A new version of my transmedia deck I originally presented at the Miami Ad School | School of Pop Culture Engineering. A good amount of fresh material. Probably requires a good chunk of VO, but enjoy. Link coming soon.
360 Media Alliance Summit - Innovation and Risk Takingagetler
Newspapers need an influx of innovation and risk taking to move their business model forward. Al Getler challenged the audience of over 200 attendees to the conference to seek examples outside the industry, keep their antennas for opportunities to learn, associate with creative people, be life-long learners and CAPE UP to be the super heroes of MEDIA.
One of the slide shows shared on June 12 2012, in Toronto for the Transmedia 101 meet up.
The Hunger Games slides are in my Transmedia Engagement slide show.
c9 360 - Social Media and Content Marketing DataCadence9
c9 360 helps brands and agencies measure social media and content marketing effectiveness, discover opportunities and get competitive insight by providing on-demand content performance reports. The reports identify an organization’s online marketing channels (e.g. social media accounts and blogging platforms) and retrieve comprehensive data on a brand’s online presence, published content, social engagement, channel characteristics and tool usage. Moreover, this data is objectively summarized with analytic indexes that help businesses measure performance over time and benchmark against competitors and industry averages.
A new version of my transmedia deck I originally presented at the Miami Ad School | School of Pop Culture Engineering. A good amount of fresh material. Probably requires a good chunk of VO, but enjoy. Link coming soon.
360 Media Alliance Summit - Innovation and Risk Takingagetler
Newspapers need an influx of innovation and risk taking to move their business model forward. Al Getler challenged the audience of over 200 attendees to the conference to seek examples outside the industry, keep their antennas for opportunities to learn, associate with creative people, be life-long learners and CAPE UP to be the super heroes of MEDIA.
One of the slide shows shared on June 12 2012, in Toronto for the Transmedia 101 meet up.
The Hunger Games slides are in my Transmedia Engagement slide show.
c9 360 - Social Media and Content Marketing DataCadence9
c9 360 helps brands and agencies measure social media and content marketing effectiveness, discover opportunities and get competitive insight by providing on-demand content performance reports. The reports identify an organization’s online marketing channels (e.g. social media accounts and blogging platforms) and retrieve comprehensive data on a brand’s online presence, published content, social engagement, channel characteristics and tool usage. Moreover, this data is objectively summarized with analytic indexes that help businesses measure performance over time and benchmark against competitors and industry averages.
Transmedia is a buzz word that’s been in use for a while now, and the idea behind it goes back many decades. But from Hollywood to Madison Avenue, we’re seeing more and more content creators adopting transmedia practices: creating stories, characters or themes that arc over various platforms, providing consumers with multiple entry points. For marketers, transmedia presents new opportunities for creatively engaging audiences—with the potential to enhance brand mythology and create more brand evangelists.
This report takes a look at why this trend is bubbling up right now, how it’s significant for marketers and where it’s going. It includes a half-dozen case studies, insights from transmedia experts, a guide to finding more information (from events to podcasts to books and video clips) and a timeline charting some milestones in transmedia’s evolution.
You can download the full report here: http://www.jwtintelligence.com/trendletters2/
Transmedia Storytelling: Connecting Consumers to Brands Through Modern Storyt...mgargan
Meghan Gargan's presentation on Transmedia Storytelling from a marketing and branding perspective. This was presented at Geekend 2011 in Savannah Georgia. Learn more about transmedia storytelling and Meghan at www.meghangargan.com.
“Transmedia” has become the new buzzword for multi-platform narratives, but in the digital age, transmedia isn’t just how we consume entertainment narratives, it’s how we experience the narrative of our lives.
An extended narrated version of a presentation I gave at The Pixel Lab, UK, July 2010 - http://www.powertothepixel.com/events-and-training/pttp-events/pixel-lab.
A brief history of transmedia world buildingJeff Watson
Outlines history of transmedia "world-building" in a variety of contexts, from religion to contemporary art practice. Prepared for a student seminar at the University of Southern California's School of Cinematic Arts.
Lorenzo von Matterhorn and the three Levels of Transmedia StorytellingChristian Riedel
A Presentation I gave at the brand academy seminar at the Good-School Hamburg ( a school for marketing professionals). This presentation has been created for educational use only. Pictures of TV-Shows are meant to promote these shows: Watch them!
Transmedia storytelling is the intentional integration of technology platforms and audience collaboration into a coordinated story. It creates an immersive participatory story experience which expands reach, increases persuasion and buy-in and builds an adaptable structure for a more sustainable campaign.
In recent years, transmedia has come into the spotlight among those creating and using media and technology for children. We believe that transmedia has the potential to be a valuable tool for expanded learning that addresses some of the challenges facing children growing up in the digital age. Produced by the USC Annenberg Innovation Lab and the Joan Ganz Cooney Center, this paper provides a much-needed guidebook to transmedia in the lives of children age 5-11 and its applications to storytelling, play, and learning. Building off of a review of the existing popular and scholarly literature about transmedia and children, this report identifies key links between transmedia and learning, highlights key characteristics of transmedia play, and presents core principles for and extended case studies of meaningful transmedia play experiences. The authors hope that T is for Transmedia will incite conversation among diverse stakeholders including educators, entertainment industry executives, creative artists, academic scholars, policy makers, and others interested in the future of children's learning through transmedia.
This was a presentation that I gave back in April. Since then we have done more advanced Transmedia work and I hope to share that case study soon when we get the full results. Sorry it took so long to upload this.
Transmedia Storytelling as a Content Marketing StrategyPamela Rutledge
Presentation at the Integrated Marketing Forum 2013, Tustin. Transmedia storytelling for brands is strategic story-based content development that links the psychological power of story with the creative potential and reach of media technologies.
Four-Frame Model - Reframing OrganisationsPhil Vincent
Bolman & Deal identify four distinctive ‘frames’ from which people view their world - Structural, Human Resources, Political, and Symbolic.
Each frame comes with a range of concepts, metaphors and values which provide the scaffolding for organising raw experience of the world.
No one uses only one frame all the time, although people often show a preference for one or two frames.
Active Story System - design methodology for transmedia storytellingRobert Pratten
Design methodology for creating participatory transmedia stories. For $1.25 you can buy an interactive PDF of the worksheets shown in this presentation. This allows you to complete the fields for your own projects and print. Here's the link:
http://an.cr/sa/jH0In
How transmedia storytelling might be applied to developing a music artist.
Audio for this presentation is on the Transmedia Podcast http://transmedia.podomatic.com/
Getting Started in Transmedia Storytelling - 2nd EditionRobert Pratten
This is the second edition of Robert Pratten's massively popular Getting Started in Transmedia Storytelling. It's a practical guide to developing cross-platform and pervasive entertainment written by a thought-leader and early practitioner. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights gained from years of work in multi-platform interactive storytelling.
Buy a hardcopy
https://www.createspace.com/5655357
From Amazon
http://www.amazon.com/Getting-Started-Transmedia-Storytelling-Practical/dp/1515339165/
On Kindle
http://www.amazon.com/Getting-Started-Transmedia-Storytelling-2nd-ebook/dp/B0145T6I6Q/
Transmedia is a buzz word that’s been in use for a while now, and the idea behind it goes back many decades. But from Hollywood to Madison Avenue, we’re seeing more and more content creators adopting transmedia practices: creating stories, characters or themes that arc over various platforms, providing consumers with multiple entry points. For marketers, transmedia presents new opportunities for creatively engaging audiences—with the potential to enhance brand mythology and create more brand evangelists.
This report takes a look at why this trend is bubbling up right now, how it’s significant for marketers and where it’s going. It includes a half-dozen case studies, insights from transmedia experts, a guide to finding more information (from events to podcasts to books and video clips) and a timeline charting some milestones in transmedia’s evolution.
You can download the full report here: http://www.jwtintelligence.com/trendletters2/
Transmedia Storytelling: Connecting Consumers to Brands Through Modern Storyt...mgargan
Meghan Gargan's presentation on Transmedia Storytelling from a marketing and branding perspective. This was presented at Geekend 2011 in Savannah Georgia. Learn more about transmedia storytelling and Meghan at www.meghangargan.com.
“Transmedia” has become the new buzzword for multi-platform narratives, but in the digital age, transmedia isn’t just how we consume entertainment narratives, it’s how we experience the narrative of our lives.
An extended narrated version of a presentation I gave at The Pixel Lab, UK, July 2010 - http://www.powertothepixel.com/events-and-training/pttp-events/pixel-lab.
A brief history of transmedia world buildingJeff Watson
Outlines history of transmedia "world-building" in a variety of contexts, from religion to contemporary art practice. Prepared for a student seminar at the University of Southern California's School of Cinematic Arts.
Lorenzo von Matterhorn and the three Levels of Transmedia StorytellingChristian Riedel
A Presentation I gave at the brand academy seminar at the Good-School Hamburg ( a school for marketing professionals). This presentation has been created for educational use only. Pictures of TV-Shows are meant to promote these shows: Watch them!
Transmedia storytelling is the intentional integration of technology platforms and audience collaboration into a coordinated story. It creates an immersive participatory story experience which expands reach, increases persuasion and buy-in and builds an adaptable structure for a more sustainable campaign.
In recent years, transmedia has come into the spotlight among those creating and using media and technology for children. We believe that transmedia has the potential to be a valuable tool for expanded learning that addresses some of the challenges facing children growing up in the digital age. Produced by the USC Annenberg Innovation Lab and the Joan Ganz Cooney Center, this paper provides a much-needed guidebook to transmedia in the lives of children age 5-11 and its applications to storytelling, play, and learning. Building off of a review of the existing popular and scholarly literature about transmedia and children, this report identifies key links between transmedia and learning, highlights key characteristics of transmedia play, and presents core principles for and extended case studies of meaningful transmedia play experiences. The authors hope that T is for Transmedia will incite conversation among diverse stakeholders including educators, entertainment industry executives, creative artists, academic scholars, policy makers, and others interested in the future of children's learning through transmedia.
This was a presentation that I gave back in April. Since then we have done more advanced Transmedia work and I hope to share that case study soon when we get the full results. Sorry it took so long to upload this.
Transmedia Storytelling as a Content Marketing StrategyPamela Rutledge
Presentation at the Integrated Marketing Forum 2013, Tustin. Transmedia storytelling for brands is strategic story-based content development that links the psychological power of story with the creative potential and reach of media technologies.
Four-Frame Model - Reframing OrganisationsPhil Vincent
Bolman & Deal identify four distinctive ‘frames’ from which people view their world - Structural, Human Resources, Political, and Symbolic.
Each frame comes with a range of concepts, metaphors and values which provide the scaffolding for organising raw experience of the world.
No one uses only one frame all the time, although people often show a preference for one or two frames.
Active Story System - design methodology for transmedia storytellingRobert Pratten
Design methodology for creating participatory transmedia stories. For $1.25 you can buy an interactive PDF of the worksheets shown in this presentation. This allows you to complete the fields for your own projects and print. Here's the link:
http://an.cr/sa/jH0In
How transmedia storytelling might be applied to developing a music artist.
Audio for this presentation is on the Transmedia Podcast http://transmedia.podomatic.com/
Getting Started in Transmedia Storytelling - 2nd EditionRobert Pratten
This is the second edition of Robert Pratten's massively popular Getting Started in Transmedia Storytelling. It's a practical guide to developing cross-platform and pervasive entertainment written by a thought-leader and early practitioner. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights gained from years of work in multi-platform interactive storytelling.
Buy a hardcopy
https://www.createspace.com/5655357
From Amazon
http://www.amazon.com/Getting-Started-Transmedia-Storytelling-Practical/dp/1515339165/
On Kindle
http://www.amazon.com/Getting-Started-Transmedia-Storytelling-2nd-ebook/dp/B0145T6I6Q/
Some thoughts about concepts, executions and things like thatThomas Wagner
This presentations sums up what I've been thinking about and digesting in the last couple of months. Basically it is about how the ongoing shift is influencing the relationship between strategy, media, ideas and executions.
How do we understand and come up with ideas, executions and concepts? How do we understand the use of media? How can we make all this workable?
Understanding and framing what is going on is always a work in process, so comments and ideas are very much appreciated.
A few things you need to know about digital marketingAna Andjelic
This is the presentation I gave at IdejaX conference this past weekend. I focused mostly on the overall approach characteristic to digital marketing that often gets lost when people talk about it.
Changing economy comes with new roads to success. Emerging business eco-systems bring co-creation and open innovation up as key competence and strategic means for competitiveness. How do you recognize multiple roadblocks to harvest benefits and orchestrate collaborative efforts to successfully master the bridge of open innovation?
LAST YEAR'S IMPACT OR LASTING IMPACT?
4 steps to turn your annual report into a fundraising engine
WHAT IS AN ANNUAL REPORT?
Ask the IRS and they’ll tell you it’s merely a financial reporting requirement. Ask the communications director and she’ll tell you it’s a robust recollection of last year’s work. Ask a social impact consultancy and we’ll tell you it’s a potential fundraising engine that can amplify your mission of lasting impact.
Using a 4-step framework, we’ve ignited the movement to rethink the annual report.
Join us for a live consultation with a brave innovator from Central Missouri Community Action. We will be pulling examples from our past experiences and sharing ideas you can steal, and answering your FAQs.
IN THIS WEBINAR YOU WILL LEARN HOW TO
Shred weight. Significantly reduce the size, format, printing, and storage costs through smart content strategy.
Find the core story, then visualize it. Craft a compelling story by portraying your impact at-a-glance with modern “show, don’t tell” methods.
Include a prize inside. Move away from guilt giving—give your donors a badge of honor, not a wasteful token of obligation.
Take it social or digital. Create portable content with a consistent message that cascades across platforms—direct mail, social media, and digital media.
SPEAKERS
Laura Kisailus - founder, Darwin
Madison Ave creative turned digital diplomat turned social disruptor. Laura is an award-winning creative strategist with 15 years combined experience in private, public, and nonprofit sectors. She has led transformations for changemakers locally, nationally, and internationally. Now at the helm of Darwin, a social impact consultancy founded in D.C., she and her team move society forward – serving causes, places, and education spaces. Rigor and insight unite to set the noblest missions in motion, evolve bleeding hearts, and ignite purpose with passion.
Misty Larkins - Public Relations Manager, Central Missouri Community Action
A strategist with the heart of a creative. During her years in the private sector, Misty specialized in brand invigoration, communication design, and finding the perfect intersection where function and strategy met beautiful design. Now the Public Relations manager at Central Missouri Community Action, a non-profit dedicated to supporting thriving children, working families and equitable communities, her mission is to build awareness of and support for the agency.
Smart Ecologies is a framework + platform which provides stable alternatives to evolving business and economic systems.
This abridged presentation contains our approach, our current project slate, and the tools as well as partnerships we are using to scale this globally.
Building Intelligence: How Data + Storytelling is the Ultimate Act of CreationGunther Sonnenfeld
Innovative methods and use cases for developing story-driven platforms that comprise various uses of data, content and media. Considerations for revenue opportunities and scale. Heavy emphasis on co-creation with audiences and stakeholders, and how we can enable people to participate in meaningful ways. Real tools, real methods, real examples!
The Future of Advertising Isn't Advertising (As We Know It)Gunther Sonnenfeld
What an agency service model(s) looks like in a business landscape that is flattening and whose resources are becoming more distributed. A conversation that addresses the realities of the landscape, economic solutions and a bit about what this means for creativity.
My PSFK Salon LA presentation at the SoHo House in West Hollywood. The event was a lot of fun and included some fresh thinking (and great examples of different transmedia efforts) from J.C. Christofilis, Ben Rock, Scott Walker and Kristen Olson.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
1. DAY
2:
Transmedia
Development
&
The
New
World
Model
Gunther Sonnenfeld
Principal | Digital Brand Strategist
ThinkState
-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐
2. As chaotic and far-
reaching as it is,
MEDIA, as a
practice, has already
begun to
COLLAPSE
onto itself.
4. The >>>PULL market is
creating new service layer
BUNDLING in which
publishers, networks and
content portals are being forced
into T-R-A-N-S-I-T-I-O-N as
consolidated yet unacquainted
entities, who retain different
or conflicting agendas and most
often operate against the tide of
INVENTORY and
DEMAND.
6. In between these layers, advertisers and
consumers are REDEFINING THEIR
RELATIONSHIPS (or they are creating new
ones), and the role of agencies is fast becoming one
in which these new relationships are facilitated
and nurtured.
7. In other words, agencies have
become CONTENT
PRODUCERS and
EDITORIAL EXPERTS,
not just buyers of media,
creators of ad campaigns, or
the orchestrators of PR stunts.
12. THE SOLUTION: mass collaboration that
increases everybody’s piece of the pie.
13. BUT NOT SO
FAST.
All of this content has to be
actionable for the consumer.
It has to mean something, and be
something.
More importantly, it has to make
18. It all begins and lives on with good "
STORYTELLING.!
19. STORIES are the
creation and/or
reorganization
of information
through
experiences
we can relate to
and interact
with.
20.
21.
22.
23.
24.
25. “Perhaps
it’s
not
that
‘BRANDED
CONTENT’:
MOST
adver2sing
is
failing
but
brand
OFTEN
SERVED
AS
THE
COCKTAIL
experiences
(both
on-‐
and
WITHOUT
THE
PUNCH.
offline)
are
really
what
are
capturing
the
imagina2on
of
[unlike
these
guys
today’s
consumer.”
<<<<<<<<<<<^^^^^^^^^^^^]
-‐
Garrick
Schmi<,
Group
VP
of
Experience
Planning,
Razorfish
26. The
problem
with
‘branded
content’
is
that
it
PRESUPPOSES
two
fundamental
things:
that
it
is
of
GOOD
QUALITY,
and
that
brands
are
AUTOMATICALLY
IMPORTANT
or
relevant.
27.
28. IDEAS
and
messages,
like
content,
can
come
from
ANYWHERE.
The
key
to
their
ADOPTION
is
in
WHAT
THEY
actually
DO,
or,
what
they
SUGGEST
they
can
do,
rather
than
just
what
they
SAY.
29.
30. “We are living in a time
where technology
enables us, and the
state of the world
requires us, to use new
media not only as a
revolutionary
marketing tool, but as
way to galvanize the
consumer to
participate in
transforming the
future. 21st century
branding is not just
about making
consumers’ lives
better... It’s about
making the world
better.”
- Michael Fox, Founder
of Humanitainment
31.
32.
33.
34.
35. Make no mistake about it:
PHENOMENA SPREAD QUICKLY,
and they must be managed, maintained and
CARED FOR…
… like VIRUSES.
36.
37.
38.
39.
40.
41. We’ve chosen to AUGMENT
REALITY as a means to bring us
perspective. In the hopes that we can be
brought closer to the TRUTH.
But at what CO$T OR GAIN?
50. “Transmedia
stories
are
those
which
‘unfold
across
mul2ple
media
placorms
with
each
new
text
making
a
dis2nc2ve
and
valuable
contribu2on
to
the
whole.’”
-‐Henry
Jenkins,
Father
of
Transmedia,
Director
of
the
MIT
ComparaPve
Studies
Program
"There
are
short
stories
and
mul2-‐volume
epics;
transmedia
narra2ve
is
a
way
of
conveying
messages,
themes,
and
stories
-‐-‐
a
tool
or
methodology
if
you
will.
We
try
to
dis2nguish
transmedia
narra2ve
implementa2on
from
standard
terminology
such
as
adver2sing
campaigns,
although
the
two
can
co-‐exist
or
overlap."
-‐
Jeff
Gomez,
Transmedia
Pioneer,
CEO
of
Starlight
Runner
Entertainment
57. ‘STORYMAKING’ VERSUS
‘STORYTELLING’
STORYMAKING STORYTELLING INVOLVES
INVOLVES THE THE INTERPRETATION OF
ACTIVATION OF LEGACY, THAT LEGACY WITHIN THE
AND THE BIRTH OF AN CONTEXT OF EXPERIENCE.
IDEA.
58.
59.
60.
61. KEN EKLUND POINTS TO
EXTRACTING MYTHOLOGY
FROM CIRCUMSTANCE
AND MAKING IT AN ACTIVE
PART OF CULTURE.
WHAT JENKINS HAS ALSO
ESTABLISHED AS
‘HARVESTING’.
BIRTHERS HARVEST AND
PROLIFERATE IDEAS.
IDEAS ARE THE FABRIC OF
OUR EXISTENCE, BECAUSE
THEY CAN T-RA-N-S-C-E-N-D
TIME AND SPACE.
62. TRANS media
ition
migration
lation
gression
continental
narrative
fusion
itivity
mission
lucent
act
ceive
cription
cultural
disciplinary
SCENDENT
63.
64. With TRANSMEDIA, the
OPPORTUNITY to extract the potential of
advertising, media or literary OBJECTS
and formalize them into vibrant, ongoing
NARRATIVES is always available
to us.
In fact, they BEG for it.
65.
66.
67.
68.
69.
70. CAUSES ARE THE backdrop FOR
OUR LEGACIES, OUR
IMMORTALITY.!
CAUSES, AND THEIR RESULTING
STORIES, ARE THE very balance
THAT COMPRISES THE MEDIUM.!
FROM THERE, THE
POSSIBILITIES ARE limitless.!
" "Let’s EXPLORE.!
85. Sustainability isn’t just a
function of our environment.
It’s a function of reciprocity,
a fiduciary responsibility that
allows us to look over each
other’s shoulders… and to keep
the human fires burning.!
89. Planners, media buyers,
analysts, developers and
account people who are
skeptical will inevitably ask:
“Stories don’t
necessarily sell
product or
services, why
should we
care?”
91. It doesn’t matter
where the story
came from, what
matters is where it
goes.
From there, the
decision to
purchase has
already been made.
92. We already know
that people are
willing to pay for
premium
content.
So disguise
advertising
content as
entertainment (if
you must), then
buying a product
or service
becomes the
easy part.
93. In truth, a narrative never really dies, it just keeps
reinventing itself.
So keep selling campaigns [if you must], but
remember that to consumers, brands are forever.
Until we convince them otherwise (which we are good
at doing).
95. “Go
into
the
world
and
do
well.
But
more
importantly,
go
into
the
world
and
do
good.”
-‐
Minor
Myers
Jr.,
former
President
of
Illinois
Wesleyan
University