Gifs can be used for frame-by-frame illustrations, expressing emotions or feelings, live action moments, listicles, and marketing campaigns. When using gifs, it's important to consider information overload and use short text transitions below the gif. There are many software and apps that can be used to make gifs, including Gimp, Photoshop, and several mobile apps. Websites like Picasion, GIFMaker.me, and Toolson Gif allow creating gifs in a browser. Giphy, Imgur and other sites provide useful resources for finding and sharing gifs.