The Two Sides of the Transmedia CoinCANON FANDOM T SOFFICIAL CONTENT R T UGCCULTURAL INDUSTRY A O L INDIE CHANNELS N I R IMARKETING STRATEGY CROWDSOURCING S A Y NPRODUCERS M T G CONSUMERS/PROSUMERSOBJECTIVE = PROFIT E E OBJECTIVE = PLEASURE D L
Transmedia Storytelling ProductionThe Prometheus Transmedia campaign startedwith a false TED Talk set in 2023
Transmedia Storytelling Production Movie Comics TV Series “Product" Soundtrack & Official Site SoundbitesOnce it was Official App Official MagazineMultimedia
Transmedia Storytelling Production Websites UGC Social Media TV Books/eBooks Transmedia Movies/Docs World Video Games (Bible) Music/Podcasts Board Games Gadgets Online Videos Now is Meetups Ugc is aConvergence multiplier
Areas of Transmedia Production NarrativeExecution ExperienceBusiness Audiences Models Media/Plat forms
Narrative A Transmedia version of Cinderella could now be developed on TV, Online Video, Music, Blogs, Social Media…
Narrative - Questions What do we want to narrate? How are we going to narrate it? What is its genre?Who are the main characters? What do they want? What relations? Where and When the Story Happen? Fictional World, not, mixed? What structure?
Experience - QuestionsWhat kind of Transmedia experience?What kind of engagement? How will it influence the storytelling? How to manage the engagement?What control have the users over the story?Will be the experience limited to media On-Off, or in real life too?
Media Platforms TV Cinema Books Comics Webisodes/Mobisodes Web Sites Apps Online Video Games Video Games Social Media WikisAlternate Reality Games (ARG)
Media Platforms - QuestionsWhat does offer every Media Platform? What Media is adapting better to the experience?Does it add value or is it just fashion? Will we start from a Mass Media or Niche, or vice versa?Will we start with free viral content and go premium after, or vice versa?
Business Models Paid Freemium Sponsorship Crowdfunding
Simulation (1)Paid Content(Kindle, DVD, PPV/Download, Book) Free content distribution for Audience building (Webisodes/Mobisodes, Comics) Consolidating the hardcore fans (ARG, webisodes and comics just for fans) Collaboration with fans for reaching occasional audiences (collaborative sequels)
Simulation (2)Attracting big occasional audiences(Flashmobs, broadcasted andsponsored) Transforming the occasional audience into fans (Social Media, Twitter storytelling) Collaborating with the fans in the expansion of the experience (Contests, UGC Videos) Paid Content (DVD, Kindle, PPV/Download, Book )
Simulation (3)“Long form” content as project base(Movie) Consolidating fan base and nurture the crowdsourcing (Social Media, merchandising, teasers) Collaborating with the fans in the expansion of the experience (Contests, UGC Videos) Paid Content (DVD, Kindle, PPV/Download, Book)
The Transmedia Bible A 3 folders document is well saved in the Microsoft’s most secure strongbox and it’s not the code of Windows 8 butThe Halo Story Bible
The Transmedia Bible Premise Expansion Theme Genre AudienceNarrativeSynthesis Bible Business Model
The Transmedia Bible TreatmentMarketing Fuctional& Business Specs Bible Design Tech Specs Specs