Transmedia Exercise Sample
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This document discusses transmedia storytelling and its key concepts. Transmedia storytelling involves telling stories across multiple media platforms in a coordinated way. It is not just adapting a story to different platforms, but leveraging each platform to engage audiences and allow participation. Elements to consider for a transmedia project include audience, delivery mechanisms, purpose, storyworld, and platforms. Transmedia aims to create an immersive experience by dispersing story elements across different screens and spaces. It encourages audiences to move between passive consumption and active participation or contribution to the story. The document provides examples and exercises to illustrate transmedia concepts.
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Transmedia Exercise Sample
- 1. Transmedia Storytelling With Issues- based programming
- 2. Transmedia Storytelling • What is Transmedia Storytelling? • What is NOT Transmedia storytelling? • What elements do we consider when devising a Transmedia “campaign”or project?
- 3. Definition: “The process of conveying storylines to audiences through the artful and well-planned use of multiple media platforms” -Jeff Gomez Photo Courtesy of www.ifp.org, via Flickr
- 5. Definition: • “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story.” -Henry Jenkins
- 6. Multiple Delivery Systems nine inch nails :”Year Zero”
- 7. Multiple Delivery Systems from “Collapsus The Energy Risk Conspiracy” http://www.collapsus.com/
- 8. Audience Participation • Push vs. Pull • Push = audience as consumer • Pull = audience as producer, participant • Don Norman: http://www.jnd.org/dn.mss/the_transmedia _design_challenge_co-creation.html
- 9. Not Always Fiction! YourVote 2011: Produced by TVO (Duncky & McGlade) Transmedia Election Engagement
- 10. Audience Participation in Issues from “World Without Oil”, http://worldwithoutoil.org/
- 11. Audience Participation in Issues Lance Weiler’s “Pandemic” Experience, Sundance, was also used as a scenario planning exercise by public health institutes
- 12. Henry Jenkins’ 7 core concepts Heny Jenkins http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html
- 13. Further Reading • http://ohthatsnew.wordpress.com/2011/01/07/se ven-core-concepts-on-transmedia-storytelling- part-1/ • http://henryjenkins.org/2011/08/defining_transme dia_further_re.html • http://narrativedesign.org/2011/01/transmedia- storytelling-defined/
- 14. Screens and Spaces Think about your audience context • What kind of screens? • What kind of spaces? illustration from http://rollercoaster.wikia.com/wiki/Amusement_park
- 15. Relating to Screens • On a desk • On the sofa • In your palm • ? image from http://www.rudi.net/node/20605
- 16. Spaces • Secret spaces • Group spaces • Publishing spaces • Performative spaces • Participation spaces • Watching spaces image from http://www.fastcompany.com/1699830/ coming-soon-movie-screens-watch-you-back-measure-your-reactions
- 17. Platforms • Not just putting video on multiple platforms • Leverage audience engagement by allowing fans/users to contribute http://www.huffingtonpost.ca/ 2014/02/21/escape-games-exit-richmond-bc_n_4831781.html
- 18. What is a Storyworld? “the narrative is considered a whole world that has a past, present, and a future: a devised mythology” -Jeff Gomez
- 23. Exercise: make a ‘sandwich’ • "it's easier to make the interesting feasible than the feasible interesting” • Choose 1 audience, 2 or 3 delivery mechanisms, and one purpose
- 24. Films We’ll Work With • Smoke traders • To make a farm • From C to C • Winds of heaven • Last call at the gladstone hotel • Cat ladies
- 25. Assignment • Write a 200 word description of the storyworld in the film • Create a user profile for your user based on the audience you picked: please include a photo • A description of the 2 delivery mechanisms and how you will use them effectively for that user. Think about screens, spaces. • Conceive of at least 3-5 ways that the transmedia extension will meet the objective you picked: how will it engage and immerse? • Generate 3 storyboards: these don't need to be fancy but they should give some sense of the user flow through the experience
Editor's Notes
- The user experience Screens 1) on a desk: work, research, foraging, email, depth of content, user as editor 2) on the sofa: entertainment, inpsiration, play, relaxing, speed, convenience: user as consumer 3) in your palm: intimate, immediate, locative, mobile (on the go), rapid, user as communicator
- The user experience spaces 1) secret spaces: intimate realtionship. Mobile, sms 2) group spaces: facebook, tagged 3) Publsihing spaces: blogger, flickr, live journal, photo bucket 4) performative spaces: second life, world of warcraft 5) participation spaces: marches, meetings, markets 6) watching spaces: TV, gigs, theatre
- the 100-10-1 rule: of the 100% who consume, 10 will comment and only 1 will really engage. how do you get that 1 to deliver value back to the 100?
- exercise: new groups, 0f 4. use the grid and "throw darts" to pick an items from each column. Come up with a project idea "it's easier to make the interesting feasible than the fesible interesting"