This document provides guidelines for the music video for Carly Rae Jepsen's song "Call Me Maybe" directed by Luke Taylor. It outlines that the video should have a "cheesy" and bright tone to match the popular, catchy song. It recommends using various camera techniques, locations, and lighting styles. Key elements include having many people sing parts of the chorus, portraying the song's verses through a couple's acting, and quick editing during the chorus. Influences cited include music videos by Nickelback, Black Eyed Peas, and Taylor Swift as well as movies like High School Musical. The crew is listed and concerns note finding enough participants and dealing with weather.

1. MUSIC VIDEO
NARRATIVE/PERFORMANCE
SONG/MUSIC: Call Me Maybe
ARTIST: Carly Rae Jepsen
DIRECTOR/PROD HOUSE: Luke Taylor
GENERAL CONCEPT:
The general idea for this music video is to generate a ‘cheesy’ video which is fit with the song; the
video must stick in people’s minds as the song is massively popular and catchy. The music video
needs to be bright and vibrant.
GUIDELINES:
Here are a few ideas I want to apply to my music video;
1) Using a mix of camera techniques – handheld (to make the video more realistic) and
professional camera (for clean cut images)
2) It will be a performance video as the people will be preforming towards the camera, and
also a narrative video as it is telling a story.
3) Many people will be needed to sing the chorus; I want to have as many people as possible
miming one word of the song, editing it all together to credit the song. E.g. ‘hey’ ‘I’ ‘just’
‘met’ ‘you’
4) There will various locations – indoor and outdoor.
5) High key lighting will be used for indoor shots and natural lighting for the outdoor shots to fit
in with the song.
6) Wardrobe will be bright and ‘stand out’ outfits, we will cast teenagers as the target audience
for this song is teenagers and young teens.
7) There will be a couple acting out the verses of the song.
8) We will use the simply cut to editing technique for the quick chorus snippets and multiple
editing for the verses e.g. cut to, fade to.
9) Mainly close ups and medium shots.
Influences
Examples of influences from music videos, movies and printscreens.
Nickelback –Rockstarhttp://www.youtube.com/watch?v=_1hgVcNzvzY
Black Eyed Peas – Where Is The Love? http://www.youtube.com/watch?v=WpYeekQkAdc
Taylor Swift – Love Story http://www.youtube.com/watch?v=8xg3vE8Ie_E
Justin Bieber – Beauty And A Beat http://www.youtube.com/watch?v=Ys7-6_t7OEQ
The Fray – How To Save A Life http://www.youtube.com/watch?v=cjVQ36NhbMk
Movie Clips
High School Musical -Start of Something New
Camp Rock – This Is Me
Grease – We Go Together

2. (High School Musical)
(Camp Rock)
(Grease)
CREW:
DIRECTOR/PRODUCTION DESIGNER: Olivia Berry
DIRECTOR OF PHOTOGRAPHY: Luke Taylor
ASSISTANT DIRECTOR: Chloe Whittle
PRODUCTION MANAGER: Olivia Berry
ART DIRECTOR: Matt Rogero
SET DIRECTOR: Matt Rogero

3. STYLIST: Luke Taylor
EDITOR: Luke Taylor
CONCERNS
1. Having enough people for the ‘Call Me Maybe’ chorus
2. Weather – outdoor shots
3. People knowing the job roles
4. Time management
5. Getting to know the equipment
6. Finding people willing to be in the music video.