This is a case study I had worked on as a first year MIM student at University of Maryland (College Park), while studying INFM612 (Management of Information Programs and Services), taught by Dr. Ping Wang - a wonderful Professor.
We were given 2 unfortunate incidents that had occurred with a guest and a host of Airbnb, and had to analyze the issues and suggest solutions that can help make Airbnb an even safer option for its guests and hosts.
GCMB partnered with Viator, the world's leading resource for researching, finding and booking the best travel experiences worldwide, to help businesses capitalise on their full range of tools.
This is a case study I had worked on as a first year MIM student at University of Maryland (College Park), while studying INFM612 (Management of Information Programs and Services), taught by Dr. Ping Wang - a wonderful Professor.
We were given 2 unfortunate incidents that had occurred with a guest and a host of Airbnb, and had to analyze the issues and suggest solutions that can help make Airbnb an even safer option for its guests and hosts.
GCMB partnered with Viator, the world's leading resource for researching, finding and booking the best travel experiences worldwide, to help businesses capitalise on their full range of tools.
Analysis of a case study on India's No. 1 Travel Site, MakeMytrip.com. The presentation also contains the solutions to the questions raised after the case study.
The travel revolution - How Airbnb become a billion dollar company.
You can follow me if you want to grab other great resources, articles : http://twitter.com/gtabidze
Airbnb - Mission, Culture, Values, USP, Competitors, Constraints before Adoption of Technology, Technological Innovations, Business Value, Value Proposition, SWOT
A case study on the world's leading Online Travel Agency (OTA), Booking.com, a digital brand which succeeds in maintaining leadership through adapting its strategy to the market and competition, using personalisation, mobile focus, brand building, segmentation, service and UX, loyalty plans and collaborations with its partners
Analysis of a case study on India's No. 1 Travel Site, MakeMytrip.com. The presentation also contains the solutions to the questions raised after the case study.
The travel revolution - How Airbnb become a billion dollar company.
You can follow me if you want to grab other great resources, articles : http://twitter.com/gtabidze
Airbnb - Mission, Culture, Values, USP, Competitors, Constraints before Adoption of Technology, Technological Innovations, Business Value, Value Proposition, SWOT
A case study on the world's leading Online Travel Agency (OTA), Booking.com, a digital brand which succeeds in maintaining leadership through adapting its strategy to the market and competition, using personalisation, mobile focus, brand building, segmentation, service and UX, loyalty plans and collaborations with its partners
A business plan for MyTravelClub.com, an innovate social network built specifically for travelers. Instead of getting reviews and opinions from strangers, get your information from friends and family directly from My Travel Club. Interested in making My Travel Club a reality? Email jonlhussey@gmail.com
Greater Zion Marketing Series: Get These Million Visitors to Your Bizgreaterzion
Presented by LOVE Communications
In preparation for hosting two IRONMAN World Championships in 2022, is your business prepared to reach athletes when they show up? Spend an hour with us discussing grassroots, organic and paid media strategies that will reach athletes and visitors and bring them into your business. Hear how to maximize your Google and Tripadvisor listings, how to target athletes through organic and paid social media efforts, get behind-the-scenes advice, and learn what opportunities exist with the local media, and the Greater Zion Convention & Tourism Office.
[Cruise Marketing] Targeting Cruise Audiences on Social MediaDigital Visitor
Perpetually in a state of active development, social media is fast becoming the most sophisticated instrument in the toolbelt of today’s digital marketer. And brands are recognising the inherent value of social networks, with social media spend set to exceed 20% of marketing budgets within 5 years.
As users, we give away more personal data than ever before and networks like Facebook have access to the lion's share. Access to such a wealth of data and a focus on technological developments within social media means that marketers and brands are able to target specific audiences more easily than ever before.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the lectern at the 2016 CLIA river Cruise Convention in Amsterdam. In his presentation, he talked in-depth about how the cruise industry can use social media to target its key audiences on social media.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
A background to social media
Key social media tactics and techniques
Social media advertising and background
Targeting option on social
Performance of social media vs. traditional media
Destination Marketing: The Journey Before The DestinationStefanos Karagos
[This is my Keynote for the Tourism Challenges Conference 2015]
If you want your travel or hospitality business to survive in the rapidly developing digital world, you need to UNDERSTAND the traveler's journey!
This journey starts with online, multi-screen RESEARCH about where to and how to travel. It continues with online/mobile BOOKING of transport, accommodation and entertainment services and it culminates with the traveler SHARING their in-destination experiences.
Your Brand, on its way to success, has to accompany your existing or potential customers throughout this Journey at all Touch Points with relevant content, targeted advertising, first-class customer services and unique experiences.
Now What? How to Execute on your Customer Experience Strategysuitecx
Our latest presentation at the Total Digital Experience conference in August. Includes suggestions on executing Precision Marketing efforts based on a solid CX strategy. Features a client case study with examples of a successful contact strategy.
eCommerce NG "Maximize the Potential of Mobile Commerce" (2)EmpathyBroker
This is the second presentation from the eCommerceNG event "Maximize the Potential of Mobile Commerce" that took place in Leeds on 19-Apr-2013.
This was delivered by Stephen Sumner, Sales and Marketing Director of Moda in Pelle and hugely experience eCommerce expert.
Our app will be a one stop solution for the travellers who face the budget constraint issues, making travel almost free.
This presentation was created by Arnav Das, IIT Kharagpur, during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.
Brand Framework Strategy - Digital Marketing Campaign - One-year digital communications plan/roadmap, including Tone and Voice Recommendations - Sample Editorial Calendar - Recommended Channel Mix - Top-line Influencer Strategy - Recommended Key Performance Indicators for a company interested in expanding within the United States.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
TRAVEL TO MT. RWENZORI NATIONAL PARK WITH NILE ABENTEUER SAFARIS.docxnileabenteuersafaris
Let’s explore the captivating Rwenzori Mountains National Park in Uganda with Nile Abenteuer Safaris. This UNESCO World Heritage Site, also known as the “Mountains of the Moon,” offers unparalleled beauty and diverse ecosystems. 🌿🏔️
Key Features of Rwenzori Mountains National Park:
Majestic Peaks:
Mount Rwenzori, Africa’s third-highest peak, dominates the landscape. Its snow-capped summits and glacier-draped slopes provide a challenging yet rewarding adventure for trekkers and climbers.
Ascending these peaks allows you to witness breathtaking vistas and experience the thrill of high-altitude trekking.
Biodiversity:
Explore the park’s rich biodiversity, which includes montane forests, alpine meadows, and towering cliffs.
Encounter rare and endemic species such as the Rwenzori turaco, Rwenzori red duiker, and Rwenzori three-horned chameleon.
Trekking Trails:
Embark on immersive trekking experiences along a network of trails. Choose from leisurely walks to multi-day expeditions.
Traverse verdant valleys, moss-draped forests, and marvel at cascading waterfalls as you ascend toward the summit.
Cultural Heritage:
Engage with local communities of the Bakonjo and Bamba people. Gain insight into their traditional way of life and cultural practices.
Discover the rich history and folklore surrounding the Rwenzori Mountains.
Planning Your Visit:
Trekking and Climbing:
Select from various trekking routes tailored to different skill levels and durations.
Experienced guides and porters ensure a safe and enjoyable journey to the summit.
Wildlife Viewing:
Embark on guided nature walks to spot diverse wildlife, including primates, birds, and endemic plant species.
Keep an eye out for the Rwenzori hyrax, blue monkeys, and various bird species.
Accommodation:
Rest and rejuvenate in comfortable lodges, campsites, and guesthouses within and around the park.
Experience warm hospitality amidst the tranquility of nature.
Conservation:
Support conservation efforts by adhering to park regulations and practicing responsible tourism.
Your visit contributes to preserving this pristine wilderness for future generations.
Embark on an Unforgettable Adventure:
Whether you seek the thrill of summiting Africa’s legendary peaks or the serenity of exploring remote landscapes, Mount Rwenzori promises an unforgettable journey into the heart of nature’s majesty. Start planning your expedition today and unlock the secrets of this captivating natural wonder!
Visit
https://nileabenteuer.com/tour_destination/mount-rwenzori-national-park/
https://www.rwenzoriexpeditions.com/treks/rwenzoris-gorilla-trek/
For more information;
WhatsApp: +256 752 397520
Email: info@nileabenteuer.com
Website: www.nileabenteuer.com
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
Experience the world with MC Internationals travel and tourism. From foreign getways to cultural concentration, we tailor unforgettable journeys for every traveler. Let us turn your dream into reality and create lasting memories. Explore with us today. #TRAVEL,COMPANY #BEST,TRAVEL,COMPANY #VISIT,VISA #EMPLOYMENT,VISA #STUDY,VISA #HAJJ,AND,UMRAH
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
Paddle, Float, and Explore The Ultimate River Tour Experience in Monitor, WA
Expedia case study
1.
2. BACKGROUND & SITUATIONAL ANALYSIS
1. Only 2 OCT “families” dominate the online market: Expedia and
Priceline.
2. Lack of two-way communication
3. Almost inexistent after sales support by third party sites
3. What have they been up to?
https://www.youtube.com/watch?v=hlvZKs4-aEg
4. Our Goal
To amplify the company’s target, inviting a younger audience to the Expedia experience and to
leverage existing resources that can generate more profit and awareness of the brand.
5. OBJECTIVES
1. To obtain 15% more unique visitors by June 2016
2. To increase awareness of Expedia Rewards by a 10% by June 2016
3. To open up Expedia’s target by generating market awareness and brand
building preferences by 40% by June 2016
6.
7. Expedia’s Target
In 2009 Baby Boomers accounted for:
More than one third of leisure travel
40% of businesses travel
In 2015
Baby Boomers are postponing traveling for a better
retirement
Baby Boomer
8. Millennial
• Most likely to take long trips
• Take up to 3.19 trips annually
• Spend less than Baby Boomers on trips
• Use their smartphones to book trips
-36% use them to select destinations
-23% use them to book a vacation
87% 53% 37%
9. Strategies and Tactics
Persuasion and awareness Campaign
• Direct Marketing
• New Partner!
To obtain 15% more unique visitors by June 2016
Engage Millennials trough different activities
• The blogger contest
• Expedia, new basketball sponsor
10. To increase awareness of Expedia Rewards by a 10% by June 2016
Reinforce Expedia Rewards benefits
• Partner up with an NGO and promote
rewards on behalf of both, Expedia +
elected NGO
• Email, marketing campaign
Online advertising and awareness campaign
• Update Expedia app, compare saving
between those who use the app and
those who don’t
• More than just points, select the event
and choose the award
11. To open up Expedia’s target by generating market awareness and brand building preferences by 40%
Engage key audience and motivate donations through a 5k run
• Apple announcement to colleges
• Event registration through
website, top ten places will be
announced
• All donations go to our favorite
NGO
Thank you loyal customers!
• Thank you note on previous participant colleges
newspapers
• Invitations to special event, “Meet our new brand
ambassador”
12. Obj.
1
SA
Obj.
1
SA
TA
Obj.
1
SA TB
Obj.
1
SB
Obj.
1
SB TA
Obj.
1
SB TB
Obj.
2
SA
Obj.
2
SA
TA
Obj.
2
SA TB
Obj.
2
SB
Obj.
2
SB TA
Obj.
2
SB TB
Obj.
3
SA
Obj.
3
SA
TA
Obj.
3
SA TB
Obj.
3
SB
Obj.
3
SB TA
Obj.
3
SB TB
July
Aug
Sept
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
June
Calendar
13. Measurement: Variables
• Email open rates and direct mail response
• Social media engagement, sentiment, driving event sign-ups and promotional
deals through social posts
• Digital ad success: click through rate and actions after click
• Blog hits and ROI on individual bloggers
• App download numbers, average use time, and actual success at selling the
product
• Event attendance and sponsor/partner metrics
19. SWOT Analysis
Strengths
•Diversified geographical presence
•Strong brand portfolio
•Wide distribution network
Weaknesses
•Declining operational performance
•Limited liquidity position
Opportunities
•Growth in global airline traffic
•Positive outlook for global travel and tourism sector
•Strategic growth initiatives
Threats
•Foreign currency fluctuations
•Risks related to competitive brandjacking
•Risks related to unforeseen circumstances
Expedia has 78 Million monthly unique visitor’s world wide (Expedia Media Solutions, 2015), our goal is to increase that number by a 15%. By June 2016 the number of monthly unique visitors will be of 89.7 Million.
Very active on social media, from 2007 to 2009 Baby Boomers took a major step when the social media percentage usage grew a 15%
Persuasion campaing to increase brand awareness
Direct Marketing
In community businesses and service clubs, associations, travel media, country clubs, courses. Basic flyers and discounts for the first trip they take after registration.
b. Partnering with the (American Association of Retired Persons)
Contributing to their newsletter and to educate Baby Boomers on travel technology, airline scams
Engage millennials trough activities, contests and sponsoring of sporting events to increase participation on website
Create a contest and invite top influencer bloggers to participate on a summer trip in which all expenses would be covered by expedia for them to enjoy and blog about it
Expedia would sponsor 10 basketball games per season for college sporting events, random selection of registered colleges, winners announced through expedia’s website.
Reinforce the benefits of the rewards and provide information trough established channels
Put a story in an NGO newsletter on the opportunity to sign up for rewards. Promotional material for the NGO to give in their events can be provided by Expedia.
Email, marketing campaign explaining the benefits of the rewards
Online advertising and awareness campaign
Update Expedia app, compare saving between those who use the app and those who don’t, in a storytelling kind of way
Different system besides points rewards, you could choose from a list of items categorized by events, wedding presents, graduations, everyday…
To open up Expedia’s target by generating market awareness and brand building preferences by 40%
Engage key audience and motivate donations trough a 5k run
Apple announcement to colleges inviting them to participate. Apple would provide promotional material like tshirts and medals.
Event registration through Expedia’s website and listing of top 10 places
Donations would be given to the NGO that partnered up for the Expedia’s rewards
To thank loyal customers who have contributed with blogs and expedia rewards Expedia would create a live event
Pitch story on traditional media
Create the event to present our new brand ambassador. Two brand ambassadors, 6 months male rest of the time female