ŠTUDIJA PRIMERA: ŠKODA – CELOSTNI POGLED V PRAKSI – VSEBINSKO IN DIGITALNO
Možnosti in nove priložnosti integriranega vsebinskega marketinga so neskončne in, kar je najlepše, … dejansko delujejo (= prodajajo)!
“NATIVE ADVERTISING”: THE QUALITY OF CONTENT IS KEY
Why is the role of native advertising more and more important? Where is its place within the overall strategy of content marketing? Where are the traps and dangers and how should you start?
HOW CLOSE ARE YOU TO THE FUTURE? A NEW WAY OF LOOKING AT CONTENT MARKETING
The transformation of communications departments both within companies and organizations and externally. What will the new type of person, and their competences, be like? What kinds of processes and technologies will make up the communications departments of the 21st century? Why can we not afford to avoid or overlook this?
CASE STUDY: FUJITSU – HOW A CONTENT PORTAL REAPS GLOBAL SUCCESS
What does it mean to have quality, uncompromisingly relevant content? And how is that the key to reaching even more demanding target groups?
"Retro-programmatic": A Look at Programmatic Marketing Yesterday, Today and T...Rubicon Project
Big data isn't new to marketers. Knowing a brand's audience has stood as a fundamental marketing principle since long before the web and in an era of sophisticated targeting tools and technology has even more relevance. Leveraging a wider variety of datasets (demographic, psychographic, transactional, intent) and strategies (behavioral, retargeting, dynamic messaging) in real-time, marketers can now personalize their value proposition to niche audiences and shorten that path to purchase. And with the right programmatic mindset, marketers will soon be able to deliver that message natively, in outdoors and connected TV.
AGENCY + CLIENT = PARTNERSHIP
What is necessary to understand and bear in mind in order to maintain a solid and effective partnership that provides excellent communication results?
“NATIVE ADVERTISING”: THE QUALITY OF CONTENT IS KEY
Why is the role of native advertising more and more important? Where is its place within the overall strategy of content marketing? Where are the traps and dangers and how should you start?
HOW CLOSE ARE YOU TO THE FUTURE? A NEW WAY OF LOOKING AT CONTENT MARKETING
The transformation of communications departments both within companies and organizations and externally. What will the new type of person, and their competences, be like? What kinds of processes and technologies will make up the communications departments of the 21st century? Why can we not afford to avoid or overlook this?
CASE STUDY: FUJITSU – HOW A CONTENT PORTAL REAPS GLOBAL SUCCESS
What does it mean to have quality, uncompromisingly relevant content? And how is that the key to reaching even more demanding target groups?
"Retro-programmatic": A Look at Programmatic Marketing Yesterday, Today and T...Rubicon Project
Big data isn't new to marketers. Knowing a brand's audience has stood as a fundamental marketing principle since long before the web and in an era of sophisticated targeting tools and technology has even more relevance. Leveraging a wider variety of datasets (demographic, psychographic, transactional, intent) and strategies (behavioral, retargeting, dynamic messaging) in real-time, marketers can now personalize their value proposition to niche audiences and shorten that path to purchase. And with the right programmatic mindset, marketers will soon be able to deliver that message natively, in outdoors and connected TV.
AGENCY + CLIENT = PARTNERSHIP
What is necessary to understand and bear in mind in order to maintain a solid and effective partnership that provides excellent communication results?
We have crossed the Rubicon on mobile, and there is no going back. Consumers now spend 51% of their media time – including 40 minutes of video – on mobile devices each day.
And yet, confusion continues to swirl around what buyers can do – at scale – to reach their target audiences on their mobile devices with native, video and location-targeted brand marketing.
How do you put our collective obsession with all things mobile and video to work for your campaigns?
On Thursday, Nov. 12th, guest speaker, Forrester Research’s Jennifer Wise, Rubicon Project’s Joe Prusz, and Adelphic’s Emily Del Greco discussed what’s next in automating mobile advertising and more.
NYU Presentation: A Look Into The Programmatic Future Rubicon Project
VP Marketing Ben Plomion gives a lecture to NYU grad students on what we can expect to see more of in the programmatic future. Hint: use of live data,drones,more flow advertising,video video VIDEO,and yes,cookies (they're not dead yet).
He also discusses whether or not receiving an MBA is necessary to become a successful CMO in this programmatic future.
The Evolution of Digital Marketing Communications & What It Means For You in ...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff for a CNW Group Event in Toronto on Nov. 22, 2013. As we look towards the year ahead, all of us reflect on the pros and cons of the past year, and look forward to what we have to plan for. In the multi-dimensional world of public relations and marketing, there is much to consider – particularly at a time when communicators are acutely focused on integrated campaigns that will enable them to reach and foster an ongoing dialogue with relevant audiences across traditional, digital and social media. This presentation focused on: The components of the modern communications landscape; PR’s important role in content marketing; Why social media should be treated as a facet of an overall campaign; The importance of telling your story visually.
With adamant of internet media, there is a rising importance of programmatic advertising. This presentation gives a brief insight on the meaning and importance of this form of advertising.
What is Programmatic Advertising and how does it work? This talk by Webrepublic's Tech Lead Dorian Kind explains the basic principles and discusses the importance of creatives, media buying and tracking in a shifting advertising world.
The talk was given at the University of Zurich on November 4, 2016.
11:10AM - Adrien Icardi - How Betsson Group coordinates programmatic advertis...Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/25
How Betsson Group coordinates programmatic advertising across international markets
Adrien Icardi, head of mobile acquisition, Betsson Group
Native ad buying is one of the most exciting new digital advertising mediums on the Internet. It represents a true way to scale your traffic, revenue, and profitability.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
The digital-evolution-in-marketing-apurva chamariaApurva Chamaria
2 Digital Media Achievements at HCL
7 Digital Trends
12 Common Digital Media Ailments
What makes a successful digital strategy
Lets look at some successful examples
Social Media Marketing Plan for a Pen ManufacturerSayan Dasgupta
A social media marketing plan on how a pen company can enhance its reach and promote their products using Facebook and Instagram as there sole platform.
Demystifying Programmatic TV - 4C Webinar - Sept 20164Cinsights
Guest speaker, Jim Nail, Principal Analyst at Forrester and Josh Dreller, VP Product Marketing at 4C, discuss the current state of TV advertising and how automation is changing the game. To watch the full webinar, visit: https://www.youtube.com/watch?v=JwOsctHMJgc
What is Programmatic Advertising? How is it going to affect your business? Find out in this detailed guide to Programmatic Advertising - how to use Programmatic and future trends to look out for.
MediaMath's CRO and Co-founder Erich Wasserman presented on the growth and opportunity of programmatic internationally at the Brazilian Embassy in London.
We have crossed the Rubicon on mobile, and there is no going back. Consumers now spend 51% of their media time – including 40 minutes of video – on mobile devices each day.
And yet, confusion continues to swirl around what buyers can do – at scale – to reach their target audiences on their mobile devices with native, video and location-targeted brand marketing.
How do you put our collective obsession with all things mobile and video to work for your campaigns?
On Thursday, Nov. 12th, guest speaker, Forrester Research’s Jennifer Wise, Rubicon Project’s Joe Prusz, and Adelphic’s Emily Del Greco discussed what’s next in automating mobile advertising and more.
NYU Presentation: A Look Into The Programmatic Future Rubicon Project
VP Marketing Ben Plomion gives a lecture to NYU grad students on what we can expect to see more of in the programmatic future. Hint: use of live data,drones,more flow advertising,video video VIDEO,and yes,cookies (they're not dead yet).
He also discusses whether or not receiving an MBA is necessary to become a successful CMO in this programmatic future.
The Evolution of Digital Marketing Communications & What It Means For You in ...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff for a CNW Group Event in Toronto on Nov. 22, 2013. As we look towards the year ahead, all of us reflect on the pros and cons of the past year, and look forward to what we have to plan for. In the multi-dimensional world of public relations and marketing, there is much to consider – particularly at a time when communicators are acutely focused on integrated campaigns that will enable them to reach and foster an ongoing dialogue with relevant audiences across traditional, digital and social media. This presentation focused on: The components of the modern communications landscape; PR’s important role in content marketing; Why social media should be treated as a facet of an overall campaign; The importance of telling your story visually.
With adamant of internet media, there is a rising importance of programmatic advertising. This presentation gives a brief insight on the meaning and importance of this form of advertising.
What is Programmatic Advertising and how does it work? This talk by Webrepublic's Tech Lead Dorian Kind explains the basic principles and discusses the importance of creatives, media buying and tracking in a shifting advertising world.
The talk was given at the University of Zurich on November 4, 2016.
11:10AM - Adrien Icardi - How Betsson Group coordinates programmatic advertis...Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/25
How Betsson Group coordinates programmatic advertising across international markets
Adrien Icardi, head of mobile acquisition, Betsson Group
Native ad buying is one of the most exciting new digital advertising mediums on the Internet. It represents a true way to scale your traffic, revenue, and profitability.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
The digital-evolution-in-marketing-apurva chamariaApurva Chamaria
2 Digital Media Achievements at HCL
7 Digital Trends
12 Common Digital Media Ailments
What makes a successful digital strategy
Lets look at some successful examples
Social Media Marketing Plan for a Pen ManufacturerSayan Dasgupta
A social media marketing plan on how a pen company can enhance its reach and promote their products using Facebook and Instagram as there sole platform.
Demystifying Programmatic TV - 4C Webinar - Sept 20164Cinsights
Guest speaker, Jim Nail, Principal Analyst at Forrester and Josh Dreller, VP Product Marketing at 4C, discuss the current state of TV advertising and how automation is changing the game. To watch the full webinar, visit: https://www.youtube.com/watch?v=JwOsctHMJgc
What is Programmatic Advertising? How is it going to affect your business? Find out in this detailed guide to Programmatic Advertising - how to use Programmatic and future trends to look out for.
MediaMath's CRO and Co-founder Erich Wasserman presented on the growth and opportunity of programmatic internationally at the Brazilian Embassy in London.
If an agency wants to innovate continuously its service offering, the role of a product owner is essential. We shared our current knowledge of how we have implemented the role of a product owner within Digital Marketing agencies.
Is that true possibility of successfully use best B2C eCommerce solutions for Automotive to gain more clients?
Observed changes in car sales model
Omnichannel model for automotive
The omnichannel sales model in the automotive branch refers clients to experience coherent and unified elements of engaging, sales and services processes regardless of channel or contact form with distributor or vender.
Adoption of B2C retail experienc
Find out how Auckland Airport's digital strategy drove an online increase of 400% by using website personalisation, at this webinar recorded December 2013. If you are interested in Sitecore or what goes on behind the scenes of a top quality CMS, this is a must! To listen in to the webinar visit http://www.bullseye-digital.com/our-thinking
Delivering on Personalization with the Power of APIsAkana
• Why is personalization important for capturing and delighting customers?
• What are the main drivers of personalization, with examples?
• What is an API?
• How are companies using APIs and personalization to rethink the customer experience?
• How can companies innovate to deliver a more personalized experience with APIs?
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' mediaiLive Conference
Your customers are mobile! Shopping is becoming mobile! Why are you not spending ⅓ of your advertising budget on mobile? In his presentation Michael will present the advantages of using mobile advertising, and update you on Rich Media, Targeting and RTB options
Visit website: http://loyalty.pobuca.com
Pobuca Loyalty is a platform that develops and grows repeat customers. It enables you to identify customers in all sales and marketing channels, map their journey, engage with them by using an omni-channel strategy, reward loyalty and predict future buying behaviors.
Reimagine social distancing
Keep cross-border business going and growing!
WOW aims to influence our target’s hearts and minds positively using data, media and tech insights - all to making impactful living decisions.
We have been marketing over 200 developments from around the world, helping Chinese buyers to find their best housing and investment solutions which they can proudly call their homes and are quality asset investments. We also provide cross-border ecommerce solutions across a wide range of industries. Family offices, venture capital, funds, banks, governments, and charitable organizations have all worked closely with WOW IMPACT GROUP.
WOW with us for a catch!
LINKEDIN: https://bit.ly/3mJwiid
WOW SITE: https://bit.ly/3eTHjvr
WHATSAPP: https://bit.ly/2FRmaDC
Primoz Inkret presentation form Power of Content Marketing in Warsaw 28th May 2015.
Key points:
A straight to the point case study show of content marketing strategy execution at Skoda Slovenia (from no. 10 to no. 3 car brand in Slovenia) focusing on results and effectiveness.
- Is content marketing marketing?
- Numbers that really matter and SEOs like very much.
- Content marketing loves real life experience.
A profile of Think Digital Services including Social media, marketing, social media management and as well as SEO and other optimization that we offer.
OUR
SERVICES
SEARCH
ENGINE
MARKETING
Our Search Engine Marketing (SEM) practice is focused on ensuring that the clicks you pay for translate to customer actions that you actually care about.
SHOPPING &
DYNAMIC PRODUCT AD
CAMPAIGNS
Whether you want to sell on Amazon, Google Shopping or implement Dynamic Product Ad remarketing campaigns, we have experience across platforms and industries.
Whether it's providing real insight into digital campaign performance or helping you navigate the complexities of a cross-channel, segmented customer acquisition effort, we can help.
From newsfeed to video to programmatic display, our team has deep experience buying, tracking and optimizing paid media for some of the largest brands in the nation.
Performance-focused SEO is about making sure your site ranks on the terms that drive business value through smart content and disciplined technical execution.
IT’S NOT IMPORTANT WHERE THE BALL IS, BUT RATHER WHERE IT’S GOING TO BE
The trends of contemporary content and strategic marketing that will make your day at the office tomorrow different.
EFFECTIVE TACTICS OF CONTENT MARKETING FOR THE ENTIRE SALES FUNNEL
About the strategic and practical direction in which all parts of your organization should be headed.
CASE STUDY: KRKA NATIONAL PARK: TOURISM − MOBILIZE USERS AND YOU WILL GET GOOD CONTENT
We all know that producing quality content is difficult and expensive. How was this done with the help of mobilized users in the case of Croatian tourism (Zakaj Hrvaška, Krka National Park, Valmar, Barve Istre, etc.)?
[POMP FORUM 2015] MOČ OZNAMČENE VSEBINE IN OBVEZEN PREKLOP NA VSEBINSKI MARKE...PM, poslovni mediji
Digitalna revolucija nas je zadela iznenada in skrajni čas je, da se spremembam prilagodimo, dokler je še čas za to. Kako in s kakšnimi pristopi se odzvati na prihajajoči val sprememb nam bo Stephanie zaupala iz prve roke.
[POMP FORUM 2015]KAKO UČINKOVITO UPRAVLJATI SVOJO KOMUNIKACIJSKO PODMORNICO, ...PM, poslovni mediji
Vse o tem, česar pri vsebinskem marketingu ne vidite, a pomembno prispeva k njegovi učinkovitosti, in malo o tem, kar zagotovo že vidite. Globoko zajemite sapo in se zazrite v globine vsebinskega marketinga.
[POMP FORUM 2015]Nujno potrebni vsebinski kazalci iz ozadja, Rebecca lieb pom...PM, poslovni mediji
Kako optimalno izmeriti učinkovitost vaše vsebine? Rebecca Lieb se bo na podlagi uspešnih študij primerov, ozrla preko že znanih merilnih praks (všečkov in prodaje) ter nam predstavila tiste, nekoliko manj očitne indikatorje učinkovitosti, brez katerih v vsebinskem marketingu ne gre.
O tem, kako sta popolnost vsebin in pripovedovanje zgodbe ključnega pomena za maksimalen uspeh vseh vodilnih komunikacijskih in marketinških strategij. Odnos med agencijo in stranko bo razložen s študijo primera vodilnega dobavitelja gradbenih materialov Saint-Gobaina.
[POMP FORUM 2015]SI UPATE POGLEDATI V PRIHODNOST OZIROMA ZAKAJ POTREBUJETE VE...PM, poslovni mediji
Ob konkretnih primerih in izkušnjah podjetij na najzahtevnejšem trgu o globini sprememb, ki se dogajajo v marketingu. Kaj morajo podjetja vedeti o tem in zakaj morajo razumeti, da vsebinski marketing povezuje umetnosti in znanosti komuniciranja v novo zgodbo.
[POMP FORUM 2015] ZAKAJ NA PODROČJU JAVNEGA IN STRATEŠKEGA KOMUNICIRANJA VRE?...PM, poslovni mediji
8 let, 40 držav, revolucionarni premiki in po rezultatih raziskave je Slovenija na dnu Evrope. V svetu se odvija temeljno preoblikovanje javnega in strateškega komuniciranja, Slovenci pa … nič! A za vsakim problemom se skriva rešitev. Vas zanima, kakšna?
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
2. PM Activities for ŠKODA: We solve complex
communication tasks with content marketing
CONTENT & MEDIA CREATION
Simply Clever print & digital magazine, Simply Clever
Business, Video production, simplyclever.si content…
WEB & MOBILE APPLICATIONS
Web portals, web applications, responsive sites,
mobile applications, intranet solutions…
BUSINESS ANALYTICS & INSIGHTS
Integrated system for client digital and other
activities, API data integration, cross platform…
EVENT MANAGEMENT
Small boutique events, big test drive and entertainment events,
experiences, cultural happenings…
LEAD GENERATION
Lead generation tactics, lead management, targeting
tactics, lead profiling and database management…
DIGITAL DISTRIBUTION/ADVERTISING
Integrated turnkey digital campaigns for all digital
platforms, and digital television…
5. How to explain integrated
communication with
Content marketing
thinking to a child?
(Hey dad, What’s your job?)
6. Integrated communication
(tools, activities and media that we manage*)
Magazine
Simply Clever
*Legographics explained
We created this Legographics to explain the complexity of activities and tools
for Škoda client. Size and connections between different blocks are not
random - they represent actual dependencies and level of complexity.
Newsletter
Youtube Škoda
Facebook Škoda
Online videoADWORDSGDN & GSP
Facebook
advertising
Customer
database
Online display
Campaigns
Native
Eurotax
Loyalty scheme
VIP test drives
Pricelists
Test drives and
call center
Official portal
www.skoda.si
Official
Configurator
Portal
www.hudobro.si
Content portal
www.simplyclever.si
Remarketing
Dashboards
8. Integrated communication
(We are ŠKODA Team)
*Legographics explained
We created this Legographics to explain the complexity of activities and tools
for Škoda client. Size and connections between different blocks are not
random - they represent actual dependencies and level of complexity.
10. Integrated communication
(tools, activities and media)
Magazine
Simply Clever
*Pojasnilo Legografike
To be abble to present the complexity of integrated communications we played around with lego bricks
which represent all crucial activities/tools/media and the nearly exact correlation with others.
Newsletter
Youtube Škoda
Facebook Škoda
Online videoADWORDSGDN & GSP
Facebook
advertising
Customer
database
Online display
Campaigns
Native
Eurotax
Loyalty scheme
VIP test drives Pricelists
Test drives and
call center
Official portal
www.skoda.si
Official
Configurator
Portal
www.hudobro.si
Content portal
www.simplyclever.si
Remarketing
Dashboards
Emotional
reasons
Logic behind building Lego-graphic
Rational
reasons
Rational and emotional
reasons
Distribution & Control
Own media
Own services
Tools
Push & Pull towards
sales
Push & Pull towards
content
Brand aware
Product
aware
Sales
16. Potencial buyers
‣ More towards rational
‣ Less “emotional”
Official portal with
wide range of
information
17. One of the KEY
functions of the portal
are “official” materials.
‣ Easy to find
‣ Structured by model
and range
‣ Relevant financing
CTA to portal hudobro
Official portal with
wide range of
information
19. Škoda offers three
different financial
products which are
connected to different
Škoda models.
Sales oriented
portal for financial
calculations and
special offers
20. What can I get for
150-215 EUR?
Financial
calculations based
on monthlly
payments
21. Monthly payment
calculations are based on
official Porsche bank
offerings and calculated on
daily refreshed prices and
interest rates.
It works automatically for
all downpayment / duration
combinations.
Financial
calculations based
on monthlly
payments
22. Main CTA button is :
“I’m interested in this
vehicle” - user can then
select a nearest dealer
Financial
calculations based
on monthlly
payments
23. Second CTA is :
“I’m interested how much
is my car worth” - user
can go on a special lead
gen form
Financial
calculations based
on monthlly
payments
26. Lead generation and lead forwarding directly to dealers
Lead generation “Hooks”
Free car evaluation
estimate is offered
through own media
channels.
27. Lead generation and lead forwarding directly to dealers
Auto lead forwarding
All data about leads
and vehicles is
tranfered directly to
nearest dealer based
on post number
28. Lead generation and lead forwarding directly to dealers
Dealers dashboard app
All dealers receive daily
info about newly
received leads. They
have 48 hours to
contact them and
specify result or status.
33. Test drives and
call center
Selected model image
photo
Avaliable DEALERS for
that model
34. Test drives and
call center
Selected model image
photo
Avaliable DEALERS for
that model
Avaliable VERSION for
that model
35. Test drives and
call center
Selected model image
photo
Avaliable DEALERS for
that model
Avaliable DATES for
that model
Avaliable VERSION for
that model
36. Test drives and
call center
Avaliable HOURS for
that model
Selected model image
photo
Avaliable DEALERS for
that model
Avaliable DATES for
that model
Avaliable VERSION for
that model
37. Test drives and
call center
Input of personal data
needed for call center
contact
38. Test drives and
call center
Behind the scenes call
center app view
Behind the scenes
dealer app view
40. „Fully featured landing
page for Superb digital
experience“
Superb Campaign
‣ Content rich for extensive
experience
‣ Integrated central booking
system (just for Superb)
‣ Eurotax used car
evaluations with direct
transfer to dealers
‣ Mini Superb configurator
with 58 different
personalised pdf leaflet
outputs
1.
2. 3. 4.
41. „We challenged
people’s curiosity with
simple app“
Superbalance app
(responsive)
‣ Superbalance app
calculates personal profile
dedicated to career, family
and friends
‣ Series of 10 personal
questions about everyday
activities, habits and goals
‣ Superbalance result is
presented as infographic to
share with friends and family
1.
2. 3.
43. „Test drive experience
like no one before“
VIP EXPERIENCE
1. 1.000 carefully selected
executives were qualified to
test drive* and experience
Superb
1.
* nr. of test drives: 200, estimated duration: 6 months, nr. of vehicles: 5
44. „Test drive experience
like no one before“
1. 1.000 carefully selected
executives were qualified to
test drive* and experience
Superb
2. Personal car delivery and
pick up service
2.
VIP EXPERIENCE
45. „Test drive experience
like no one before“
1. 1.000 carefully selected
executives were qualified to
test drive* and experience
Superb
2. Personal car delivery and
pick up service
3. Three day test drive with
dinner at selected
restaurants with detailed
instructions.
3. VIP EXPERIENCE
46. „Test drive experience
like no one before“
1. 1.000 carefully selected
executives were qualified to
test drive* and experience
Superb
2. Personal car delivery and
pick up service
3. Three day test drive with
dinner at selected
restaurants…
4. Coordinated centrally with
dedicated call centre support
and dealers cooperation
4.
VIP EXPERIENCE4.
47. 694
Personaly delivered invitations
1.000
Carefully picked individuals based
on personal and company profile
202
Test drive reservations with
confirmations
194
Performed test drives
with delivery and pick up
Brand awared
executives
Product
awared
Presales Ownership
Sales
Suspects
48. 194
Performed test drives
with delivery and pick up
Brand
Awareness
+1.000
Product
Awareness
+194
1000+
People received a positive
information about Škoda Superb
SUPERB
Impact on sales
HIGH
Value for Škoda brand among
complex target group
49. Gospod razmiš¡lja o nakupu
Superba, trenutno vozi golfa.
Pohvali tako storitev kot tudi vozilo.
Gospod že ima vozilo Superb l.2010. Vozilo bo menjal čez približno eno
leto. Pohvali vozne lastnosti novega Superba.
Gospod pravi, da je bil nad vozilom presenečen. Naredil je 600
km, vozilo se je odlično odneslo v vseh pogojih.
Vozilo je fantastičen potovalnik, zelo udobno, prostorno, DSG menjalnik je
po mojem mnenju biser tega avta.
G. je bil izredno zadovoljen, pravi, da je celotna izkuš¡nja nad nivojem.
Pred 3 meseci je kupil passata karavana, vendar po tej izkuš¡nji pravi,
da je nov superb en nivo viš¡ji in bi se zagotovo odločil za nakup
slednjega.
G. je bil izredno zadovoljen, pravi, da ga je vozilo presenetilo v
pozitivnem smislu. Nikoli ni razmiš¡ljal o nakupu Škodinega vozila,
do sedaj. Pravi, da ob bodoči menjavi vozila bi bil Superb ena
izmed opcij. Trenutno ima v lasti passata.
Gospod trenutno vozi Hondo. O nakupu novega vozila SUPERB resno
razmiš¡lja. Nakup bo opravil v prihodnjem letu.
Trenutno ima gospod eno leto starega Passata.
Čez dve leti namerava zamenjati vozilo,
zagotovo bo med potencialnimi vozili za nakup
tudi š koda.
Gospa je bila zelo zadovoljna, trenutno vozi Mercedes razred A,
razmiš¡ljajo o nakupu večjega vozila, med kandidati tudi SUperb.
Gospod trenutno vozi Mazdo 6, pohvali SUperba ker ima več opreme. V drugem letu bo menjal vozilo, razmiš¡lja tudi o superbu.
Z možem sta testirala vozilo nad voznimi lastnostmi
sta bila zelo navduš¡ena. Trenutno vozita ford S-MAX.
G. pravi da je bilo odlično, z vozilom je bil
zelo zadovoljen. Zato tudi razmiš¡lja o
nakupu Superba. Sedaj ima lexusa.
Sedaj vozi Ford, z testno vožnjo je zelo zadovoljen, razmiš¡lja o nakupu Superba.
Govorim z možem, zelo pohvali vozilo. Opiš¡e ga kot ogromen družinski avto s š¡portnim
pridihom. Gospod vozi Audi a4, gospa Petra Ford Fokus. O nakupu novega vozila razmiš¡ljala
čez eno leto. Nad vozilom Superb sta zelo navduš¡ena.
Trenutno imajo Škodo Octavio, nad Superbom so več kot navduŠeni. Gospod pravi, da je bil
prijetno presenečen nad nekaterimi funkcijami vozila. Vozilo Superb opiŠe tudi kot zelo udobno
vozilo.
Trenutno vozi TOURAN, PASSAT, vozili sta mlajŠi od 2 let zato o nakupu novega vozila ne
razmiŠlja. V kolikor bi kopoval vozilo bi bil superb zagotovo med kandidati, saj za ta denra dobiŠ
največ kar lahko.
Gospod je bil zadovoljen, pravi, da je avto primerljiv z audijem 6. V lasti ima Škodo
octavio. Zaenkrat ne razmiŠlja o nakupu avtomobila.
Z vožnjo je bil zelo zadovoljen, razmiŠlja o nakupu novega vozila
š koda Octavia, pozanimal se je tudi že o ceni pri prodajalcu.
Trenutno vozijo Toyoto in Renault, Škoda jih ne naudihnila. Pravijo, da je bila testna vožnja
odlična priložnost za spoznavanje Škode, ker prej si sploh predstavljali niso kako dobra je.
Ko bodo kupovali vozilo, bo Škoda zagotovo med kandidati.
Gospod trenutno vozi renault. O nakupu novega vozila
razmišlja, z testno vožnjo je bil zelo zadovoljen. Prosi za
ponudbo.
Gospod je imel vozilo Octavia rs, trenutno je pred nakupom novega. Superb je med kandidati, Gospod se bo v kratkem oglasil v AvtohiŠi vrta
Trenutno vozi Audi A1. Z vozilom Novi Superb je bil zelo zadovoljen.
Gospod je bil pozitivno presenečen. Superb vidi
kot pravi poslovni avto, konec leta 2016 bodo
kupovali nova službena vozila. Gospod trenutno
vozi Ford C max.
Gospod je bil zelo zadovoljen, pohvalil je tudi samo organizacijo in meni
v Gostilni na Burji, trenutno vozi š kodo Octavia. V prihodnjem letu bo
kopoval novo vozilo, odločal se bo med š kodo Octavia ali š kodo
Superb.
Pred kratkim so se odločali za nakup novega službenega vozila, s strani direktorja š koda ni bila odobrena,
zato so se odločili za Passata, pred tem so imeli Škodo Rapid, ki je dosegla vsa pričakovanja. Novo menjavo
vozila pričakujejo Šele čez 5 let.
O menjavi vozila Še ne razmiŠlja. Trenutno vozi Sharan. Superb je
prenesenetil, v koliko bi kupoval novo vozilo, bi bil Superb med pote
nakup.
Gospod je navduŠen nad vozilom, trenutno vozi BMW.
G. je bil zelo zadovoljen. sedaj ima v lasti tudi Superba. In če bi se
odločil za nakup vozila bi zagotovo to bilo š kodino.
Gospod ima že Superba, starega skoraj
dve leti. V začetku naslednjega leta ga
namerava menjati, najverjetneje se bo
odločil za novega Superba.
Gospod zelo pohvali celotno storitev.
Trenutno vozi A6. V kolikor bo kupoval
novo vozilo, bo med potencialnimi vozili
tudi Superb.
Gospod ima starega passata, razmiŠlja o nakupu novega vozila. Superb mu je zelo vŠeč, vendar
primerjalno z Passatom je cena visoka. Ceno vozila Superb je preverjal na internetu. Vseeno bi želel, da
prodajalec stopi v kontakt z njim.
Gospod je bil z Vip testno vožnjo zelo naduŠen, sedaj
ima Ford Focus, če bi se odločal za novo vozilo bi izbral
vozilo š koda Octavia.
V družini vozijo Renault (žena) in Audi A6 (g. Jurij), o menjavi Še ne razmiŠljajo.
V kolikor bi se pojavila potreba po novem službenem vozilu, bo novi Superb
zagotovo med izbiro za nakup.G. je bil z vožnjo zelo zadovoljen, vendar ne razmiŠlja o nakupu.
Trenutno vozi mercedes.
Ima novega VW, zato o menjavi ne razmiŠlja. V prihodnjem letu bodo menjali službeno vozilo, zagotovo bo Superb v ožjem izboru za nakup.
Gospod trenutno vozi Renault, o nakupu novega
vozila ne razmiŠlja. Službenih vozil imajo več
(Audi,VW) gospod bo zagotovo priporočal vozilo
Superb, ko bodo razmiŠljali o nakupu novega.
… + 100 more positive comments
52. Color footprint personal (stage 1) and national (stage 2) results
Fabia Campaign
Stage 1:
17.851 color footprints
all with e-mail addresses
52% 48%
39 years old 74% 4%22%
Stage 2:
9.910 Fabia home locations and habits
with 6.500 mobile phone numbers
30 km
daily
45 km for
weekend
4% off all commute daily 80 km+.
Most of them are men (N: 709)
50+ women commute daily 22 km
on average (N:1167)
1.200 people (7% of all) commute
to work every day from 50 to 80
km. 65% of them are man.
85
%
15
%
3:15
average time
on site
SUPERB Customers?
Yes. Literally.
So we invited them for test drive
with the new Superb and 5 of them
received a VIP exerience with
Superb.
53. “Through selected data and
indicators we can see
deeper and answer
questions:
“Do price lists and
catalogues really do have
an affect on sales?”
Yes they do. We can see a
clear corellation between nr.
of downloads and sales
figures (just 1-2 months in
the future).
What competitors
do not see
But we do - daily
Jan: 359
Feb: 449 Mar:472
December:
Nr. of
downloads:
7.058
January:
Nr. of
downloads:
13.428
February:
Nr. of
downloads:
11.343
March:
Nr. of
downloads
10.329
Dec: 214
54.
55. For those who dig deep
enough on Hudobro portal
Škoda offers a possibility to
order printed materials.
Škoda Special
offers - secret
feature