This document discusses transmedia storytelling, which involves telling stories across multiple media platforms. It defines different levels of transmedia, from "pushed media" where the same content is distributed across platforms, to "experienced media" where content is distributed non-linearly allowing users to personalize their experience. It discusses principles of transmedia storytelling like spreadability, continuity, immersion, world-building, and performance. Examples are provided of how transmedia has been used for social change initiatives, business, and journalism. Key points are made about the value of stories, participatory culture, and engaging audiences through transmedia experiences across multiple touchpoints.
Transmedia Storytelling: Connecting Consumers to Brands Through Modern Storyt...mgargan
Meghan Gargan's presentation on Transmedia Storytelling from a marketing and branding perspective. This was presented at Geekend 2011 in Savannah Georgia. Learn more about transmedia storytelling and Meghan at www.meghangargan.com.
Transmedia Storytelling: Connecting Consumers to Brands Through Modern Storyt...mgargan
Meghan Gargan's presentation on Transmedia Storytelling from a marketing and branding perspective. This was presented at Geekend 2011 in Savannah Georgia. Learn more about transmedia storytelling and Meghan at www.meghangargan.com.
Data Journalism lecture - Week 1: Introduction to Data Journalism
Lecture date: 9 Sep 2015
MA in Journalism
National University of Ireland, Galway
Title slide image from The Data Journalism Handbook
This workshop had 5 main goals:
1) Overview about design thinking
2) Understand a bit about how our mind works through the 30 circles exercise
3) Work deep on the problem definition
4) Brainstorming through using Disney Method to stimulate the creative side of the mind
5) Prototype something tangible
Building mobile and social media journalism into journalism classes. Presentation at 2016 annual conference of the Association of Education in Journalism & Mass Communications.
Looking at how social media is influencing the way we consume news, who can produce and publish news and how these new platforms are influencing journalistic practices
Ficha de guía y soporte para hacer pitch de proyectos transmedia, que ayuda a clarificar conceptos y presentar las ideas de manera concisa. Este documento forma parte de Active Story System.
Getting Started in Transmedia Storytelling - 2nd EditionRobert Pratten
This is the second edition of Robert Pratten's massively popular Getting Started in Transmedia Storytelling. It's a practical guide to developing cross-platform and pervasive entertainment written by a thought-leader and early practitioner. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights gained from years of work in multi-platform interactive storytelling.
Buy a hardcopy
https://www.createspace.com/5655357
From Amazon
http://www.amazon.com/Getting-Started-Transmedia-Storytelling-Practical/dp/1515339165/
On Kindle
http://www.amazon.com/Getting-Started-Transmedia-Storytelling-2nd-ebook/dp/B0145T6I6Q/
Data Journalism lecture - Week 1: Introduction to Data Journalism
Lecture date: 9 Sep 2015
MA in Journalism
National University of Ireland, Galway
Title slide image from The Data Journalism Handbook
This workshop had 5 main goals:
1) Overview about design thinking
2) Understand a bit about how our mind works through the 30 circles exercise
3) Work deep on the problem definition
4) Brainstorming through using Disney Method to stimulate the creative side of the mind
5) Prototype something tangible
Building mobile and social media journalism into journalism classes. Presentation at 2016 annual conference of the Association of Education in Journalism & Mass Communications.
Looking at how social media is influencing the way we consume news, who can produce and publish news and how these new platforms are influencing journalistic practices
Ficha de guía y soporte para hacer pitch de proyectos transmedia, que ayuda a clarificar conceptos y presentar las ideas de manera concisa. Este documento forma parte de Active Story System.
Getting Started in Transmedia Storytelling - 2nd EditionRobert Pratten
This is the second edition of Robert Pratten's massively popular Getting Started in Transmedia Storytelling. It's a practical guide to developing cross-platform and pervasive entertainment written by a thought-leader and early practitioner. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights gained from years of work in multi-platform interactive storytelling.
Buy a hardcopy
https://www.createspace.com/5655357
From Amazon
http://www.amazon.com/Getting-Started-Transmedia-Storytelling-Practical/dp/1515339165/
On Kindle
http://www.amazon.com/Getting-Started-Transmedia-Storytelling-2nd-ebook/dp/B0145T6I6Q/
360 Media Alliance Summit - Innovation and Risk Takingagetler
Newspapers need an influx of innovation and risk taking to move their business model forward. Al Getler challenged the audience of over 200 attendees to the conference to seek examples outside the industry, keep their antennas for opportunities to learn, associate with creative people, be life-long learners and CAPE UP to be the super heroes of MEDIA.
One of the slide shows shared on June 12 2012, in Toronto for the Transmedia 101 meet up.
The Hunger Games slides are in my Transmedia Engagement slide show.
c9 360 - Social Media and Content Marketing DataCadence9
c9 360 helps brands and agencies measure social media and content marketing effectiveness, discover opportunities and get competitive insight by providing on-demand content performance reports. The reports identify an organization’s online marketing channels (e.g. social media accounts and blogging platforms) and retrieve comprehensive data on a brand’s online presence, published content, social engagement, channel characteristics and tool usage. Moreover, this data is objectively summarized with analytic indexes that help businesses measure performance over time and benchmark against competitors and industry averages.
Transmedia is a buzz word that’s been in use for a while now, and the idea behind it goes back many decades. But from Hollywood to Madison Avenue, we’re seeing more and more content creators adopting transmedia practices: creating stories, characters or themes that arc over various platforms, providing consumers with multiple entry points. For marketers, transmedia presents new opportunities for creatively engaging audiences—with the potential to enhance brand mythology and create more brand evangelists.
This report takes a look at why this trend is bubbling up right now, how it’s significant for marketers and where it’s going. It includes a half-dozen case studies, insights from transmedia experts, a guide to finding more information (from events to podcasts to books and video clips) and a timeline charting some milestones in transmedia’s evolution.
You can download the full report here: http://www.jwtintelligence.com/trendletters2/
“Transmedia” has become the new buzzword for multi-platform narratives, but in the digital age, transmedia isn’t just how we consume entertainment narratives, it’s how we experience the narrative of our lives.
An extended narrated version of a presentation I gave at The Pixel Lab, UK, July 2010 - http://www.powertothepixel.com/events-and-training/pttp-events/pixel-lab.
A brief history of transmedia world buildingJeff Watson
Outlines history of transmedia "world-building" in a variety of contexts, from religion to contemporary art practice. Prepared for a student seminar at the University of Southern California's School of Cinematic Arts.
Lorenzo von Matterhorn and the three Levels of Transmedia StorytellingChristian Riedel
A Presentation I gave at the brand academy seminar at the Good-School Hamburg ( a school for marketing professionals). This presentation has been created for educational use only. Pictures of TV-Shows are meant to promote these shows: Watch them!
This is a deck that I have used with my students to teach them about Transmedia storytelling as a creative process
It includes an exercise at the end in which we rapidly prototype and Transmedia experience across media using a documentary film/issue as a jumping off point
I’ve included notes ON the slides so it is easier to follow but generally my decks are very visual, see http://www.slideshare.net/ChristineMcGlade for a very visual sample of presenting work.
Digital Media for the Classroom: how to tell your story using film, photography, blogs and podcasts.
Presentation at the Association for Media Literacy (AML) - Spotlight on Media Literacy conference. October 23, 2010 at OISE in Toronto
Teaching Old Brands New Tricks with Transmedia Storytelling (1/2) Henri Weijo
Henri Weijo (PhD candidate at Aalto University School of Economics, Department of Marketing) explores transmedia storytelling, showing how many of its practices have already become commonplace in today’s marketing. However, at the end of the presentation I outline ideas on where brands should be going next to really leverage transmedia. Part 1 / 2.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
5. Henry Jenkins (2003)
• “A process where integral
elements of a fiction get
dispersed systematically
across multiple delivery
channels for the purpose of
creating a unified and
coordinated entertainment
experience.”
6. Transmedia Storytelling
• “The fact remains that successful and
credible transmedia novels must focus
primarily on story and, without that
focus, will be in danger of shifting from a
viable „immersive experience‟ to one of
those transparent „cross-media marketing
initiatives and/or brand extensions‟”Norrington
9. Key points
1. A story narrated
among different
media channels and
platforms.
2. Prosumers actively
participate in the
construction of the
narrative world.
16. Cross Media 1.0
“Pushed Media”
What is it?
Pushed media happens when the same content is
delivered in the same form (or with very minor modifications
or editing) across multiple platforms.
How does it
work?
The user could create their own cross media linkages by
watching half of the episode on mobile and the rest on
broadband.
Good examples:
This level does not have strong cross media triggers but
may promote the same content on another platform.
Kindle Books
17. Cross Media 2.0:
“Extended Media”
What is it?
Extended cross media happens when additional content is
produced alongside a main production, but delivered through
different platforms.
Good
examples:
Derived downloadable content.
Flash / Facebook games.
Online “making of” videos.
18. Cross Media 3.0:
“Adapted Media”
What is it?
How does it
work?
Adapted media happens where a specific existing narrative is
specifically re-authored for a new form of media.
The content placed on the original platform is adapted for a different
platform. Elements of the original content can be lost in the
transmediation process, but new experiences can be gained because of
the process.
19. Cross Media 4.0:
“Experienced | Bridged Media”
What is it?
How does it
work?
Content is distributed across many platforms in a non-linear way.
It is producer hands-off - participant/s follow their own path, and
therefore, personalizing the experience.
A crossmedia 4.0 property is co-creative, collaborative play with the
audience across many devices, which evolves and grows a life of its
own.
This level of cross media is also called
“Transmedia Storytelling”.
20. In a nutshell
•
•
•
•
•
•
Storyworld, not storyline
Multi-platform, not cross platform
Blurring online and offline
Participatory experiences
Audience driven narrative
New ways to distribute info
22. Blog – Case study options
•
•
•
•
•
•
•
The Dark Knight
Game of Thrones
True Blood
Harry Potter
Hunger Games
How I Met Your Mother
The Matrix
23. Serious Transmedia
• What did they do?
• What did they do to engage and empower
the audience across platforms?
• How can you this knowledge apply it to
journalism or your field?
32. •
Decline in trust of
government &
corporate sources
•
Need for specialized
information
•
Understanding that
expertise is located
around passionate
individuals, not
necessarily around paid
endorsers
Image source: http://www.flickr.com/photos/christopherdombres/4462311122/
33. Why transmedia is growing?
Image source: http://www.flickr.com/photos/ckovalev/463141632
35. Seven Principles of TM
1.
2.
3.
4.
5.
6.
7.
Spreadability vs. Drillability
Continuity vs. Multiplicity
Immersion vs. Extractibility
World Building
Seriality
Subjectivity
Performance
36. 1. Spreadability vs. Drillability
• Spreadability – Capacity of the public to
engage in circulation
– YouTube
• Drillability - Encourage viewers to dig
deeper to understand complexity of a story
40. 1. Spreadability vs. Drillability
• Spreadability means more
viewers, less digging
• Drillability means less viewers, more
digging
41. 2. Continuity vs. Multiplicity
• Continuity is keeping the same narrative
across all mediums
• Multiplicity offers alternative versions of
the story, new character developments
44. 3. Immersion vs. Extractability
• Immersion – ability of consumers to enter
into storyworlds
• Extractability – fan takes aspects of the
story away with them as resources they
deploy in the space of their everyday life.
46. America’s Army
•
•
•
•
•
•
•
•
•
Console Game
Mobile Game
Arcade Game
Government Applications
Virtual Army Experience
Army Experience Center
Technology Education Program
Comic Books
Real Heroes Program (uses videos, photo albums and blogs on the Real Heroes website to
depict the lives of those featured in the program)
• Glorious Missions (China has developed their own version of the game where the targets are
American forces)
51. 5. Seriality – Sequencing of transmedia
components. Do we really have to be able to
consume them in any order any like?
6. Subjectivity - telling the story with another
point of view, e.g., secondary character
7. Performance - space for active participation
54. Transmedia in business
• Transmedia definition
• Multiplatform or 2 screen
experiences often (wrongly)
considered as merely “another
marketing channel”
Image source: http://ansonalex.com/infographics/social-media-usage-statistics-2012-infographic/#infographic originally posted by OnlineMBA.com
55. Inhibitors to success
• Difficult for traditional media
people to drop broadcast
mentality
• Difficult for marketers to
resist controlling
messages
Image source: http://www.flickr.com/photos/kevenlaw/2285791176/
56. Reasonable metrics
• Collaboration generates:
• Value: great content for all platforms.
• Utility:
involvement, engagement, communities, participation
• Increased price for content: as loyalty rises, likelihood
of revenue generation from content increases
(merchandising, games, add-ons, etc.)
• Reduced costs of production: as content is
developed collaboratively, there is less need for capital
investment in content
Image source: http://www.flickr.com/photos/jurvetson/916142
57. Publicity Strategies
• Engage people with issues: ARG, online
quiz, unique content to solve puzzles, enter
competition
• Serialize webisodes, etc. to drive more people to
donate
• Social media: Blogs, etc.
• Flyers & posters for downloadable content
• Mainstream press
57
58. TM Implementation & Action Plan
1.
2.
3.
4.
Audience Segmentation - who are you engaging
Resources - what do you need?
Story Universe Strategy - how do you define the story
Content Strategy - how will you craft and distribute
content
5. Partners and Stakeholders - who will participate
6. Engagement - how do you engage toward change
59. Photo platform experience
(experiments encouraged)
• Visual theme - Two photos and page
• In a blog post (later), defend the approach:
demographics, platform behaviors, type of
content, audience experience, audience
interactivity, measurement, alignment with nonprofit goals, part of an overarching narrative
• Fill out bio, captions, etc.
• Cameras???
• Due Feb. 3rd
Editor's Notes
Good stories always become part of our history and our culture…. one thing in common: they all tell a story.But something is changing. Stories are formed and followed differently than before. Boundaries are blurred, but what does that mean for our future? Never before have people had so many devices and screens from which to follow stories, and now the consumers seek new experiences and a deeper engagement.
People are shaping, framing, remixing media content. People who are successful are highly in touch with their audiences. However, traditional media providers are struggling with growing prominence of grassroots media. This is not a social media class, this is a class about how content creation is shifting. Spreadability means that we want to produce content that is easy to share and encourage varying access points to it across platforms. This paradigm essentially says that anything worth sharing will be shared. What is meaningful? What motivates people to share? According to pew 72% of people follow the news because they like to share it with friends.
So what has happened is that storytelling has become more prominent… marketing, pr, … it is how we communicate…by telling stories, if you understand storytelling, your content will be more meaningful and will be more likely shared.Brains need stories • Stories become shared experiences, Stories hold universal truths, Relationships trump products in the new brand-consumer ecosystem
Relationship with media is shifting to multiple screens and diverse devices. Patterns and habits are changing based on the media that we interact with,. McLuhan—medium is not neutral. The message is the medium. It is courtship with the people we are supposed to want to act based on what we create. How does your content Inspire audience interactivity. viewers and desired context. Do you think about interactivity? The audience? What do you know about the people who read you stuff?Blog – identify a need
Henry Jenkins presented the idea of Transmedia Storytelling for the first time in 2003. Transmedia, used by itself, simply means “across media.” Where each platform adds something unique and valuable. Users can join the story at different places, can participate, contribute content, and each piece motivates the user to seek out the others.Let’s be clear… the story and the experience with the knowledge of your audience helps you you use choose your platforms.
Content they think of social media and other platforms as promotion… rather than creating an experience for the user to engage the content
Transsedia represents a structure based on the further development of the storyworld through each new medium….. so all adaptions to some degree add to the range of meanings attached to a story. back story,
Take a single story or story world… break it into pieces that lives across multiple formats.The whole experience is sum of multiple parts
Transmedia storytelling involves telling a story across multiple media platforms – including TV shows, movies, graphic novels, books, games, mobile apps, microsites, social networks, online communities and offline events. Difficult to do #2 in jschools because we do not have existing relationships because our students are continiously moving on… making content that is shareable because we are not really tapped into communitiesMultiple media may tell different stories but explore common theme, which can be experienced through multiple narrativesConsiders user’s lifestyle, media habits, context,Audiences co-creates with storytellers resulting in participatory design and culture
People don’t circulate because advertisers ask them to… it because they are invested. When we share, we communicate to soothe about ourselves. Adjust your perspective…. Content is just a medium that ENABLES INTERACTION BETWEEN people. As a content producer, how are you enabled communication???? Greater fragmentation of content – long tail
So you don’t want to include the public,,, fine we will do it ourselves.
Social media and journalism are not separate. Henry jenkins said in his book if it doesn’t spread, it is dead. Focus is of this class is on content that connects. Why do we go into journalism? To have an impact. We will also explore why storytelling is growing. We all tell stories.
Adapted for different platforms
Allow people to adapt it and remix it. It relies on the audience and so it by necessity treats them with respect. It does not “sell” them, but rather invites them to become co-participants to expand the narrative.
Create snacks of content… deepen the emotional connection to content… more willing to share something that is not too consuming… if we think of engagement in terms of developing emotional connects between
Describe “transmedia experience” if you were tell the stories of the “Three little pigs.”• We have four main characters—three pigs and the wolf.• We can make opportunities to get to know the wolf from another angle, using for example, a companion website to learn more about him, the path that led him to his current antisocial tendencies, and that could give us a glimpse of his inner genius. It turns out that Wolf has great quantitative talent and has developed mathematical schematics of the impact of wind velocity on the materials of straw, sticks and bricks.• A story website could provide find maps of the turnip field, apple tree, local market and County Fair and plan strategic attack and defense positions. For wolf sympathizers, there is a Team Wolf, where participants can contribute to plotting strategies for attack and plan adjustments based on each volley. A similar network exists for Team Pigs. A new game called “Angry Pigs” tossing turnips at wolves is available for download for mobile phones.• To get to know the pigs, the first little pig keeps a blog and details the family history, his paranoid suspicions of a dark figure lurking about his house that led to the pigs’ decision to live apart rather than together.• There are pictures and puzzles of Super Pig on the walls of Pig #1’s house in the main story to give recognition to the people who have seen the Anime but will not detract from any other viewer experience.• The second little pig Tweets his chronicle, seeking advice on sustainable building materials and the relative merits of straw and sticks from other Twitterers, and relaying breaking newsin the heat of the battle: @littlepig2 walls of house bowing inward, sticks flying off roof – help!• The third little pig has a cooking series on YouTube with ways to make Parsley Turnips, Baked Apples, and Stewed Wolf Surprise. He hides clues for secret ingredients in his dishes in lyrics ofsongs and the YouTube trailers and he encourages viewers to send in their stories about home cooking and wolf encounters to be shared on a website. He publishes a cookbook with recipes The YouTube videos are shot on location in the third pig’s house, so if you see the videos, you can additional glimpse of the house interiors and daily life for Pig #3• The hypothetical transmedia version of the Three Little Pigs is not the repurposing of the story across different platforms as in traditional “cross media” advertising. It is the creation of aholistic narrative that unfolds in different and unique manners across different media. It allows for a dialogue between creator and participant. Developers can decide ifparticipant interaction, such as solving the sustainable materials problem, finding the wolf through clues and maps, or creating another character for the story, could move the storyin different directions than the original version. Participants might introduce a hunter to the narrative on a fan fiction forum who steps up the stakes for the wolf and alters the time dimension of the wolf’s schemes. I hear that under development is an educational video game based on physics concepts and, there is also talk of a Massively Multi-Player Online Role-Playing Game.
How can you apply it… excited to see what you learned. Tangibility, pesonality, authenticityHiatus between seasons, beyond summarizing….
Provide an overview of your show: What is the premise and major narrative/character arcs of your show? Does your show have any particular features that make it suitable for transmedia? Consider narrative structure, target audience, genre, and on which network/channel it airs.Explain the goal of your transmedia experience and why you decided on the particular format/platform in which your transmedia appears. Situate your transmedia production in relationship to course content: explicitly relate your project to at least two different scholarly sources and to two different transmedia examples that we have examined during the semester. You may use additional popular/scholarly sources and examples.
https://www.youtube.com/watch?v=JUs7iG1mNjI&feature=share Steve Jobs in 1997 Mistakes are being made. That’s good. At least decisions are being made. Thought about experience first… that is what made him a success….. How do you think about experience first?
Provide several points of entry into the story world.
Rather than repeating the information on different platforms the project called “Culture of Coffee,” matches unique story bits with different forms of media. Project creator Metasebia Yoseph traces the roots and traditions of coffee on a Tumblr blog, a website, a coffee table book, live events, social media and crowdfunding.http://www.cultureofcoffee.com/
book, which serves as the base for everything else4- hour tv seriesHashtags encourage live audience discussion100 community screenings sponsored by ITVSdeveloped with some of the core NGOs to address very specific issues they face as they work in developing nations
Let me be clear…. Fans , people who care are the ones who want to immerse themselves and learn more…. If you want engagement, you have to write about stuff people care about.Fans have a role, and it is your job to coordinate these roles and figure out how they can participate on each platform. You want to engage them…. identify their interests/////
Who knows who Jay-Z is? He is a musician and rapper, clothing design company head, motivational speaker, restauranteur, and if he didn’t have enough claims to fame. Jay-Z is all of those things— What does this mean about Jay-Z? Jay-Z is a BRAND.Jay-Z as a brand has furthered his franchise with very smart use of transmedia. A spectacularly example in his booked “Decoded” and the “Alternate Reality Game” (ARG) in conjunction with Microsoft’s Bing search engine that launched the book. “Decoded the ARG” was designed as a giant scavenger hunt to find the pages of Jay-Z’s book. Clues were in Bing maps that would lead participants to places such as the bottom of Jay-Z’s Miami hotel pool, on the dinner plates in Jay-Zs NYC restaurant, behind the mirror in Jay-Zs NYC bar, and wrapped around and on a 1982 Cadillac Seville parked in front of a Run DMC graffiti mural in Brooklyn.the explicit and implicit message that we are decoding Jay-Z’s life. It is a spectacular example because it allows people to get to know Jay-Z in a participatory and experiential way – we can eat off the his plates, we can experience his tastes by ordering Jay-Zs favorite meal, we can physically visit his old neighborhood in Brooklyn and learn his backstory—what was important to him in the past (the Caddy) as well as where he likes to go today. We can visit the life of Jay-Z through the ARG scavenger hunt, puttingthe book together. But if we didn’t play the game, we can still read the book. Neither relies on the other to understand Jay-Z. If we do both, we get the franchise of Jay-Z – which is another way of saying his full story.
https://www.youtube.com/watch?v=WhhBdwiTWo4 Collaborating and making money – NonProfit 12:17
Trust is generated through a history of voluntary contributions of useful, reliable informationContent that is:Augmented by a recommendation system;Promoted by influencers …. Generates trust and loyalty in the content brand, potentially increasing ‘sales’.
Most valued contributions of information come from people you know…. So the goal is tapping into those networks
What are you trying to change? How can you reach the public? Frame content from that perspective…. Focus on the narrative, not the techStorytelling- what is the narrative threadResources- what do you have?
Henry Jenkins proposed seven principles… keep these in mind when proposing ideas, defending ideas, and developing transmedia plans… defend your pitches.. .audience, processing of info, demographics and interactions of the platform
What makes a story infectious? How to inspire the public to share the stories within their own networks, so they reach beyond our core public? In other words, it means a narrative has the potential to be talked about and spread like wildfire which means people want it. Drillable: How can we activate the public’s curiosity, enough to sleuth out more depth and detail on their own? If there is more to be found — the public’s engagement will be deeper. Drillability is a characteristic of media that encourages “forensic fandom”. They’re going to be obsessed with it and dig deeper to understand the universe beyond what is given to them
2012 KonyJoseph Kony, leader of Ugandan rebel group the Lord's Resistance Army (LRA). posted online by the US-based group Invisible Children. Kony stands accused of appalling crimes, including the kidnap, torture and rape of children"The Kony story resonates because it's the story of an identifible individual doing bodily harm to children. It's a story with a simple solution, and it plays into existing narratives about the ungovernability of Africa, the power of US military and the need to bring hidden conflict to light
Crowdsourceddocumentaru/Jigar Mehta and YasminElayat lead the 18 Days in Egypt collaboration, inviting participants to curate social media from uprisings in Egypt. Millions of people have been documenting their lives in some format, whether it’s email, Tweets, texts, videos, photos, what-not, during an incredible three weeks.” Can we crowd source all the material that would be the spine of the film? 25 minutes longPeople were asked the people to provide information about their media. As the soryteller,,, it was there job to weaver it together. The storytellers the bridge their work by seeking out influentials to recruit and promote the story. Drillability
Groupstream platform – launched in 2011. Mechanical engineering and journalism degree. He noticed that everyone was recording the uprising and personalizing through their media. Originally, he wanted to make a doc, but he wanted to create a more complete account of the uprising. 1:29-6.55… 7.35 http://www.youtube.com/watch?v=-PoyMkfXUUADissect how they crowdsourced the video 13:33-Lansing power situation.
Both equal some form of profit. We’re living in a world where we can search for new narratives to be interested in and once we find one, have the ability to find multiple mediums to get deeply involved in it. examples?
Continuous and serial:? By letting the story unfold across those media in series, would we keep public attention longer.Multiciplicty--Fans can find pleasure in the retelling of stories and new perspectives, different time periods, storm… what about previous storms, and what did we do. Learning about characters from different perspectives
http://lens.blogs.nytimes.com/2011/11/23/more-than-a-road-trip/Collaboration is becoming a more important skills… people who know how to network and teach out… the new social media. One example is Luceo Images, a cooperative of seven photographers… A cooperative series of stories on the issues faced by American small towns. According to cofounder Matt Slaby, a subset of the group has already photographed towns in Nebraska, Kansas and Arizona and plans to document four more towns this year while traveling as a group in a rented recreational vehicle. The Luceo Images project, like much journalism, will unfold in series. Serial stories have been a fixture of journalism from its earliest days and many of its most notable and praiseworthy works have unfolded in the media over time. Movies have teams….if you have a great idea, why not recruit other people to help you tell the story…teams of people
http://prisonvalley.arte.tv/en/#/introduction/ Diverse and personal in viewpoint: Can reporting from a variety of perspectives strengthen the telling of a complex story or engage new publics we might have otherwise missed? What can we gain from letting the public in on the process and result of journalistic work?Welcome to Cañon City, Colorado.A town in the middle of nowhere with 36,000 souls and 13 prisons, one of which is Supermax, the new 'Alcatraz' of America. A prison town where even those living on the outside live on the inside. A journey into what the future might holdA web documentary by David Dufresne & Philippe Brault.Anna NicoleAs much as narratives break up our inward, personal experiences, they also allow us to make meaning of events in our exterior world. Known narratives also become cognitive shorthand. We often take events and apply a known narrative as a way of quickly understanding something; this is a useful cognitive tool but sometimes this is accurate. For example, we could look at Anna Nicole Smith from a number of “known narratives”– to some she might have been a Hooker with a Heart of Gold. To others, she was a Gold Digger.
Immersive: We always want to draw our publics deeper into a story, to the point they forget they may be separate from it. How can we put alternative storytelling forms to work on a complex story, to better explain a system or help the public understand a story’s impact on its subjects? Examples.Extractable: What can the public take away from our work and put to use in their everyday lives? The more our reporting enters their world, the more engaged the public will be… action fiures> education element of the peice
Games … immerse themselves in a story through action and first-person emotion. Games also illustrate how a system works better than anything else. asks players to drive and text simultaneously, and requires you to do both well. Throughout the game, players must maneuver between six lanes as directed, all while texting corrected-spelled messages back to a friend.At the end of the game, players find out their reaction time and how it compares to the averagesany feel compelled to play again to improve their score, thus giving the game great replayability. Both of these simulation games are great examples of "show, don't tell," but also of how to "involve" players in the story itsel
Series of video games and other media developed bythe United States Army and released as a global PRinitiative to help with recruitment.The Hollywood based model of transmedia assumes a story told or a world explored multiple texts, which can be sold to audiences separately and which represent multiple touch points with the brand.
Players are shown a map of New York City, and are tasked with getting as many heart attack patients to emergency care facilities as possible. Obstacles into the game: different hospitals and facilities have different heart-attack survival rates. Second, the amount of time spent in transportation to the ER affectschance of survival. We used the best data we could find in two days, including querying the Google Transportation API for real transportation times between two locations, and data from the Emergency Medicine Journal on survival rates for heart attack patients.
If the player reaches the same ending, then the game won't be challenging or meaningful. Play and news. Games should invite players to play again — whether they want to improve their score, encounter harder challenges, or discover something new. If "content is king" in journalism, replayability is king in gaming.
Unfolding different stories based on different characters and circumstances./
http://www.worldwithoutoil.org/ 1:56 2007The World Without Oil game asked players to imagine a world reeling from a sudden oil shortage, describe how the crisis is unfolding where they live, and work together on simple and practical ways to adapt. Help anticipate the future and prevent its worst outcomes. In sum, World Without Oil invited people to, per its slogan, “Play it before you live itOil shortage Players imagine and document their lives under those conditions.Compelling player stories and ideas incorporated into the official narrative, posted daily.Players choose to post their stories as videos, images or blog entries, or to phone or email them to the WWO gamemasters. The game's central site linked to all the player materialGame's characters documented their own lives, and commented on player stories, on a community blog and individual blogs, plus via IM, chat, Twitter and other media.
Binge watching
Half the Sky, a four-hour film on PBS. IMeg Ryan, Olivia Wilde, America Ferrara, Diane Lane, Eva Mendes, and Gabrielle Union—traveled with Kristof, Chermayeff, and the production crew to six different developing nations to depict conditions. fight to end the oppression of women and girls worldwide .. sex trafficking and forced prostitution, gender-based violence, and maternal mortality Half the Sky: Turning Oppression into Opportunity for Women WorldwideDeeper, more creative projects. Intereviews with various people involved
It simulates the life of a sweatshop manager, and in the face of the daily pressures, the player's moral compass begins to lose its bearing. http://www.playsweatshop.com/Sweatshop is part of a new breed of games called "social impact games," designed to bring about societal change of one sort or another
Business doesn’t yet understand multiplatform experiencesLeaving aside the fact that no-one in business uses the term “transmedia”… media is about promoting, rather than using tools to connect. And learning how to innovatively connect
Binging
Thinking about platform/audience and most appropriate content
Pinterest, tumblr,instagram, G+, Facebook, Google ampsSo I used to write about experiments, and what I learned from the experiment.