GetYourGuide was founded in 2008 by 4 university students in Zurich and has grown rapidly to become one of Europe's most prominent growth companies. It operates an online platform for travel activities and experiences in over 150 countries. Since its inception, GetYourGuide has raised over $654 million in funding, including a $484 million Series E round in 2019 that valued the company at over $1 billion. GetYourGuide offers a wide range of tourism products and experiences on its platform and has established partnerships with various travel industry players to further scale its business.

1. GetYourGuide
Information Deck
Oct 2019

2. Overview
2
From a Humble Student Project Idea to One of Europe’s Most Prominent Growth Companies
• Founded in 2008 in Zurich by 4 university students, GetYourGuide (“GYG”) is an
online platform for travel activities and experiences
• In 2012, GYG pulled in $10mn in revenue. Since then, it has been growing
rapidly with the CAGR of over 110% in GMV during the 2011-2015 period
• Today, being one of the largest player in the field, it has a tremendous global
coverage with the presence in 150+ countries and continues to sustain its
massive growth, outgrowing the industry by significant margin
• To further scale the business and stay competitive, GYG has been establishing
partnerships with airlines, rail pass and hotel network
• Since the inception, GYG has raised over 7 disclosed funding rounds of more
than $654mn in the total amount
- In May 2019, it raised massively $484mn in a Series E round led by
Softbank Vision Fund
- This is also one of the biggest-ever growth rounds for any EU-based
startups, putting GYG’s valuation to over $1bn mark
Backed by a Portfolio of Blue-chip Investors
GYG at a Glance
Source: Company Report, Skift, Rezdy, Desktop Research
50k+
Product in 150+
countries
30mn+
Tickets sold
150+
Traveler nationalities
500+
Staffs in 18 locations
globally
$654mn+
In VC funding
20mn+
Monthly unique
visitors (60% mobile)

3. A Wide Range of Major Product Categories and Sub-Categories
Product Offerings: Experiences
3
GYG Offers a Breadth of Experiences Catering to Not Only Traveler's Different Demands …
Source: Company Website
Tours1 Attraction Tickets2
Activities3 Culinary and Nightlife4
Hop-on Hop-off City Cruises
Walking Tours Food Tours
City Pass Skip-the-line
Transfer
Shows and
Concerts
Outdoor Water Sport Wine Tasting Cooking Class
High Level of Accessibility for Users
… and more depending on city and topic
Available in
22languages and
40currency
Mobile App Desktop Website
Mobile Website

4. Product Offerings: Versatility
4
… But Also Multiple Levels of Sophistication and Quality
Source: Company Website and Desktop Research
Description
GYG Originals • Beta tested in 2018 and recently launched in mid-2019 in Europe, the GYG branded tours in
partnership with top independent operators
• As of Jun 2019, 20 tours available (+30 by end of year) with over 75k tickets booked
• Goal to provide beyond-expectation for travelers
• Excellent guide with lesser-known knowledge, and dynamic delivery style depending on the
traveler’s background or culture
GYG Certificated
• Meet the expectation of the travellers
• Experienced guide with interactive, versatile delivery style (informative, interesting, humour, etc.)
and pleasant language capability
• Proven experience and quality attractions, usually the city’s must-go or notable ones
Remaining Listings
on GYG Platform
• Meet the basic requirement for a touring experience
• Normal pacing, basic knowledge coverage, and understandable delivery
• Not yet significantly reviewed and rated

5. Mobile UX
5
Being a Mobile First Marketplace Early, GYG Stays More Relevant as Mobile Becomes More Viable
Source: Skift Research, Company Website
Substantial Number of Travelers Book Once In-Destination
Skift Research on Using Mobile to Book Tours and Activities (N = 1,671)
Yes,
65%
No,
35%
72% of those who have ever used mobile to book tours
and activities also did so on their last vacation
Top App Used (N = 587)
It Is Crucial to Have Seamless Mobile Experience
1. Book 2. Direction 3. Ticket 4. Wish List
Personalization
And Constantly Improving
More Categories and Sub-categories
Unique Experiences Loyalty Program
Better UI/UX Vibrant Branding

6. Customer Acquisition: Marketing and Brand
6
GYG Is Building Touch Points Across All the Travel Journey in Both Online and Offline Fronts
Source: Company Website and Desktop Research
Inspiration and Planning
Booking and
Transporting
At DestinationOn Arrival
Instagram Post and Ad
Content Marketing
• Add touchpoints in ticket
booking checkout
• GYG’s product content in
marketing emails
Booking App/Email
Airplane Publications
Airport and Station Ad Brand Visibility at Attraction
Online Ad Across Major Platform
Growth Initiatives

7. Customer Acquisition: Partner and Affiliate
7
And Starting to Scale the Growth Engine with The Partnership and Referral Program
Source: Company Website
Broad Network of Partnership and Affiliate Program with Various Stakeholders in Travel Industry
Overview
• Add link or widget to travel site
• Get paid monthly for every
successful booking
• Monitor performance with
analytic tool
• White label integration into
booking app and checkout site
• Display relevant content
• Add GYG tours to marketing
emails and newsletters
• Simple onboarding process
• Sign up for the program > share
branded website and make
bookings – get paid
Notable
Partners

8. Industry Overview
8
A Massive Market with the Sustainable Growth Drivers
Source: Phocuswright, Company Presentation and Insight, AirBnB Report
125
135
147
159
171
183
-
5 0
1 00
1 50
2 00
2015 2016 2017 2018 2019 2020
CAGR: 7.9%
A Growing $170bn+ Global Market …
Global Travel Experiences Market (in $bn)
… And Is Getting Bigger
Key Drivers
• Most millennials increasingly care and
prioritize traveling over owning a home or
paying off debt
• Over 80% of millennials seek unique travel
experiences and say that the best way to learn
about a place is to live like the locals do
• Technology and digital adoption has enabled
traveling, particularly internationally, more
accessible, freeing the travellers from relying
heavily on tour operator
3
1
2

9. Industry Overview
9
Coupled with Nascent Online Scene, This Poses Tremendous Potential for Online Players
Source: Company Presentation and Insight
95%
5%
(Up from
3% in 2018)
Notable Players in the Field
Online Players Are Slowly Being Relevant
2019 Online Experience Market Contribution (in %)
Commentary
• Experiences and activities market is the third-largest
segment in the travel industry, accounting for around
10% in value, behind Flights and Hotels
• In recent years, the segment has been expanding rapidly,
outgrowing the overall industry’s performance.
• According to Phocuswright, by the end of 2020, the
global travel experience market is anticipated to record
$183bn in value
• The growth is expected to be sustained thanks to 1) more
people travelling, 2) the millennials’ travel appetite, and
3) lower cost of travel
• Though, only 5% of the market is being captured online,
as compared to over 40% in Flights and Hotels
• This presents a massive opportunity for online
marketplaces as young generations are increasingly
adopting digital

10. Competitive Landscape
10
Fierce Competition Requires Solid Defensibility to Stay Competitive
Source: Skift Research, Company Website
55%
20%
12%
6% 4% 3%
0 %
1 0%
2 0%
3 0%
4 0%
5 0%
6 0%
Viator GYG Expedia Airbnb Klook Peek
Though Viator Has The Majority of The Global Inventory …
2018 Global Share in Terms of Inventory Listings (in %)
Region
Europe 37% 34% 57% 14% 14% 44%
Asia 30% 26% 15% 70% 4% 24%
The U.S. and Canada 11% 21% 9% 7% 60% 20%
Africa and Mid. East 12% 6% 11% 4% 1% 1%
South and Cen. America 7% 7% 5% - 20% 6%
Oceania 3% 5% 3% 5% - 5%
… Each Players Lean Toward a Specific Region
2018 % of Inventory in a Given Geography
Commentary
• With the market’s potential growth and
current low level of online penetration
rate, there is huge untapped potential for
online marketplace players
• Though tour digital booking is still
growing slowly, the level of competition
has already been intensive
• Besides competing for suppliers and
users, marketplaces are also starting to
establish their turf
- GYG is tilted heavily toward EU
- Klook is positioned as Asian go-to
- Peek focuses more in the U.S
• Online giants are anticipated to join in
the race as well. Thus, it is likely expected
for the competition to heighten even
further
• As Europe is the world’s leading tourist
destination, GYG has certain grounds to
compete and scale