The document provides guidance on developing sustainable tourism packages in Guatemala. It discusses the overall packaging process, basic elements of marketing a package, and how to market the package. Specifically, it covers determining the target market, using frameworks like the Ansoff matrix to guide market selection, matching products to markets, and employing strategies like email, websites, and trade shows to promote and distribute the package.
Sustainable Tourism - Iceland Naturally Event | Williamsburg, VA | June 9, 2011David Brown
Defining sustainable tourism and how its capacity as a brand amplifier and marketing platform are relevant to all tourism businesses and destinations - specifically Iceland. Examples from San Francisco, TUI, Fairmont Hotels, National Geographic, and the Global Sustainable Tourism Criteria
A presentation made at the Southern African Sustainable Tourism Alliance meeting, in Durban, South Africa in May 2014. The presentation summarised findings of a study undertaken for the Global Partnership on Sustainable Tourism, through UNEP and supported by GiZ
Sustainable Tourism - Iceland Naturally Event | Williamsburg, VA | June 9, 2011David Brown
Defining sustainable tourism and how its capacity as a brand amplifier and marketing platform are relevant to all tourism businesses and destinations - specifically Iceland. Examples from San Francisco, TUI, Fairmont Hotels, National Geographic, and the Global Sustainable Tourism Criteria
A presentation made at the Southern African Sustainable Tourism Alliance meeting, in Durban, South Africa in May 2014. The presentation summarised findings of a study undertaken for the Global Partnership on Sustainable Tourism, through UNEP and supported by GiZ
Presentado por: Kimberly Connaghan, National Brand Director, National Geographic Global Media
Contenidos:
Geotourism: A Unique Commitment From A Unique Media Company
Geotourism and The American Traveler
55 Million American Geotourists
Down Payment on the Future
Geotourism and Today’s Traveler
Hotels Are Working to Protect the Environment
Destinations Are Working to Support and Sustain Local Economies
Destinations Are Working to Promote Indigenous Culture
Awareness is Key
Tailor-Made for Your Message
National Geographic Society: Vital to Today’s Consumer
NationalGeographic.com – Vital to CONNECTING to the World
National Geographic Magazine – Vital to UNDERSTANDING the World
National Geographic Kids – Vital to LEARNING ABOUT the World
National Geographic Traveler – Vital to EXPERIENCING The World
Pioneering the Future of Travel Reporting on Destinations of Distinction
Devoted Editorial for Sustainable Travel
Informing Readers About Responsible Travel Efforts
Tapping Into Reader Passions
Marketing Destinations With Geotourism Practices
Creating Signature Travel Experiences
Intercontinental Hotels & Resorts: “Photo Contest”
Puerto Rico Tourism: Customer Engagement
Peru Tourism: “Pack Your Six Senses”
Mexico Tourism: “Mexico Unexpected”
Mekong tourism industry engagement presentation feb 2016 jens thraenhartDr Jens Thraenhart
Mekong Tourism launches programs to engage and collaborate with the tourism industry in order to work together to promote the Greater Mekong Subregion as a single tourism destination.
Lecture 7 for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
MTM IXth - Business Plan: An innovative experiential community-based tourism ...MTM IULM
The Business Plan will focus on the development of an innovative tourism product for Northern Uganda, based on the community-based experiential concept developed in the laboratory of Tourist Experience Design (TED) held in the MTM Master
OBJECTIVES
The BP will have the following main objectives:
- Integration of the analysis carried out in the TED laboratory relating to supply, market, competition and sustainable and community based tourism models
- Definition of a tourism product based on the experiential concept developed in the TED laboratory
- Definition of a marketing strategy of the product (distribution, supply chain, price, traditional and web communication)
- Definition of the operational plan for implementation and training
- Definition of the sustainability plan
- Definition of the economic and financial plan
Sustainable tourism? Understanding the tourist market of two Italian Parks: ...Federica Montaguti
Tourists show a growing sensitiveness towards sustainability. However, several studies reveal a significant inconsistency between tourists’ attitude and their actual behaviour at destination.
This seems to be linked to the fact that tourism demand is studied mainly on the basis of intentions rather than on the real experience the tourists live during their holiday. This can bring to over evaluate the demand for sustainable experiences and so to mistakes in estimating demand for a sustainable tourist product, or planning the destination development.
Discussing the main findings of a research about tourism in two Italian Natural Parks, the paper aims at showing the effectiveness of an approach that doesn’t consider the “experience” as a way to add value to a product, but as the tourist product itself. This approach, focussing on actual behaviour and activities, allows to better identify tourism segments and assess which role sustainability plays in tourists’ experience.
Vends Africa Travel and Tourism Social Media Index - June 2016.Vends Media
We’re delighted to introduce you to VENDS’ first Travel and
Tourism Social Index for Africa – the most in-depth study to date of the use of social media across the tourist boards, national
airlines and leading hotels of Africa.
Tourism Industry is a service industry which comprises of transportation, hospitality, entertainment , catering etc. This power point discusses about the 7 P's of marketing of tourism industry.
Internet Retailer Web Design 2014 - Product Pagesweiskircher
This is a brief overview of questions you should ask yourself when reviewing your product detail page. The content was presented at the Internet Retailer Web Design conference.
Presentado por: Kimberly Connaghan, National Brand Director, National Geographic Global Media
Contenidos:
Geotourism: A Unique Commitment From A Unique Media Company
Geotourism and The American Traveler
55 Million American Geotourists
Down Payment on the Future
Geotourism and Today’s Traveler
Hotels Are Working to Protect the Environment
Destinations Are Working to Support and Sustain Local Economies
Destinations Are Working to Promote Indigenous Culture
Awareness is Key
Tailor-Made for Your Message
National Geographic Society: Vital to Today’s Consumer
NationalGeographic.com – Vital to CONNECTING to the World
National Geographic Magazine – Vital to UNDERSTANDING the World
National Geographic Kids – Vital to LEARNING ABOUT the World
National Geographic Traveler – Vital to EXPERIENCING The World
Pioneering the Future of Travel Reporting on Destinations of Distinction
Devoted Editorial for Sustainable Travel
Informing Readers About Responsible Travel Efforts
Tapping Into Reader Passions
Marketing Destinations With Geotourism Practices
Creating Signature Travel Experiences
Intercontinental Hotels & Resorts: “Photo Contest”
Puerto Rico Tourism: Customer Engagement
Peru Tourism: “Pack Your Six Senses”
Mexico Tourism: “Mexico Unexpected”
Mekong tourism industry engagement presentation feb 2016 jens thraenhartDr Jens Thraenhart
Mekong Tourism launches programs to engage and collaborate with the tourism industry in order to work together to promote the Greater Mekong Subregion as a single tourism destination.
Lecture 7 for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
MTM IXth - Business Plan: An innovative experiential community-based tourism ...MTM IULM
The Business Plan will focus on the development of an innovative tourism product for Northern Uganda, based on the community-based experiential concept developed in the laboratory of Tourist Experience Design (TED) held in the MTM Master
OBJECTIVES
The BP will have the following main objectives:
- Integration of the analysis carried out in the TED laboratory relating to supply, market, competition and sustainable and community based tourism models
- Definition of a tourism product based on the experiential concept developed in the TED laboratory
- Definition of a marketing strategy of the product (distribution, supply chain, price, traditional and web communication)
- Definition of the operational plan for implementation and training
- Definition of the sustainability plan
- Definition of the economic and financial plan
Sustainable tourism? Understanding the tourist market of two Italian Parks: ...Federica Montaguti
Tourists show a growing sensitiveness towards sustainability. However, several studies reveal a significant inconsistency between tourists’ attitude and their actual behaviour at destination.
This seems to be linked to the fact that tourism demand is studied mainly on the basis of intentions rather than on the real experience the tourists live during their holiday. This can bring to over evaluate the demand for sustainable experiences and so to mistakes in estimating demand for a sustainable tourist product, or planning the destination development.
Discussing the main findings of a research about tourism in two Italian Natural Parks, the paper aims at showing the effectiveness of an approach that doesn’t consider the “experience” as a way to add value to a product, but as the tourist product itself. This approach, focussing on actual behaviour and activities, allows to better identify tourism segments and assess which role sustainability plays in tourists’ experience.
Vends Africa Travel and Tourism Social Media Index - June 2016.Vends Media
We’re delighted to introduce you to VENDS’ first Travel and
Tourism Social Index for Africa – the most in-depth study to date of the use of social media across the tourist boards, national
airlines and leading hotels of Africa.
Tourism Industry is a service industry which comprises of transportation, hospitality, entertainment , catering etc. This power point discusses about the 7 P's of marketing of tourism industry.
Internet Retailer Web Design 2014 - Product Pagesweiskircher
This is a brief overview of questions you should ask yourself when reviewing your product detail page. The content was presented at the Internet Retailer Web Design conference.
COSPLAY COLONISTS: Rise of the Creative AudienceDave Cobb
Originally presented at Savannah College of Art & Design during the SATE conference on 10/4/13 (http://goo.gl/eYUywm), this talk explores the ways in which fans creatively express themselves through role-playing and user-generated experiences. Increasingly, fans are not content to merely consume the things they love, but desire to live out their fantasies in the real world, leading to intersections of audiences and destinations that have never before existed.
What's next? How to fill the gap between the physical and digital worldSara Eggert
Where do we come from, where are we now, and where are we going next? These are the questions asked and answered when the gap between the physical and the digital world is filling up.
This presentation was held at the Geek Girl Meetup un-conference in Gothenburg 26 October 2013.
I work as a Senior User Experience Architect at the digital communication agency LBi in the Gothenburg office. Contact me on Twitter (@eggerts) or sara DOT eggert AT lbi DOT com
21 Things Geek And Nerd Characters Do So You Can Be Successful In Your LifeNathan Young
This is a presentation about 21 different things geek/nerd characters do so you can be successful in your life. If you watch a TV show or movie that has a huge fandom following, these characters often have life tips that are useful for you!
Le samedi 23 avril, à 14h, au Dernier Bar avant la fin du monde à Paris, il y a une nouvelle Session de Rattrapage Geek par l’association The Geek Side.
Vous avez souvent entendu parler de manga mais n’avez qu’une vague idée de ce que c’est ? Genma, élevé avec Youpi L’école est finie et le Club Dorothée, vous présentera ce qu’est un manga, vous fera découvrir quelques références et auteurs classiques du genre des années 70 à 90. Des moments de nostalgie "Ah oui je m’en rappelle" 100 garanti ! Eric, lui, viendra compléter tout ça en abordant les auteurs et oeuvres plus contemporaines.
Deux générations de geek - otaku seront donc là pour vous faire passer un super moment duquel vous ressortirez en se disant qu’on aura jamais assez de cette vie et des suivantes pour profiter de la richesse de la culture geek !
GEEKS HAVE INHERITED THE EARTH - AAGC 2014Brian Housand
BRIAN HOUSAND, PH.D.
EAST CAROLINA UNIVERSITY
BRIANHOUSAND.COM
Geek. Nerd. Dork. Dweeb. All terms that were once derogatory and served to
alienate and ridicule highly intelligent individuals who are passionate about
specific areas of interest. Yet, in 2014, these have become terms of empower-
ment to a great number of gifted students and a source of true pride. This keynote
session begins by examining the origin and evolution in the portrayal of stereotypes in popular culture while exploring the differences between each of these terms. From there, we will explore a collection of powerful online tools and resources for the geeks and nerds in your life. Come and GET YOUR GEEK ON!
This session provides a foundational overview of the AWS storage portfolio, including block, file, object, and cloud data migration services. This session will touch on the significant new offerings, outline some of the most common use cases and prepare you for the individual deep dive sessions, customer sessions and new announcements.
Marketing for the Everyday Geek (ACT-W 4/16)Zoe Landon
(This is a revision of my RefreshPDX talk, "A Skeptic's Guide to Branding".)
Even the most skeptical geek has to market themselves at some point in their career. All the jargon and tacky buzzwords can turn you away from the idea, but there are benefits to be had. And there's science to back up those benefits.
What We Talk About When We Talk About Coding (Open Source Bridge 6/21)Zoe Landon
Technology is a language all its own, and open source is no exception. But as more people jump into the world of programming, they can be quickly overwhelmed by the volume of jargon. How, then, do we explain powerful technologies without misleading people? It takes empathy, clever language, and a bit of Shakespeare.
The marketing advantage of the sustainable travel niche is the growing desire of consumers to “do well” while vacationing and traveling. That desire to “do well” has gone mainstream with the National Geographic estimating as many as 55-65 million U.S. tourists can be classified as geotourists, and geotourists spend 75% of the money spent on tourism. Understanding the basics of sustainable and socially-responsible travel can set you apart from other agencies and gain you more affluent clients.
The presentation addresses the ABCs of sustainable travel: 1)What defines a travel products as sustainable as well as socially-responsible, 2)how agents can confirm the sustainability of a travel product and 3) how to market consumers. Further, ASTA’s green program will be explained as well as the contents of the expanded ASTA Green Guide for Travel Agents.
Destination Management Organization Overview and Toolkit Presentation to USAIDDavid Brown
A background on moving from competitive clusters to destination management organizations. An overview of the Destination Management Organization Toolkit developed by the Global Sustainable Tourism Alliance for the United States Agency for International Development.
Planning and opportunities for the development of creative tourism experiences. With the CREATOUR project on creative tourism, for pilot project producers.
Q&A Notesbeen around 195915,000 objects100,000 imageschil.docxamrit47
Q&A Notes:
been around 1959
15,000 objects
100,000 images
children’s maritime discovery centre - games; interactive shit.
2014:
- 51,500 people visited in 2014 VMM and heritage harbour
Goals:
· increase visitor numbers (any increase is good, havent sat down to discuss yet, anywhere around 10% increase is always good apparently).
· increase public awareness
· increase revenue (a lot comes from donors)
- fundraisings; 1 annual fundraising event. gna start running 2 a year.
- donors: maritime industry; donates in diff ways - (documents from NW passage, monetary, port metro vancouver donates.)
· attract new audiences
· build our brand
funding is tricky, NFP organization. must apply every year to get money from city. rely on private fundraisers.
marketing department ; lizzie brotherston (does advertising, promoting).
· broad mandate
how do we make vanier park known as a cultural destination?
how can we get more press coverage?
visitors:
tourists
families
school programs
retired people
bday parties
people get married
*thursdays open late and it’s by donation. students come in during this night. brings in slightly different audience.
marketing and communications:
· moving to digital
· four page ad costs around $1200??
· radio
· mailship?; newsletters
· free listing sites (very time consuming)
· budget: 75,000 (media buy and production) includes: reprinting brochures, stationery printing, external PR consultants,
· Audiences: who are u specifically targeting? tourists and families. gets kids engaged. want to try to bringing in a local audience like young adults.
· as a brand, what do you want to be associated with: (niche market already) show people that maritime history relates to vancouver completely because its a coastal city. want ppl to see how their lives connects to maritime history.
· word associations: dialogue
Effective engage customers/ marketing techniques that have worked in the past:
1. being on the maps (for tourists). tourists need to find them on a map.
2. be in the brochure stands, (Certified) but very expensive. Combined brochure with space centre n’ shit.
3. Bloggers - vancouverisawesome. important to make it on “what to do in vancouver” lists.
4. the westender, courier (are these blogs?)
5. unique selling point: theme (maritime museum)
Previous marketing techniques - Maps, brochures
budget breakdown:
1. majority - general promotions; spending more digital because its easier to track. working with PR consulting company to help with press relationships contract fee willl take a chunk of the budget.
2) exhibitions and shit
3) programming and events
do they use google anal? yes.
also use photo blogs
is there any confusion in terms of SEO and audience? Victoria lost its real estate,and doesnt have a physical location.
popular days:
· weekends obvs
· closed mondays can be frustrating apparently
· mid-week busier with school programs than visitors.
· a lot more americans because of the dollar
Challenges whe ...
Similar to Service Summit M.-A. Delisle Part 2 (20)
Conférence présenté à des producteurs et productrices agroalimentaires et agrotouristiques québécois pour le compte du Ministère Agriculture,Pêcheries et Alimentation du Québec
Tourisme Lanaudière
Rendez-vous Marketing 2010
Conférence :
Le forfait, un outil marketing stratégique et renouvelable
Présentation de Marie-Andrée Delisle
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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https://seribangash.com/article-of-association-is-legal-doc-of-company/
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While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Service Summit M.-A. Delisle Part 2
1.
2. Marketing sustainable tourism packages Guatemala Ciudad 10 septiembre, 2009 Presentación de Marie-Andrée Delisle, M.Sc. Consultora en desarrollo turistico www.madelis.com
3.
4.
5.
6.
7. The Ansoff Matrix www.madelis.com PRODUCTS MARKETS Current New Current / actual Market Penetration Ex. Rebates, privileges, personalized service in order to keep attracting current clients Product Development Ex. Offering new products to current clients New Market Development Ex. Offering current products to new clients Diversification Ex. Offering new products to new clients
8. The PUSH – PULL Strategy www.madelis.com Develop the product -> Put up the product -> Market the product = Push: taking the product to unspecific/all markets Research the needs of the target market -> Develop the product -> Put up the product -> Market to the target market = Pull : attracting the target market towards your product Adapted from the Michael J.C. Martin model - Managing Innovation and Entrepreneurship in Technology-based Firms , p.44
9. The market /product match : an example www.madelis.com Market Product / Package Promotion / Distribution Ecotourists of North America , looking for natural environment experiences Guided nature observation and hiking Guidebooks, Internet website and marketing, trade shows, media coverage, word-of-mouth, tourist board, etc. European tourists interested in culture, and in meeting with local people Village experience (homestay, meeting with a community, etc.) European marketplaces with INGUAT; Tour Operators Initiative; Guidebooks, word-of-mouth, tourist board, etc. Travelers environmentally conscious, looking for sustainable tourism experiences Guided visits to protected areas ; Meeting with environmentalists; Visiting community projects The International Ecotourism Society; Rainforest Alliance; responsible travel websites; Word-of-mouth, forums on green travel, tourist board, brochure, etc.
Sustainable aspects : culture, nature, people Ethical marketing : an honest representation of the product / package : reliability honesty : keeping your word: what you write is what you sell is what you deliver; your package is a contract between you and the consumer Honesty about your environmental practices, about your involvment with the community, with the cultural aspects that are found in your package Transparency Scheduling: PROMOTE ACCORDING TO THE SEASON, YIELD MANAGEMENT GOOD TO CHANGE IN ORDER TO GET MORE PRESS COVERAGE
TRENDS: from where ? Green server lists, marketplaces, Internet search, etc. BUSINESS WATCH: (via Internet, conventions, marketplaces, etc.) SEE REFERENCES AT END OF DOCUMENT NEVER UNDERESTIMATE THE DECISION POWER OF WOMEN: LET THEM TALK, GIVE THEM VOICE TO AND TA need new products all the time TO DIFFERENTIATE THEMSELVES, TO EVOLVE, TO OFFER DISTINCTIVE PROGRAMS
Example of a perfume product:: Phsing: distributing a sample of the perfume to any woman Pulling: create a frangrance for a perfume to be worn by business women in the office Or branding the perfume for ‘in flight’ travelers … CARS: new model for all markets New model for families or car constructed to specific orders. Cf motoneige qu’on peut aller voir sur la chaîne de montage THE PUSH MODEL IS ON ITS WAY OUT …
STAFF: Is your staff trained and aware of the package ? Answering calls, emails, reception, promotional tools… Co-branding www.haciendachichen.com/activities.htm
Visitors: need to be ediucated on the ipacts of their behaviour on the environment and the host community Employees: need to communicate knowledge and emssages to visitors, regarding appropriate beaviour and edeucating visitors about the destinatino environment and culture. Host community: goals and whises of local residents regarding tourism decelopment need to be considered.
REVIEW YOUR WEBSITE: must be attractive, always up-to-date, useful, informative, quick to download, easy to navigate, with photos, short videos, hyperlinks and opt-in for newsletters to email
ADVERTISING: COOP, but dont say yes to all these vendors. Always calculate how much they charge and how many bookings you need to make to break even.
The traditional channels are disapearing by either bypassing one or two sales intermediates. The ecotourist, green traveler, will try to leave as much money to the local people by buying direct. Also because they are experienced tourists and have researched the destination … PRIORITIZE: MAKE A LIST OF THE MOST SUITABLE ONES; COLLECT DATA ON THEM AND KEEP IMPROVING THIS DATA Online reservations must be secure.
The search for electronic marketing opportunities must be constant Co-branding: Rainforest Alliance M-marketing: the mobile commerce is just starting