This document describes myCultureTrip, a web and mobile tool that helps users plan cultural trips and experiences. It allows users to plan itineraries, get personalized recommendations, track locations visited, and archive memories. The tool integrates with FIWARE components like Object Storage for files, Context Broker for data management, and others. It aims to improve over competitors by offering personalized services and eliminating print/distribution costs. The business model involves promoting relevant locations to travelers for revenue. A marketing plan includes social media campaigns and point-of-sale ads. Milestones and a 98,000 euro budget are outlined to develop the minimum viable product.

1. myCultureTrip
Plan. Visit. Explore. Remember.
A web and mobile tool to create
a personalised experience of the culture of every city.

2. Planning:
• rich web-based
interface and tools
• itinerary
presentation
• personalized
recommendations
Actual Visit:
• visitors keep track of
what they are
interested in visiting
• contextual
information for each
POI
Post-visit:
• preserve memories
from the trip
• personal archiving
and “retracing”
mechanisms
Introduction
A solution that helps plan the perfect trip – myCultureTrip:

3. Challenge
myCultureTrip for Smart Cities:
affordable
solution
use of
crowdsourced
and curated
data
elimination of
print and
distribution
costs
enablement
of last
minute
changes
improving
quality of life
through ICT/
infrastructure

4. The product & Fiware
Relevance
•Object Storage GE: cloud storage for files from
trips, user actions and binary content (users)
•FIWARE Lab Cloud: to perform testing
•POI Data Provider GE: UI controls for user experi-
ence using interactive maps, photos, videos and
3D content
•OAuth 2.0 & Identity Management – Keyrock GE:
authorization and authentication services
•FIWARE Context Broker GE: Data and Context M
anagement

5. • Robust PHP 5.5+ framework
• Advanced features
• Small memory footprint
• Fully PSR Compliant
• 100% Unit Tested and Documented
• Composer for PHP dependencies
• Bower for client side dependencies
There are 1b tourist arrivals worldwide, half of them in Europe.
Of all travellers…
• 40% use social media to plan their trip
• 92% trusts friends & family for recommendations
• 85% use their smartphones abroad
• 30% post on social networks while on the actual trip
A huge opportunity to exploit for Europe
Market

6. Competition
 Big Players: Trip Advisor, TripIt, TripCase,
WorldMate, Minube (they do not offer
personalized services)
 Smaller more vertical solutions:
utrip, Tripomatic, myGola, Triporg

7.  Client: Independent traveler, “the explorer”
 Free for consumer
 Promote POIs relevant to traveler’s interests
 Revenues from well targeted promotions
Business model

8. Marketing Plan
Distribution channels:
 Travel agencies & online channels (social media, etc)
Promotion through:
 Social media campaigns
 Online advertisement
 Point of sale advertisement
 Media exposure

9. Our team
 Business Development : Odysseas Spyroglou
 Technical Management: Stavros Tekes
 Product Development: Tania Petsouka/ Foteini Giannaropoulou
 Design UI / User Experience: Giannis Koritsidis
 Domain Expertise: Avraam Adamidis

10. Milestones & money
MS1: Define and finalize requirements (M1)
MS2: Finalization of architecture of the web platform and mobile
application (M2)
MS2Development of minimum viable product (M5)
MS3: Testing of the application (M6)
Personnel* 80.000€ + Travel* 10.000€ + Indirect costs * 8.000€
Total*98.000€