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Gif Storytelling
@Dr_Serena
G+
When should you use
gifs?
Movie poster
Email campaign
Buzzfeed
HuffPo
WP
Coke: happiness is
Why Jordyn Wieber Didn't
Make It: A GIF Guide
How a bottle
becomes new
Curling
Complex City Guide –
Best Cocktails in NYC
Making of
When to use gifs
• Frame by frame illustration
• Live action moment
• Show emotion of a moment
• Express feelings
• Listicle
• Think about information overload
o Plenty of short text transitions
o Below text (not next to it)
How to make gifs
• Software download
o Gimp
o GifAnimator
o Photoshop
o LiceCAP
• Apps
o MoQuu
o Gif Shop (.99 iPhone)
o Gifboom
o Cinemagram
o GIFBrewery
Browser-based
• Picasion
o Upload each photo, select size, animate
o Share on social media, embed or save .gif file
• GIFMaker.me
o Size, speed, YouTube music, begin time, but
download only
• Toolson Gif
o Higher quality, but download only
• GifGear example
o Editing features, share, and embed
• GifSoup
o Create a GIF from YouTube url
• AndthenIwaslike
Useful sites
• Giphy
• GIFHound
• Collaborative storytelling
o http://giffi.us/
• Imgur
• Gif.TV
• Tumblr GIF tutorials
o http://brands.tumblr.com/howtogif
User interaction
Thinglink
Add links to images and embed or share link

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GIF Storytelling-sp15

Editor's Notes

  1. So is it jif or gif? Message-board communities like Fark and Reddit kept the GIF alive after MySpace fizzled, but it’s Tumblr’s highly visual structure and reblogging functionality that has enabled GIFs to go viral and find a wider audience. I share ideas, but you need to creatively think how it could apply to what you do.
  2. Google trends that interest in it continues to rise. A quick Google trends search confirms it: GIFs are more popular than both Vine and Instagram videos.
  3.  Google+ announced that animated GIFs are now welcome as profile pictures and event cover photos.  They also added the ability to filter animated GIFs as a category under their image search tool, making them easier to find as their popularity explodes.
  4. The release of this Disney movie created a beautiful animated GIF movie poster and incorporated it as part of their promotional campaign.  It was first released on their Tumblr page and quickly became the talk of the internet.  In less than a month, it attracted 749 Tumblr notes and many social media impressions on Facebook, Pinterest, and Twitt
  5. Beyond Yoga – Hip to Be Square, a luxury lifestyle activewear brand, used this unique animated GIF as the main creative in an email campaign sent to promote their new Square Back Top.
  6. http://www.buzzfeed.com/kbweinstein/10-sad-truths-about-adulthood-no-one-ever-told-you-g105
  7. HuffPo MSU trustees http://www.huffingtonpost.com/2013/11/07/msu-trustees-spending-college-tuition_n_4233942.html
  8. http://www.washingtonpost.com/blogs/wonkblog/wp/2013/01/02/the-fiscal-cliff-a-look-back-in-gifs-and-graphs/ Post explaining history of fiscal crisis
  9. . Visit Happiness Is to follow Coca-Cola’s 2 Days of GIFs.
  10. http://www.thewire.com/global/2012/07/why-jordyn-wieber-didnt-make-it-gif-guide/55201/ http://www.thewire.com/global/2012/08/gabby-douglass-amazing-night-gif-guide/55370/ this guide of gymnastic detail on The Atlantic Wire,
  11. http://www.npr.org/blogs/money/2013/06/11/190668206/how-a-used-bottle-becomes-a-new-bottle-in-6-gifs
  12. Npr curling
  13. Complex Media’s City Guide used animated GIFs to help tell the story of the Best Cocktails in NYC Right Now.  Unlike still images, animated GIFs add just enough movement to illustrate emotion, enticing you to want to click and learn more.  To date, the article has received hundreds of thousands of impressions and ranks as one of the most buzzed about stories on their site.
  14. To make a point Reaction gifs or the making of something would be useful Watch your file size
  15. More control, less blur, adjust transparency The only way to create a high resolution GIF that you have complete control over is to create it in Photoshop. Of course, photoshop is a much more in-depth application and one that is not worth downloading if all you want to do is make a GIF. It’s what we used for all of our Gangnam Style GIFs. http://www.digitaltrends.com/social-media/how-to-make-an-animated-gif/#!BaRjU
  16. Open with QuickTime
  17. GIFHOUND TELLS HEADLINE STORIES THROUGH GIFS Collaborative storytelling thru gifs
  18. http://www.nytimes.com/interactive/2013/05/07/science/glass-ocean.html
  19. Add links to every site imaginable inside a ThingLink image.