that we need for our
music video and it will be easy to achieve
our dark theme with the use of their
lighting/smoke machines.
Flower Shop – one of the locations we may
use is a flower shop. This will be to extend
the narrative and explain where the main
character has gotten the flowers. This will
also be used to further make the audience
believe that the main character is visiting
his girlfriend