Goodwin Theory - Music Videos
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The document discusses several codes and conventions used in music videos. It explains that the structure, speed, and beat of a song are represented visually through variations in footage and cutting to the beat. Music videos also represent an artist's style and brand identity. Narratives in music videos serve to both tell the story of the song and act as an advertisement or promotion for the artist. Music videos primarily aim to increase an artist's profile and sales. This is achieved by making the artist the central focus and star of the video through extensive close-ups and screen time. The relationship between the visuals and song can illustrate, amplify, or be completely disjunct from the song's meaning. Technical elements like camera angles, editing
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Goodwin’s theory on music video’s
Goodwin's theory discusses how music videos represent songs visually and promote artists. Music videos visually represent the structure, speed, and beat of songs through cutting footage to the tempo. They also represent an artist's style and brand. Music videos serve as advertisements that tell the story of the song through a narrative and performance element, with the artist as both performer and narrator. The primary purpose of music videos is to promote the artist by making them the star and giving them significant screen time to increase their profile and sales.
Treatment media pdf
The document outlines a treatment for a music video project. The video will use the song "The Bay" by Metronomy and show a journey from a fast-paced city to a peaceful beach town. It will represent the structure, speed and beat of the song visually through "thought beats." The video aims to achieve a slick, fast-paced style and will contrast colors and lighting between the city and island locations to distinguish the different atmospheres. Filming will take place in Auckland city and on Waiheke Island on February 10th.
Goodwin Theory
- Andrew Goodwin published the book "Dancing in the Distraction Factory" in 1992 where he made notable observations about music videos.
- Goodwin said that music videos represent the structure, tempo, and genre characteristics of songs visually through techniques like editing, camerawork, and iconography.
- He also noted that music videos serve two main purposes - to tell a story and advertise the song/artist. They aim to be repeatably entertaining without losing audience interest.
Transcript
The document summarizes a student's music video project for the song "Goner" by Twenty One Pilots. The student used close-ups and mid shots of the singer to focus on his performance and movement. Shots were in monochrome to convey sadness and drained emotions. The student aimed to use conventional elements like the singer's casual style outfit and guitar/piano props. Additional products like a digipak and poster were created following conventions of simple layouts, clear album info, and consistent color schemes to tie the pieces together.
Notes evaluation question 1
This document discusses conventions of music videos and how the student's media product did or did not follow them. It begins by outlining common conventions like using music videos to promote an artist/song, including performances and visuals interpreting lyrics. It then discusses conventions specific to hip-hop/dubstep genres like including acts, linking locations to lyrics, and varied camera work. The document also examines how the student's music video did or did not follow narrative structures usually seen in films versus music videos. It provides examples of techniques used in the student's video like eye contact with the viewer and using base tracks to film in multiple locations.
Eq1 media
The music video challenges conventions by using a basketball game as a metaphor for the ups and downs of love rather than literally representing the song lyrics. It incorporates slow motion and a black and white filter for visual effect. The digipak design is highly conventional, drawing inspiration from rock bands like Kings of Leon. It uses a simple color scheme and font for the album cover and a similar design with a filter for the advertisement.
Question 2
The student created a digipack, poster, and music video for a song called "Ocean Drive" with the album titled "High Tide". To effectively combine these ancillary texts:
1) She chose the same beach location for the front of the digipack, poster, and opening of the music video to clearly link the visuals.
2) She applied a consistent pink color tone to the photos and video shots to establish a clear color scheme across all products.
3) By mirroring conventions like beach settings and vibrant colors seen in real EDM album covers, her digipack design would be recognizable and accepted by audiences familiar with the genre.
Music video
This document discusses how an original music video used and challenged existing conventions. It analyzed dance music videos to create a list of common features. These included similar shots, enhanced color effects, costumes that were vibrant and colorful to match the dance genre, natural lighting to clearly show the scene, and outdoor locations. The student's music video emulated these conventions where possible, such as using a low camera angle and outdoor setting, but also challenged them by adding a fluorescent powder paint fight and underwater scene with food coloring to add fun and rapid movements.
Recommended
Goodwin’s theory on music video’s
Goodwin's theory discusses how music videos represent songs visually and promote artists. Music videos visually represent the structure, speed, and beat of songs through cutting footage to the tempo. They also represent an artist's style and brand. Music videos serve as advertisements that tell the story of the song through a narrative and performance element, with the artist as both performer and narrator. The primary purpose of music videos is to promote the artist by making them the star and giving them significant screen time to increase their profile and sales.
Treatment media pdf
The document outlines a treatment for a music video project. The video will use the song "The Bay" by Metronomy and show a journey from a fast-paced city to a peaceful beach town. It will represent the structure, speed and beat of the song visually through "thought beats." The video aims to achieve a slick, fast-paced style and will contrast colors and lighting between the city and island locations to distinguish the different atmospheres. Filming will take place in Auckland city and on Waiheke Island on February 10th.
Goodwin Theory
- Andrew Goodwin published the book "Dancing in the Distraction Factory" in 1992 where he made notable observations about music videos.
- Goodwin said that music videos represent the structure, tempo, and genre characteristics of songs visually through techniques like editing, camerawork, and iconography.
- He also noted that music videos serve two main purposes - to tell a story and advertise the song/artist. They aim to be repeatably entertaining without losing audience interest.
Transcript
The document summarizes a student's music video project for the song "Goner" by Twenty One Pilots. The student used close-ups and mid shots of the singer to focus on his performance and movement. Shots were in monochrome to convey sadness and drained emotions. The student aimed to use conventional elements like the singer's casual style outfit and guitar/piano props. Additional products like a digipak and poster were created following conventions of simple layouts, clear album info, and consistent color schemes to tie the pieces together.
Notes evaluation question 1
This document discusses conventions of music videos and how the student's media product did or did not follow them. It begins by outlining common conventions like using music videos to promote an artist/song, including performances and visuals interpreting lyrics. It then discusses conventions specific to hip-hop/dubstep genres like including acts, linking locations to lyrics, and varied camera work. The document also examines how the student's music video did or did not follow narrative structures usually seen in films versus music videos. It provides examples of techniques used in the student's video like eye contact with the viewer and using base tracks to film in multiple locations.
Eq1 media
The music video challenges conventions by using a basketball game as a metaphor for the ups and downs of love rather than literally representing the song lyrics. It incorporates slow motion and a black and white filter for visual effect. The digipak design is highly conventional, drawing inspiration from rock bands like Kings of Leon. It uses a simple color scheme and font for the album cover and a similar design with a filter for the advertisement.
Question 2
The student created a digipack, poster, and music video for a song called "Ocean Drive" with the album titled "High Tide". To effectively combine these ancillary texts:
1) She chose the same beach location for the front of the digipack, poster, and opening of the music video to clearly link the visuals.
2) She applied a consistent pink color tone to the photos and video shots to establish a clear color scheme across all products.
3) By mirroring conventions like beach settings and vibrant colors seen in real EDM album covers, her digipack design would be recognizable and accepted by audiences familiar with the genre.
Music video
This document discusses how an original music video used and challenged existing conventions. It analyzed dance music videos to create a list of common features. These included similar shots, enhanced color effects, costumes that were vibrant and colorful to match the dance genre, natural lighting to clearly show the scene, and outdoor locations. The student's music video emulated these conventions where possible, such as using a low camera angle and outdoor setting, but also challenged them by adding a fluorescent powder paint fight and underwater scene with food coloring to add fun and rapid movements.
Evaluation task 1 music video
This document compares the conventions used in the student's music video to those used in Florence and the Machine's music video for "Dog Days Are Over." Both videos used close-ups of the artist to create intimacy with the audience. However, the student's video used a more mysterious backdrop rather than a plain white one. The costumes in both videos complemented the backgrounds and fit with the alternative genre's focus on style. While Florence and the Machine used special effects, the student opted for a more realistic portrayal of the artist and music. Makeup and direct audience address were also conventions employed to draw the viewer's attention.
Tas 1 ( redrafted)
The document discusses how media products use, develop, and challenge conventions and forms. It provides several examples of conventions used in music videos, including close-up shots to emphasize artists, expressive editing to match the pace and emotion of music, and layering shots to create distortion. Lighting is discussed as being used to portray the artist in a certain way. Symbolic color conventions are described as representing mood. The author's own music video and packaging are said to follow conventions of the synth pop genre through their visuals, designs, and references to other artists' successful examples.
Andrew Goodwin
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Question 1
Our media product uses and develops several conventions of real music videos. We shot performance footage at a studio and outdoor stage to give viewers a personal glimpse into the artist's music-making, similar to YouTube remix videos. Rapid cuts, genre-related visuals, and medium close-ups create a "star image" of the singers and give the video an authentic DIY feel suited to our target audience. The minimal storyline and visuals that imply flashbacks challenge conventions by keeping the narrative loose and not fully clear.
Question 1*
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evaluation question 2
The document discusses how the media product develops conventions from real music videos. It analyzes videos by Pond, Tame Impala, and Temples that influenced its work. These videos lacked clear storylines, instead using performances and interpretive visuals. The media product emulated this by using basic studio performances with dynamic landscape shots and effects to add narrative. It also employed lighting effects seen in the influence videos to create a surreal feel. Unlike typical pop videos that advertise the artist, the goal of this media product was to enhance the listening experience through visually intriguing shots open to interpretation.
Q2
The document discusses how the creator of a music video, website, and poster synergized the narratives, representations, and genres across the different pieces. They looked to existing music videos for influences. Specifically, they replicated the slow motion side tracking shot from Listener's "Wooden Heart" video to parallel the aimless lyrics. For the album cover, they photographed a model dressed as a degenerate clown in Manchester to align the surreal visual with the video's tone. They also drew inspiration from Green Day's simple, solo performance in "Good Riddance" for focusing on the singer. The poster uses sophisticated fonts to represent the gravitas of the music. The website continues the understated style through fonts while making it
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Music video analysis andrew goodwins theories
Andrew Goodwin proposed theories about how music videos use motifs, camera angles, and the relationship between music and visuals to convey meaning. Motifs are repeated visual elements that can enhance lyrics or create themes. Camera angles establish location and draw attention through close-ups. Music can either contradict or illustrate the visuals. Goodwin's theories appear applicable across genres and help analyze how music videos portray gender.
In what ways does your media product use
The document discusses different conventions that music videos use to relate the visuals to the lyrics, including illustration, amplification, and disjuncture. Illustration provides a literal visualization of the lyrics, amplification adds new layers of meaning while retaining a link to the song, and disjuncture contradicts the lyrics through abstract imagery. The document also notes that the student's music video for The Weeknd uses illustration to relate specific lyrics to images and develops ideas based on The Weeknd's own music videos and album covers, rather than including live performances.
Andrew Goodwins Theory
The document discusses the key elements and conventions of a pop music video based on Andrew Goodwin's analysis framework. It outlines how the video aims to relate the visuals to the lyrics through surrealism and representative connections while keeping an upbeat pace through fast cuts and choreography. Individual close-ups and group shots are used to sell the artist and show their personalities and connection. Bright colors, fast camerawork and transitions are intended to make the video enjoyable and appeal to their target teenage/young adult audience.
Props Choices
The document discusses prop choices for a music video. It was decided to include props based on research of similar genres that often feature instruments. An acoustic guitar will be used as the main prop since the song is acoustic and focus groups expected to see instruments. The guitar will give the video an "acoustic feel" and the artist will be shown sitting and playing it at times. One artist researched, Ellie Goulding, relies more on costumes than props. The guitar chosen will stand out visually but not distract from amplifying the artist's expressions, in line with Goodwin's theory of amplification.
Forms of music videos
There are three forms of connecting music videos to songs: illustration, where images literally depict the song lyrics; amplification, where the video enhances the meaning of the lyrics through performance and narrative conventions; and disjuncture, where the video intentionally ignores the song's content and genre to create new meanings, often using abstract imagery. Illustration is the simplest approach, while amplification draws further connections and disjuncture strives for an unrelated vision.
Codes and conventions of music videos
Camera shots like close-ups, mid shots, and long shots are used in music videos to connect the audience emotionally to the artist and song. Mise en scene, including costumes, makeup, and sets, can convey meaning and tell a story that enhances the message of the song. Sound is carefully edited, with diegetic and non-diegetic elements, to match the mood of the music. Professional editing is important to cut shots rhythmically for pop songs or use slow motion for slower songs to keep the audience engaged.
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Music videos can take many forms from narrative storylines to montages. Alternative videos are often low-budget and meant to convey a message, while rock videos typically feature the band in dark, gloomy settings performing or on tour to generate excitement. Pop videos require high budgets for props, costumes, and fast editing to keep viewers' attention, with an attractive singer in little clothing and dance routines used to emphasize their importance. Indie videos usually focus more on the lead singer and aim to portray a carefree, youthful environment, sometimes using effects to depict a drug experience.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses conventions used in acoustic music videos. Some common conventions mentioned include shots of the artist playing an instrument, slow camera movements, black and white editing, and plain costumes. The document then discusses how the creator's music video incorporated these conventions, such as shots of playing piano and guitar. It also discusses how some conventions were challenged, such as incorporating a dance routine and using a brightly lit location rather than dull settings typical for acoustic videos.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses conventions used in acoustic music videos. Some common conventions mentioned include shots of the artist playing an instrument, slow camera movements, black and white editing, and plain costumes. The document then discusses how the creator's music video incorporated these conventions, such as shots of playing piano and guitar. It also discusses how some conventions were challenged, such as incorporating a dance routine and using a brightly lit location rather than dull settings typical for acoustic videos.
Evaluation question 1
The document discusses conventions in independent music videos and how the author's music video both confirms and challenges these conventions. It is set in a drama studio with no budget, featuring expressive dance moves by the artist Shannon to convey a narrative of freedom. Close-ups are used to show moments in Shannon's life. While retaining dark color schemes common in indie designs, the video also features bright colors, costumes, and fast-paced editing to keep up with the music. Overall, the video both follows and pushes boundaries of conventions to create something unique open to different interpretations.
A2 Media Studies - Digipak
This document discusses the design choices made for the front and back covers and CD design of a digipak for an album. Recurring imagery from the artist's music video was used, including smoke imagery and the artist's clothing, to create synergy between the products and video. The front cover depicts the artist smoking with their name and album title in smoke. The back cover continues the smoke imagery and depicts the house environment from the video. The CD design shows the artist preparing drugs to reflect the main theme of the song and video. Green color was used throughout to associate the artist with marijuana.
Andrew goodwin media
Andrew Goodwin identified 5 codes and conventions of music videos: thought beats, narrative and performance, star image, relation of visuals to song, and technical codes. Music videos visually represent the structure, beat, and tempo of songs through footage of verses and choruses. They also represent an artist's image and brand identity. Music videos mainly attempt to tell the story of the song and can be used to promote the artist. They must engage audiences to watch repeatedly without getting bored. Videos can make artists seem more genuine by having them perform and narrate their own songs or portray characters. Music videos primarily promote artists and increase their profiles, fans, and record company profits.
Andrew Goodwin's Codes and Conventions of Music Videos
A powerpoint exploring the codes and conventions in music videos that Andrew Goodwin talks about, and how they convey meaning to an audience.
Ryan smith media
This document discusses the codes and conventions used in music videos and how the author's media product both used and developed these conventions. Specifically:
- The author's music video used conventions like a focus on color, star image, and facial expressions to convey meaning. It was performed in black and white to draw focus to lighting and editing.
- To develop conventions, the author challenged conventions by having to film alone without support, resulting in still footage without movement. This unintentionally mimicked the style of Bloc Party's "Banquet".
- The author then developed this style by taking elements of "Banquet" and A-Ha's "Take On Me" - combining a pure performance style with effects
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Evaluation task 1 music video
This document compares the conventions used in the student's music video to those used in Florence and the Machine's music video for "Dog Days Are Over." Both videos used close-ups of the artist to create intimacy with the audience. However, the student's video used a more mysterious backdrop rather than a plain white one. The costumes in both videos complemented the backgrounds and fit with the alternative genre's focus on style. While Florence and the Machine used special effects, the student opted for a more realistic portrayal of the artist and music. Makeup and direct audience address were also conventions employed to draw the viewer's attention.
Tas 1 ( redrafted)
The document discusses how media products use, develop, and challenge conventions and forms. It provides several examples of conventions used in music videos, including close-up shots to emphasize artists, expressive editing to match the pace and emotion of music, and layering shots to create distortion. Lighting is discussed as being used to portray the artist in a certain way. Symbolic color conventions are described as representing mood. The author's own music video and packaging are said to follow conventions of the synth pop genre through their visuals, designs, and references to other artists' successful examples.
Andrew Goodwin
Andrew Goodwin's theory states that music videos use genre conventions through style and imagery to set expectations. For example, Migos' "Versace" video features money, women, and jewelry common in rap videos. Videos also visually represent the beat and tempo of songs through editing and footage. They must also represent the artist's brand and style. Narrative and performance videos can tell stories that keep audiences engaged without losing interest. The relationship between a video's visuals and its song's meaning can illustrate, amplify, or have no relation to the lyrics. Videos primarily promote the artist by giving them screen time as the "star." Technical elements like camera work, lighting, and editing create meaning. There may also be intertext
Question 1
Our media product uses and develops several conventions of real music videos. We shot performance footage at a studio and outdoor stage to give viewers a personal glimpse into the artist's music-making, similar to YouTube remix videos. Rapid cuts, genre-related visuals, and medium close-ups create a "star image" of the singers and give the video an authentic DIY feel suited to our target audience. The minimal storyline and visuals that imply flashbacks challenge conventions by keeping the narrative loose and not fully clear.
Question 1*
The document discusses the music video's use of conventions from real music videos. It establishes the relationship between artist and audience through shots in a studio and outdoor performances. Rapid cuts, close-ups, and performance shots create a "star image" and relate to the target audience. Minimal storyline and fragmented narrative are achieved through flashbacks on screen. Editing techniques are inspired by other music videos and use rapid cuts to compliment the music and give a sense of disorientation.
evaluation question 2
The document discusses how the media product develops conventions from real music videos. It analyzes videos by Pond, Tame Impala, and Temples that influenced its work. These videos lacked clear storylines, instead using performances and interpretive visuals. The media product emulated this by using basic studio performances with dynamic landscape shots and effects to add narrative. It also employed lighting effects seen in the influence videos to create a surreal feel. Unlike typical pop videos that advertise the artist, the goal of this media product was to enhance the listening experience through visually intriguing shots open to interpretation.
Q2
The document discusses how the creator of a music video, website, and poster synergized the narratives, representations, and genres across the different pieces. They looked to existing music videos for influences. Specifically, they replicated the slow motion side tracking shot from Listener's "Wooden Heart" video to parallel the aimless lyrics. For the album cover, they photographed a model dressed as a degenerate clown in Manchester to align the surreal visual with the video's tone. They also drew inspiration from Green Day's simple, solo performance in "Good Riddance" for focusing on the singer. The poster uses sophisticated fonts to represent the gravitas of the music. The website continues the understated style through fonts while making it
Music video andrew goodwins theories
Andrew Goodwin proposed theories about how music videos use motifs, camera angles, and the relationship between music and visuals to convey meaning. The document examines several music videos to show how they apply Goodwin's theories about enhancing lyrics through close-ups, using motifs, and having the visuals contradict or illustrate the music. It also discusses how Goodwin's theories can help in creating music videos and how his analysis applies broadly across music genres.
Music video analysis andrew goodwins theories
Andrew Goodwin proposed theories about how music videos use motifs, camera angles, and the relationship between music and visuals to convey meaning. Motifs are repeated visual elements that can enhance lyrics or create themes. Camera angles establish location and draw attention through close-ups. Music can either contradict or illustrate the visuals. Goodwin's theories appear applicable across genres and help analyze how music videos portray gender.
In what ways does your media product use
The document discusses different conventions that music videos use to relate the visuals to the lyrics, including illustration, amplification, and disjuncture. Illustration provides a literal visualization of the lyrics, amplification adds new layers of meaning while retaining a link to the song, and disjuncture contradicts the lyrics through abstract imagery. The document also notes that the student's music video for The Weeknd uses illustration to relate specific lyrics to images and develops ideas based on The Weeknd's own music videos and album covers, rather than including live performances.
Andrew Goodwins Theory
The document discusses the key elements and conventions of a pop music video based on Andrew Goodwin's analysis framework. It outlines how the video aims to relate the visuals to the lyrics through surrealism and representative connections while keeping an upbeat pace through fast cuts and choreography. Individual close-ups and group shots are used to sell the artist and show their personalities and connection. Bright colors, fast camerawork and transitions are intended to make the video enjoyable and appeal to their target teenage/young adult audience.
Props Choices
The document discusses prop choices for a music video. It was decided to include props based on research of similar genres that often feature instruments. An acoustic guitar will be used as the main prop since the song is acoustic and focus groups expected to see instruments. The guitar will give the video an "acoustic feel" and the artist will be shown sitting and playing it at times. One artist researched, Ellie Goulding, relies more on costumes than props. The guitar chosen will stand out visually but not distract from amplifying the artist's expressions, in line with Goodwin's theory of amplification.
Forms of music videos
There are three forms of connecting music videos to songs: illustration, where images literally depict the song lyrics; amplification, where the video enhances the meaning of the lyrics through performance and narrative conventions; and disjuncture, where the video intentionally ignores the song's content and genre to create new meanings, often using abstract imagery. Illustration is the simplest approach, while amplification draws further connections and disjuncture strives for an unrelated vision.
Codes and conventions of music videos
Camera shots like close-ups, mid shots, and long shots are used in music videos to connect the audience emotionally to the artist and song. Mise en scene, including costumes, makeup, and sets, can convey meaning and tell a story that enhances the message of the song. Sound is carefully edited, with diegetic and non-diegetic elements, to match the mood of the music. Professional editing is important to cut shots rhythmically for pop songs or use slow motion for slower songs to keep the audience engaged.
Music Video Script
Music videos can take many forms from narrative storylines to montages. Alternative videos are often low-budget and meant to convey a message, while rock videos typically feature the band in dark, gloomy settings performing or on tour to generate excitement. Pop videos require high budgets for props, costumes, and fast editing to keep viewers' attention, with an attractive singer in little clothing and dance routines used to emphasize their importance. Indie videos usually focus more on the lead singer and aim to portray a carefree, youthful environment, sometimes using effects to depict a drug experience.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses conventions used in acoustic music videos. Some common conventions mentioned include shots of the artist playing an instrument, slow camera movements, black and white editing, and plain costumes. The document then discusses how the creator's music video incorporated these conventions, such as shots of playing piano and guitar. It also discusses how some conventions were challenged, such as incorporating a dance routine and using a brightly lit location rather than dull settings typical for acoustic videos.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses conventions used in acoustic music videos. Some common conventions mentioned include shots of the artist playing an instrument, slow camera movements, black and white editing, and plain costumes. The document then discusses how the creator's music video incorporated these conventions, such as shots of playing piano and guitar. It also discusses how some conventions were challenged, such as incorporating a dance routine and using a brightly lit location rather than dull settings typical for acoustic videos.
Evaluation question 1
The document discusses conventions in independent music videos and how the author's music video both confirms and challenges these conventions. It is set in a drama studio with no budget, featuring expressive dance moves by the artist Shannon to convey a narrative of freedom. Close-ups are used to show moments in Shannon's life. While retaining dark color schemes common in indie designs, the video also features bright colors, costumes, and fast-paced editing to keep up with the music. Overall, the video both follows and pushes boundaries of conventions to create something unique open to different interpretations.
A2 Media Studies - Digipak
This document discusses the design choices made for the front and back covers and CD design of a digipak for an album. Recurring imagery from the artist's music video was used, including smoke imagery and the artist's clothing, to create synergy between the products and video. The front cover depicts the artist smoking with their name and album title in smoke. The back cover continues the smoke imagery and depicts the house environment from the video. The CD design shows the artist preparing drugs to reflect the main theme of the song and video. Green color was used throughout to associate the artist with marijuana.
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Andrew Goodwin identified 5 codes and conventions of music videos: thought beats, narrative and performance, star image, relation of visuals to song, and technical codes. Music videos visually represent the structure, beat, and tempo of songs through footage of verses and choruses. They also represent an artist's image and brand identity. Music videos mainly attempt to tell the story of the song and can be used to promote the artist. They must engage audiences to watch repeatedly without getting bored. Videos can make artists seem more genuine by having them perform and narrate their own songs or portray characters. Music videos primarily promote artists and increase their profiles, fans, and record company profits.
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A powerpoint exploring the codes and conventions in music videos that Andrew Goodwin talks about, and how they convey meaning to an audience.
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This document discusses the codes and conventions used in music videos and how the author's media product both used and developed these conventions. Specifically:
- The author's music video used conventions like a focus on color, star image, and facial expressions to convey meaning. It was performed in black and white to draw focus to lighting and editing.
- To develop conventions, the author challenged conventions by having to film alone without support, resulting in still footage without movement. This unintentionally mimicked the style of Bloc Party's "Banquet".
- The author then developed this style by taking elements of "Banquet" and A-Ha's "Take On Me" - combining a pure performance style with effects
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This document discusses codes and conventions in music videos. It defines codes and conventions as systems that create meaning in music videos. There are technical codes like camera angles, shots, and editing, and symbolic codes like mise-en-scene involving props, costumes, and locations. Codes and conventions allow audiences to be familiar with genres and understand music videos. Technical elements like camera shots, movements, and angles construct meaning, as do symbolic elements of mise-en-scene like props, colors, locations, and facial expressions. Editing, lighting, and sound are also important technical codes that construct meaning and relate the visuals to the music.
Q1)In what ways does your media product use, develop or challenge forms and c...
The document discusses conventions used in music videos and how the creator's music video both follows and challenges conventions. It summarizes the research conducted on music video conventions, particularly for dance/club genre videos. It then analyzes elements of the creator's video such as cinematography, editing, lighting, settings, iconography, and more, explaining how they both conform to typical music video conventions as well as experiment in some ways. The goal was to create a video that would appeal to target audiences while also generating hype through unconventional elements.
Music Video Codes and Conventions | A Level
The document discusses the codes and conventions used in music videos. It defines codes and conventions as the techniques used to construct meaning, which can be technical or symbolic. It then provides examples of different technical techniques like camera angles, shots, editing, and sound. Symbolic techniques include facial expressions and mise-en-scene elements. The document also outlines different music video styles like performance, narrative, and mixture videos. It concludes by defining additional elements like camera shots, angles, editing techniques, sound, mise-en-scene, props, costumes, and locations.
Evaluation Question One
This is a presentation on the first out of four evaluation questions for my media studies A2 coursework. the question is "In what way does your media product use, develop or challenge forms and conventions of real media products?".
Andrew goodwin’s theory of music video’s
Andrew Goodwin identified several key aspects of music videos. There is an emphasis on promoting the artist through close-ups and screen time to develop their star image. Narratives in music videos typically ignore common storytelling and focus more on performance to advertise the song. Visuals can either relate directly to the song lyrics, amplify their meaning, or be completely disjointed. Technical elements like lighting, editing, and camera work are also important to engage the audience and make the video look professional. Additionally, the structure of the song and artist's style must be considered to blend visuals and audio seamlessly.
Codes and Conventions
This document discusses codes and conventions in music videos. It explains that music videos use techniques like camera angles, movements, editing, sound, and mise-en-scene to portray genres and appeal to audiences. Two contrasting genres highlighted are heavy metal/rock videos, which use dark lighting and costumes to portray emotion, and R&B/pop videos, which feature wealthly settings and stylish costumes to showcase artists' performances and good lives. The document examines how different elements come together in music videos to represent genres recognizably.
Media conventions
Conventions are specific aspects of a genre that ensure a work fits within that genre and is understood by audiences. Music video conventions include the narrative style, performance style, animation, and mixtures of these. Common camera techniques are close-ups, two-shots, and point-of-view shots. Mise-en-scene elements like costumes, lighting, colors, and props also have conventions. Editing commonly uses fast cuts or slow motion. Music videos often portray an extravagant lifestyle and gender representations. The document discusses following these conventions while also potentially subverting expectations in the author's own music video project.
Andrew goodwin's theory
According to Andrew Goodwin's music video theory, there are five key components of an effective music video: 1) connecting the visuals to the feelings and story conveyed by the music, 2) relating the visuals directly to the song's lyrics or genre, 3) using a narrative and the artist's performance to engage viewers, 4) employing technical elements like editing, lighting and effects to polish the finished product, and 5) establishing the artist's star image through elements like costume, choreography and appearance.
Evaluation question 1
The document summarizes how the media product uses and develops conventions of real music videos. It discusses how the editing, shot composition, and mise-en-scene follow conventions by connecting the visuals to the lyrics and music, using nature themes, and experimenting with shot sizes and angles. However, it also challenges some conventions by using brighter colors instead of sepia tones and including fewer focus pulls. Overall, the media product draws from real music video forms but also puts its own creative spin on some elements.
Codes and conventions
Music videos use codes and conventions to convey meaning and narrative. Technical techniques like cinematography, editing, and sound shape the story, while symbolic techniques like costumes, setting, and color aid interpretation. Effective music videos employ shots, transitions, and other techniques appropriate to their genre to engage viewers through performance or narrative.
Goooodwin
The document discusses several key aspects of music videos according to Andrew Goodwin. First, it addresses the structure of songs and how the artist's unique voice can form an identity. Second, it explores narrative and performance in music videos, how they usually ignore common narratives but coherence and repeatability are important. The artist acts as both narrator and participant. Third, it discusses the importance of star image in building a meta-narrative over time through music videos. Finally, it examines the technical aspects that hold a music video together like camera work, editing, lighting, and matching cuts to the beat of the song.
Types & conventions of music videos
The document discusses different types of music videos including narrative-based, performance-based, and concept-based videos. It also outlines some common conventions in music videos such as the use of different camera angles, camera movement, mise-en-scene reflective of mood and genre, and editing techniques. The document concludes by summarizing Andrew Goodwin's music video theory which identifies five key aspects of successful music videos including the relationship between music and visuals.
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Andrew Goodwin's Codes and Conventions of Music Videos
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- 1. Andrew Goodwin Codes and Conventions of Music Videos
- 2. Goodwin’s theory on music video Taken from “Dancing in the Distraction Factory”, 1992
- 3. The structure, speed and beat of the song are represented visually – through variations in chorus and verse footage, or cut to the beat (so a song with a faster tempo will include a number of faster cuts between shots) Music videos also represent the “voice” of the artist – their particular style, or brand identity if you like. “Thought Beats”
- 4. Narrative and Performance Music videos are advertisements, as well as telling the story of the song. It must be possible to watch the music video again and again, so there needs to be a performance element to the video, as well as a narrative. The artist acts as both performer and narrator (and sometimes character), making the video feel more authentic.
- 5. STAR IMAGE Music videos are primarily used to promote an artist. They are produced by record companies as a way of promoting and increasing the profile and sales of artists, and as such they must tell a story about the development of the artist This is achieved through making the artist the star of the video, and giving them the most screen time. Other techniques are used, such as a proliferation of close-ups of the artist.
- 6. Relation of Visuals to Song Disjuncture – The meaning of the song is completely ignored. The images in the video do not relate. Amplify – The meaning of the song is exaggerated through the use of visuals Illustrate – The meaning of the song is made clear through the video. This is the most common use. “You'll never get that taste, out of your mouth You'll never get the paw prints, out of the hen house now And you can't go back, same way you came Round all the pieces up, but they just dont fit the same” I came in like a wrecking ball I never hit so hard in love All I wanted was to break your walls Drink it up and get sick Bottoms up get wasted Pour it up drink it up live it up give it up Oh my god dammit there’s the fucking limit Pour it up drink it up live it up give it up
- 7. Technical Codes Media language, in terms of camera angle, movement, lighting, editing and visual effects added in post production all work together to create meaning for a music video. Atmosphere, tone and mood can be reflected through use of colour, speed of editing and variety of transitions. Setting is often used to communicate glamour, and it is important that beaches look like beaches, clubs look like clubs. This makes the music video feel authentic and therefore believable. Editing often follows the rhythm and tempo of the song, cutting “to the beat”