The music video will represent the band as a young, trendy indie band inspired by groups like Kings of Leon and Nirvana. It will tell the narrative of a man struggling with alcohol addiction through shots of his isolated home life, showing how alcohol negatively impacts families. The video will include both performance shots of the band on a stage and narrative scenes portraying the man hitting rock bottom with his drinking and deciding to get sober and repair his family relationships.

1. Music Video Treatment By Baris Gozel, Steven Stock and Sam Lester

3. How the Artist Will Be Represented From researching our bands we gathered our inspirational bands construct their own image therefore our band will construct a similar image – a young trendy and organic style. The organic style will represent the band as everyday normal people that are producing music to make a living. We want to construct our band to an organic band because it shows the audience that the artists are all about the music and not about making the money. However in the music video the artist will be portrayed as a man who is about to loose everything in life because of the amount of alcohol he consumes and that he has to take a massive step in life to stop his addictiveness to alcohol and get his family life back on track. We’re going to use mostly narrative, and elements of performance to visualise the artists story about alcohol which will allow the audience to relate their experiences to our music.