The document discusses transmedia learning and its application in a course project called "The Aurora, SA". Transmedia learning involves telling a story across multiple media platforms to engage learners personally. It describes how the Aurora project uses websites, videos, and social media to unfold a narrative about a fictional town and energy project. Some challenges of the transmedia approach are managing student contributions, sustaining the story world over time, and addressing technical and accessibility issues.

1. #THETA2017
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Transmedia Narrative:
Greetings from Aurora, SA
Benjamin
Kehrwald
Stuart
Dinmore

2. Background: Definitions
• Transmedia storytelling (also known as transmedia
narrative or multiplatform storytelling) is the
technique of telling a single story or story
experience across multiple platforms and formats.
• Key concept comes from Henry Jenkins book
Convergence Culture (2006). He describes
transmedia as the ‘flow of content across multiple
media platforms’.
• Transmedia is about building a story-world and is
enabled by a converged mediascape.

3. #THETA2017
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Transmedia Examples
• Star Wars
• The Matrix
• Halo
• Harry Potter
• Twilight Saga
• The Lord of the Rings
http://images5.fanpop.com/image/photos/26500000/Lego-Star-Wars-lego-star-wars-26504841-1290-850.jpg

4. #THETA2017
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Examples
https://www.corporate3design.com/blog/120/

5. http://www.tstoryteller.com/the-three-cs-of-transmedia-storytelling

6. Transmedia Learning
Transmedia learning is defined as the scalable system of
messages representing narrative or core experience that
unfolds from the use of multiple media, emotionally engaging
learners by involving them personally in the story. (Valencia-
García, et al, 2016)
Transmedia story-telling for learning allows learners to
engage with expanded parts of a narrative for a variety of
reasons—to learn more deeply, gain a different perspective,
or to reinforce. (Raybourn, 2014)

7. The Aurora, SA
Context
Course
Parameters
•Required course
•Multidisciplinary-caters to 12
discipline areas
•Focus on academic skills, digital
literacy, information literacy and
academic integrity
•Common story world: multi-billion
dollar project in regional Australia
Media
elements
•Web pages
•Videos
•Course site/LMS
•Social media
Characters
•Mayor, Gavin Mortlock
•Prime Minister, Laura Foley
•News Reader, Melissa Keane
•HR Lady, Claire Morrison
•Corporate entity-
Cerbo Potenco Corporation
•Town Residents

8. Course at a GlanceIntroduction
Getting started
Orientation
Setup
RecruitmentScenario
Self awareness
Skill Building
Learning
Portfolio
development
ProblemSolvingScenario
3 main problem
scenarios
within Aurora &
ACRE
Discipline-
specific
problem
Report writing

9. http://welcometoaurora.com.au/
http://cerbopotenco.com/
http://acreproject.com.au/
Aurora Project - Websites

10. Aurora Project - Videos
Project Showreel (1 min)
Voices of Aurora (1 min)

11. Challenges
• How do we encourage student contributions? How do we
manage those? What happens after the course is complete?Student ownership
• Who has responsibility for managing the story world?
Management of the story
world
• Who manages the future development of the story world?Extending the storyworld
• How will ongoing development be resourced?Sustainability
• Accessibility
• Media standards
Technical challenges

12. #THETA2017
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• TM approaches are learner-
centred, self-paced, flexible.
• Creates an opportunity to harness
the ‘collective intelligence’ of
learners.
• Learners and content interact
seamlessly across multiple
platforms.
• The aim of our design is that each
media element makes a distinct
and valuable contribution to the
whole.
Transmedia Learning for our Students
• Engagement – creating
opportunities for learner
participation.
• The chance for learners to become
emotionally involved as protagonists
in their own story.
• TM enhances ubiquitous
technologies, real-life experiences,
and learner-focused pedagogies,
making for profoundly productive
and powerful learning experiences
(Fleming, 2013)
• Helps to advance learner skills in
digital and media literacy.
http://www.echostories.com/great-examples-multiplatform-storytelling/

13. Any Questions?
https://www.provideocoalition.com/how-to-recognise-a-modern-transmedia-audience/

14. References
Fleming, L 2013, 'Expanding learning opportunities with transmedia practices: Inanimate Alice as an exemplar', Journal of Media Literacy
Education, vol. 5, no. 2, p. 3.
Jenkins, H 2006, Convergence culture: Where old and new media collide, NYU press.
Pence, HE 2011, 'Teaching with Transmedia', Journal of Educational Technology Systems, vol. 40, no. 2, 2011/12/01, pp. 131-140.
Raybourn, EM 2014, 'A new paradigm for serious games: Transmedia learning for more effective training and education', Journal of
Computational Science, vol. 5, no. 3, pp. 471-481.
Valencia-García, R, Lagos-Ortiz, K, Alcaraz-Mármol, G, del Cioppo, J & Vera-Lucio, N 2016, Technologies and Innovation: Second International
Conference, CITI 2016, Guayaquil, Ecuador, November 23-25, 2016, Proceedings, Springer.
Transmedia story world
• http://welcometoaurora.com.au/
• http://cerbopotenco.com/
• http://acreproject.com.au/