The document discusses the transition of the tourism industry towards online platforms and the opportunity this presents for Africa's tourism growth. Key points: - Over 80% of travel begins online now, requiring tourism providers to invest in e-marketing like online content, social media, and easy online booking. - Technology is removing middlemen in the tourism distribution chain, putting pressure on margins. Africa still relies heavily on traditional channels like travel agents. - SmartGuide's tools like interactive maps, virtual itineraries, and e-brochures aim to educate travel agents and make it easier for them to market and sell African tourism products online. - A new focus involves providing these tools directly to travel agents,