This document provides a case study of A$AP Rocky's album "Long.Live.A$AP". It summarizes the key design elements of the album cover including a medium close-up shot of Rocky against a static-filled black and white background for a mysterious effect. It recommends applying similar design conventions to their own album packaging, such as a simple layout, bad TV effect, medium close-up shot on the cover, and bold text on a black or white background.

1. A$AP ROCKY –
LONG.LIVE.A$AP
ALBUM CASE STUDY
BY NATASHA

2. Use of Images
 Long.Live.A$ap is a mixture of hip-hop and RnB.
 The front of the album used a medium – close up shot of A$ap Rocky which is
used because this is typical convention for the front of an album.
 It is quite simple with just him on the cover and an edited background.
 The background behind him is a similar effect to the bad TV we used in our video.
It looks like static and gets really static at the top and bottom of the album cover.
 It’s black and white which is another recurring theme that is seen. The black and
white makes it more mysterious and the bad TV effect ads to that. I think we want
to continue this strange/dark theme because we like the abstract theme we
have.

3. Applying this to our CD Digipack
 A simple layout is a recurring theme that I am seeing in the case studies.
As we are doing one that’s the same genre as them then it’ll be good
to follow their typical layout to appeal to the same audience.
 The CD cover uses a similar effect to the bad TV effect we used in our
music video so we could try to apply this again to the album cover or
advert.
 Most album covers are using medium to close up shots on the cover so
we can consider using this as it makes it more intimate for the
fans/consumers.
 The text used is bold and simplistic and stands out from the black
background so we could apply this by using either white or black text
which is stand out colour. Also the text is right in the middle of the CD
which is commonly used so we can consider using this however
depending on the image placement, I personally think that the text
being placed in one of the top corners would still look good.