SlideShare a Scribd company logo
travelpayouts.com
Join Travel's Megatrend: 
Offer Tours and Activities with
Musement
Speakers
Marketing Manager,
Travelpayouts
Liza Rudykh
Strategic Partnerships Manager 
Musement
Shradha Bhatia
Agenda
1. About Travelpayouts
2. About T&A market
3. Musement: tools and opportunities
4. Success stories
5. QA session
About Travelpayouts
Travelpayouts is one of the
biggest Cost Per Action (CPA)
travel affiliate networks. It
operates worldwide and partners
with more than 200,000 affiliates
The Travelpayouts website consists of:
Your personal dashboard Knowledge base Blog
travelpayouts.com support.travelpayouts.com blog.travelpayouts.com
Last updates:
1. Double reward for tickets to, in and from Kazakhstan
2. Travelpayouts Summit 2018
3. Webinar for the newcomers Travelpayouts 101
4. Follow us on Twitter
Offer Tours and Activities with Musement.
Deliver a complete travel experience to your visitor
What do travellers really want?
Easy discovery for top attractions & hidden gems
Personalised recommendations
Seamless booking experience
Our vision - Local wherever you go. Musement helps people discover
and enjoy experiences which are relevant for them and that they would
not have the time to discover and/or the chance to access, wherever
they are.
Lates News
Musement has now been acquired by the TUI
Group.
We will now have access to:

● 15,000 exclusive TUI tours across the globe
● Grow and scale our supply to reach 60,000 experiences by 2019

● A stronger health and safety insurance coverage for our
experiences
● Backing of a 10bn euro market cap giant committed to investing
in our technology
40,000+ Activities available ;

15000+ Owned Tours ;

2000+ Cities covered ;
90+ Countries covered ;
86% E-tickets
Inventory growth
Leaders in Western Europe with strong supply growth in other regions
SEGMENTATION
Musement has built a persona based
recommendation to better target the customers.
TOURS & ACTIVITIES
PORTFOLIO

Suggest the best in-destination experiences to inspire your users and
monetize your traffic
90 countries available
Largest range of segments available on the market
Scalable in strategic regions
PRODUCT
CATEGORIES
AVAILABLE
Example of products you
can find in our portfolio:
PORTFOLIO CHARACTERISTICS
Stand-alone tickets - Not necessarily bundled with a tour, also with same-day availability
Better conversion + Skip-the-line experience ;
Special events
Across different segments such as marathons, football games, Formula 1,...
Recurring or unique + Strong reasons to travel
Musement Products
Made by local experts employed by Musement around specific themes
High marginality, up to >50% + >150 activities available ;
E-Tickets
Connected to access control systems: access attractions with your smartphone
Purchase near an attraction + Agreements w/ intl. attractions.
FOR AFFILIATES
Our solutions can significantly impact 2 key metrics:
Conversions and Revenues.
Our business solutions available for you to integrate tours,
activities and content on your platform: text links, banners, api,
white label, widget
Full API Integration: Integrate the entire booking flow into the channels. (search, product, availability,
pricing, payment)
● Partial API Integration: By deep linking from the search results directly to the affiliate website
product page.
• Whitelabel is designed to be a partner booking platform with minimal
development resources and maintenance. 

• ● Whitelabel options include a customized subdomain and a logo on
top. 

• ● Text or image based links and graphics can deep link to the
destination or product pages from any cross selling channel or
destination pages. 

• Visitor can go through the entire booking flow without leaving your platform. 

• ● They are available in both Carousel and Grid format. 

• ● They can be filtered to display any given destinations, venues, 

lists or events. 

PARTNERSHIPS EXAMPLE
Google Trips uses Musement to inspire their users on local activities and
provide a seamless booking experience.
Dedicated discounts have been created for Google Trips users who are
then redirected to Musement product pages.
Hostelworld
Full white-label with links from pre-trip emails to
inspire their users on things-to-do in destination.
Dedicated landing pages with selected activities
matching with their users’ profile.
LUXE users can instantly book a Musement
experience directly via the Luxe App, reducing the
hassle and time spent searching online, or in
destination via deep linking to the product page at
Musement.
PROPOSAL: 50% MARGIN SHARE
MONETIZATION
SUPPORT
This can further increase to 60% depending on volume of sales.
● Full access to our tours & activities portfolio

● Including all images and product content in all available languages
● Free dedicated Account Manager and API-support

● Free tours & activities customer care active 7/7 days in 5 languages
namely English, French, German, Spanish and Italian.
• Da Vinci's Last Supper skip-the-line tickets and guided tour: 36% commission on Retail Price (after tax) 

• ● Hop-on hop-off Rome bus tour 24 or 48-hour tickets: 36% commission on Retail Price (after tax) 

• ● Vatican museums and Sistine Chapel: skip-the-line tickets with assistance at the entrance: 17% 

commission on Retail Price (after tax) 

• ● Sagrada Familia fast track tickets: 19% commission on Retail Price (after tax) 

• ● Park Guell skip-the-line ticket and guided tour: 13% commission on Retail Price (after tax) 

• ● Paris city tour, Seine cruise and Eiffel Tower skip-the-line tickets: 15% commission on Retail Price (after tax) 

• ● Paris by night: skip the line guided visit to the Eiffel Tower: 20% commission on Retail Price (after tax) 

• ● Palace of Versailles entrance tickets with audioguide: 10% commission on Retail Price (after tax) 

Shradha Bhatia
Strategic Partnerships Manager
Via Polesine 13, Milan - Italy +39 393 888 52 61 shradha.bhatia@musement.com musement.com
Questions?
support@travelpayouts.com
Thanks!

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Travel affiliate marketing: How to offer Tours and Activities with Musement

  • 1. travelpayouts.com Join Travel's Megatrend:  Offer Tours and Activities with Musement
  • 2. Speakers Marketing Manager, Travelpayouts Liza Rudykh Strategic Partnerships Manager  Musement Shradha Bhatia
  • 3. Agenda 1. About Travelpayouts 2. About T&A market 3. Musement: tools and opportunities 4. Success stories 5. QA session
  • 5. Travelpayouts is one of the biggest Cost Per Action (CPA) travel affiliate networks. It operates worldwide and partners with more than 200,000 affiliates
  • 6. The Travelpayouts website consists of: Your personal dashboard Knowledge base Blog travelpayouts.com support.travelpayouts.com blog.travelpayouts.com
  • 7. Last updates: 1. Double reward for tickets to, in and from Kazakhstan 2. Travelpayouts Summit 2018 3. Webinar for the newcomers Travelpayouts 101 4. Follow us on Twitter
  • 8. Offer Tours and Activities with Musement. Deliver a complete travel experience to your visitor
  • 9.
  • 10. What do travellers really want?
  • 11. Easy discovery for top attractions & hidden gems
  • 14. Our vision - Local wherever you go. Musement helps people discover and enjoy experiences which are relevant for them and that they would not have the time to discover and/or the chance to access, wherever they are.
  • 15. Lates News Musement has now been acquired by the TUI Group. We will now have access to:
 ● 15,000 exclusive TUI tours across the globe ● Grow and scale our supply to reach 60,000 experiences by 2019
 ● A stronger health and safety insurance coverage for our experiences ● Backing of a 10bn euro market cap giant committed to investing in our technology
  • 16. 40,000+ Activities available ;
 15000+ Owned Tours ;
 2000+ Cities covered ; 90+ Countries covered ; 86% E-tickets
  • 17. Inventory growth Leaders in Western Europe with strong supply growth in other regions
  • 18. SEGMENTATION Musement has built a persona based recommendation to better target the customers.
  • 19. TOURS & ACTIVITIES PORTFOLIO
 Suggest the best in-destination experiences to inspire your users and monetize your traffic 90 countries available Largest range of segments available on the market Scalable in strategic regions
  • 20. PRODUCT CATEGORIES AVAILABLE Example of products you can find in our portfolio:
  • 21. PORTFOLIO CHARACTERISTICS Stand-alone tickets - Not necessarily bundled with a tour, also with same-day availability Better conversion + Skip-the-line experience ; Special events Across different segments such as marathons, football games, Formula 1,... Recurring or unique + Strong reasons to travel Musement Products Made by local experts employed by Musement around specific themes High marginality, up to >50% + >150 activities available ; E-Tickets Connected to access control systems: access attractions with your smartphone Purchase near an attraction + Agreements w/ intl. attractions.
  • 22. FOR AFFILIATES Our solutions can significantly impact 2 key metrics: Conversions and Revenues.
  • 23. Our business solutions available for you to integrate tours, activities and content on your platform: text links, banners, api, white label, widget
  • 24. Full API Integration: Integrate the entire booking flow into the channels. (search, product, availability, pricing, payment) ● Partial API Integration: By deep linking from the search results directly to the affiliate website product page.
  • 25. • Whitelabel is designed to be a partner booking platform with minimal development resources and maintenance. 
 • ● Whitelabel options include a customized subdomain and a logo on top. 
 • ● Text or image based links and graphics can deep link to the destination or product pages from any cross selling channel or destination pages. 

  • 26. • Visitor can go through the entire booking flow without leaving your platform. 
 • ● They are available in both Carousel and Grid format. 
 • ● They can be filtered to display any given destinations, venues, 
 lists or events. 

  • 28. Google Trips uses Musement to inspire their users on local activities and provide a seamless booking experience. Dedicated discounts have been created for Google Trips users who are then redirected to Musement product pages.
  • 29. Hostelworld Full white-label with links from pre-trip emails to inspire their users on things-to-do in destination. Dedicated landing pages with selected activities matching with their users’ profile.
  • 30. LUXE users can instantly book a Musement experience directly via the Luxe App, reducing the hassle and time spent searching online, or in destination via deep linking to the product page at Musement.
  • 31.
  • 32. PROPOSAL: 50% MARGIN SHARE MONETIZATION SUPPORT This can further increase to 60% depending on volume of sales. ● Full access to our tours & activities portfolio
 ● Including all images and product content in all available languages ● Free dedicated Account Manager and API-support
 ● Free tours & activities customer care active 7/7 days in 5 languages namely English, French, German, Spanish and Italian.
  • 33.
  • 34. • Da Vinci's Last Supper skip-the-line tickets and guided tour: 36% commission on Retail Price (after tax) 
 • ● Hop-on hop-off Rome bus tour 24 or 48-hour tickets: 36% commission on Retail Price (after tax) 
 • ● Vatican museums and Sistine Chapel: skip-the-line tickets with assistance at the entrance: 17% 
 commission on Retail Price (after tax) 
 • ● Sagrada Familia fast track tickets: 19% commission on Retail Price (after tax) 
 • ● Park Guell skip-the-line ticket and guided tour: 13% commission on Retail Price (after tax) 
 • ● Paris city tour, Seine cruise and Eiffel Tower skip-the-line tickets: 15% commission on Retail Price (after tax) 
 • ● Paris by night: skip the line guided visit to the Eiffel Tower: 20% commission on Retail Price (after tax) 
 • ● Palace of Versailles entrance tickets with audioguide: 10% commission on Retail Price (after tax) 
 Shradha Bhatia Strategic Partnerships Manager Via Polesine 13, Milan - Italy +39 393 888 52 61 shradha.bhatia@musement.com musement.com