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Audience Research Analysis
Responders 
• The majority of the answers given were from 
17-21 year old males with an interest in Rock 
music, this is perfect because it means the 
answers fit in with our target audience. We 
also found that they listen 4-6 hours of music 
on average and mostly sometimes watch 
music videos. This is important because it 
means their opinion on music videos will be 
more valid.
Problems 
• They main problem with our questionnaire is 
that we have a small amount of answers and 
therefore the results aren’t very reliable (the 
answers may not apply to our entire target 
audience). Another problem with the survey 
results is that all of them are male, therefore 
we don’t know about the female side of our 
target audience.
Question 6 
We then asked the question 
‘When watching a music video do 
you prefer narrative (story), 
performance or a mix?’. To this 
the respondents said thy prefer 
either narrative or a mix. Using 
this knowledge we know to 
include both narrative and and 
performance in order to please 
the audience (shown by the 
survey) and to simultaneously 
meet genre characteristics.
Camera Focus and Mise En Scene 
From the further questions asked on the survey we learnt 
that the audience would like the lead singer to be a key 
focus of the camera, typical locations the audience would 
like to be included (such as stages) and different 
expectations of a rock music video (for example band 
shots and thought beats). From this information we can 
find things to include into our video to make it more 
appealing to the audience.

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Audience research analysis

  • 2. Responders • The majority of the answers given were from 17-21 year old males with an interest in Rock music, this is perfect because it means the answers fit in with our target audience. We also found that they listen 4-6 hours of music on average and mostly sometimes watch music videos. This is important because it means their opinion on music videos will be more valid.
  • 3. Problems • They main problem with our questionnaire is that we have a small amount of answers and therefore the results aren’t very reliable (the answers may not apply to our entire target audience). Another problem with the survey results is that all of them are male, therefore we don’t know about the female side of our target audience.
  • 4. Question 6 We then asked the question ‘When watching a music video do you prefer narrative (story), performance or a mix?’. To this the respondents said thy prefer either narrative or a mix. Using this knowledge we know to include both narrative and and performance in order to please the audience (shown by the survey) and to simultaneously meet genre characteristics.
  • 5. Camera Focus and Mise En Scene From the further questions asked on the survey we learnt that the audience would like the lead singer to be a key focus of the camera, typical locations the audience would like to be included (such as stages) and different expectations of a rock music video (for example band shots and thought beats). From this information we can find things to include into our video to make it more appealing to the audience.