Social media has fundamentally changed communication and how information is shared. Key points: 1) Web 2.0 allows for user participation and collaboration through tools like wikis, blogs, social bookmarks, and user-generated content sites. 2) Social media use is widespread, with platforms like Facebook, Twitter, LinkedIn, and YouTube all seeing billions of users and views daily. 3) Businesses are recognizing social media's potential for continual customer engagement, global reach, accessibility, and real-time updates. Industries are finding uses in healthcare, marketing, journalism, education and more. 4) Schools are integrating social media tools into curricula to prepare students for a participatory digital world, but

1. Social Media
Definitions, Facts, and
Implications

2. ...a shifting digital
landscape
• changing societal norms (expectations)

3. Web 1.0 vs. Web 2.0
World Book Online Wikipedia
Favorites/bookmarks Delicious/social bookmarks
personal website blogs
list servs/retrieval RSS Feeds
content management system wikis
directories (taxonomy) tagging (folksonomy)
Walgreens photos online Flickr
publishing participating

6. Societal, Individual
Changes
• Horizon Reports - societal trends
• Kaiser report - 8-18 year olds use
media
• New Media Literacies (Jenkins et
al., 2006)
• Forrester Reports - trends in
business and industry

7. participatory communication the “new” Internet

8. How is communication
shaped today?
• continues to be shaped by individuals and
society (valued and required)
• the Internet plays a larger role in
communication than ever before - and the
practices online continue to change
• no longer shaped solely by print/text
• continues to be social; availability of media
enhances opportunities to participate in
social environments

9. The Facts
• Facebook has 5+ million users - 28% are
over the age of 34 - fastest growing
segment
• 48 billion unique images on Facebook
• Twitter’s use is over 90% last year alone
• LinkedIn has a 10-15% following in the US
• YouTube - 2 billion views a day; average
person spends 15 minutes a day
• Over 60% of adults game; mostly male - 40

10. Meaningless or Meaningful?

11. What’s in it for
business?
• Continual connection with your market/target/
audience on may levels
• Global reach
• Accessibility - available to anyone
• Usability - no specialized training required
• Recency - little lag time...posts are immediate
• Lack of permanence - acceptance of ever-
changing nature of society/product refinement

12. Realizing the potential
• Healthcare - Tweets to pregnant women
• Marketing - mobile phone App that shows
tax information and nearby listings
• Journalism - blogging, opinions and feedback
dialogue is “author” controlled
• Military - games as simulations of real
events
• Civic engagement - kids are increasing
political involvement at a younger age,
supporting global causes

13. next HUGE trend
• location-based social networks.

14. Augmented Reality Advertising
(Brightkite)

15. “Old” model of Internet Use (Web 2.0) Internet Use Outside
in Industry of Workplace
Content retrieval & consumption Content creation & production
Access mediated by employer Access unmediated
Production directed by employer Production as larger, societal contribution
Enculturation into pre-ordained “culture” Enculturation into affinity group cultures
Text privileged Multimodal systems privileged
The “Expertise of the Organization” Distributed and collective expertise
Individual/Collaborative Success Valued Collaborative Success Valued
User standardization User customization
Linear, logical, static progression Non-linear, logical, dynamic progression

16. Digital Natives?
• Not so much.......need to teach
judgement, authenticity and
credibility

17. HR Concerns
• privacy policies
• confidentiality
• determining what constitutes social media
• protection of branding
• disclaimers on blogs
• ownership of content

18. ...your ever-changing workforce

19. Brain Research
• screen time
• statistics on visual
learning....auditory....
• multi-modal environments
• distributed cognition at work

20. What is our district doing?
• Grade 4: Podcasting Unit - all students
• 5-8: Web 2.0 tools infused in curriculum -
podcasts, blogs, wikis, Google Earth, social
bookmarks
• 9-12: Blackboard, flip-camera “mini-
documentaries”, video-podcasts, Game Design
Curricula (2011)
• New web page has Web 2.0 features
• Staff Training: graduate courses, workshops,
one:one training model, all using a research/
discussion basis

26. Where are we going...?

27. Where are we going...?

28. Where are we going...?

29. Where are we going...?

30. Where are we going...?

31. Where do I start?
• Assess your need/audience/
reach
• Investigate your tools/choices
• Sign-up and “play”
• Consider a consultant
• Think “Mobile” and “Global”