The document discusses several major technology product failures from the last 20 years, including Google Wave, Nokia N-Gage, Windows Vista, Microsoft Kin, Google Glass, and Google Buzz. For each failure, it provides 1-2 sentences summarizing the key reasons for why the product failed to gain widespread adoption in the market. Specifically, it notes issues like limited functionality, unintuitive interfaces, slow performance, lack of apps/games, and the products being overshadowed by stronger competitors. The document aims to analyze the root causes of failure for each product.
A term paper for a strategy class at the Asian Institute of Management. It talks about the competitive advantages of Facebook and how presents an industry model for the social media space.
(if you use this ppt - please give credit. thank you)
A term paper for a strategy class at the Asian Institute of Management. It talks about the competitive advantages of Facebook and how presents an industry model for the social media space.
(if you use this ppt - please give credit. thank you)
This PPT will show complete steps on how to install Windows 10 into a virtual machine such as VirtualBox. It covers everything from the initial creation of the VM to the final Windows setup screens after installation.
This presentation gives in & out insights of economics related to particular business.
Return on Investment on Apple Inc.
Thinking Process behind products.
Earlier stage & future growth.
Market Segmentation and Targeting with BMWPankaj Chauhan
BMW is one of the best Luxury car Brand available throughout the globe. BMW target only selective segments. This PPT is about different types of Segments available in a genrel market and how BMW has target few of them
Please visit here for voice over presentation https://www.youtube.com/watch?v=_Ha614-Daug
Disclaimer: Lot of material is taken up from Internet. I was not able to give acknowledgment as i lost the track of sources. In case any copyright material used please let me know. Thank You
New Product Portfolio Management PowerPoint Presentation SlidesSlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on New Product Portfolio Management PowerPoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of eighteen slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. http://bit.ly/37tGq5Y
A short three part guide to developing a brand.
Part 1: Marketing Research & Defining your audience
Part 2: Developing your brand DNA and vision
Part 3: Brand name development
26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class examples. Designed as flashcards so that it can be printed out to help stimulate brainstorm sessions.
This is a case analysis of the Apple 2010 Case in Strategy Management. It showcases the Blue Ocean Strategy of Apple in terms of Strategy Canvas and ERRC Framework.
This presentation is intended as an academic work only and any discrepancies or incorrect hypotheses may not be held against the author.
Dreaming of Brand Success? Want to see some case studies on great brand practice? Sometimes you learn a lot more from failures than you do successes...so we've brought together some great brand failures that we celebrate as offering us valuable lessons for great brand success. Enjoy!
This PPT will show complete steps on how to install Windows 10 into a virtual machine such as VirtualBox. It covers everything from the initial creation of the VM to the final Windows setup screens after installation.
This presentation gives in & out insights of economics related to particular business.
Return on Investment on Apple Inc.
Thinking Process behind products.
Earlier stage & future growth.
Market Segmentation and Targeting with BMWPankaj Chauhan
BMW is one of the best Luxury car Brand available throughout the globe. BMW target only selective segments. This PPT is about different types of Segments available in a genrel market and how BMW has target few of them
Please visit here for voice over presentation https://www.youtube.com/watch?v=_Ha614-Daug
Disclaimer: Lot of material is taken up from Internet. I was not able to give acknowledgment as i lost the track of sources. In case any copyright material used please let me know. Thank You
New Product Portfolio Management PowerPoint Presentation SlidesSlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on New Product Portfolio Management PowerPoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of eighteen slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. http://bit.ly/37tGq5Y
A short three part guide to developing a brand.
Part 1: Marketing Research & Defining your audience
Part 2: Developing your brand DNA and vision
Part 3: Brand name development
26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class examples. Designed as flashcards so that it can be printed out to help stimulate brainstorm sessions.
This is a case analysis of the Apple 2010 Case in Strategy Management. It showcases the Blue Ocean Strategy of Apple in terms of Strategy Canvas and ERRC Framework.
This presentation is intended as an academic work only and any discrepancies or incorrect hypotheses may not be held against the author.
Dreaming of Brand Success? Want to see some case studies on great brand practice? Sometimes you learn a lot more from failures than you do successes...so we've brought together some great brand failures that we celebrate as offering us valuable lessons for great brand success. Enjoy!
History shows that new products success rate in the market is low due to various reasons. The presentation looks at innovation , new product development process , reasons of failure with examples and also proposes a framework for improving the success rate
Learning from Product Failure to Achieve New Product SuccessCarlton Nettleton
Hear how we used value proposition design and Innovation Games to re-focus a failing product into a winning product design. This was a talk at the Scrum Gathering Munich 2016.
Seven Steps for Revitalizing Your BrandR. Jay Olson
If the time has come to re-energize your brand, follow this proven framework to get your CEO and executive team behind you to mobiliize your initiative, and ensure your company's investment drives profitable long-term growth and asset valuation.
A presentation about Android, Google's Operating System offering in the space of Mobiles.
Slide focuses on technicalities of the OS and is introductory only.
Presentation about Microsoft during the seminar "Surviving in a turbulent world: the case of Apple".
Genoa University - Economics Faculty - May 2011
Group members:
Esu Tiziana
Garlando Lucia Virginia
Gonzalez Leitao Fernanda
Moresca Claudia
Tutino Valentina
This presentation shows the development of Microsoft in the last 5 / 10 years, highlights the most interesting aspects in terms of:
- strategy and business model
- market share
- demand and supply
- financial results
OPERATING SYSTEMSTH RIGHTOPERATING SYSTEMVista or XP.docxcherishwinsland
OPERATING SYSTEMS
TH RIGHT
OPERATING SYSTEM
Vista or XP? Windows,
Mac, or Linux? How
about all of the above?
With improved virtualiza-
tion technology, you
might not have to settle
for just one OS. •
BY SCOTT SPANBAUER
1 0 2 W W W . P C W 0 f i L D . C O M / A P R I L 2 0 0 7
OPERATING SYSTEMS
O NCE, YOU WERE either a Mac person or a Windows user. Ormaybe you were a Unix geek. Whichever your poison, you likely had
only one operating system in your life. Thanks to the ubiquity of the Intel
processor and the hard work of untold legions of software developers, how-
ever, those days are over. Now, Apple's machines can run Windows XP.
FEATURES COMPARISON
Windows Vista is available on brand-new
computers, but you can also boot the
same PC with an Ubuntu Linux disc that
you downloaded and burned for free.
And if you like Ubuntu, you can install it
alongside Windows in a few clicks.
Drastic improvements in virtualization
DESKTOP OPERATING SYSTEMS: You C a n H a v e T h e m A l l
MULTI-OS OPTIONS LIKE dual-booting and virtualization software have made it easier tban ever to use whichever OS is best
suited to the task you need to perform. Here's our take on the strengths and weaknesses of the major contenders.
IS
Windows
XP
Windows
Vista
Mac
OSX
Linux
• Familiar arsti responsive, even on older machines.
• It's not always intuitive, but you probably know how
to get around tbe OS pretty well by now.
• lacks consistency. Menus, dialog boxes, and appear-
ances can vary widely across different applications.
• Lacks hardware acceleration ant) 3D effects present
in Vista and OS K; virtual desktops available only
through third-party software.
• Rudimentary file search feature, especially without
an add-on like Windows Live Desktop.
GOOD
• Un patched. Windows XP can't connect to the Internet
for more than a few minutes before worms attach and
crash it.
• It will remain the biggest malware target for years to come.
• Requires Service Pack 2. third-party bidirectional firewall
and antivirus software, and who knows how many future
patches and upgrades for safe online usage.
• Windows XP Professional Edition supports file and folder
encryption.
F A I R
• Still confusing to navigate, but in new and differ
ent ways. Some Control Panel apps contain useful
new settings, but many are unchanged from XP
and lurk in new locations.
• Transparency, animation, and other effects pro-
vide helgful visual cues aDout files and programs,
• Flip 3D program switching lets you scroll through a
tliree-dimensional animation of all your running apps.
• Syslemwide search and indexing Trnds files, programs,
and Web pages on or beyond your PC's hard disk.
V E R Y G O O D
• Interface is uncluttered, efficient, and logical, though
some applications break its legenOary consistency.
• Subtle transparency and 30 effects aid witb navigat-
ing dialog boxes and program windows.
• Expose lets you see and choose among ail of your open
windows or the desktop with.
Introduction to Computer Operating Systems class presentation at Tallahassee Community College Fall Semester 2009 on the evolution of the Windows Operating System from the beginning to present day
Here is My final year project Black Book copy for all Final year TY's student. just for a hint how the black book should make. hope this will help you guys for the final year project ;)
(There are many mistakes in this document (uploaded old document), correct them as in your project if referencing this document, can't change document and reupload. mistakes eg, flows in diagram, unwanted content description and many more. i just want to give some ideas that what all content should be there in your Black Book(correct content)).
Tip: try to understant code and do your best and present well even if project is incomplete or not working(just explain functionality and some code(orally i.e don't show code if not asked :) )).
Thank you.
Here just you can see how to make simple PPT of our TY projects . There you can include more slides which will look very well, this ppt only those person where they getting confuse how to make a software or any web applications ppt.... i hope you understand
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
2. Overview
Why technology product gets
failed.
Introduction
Success and failures
Google Wave
Nokia N-Gage
Windows Vista
Microsoft Kin
Google Glass
Google Buzz
How many product are successful in market
and how many gets failed in market
Google wave’s failure Reasons and
solution for return back in market
Microsoft’s Operating System Vista
(OS). Failure reasons and solution
Microsoft Kin’s failure Reasons and
solution for return back in market
Google Glass’s failure Reasons and
solution for return back in market
Google Buzz’s failure Reasons and
solution for return back in market
Conclusion Conclusion of Technologies product
failures.
01
02
03
04
05
06
Nokia N-Gage’s failure Reasons and
solution for return back in market
3. Introduction
The customer does not exist.
There was no value proposition.
The product didn’t work.
The path to market was not clear.
Inexperienced Project Managers.
Inaccurate Cost Estimations.
Bad Leadership.
Poor Preparation.
Inadequate Documentation and Tracking.
Little Communication at Every Level of Management
Bad timing to launch in market.
5. Reason and Solution of Technology failure product
01 02 03 04 05 06
GoogleWave
NokiaN-Gage
WindowsVista
MicrosoftKin
GoogleGlass
GoogleBuzz
Failure
products Google wave (2009-2012)
1. Because invites were so damn limited.
2. No notification system.
3. User interface was not intuitive.
4. Basic functionality was not there.
5. It was slow.
Reasons :
6. 1 Because invites were so damn limited.
It took well over a dozen people inviting each other to get my entire med school class of <190 on there so we could work on review notes
together. It should've taken no more than a handful, tops.
2 No notification system.
Sure, there was a Firefox plug-in, but this should've been integrated from the beginning. No one has any reason to be logged into wave all
the time.
3 User interface was not intuitive.
Seriously. I can't count the number of times I had to explain to people how to use it. Also, there are way better ways to show how many
people are on a wave than putting 100+ avatars at the top of a wave taking up real estate. A sidebar would've been much more elegant.
4 Basic functionality was not there.
Once you added someone to a wave, even if it was on accident, you couldn't remove them. What the heck? Since when does
collaboration software fail to have an undo feature?
5 It was slow.
Really. Really. Slow. Quota's speed makes Google Wave look like a snail dragging a 10-lb weight.
7. 01 02 03 04 05 06
GoogleWave
NokiaN-Gage
WindowsVista
MicrosoftKin
GoogleGlass
GoogleBuzz
Nokia N-Gage (2003-2010)
Failure
products
Reason and Solution of Technology failure product
1. The gaming library for nokia’s device wasn’t quite enough to
propel it to the top.
2. The original n-gage wasn’t exactly a looker and the awkward
screen layout made things worse.
Reasons :
8. 1 The original N-Gage wasn’t exactly a looker and the awkward screen layout made things
worse.
There’s a couple of theories related to the N-Gage’s nosedive, but more often than not the same points come up in
discussion. The unusual shape, the awkwardly-sized screen, the poor library of games and bad functionality all played a
part in the gadgets demise. Users also reported poor battery life from the device.
2 The gaming library for Nokia’s device wasn’t quite enough to propel it to the top.
This initial hype over a newer, more functional N-Gage was short-lived, however, and the phone had lost all its market
momentum by the end of the year, the same year it was launched to an expectant public. Competition from the PSP and
Nintendo’s DS proved too much for Nokia’s second attempt and it began to fade away.
9. 01 02 03 04 05 06
GoogleWave
NokiaN-Gage
WindowsVista
MicrosoftKin
GoogleGlass
GoogleBuzz
Windows Vista (2007-2012)
Failure
products
1. It broke too much stuff.
2. There wasn't supposed to be a vista.
3. Vista is too slow
4. Windows XP is too entrenched
5. Apple successfully demonized vista
Reasons :
Reason and Solution of Technology failure product
10. 1. It broke too much stuff
One of the big reasons that Windows XP caught on was because it had the hardware, software, and driver compatibility of
the Windows 9x line plus the stability and industrial strength of the Windows NT line. The compatibility issue was huge.
Having a single, highly-compatible Windows platform simplified the computing experience for users, IT departments, and
software and hardware vendors.
Microsoft either forgot or disregarded that fact when it released Windows Vista, because, despite a long beta period, a lot
of existing software and hardware were not compatible with Vista when it was released in January 2007. Since many
important programs and peripherals were unusable in Vista, that made it impossible for a lot of IT departments to adopt it.
Many of the incompatibilities were the result of tighter security.
After Windows was targeted by a nasty string of viruses, worms, and malware in the early 2000s, Microsoft embarked on
the Trustworthy Computing initiative to make its products more secure. One of the results was Windows XP Service Pack
2 (SP2), which won over IT and paved the way for XP to become the world's mostly widely deployed OS.
The other big piece of Trustworthy Computing was the even-further-locked-down version of Windows that Microsoft
released in Vista. This was definitely the most secure OS that Microsoft had ever released but the price was user-hostile
features such as UAC, a far more complicated set of security prompts that accompanied many basic tasks, and a host of
software incompatibility issues. In other words, Vista broke a lot of the things that users were used to doing in XP.
2. There wasn't supposed to be a Vista
It's easy to forget that when Microsoft launched Windows XP it was actually trying to change its OS business model to
move away from shrink-wrapped software and convert customers to software subscribers. That's why it abandoned the
naming convention of Windows 95, Windows 98, and Windows 2000, and instead chose Windows XP.
The XP stood for "experience" and was part of Microsoft's .NET Web services strategy at the time. The master plan was to
get users and businesses to pay a yearly subscription fee for the Windows experience -- XP would essentially be the on-
going product name but would include all software upgrades and updates, as long as you paid for your subscription. Of
course, it would disable Windows on your PC if you didn't pay. That's why product activation was coupled with Windows
XP.
11. 3. Vista is too slow
For years Microsoft has been criticized by developers and IT professionals for "software bloat" -- adding so many changes and features to
its programs that the code gets huge and unwieldy. However, this never seemed to have enough of an effect to impact software sales.
With Windows Vista, software bloat appears to have finally caught up with Microsoft.
Vista has over 50 million lines of code. XP had 35 million when it was released, and since then it has grown to about 40 million. This
software bloat has had the effect of slowing down Windows Vista, especially when it's running on anything but the latest and fastest
hardware. Even then, the latest version of Windows XP soundly outperforms the latest version of Microsoft Vista. No one wants to use a
new computer that is slower than their old one.
4. Windows XP is too entrenched
In 2001, when Windows XP was released, there were about 600 million computers in use worldwide. Over 80% of them were running
Windows but it was split between two code bases: Windows 95/98 (65%) and Windows NT/2000 (26%), according to IDC. One of the big
goals of Windows XP was to unite the Windows 9x and Windows NT code bases, and it eventually accomplished that.
In 2008, there are now over 1.1 billion PCs in use worldwide and over 70% of them are running Windows XP. That means almost 800
million computers are running XP, which makes it the most widely installed operating system of all time. That's a lot of inertia to
overcome, especially for IT departments that have consolidated their deployments and applications around Windows XP.
And, believe it or not, Windows XP could actually increase its market share over the next couple years. How? Low-cost netbooks and net
tops are going to be flooding the market. While these inexpensive machines are powerful enough to provide a solid Internet experience
for most users, they don't have enough resources to run Windows Vista, so they all run either Windows XP or Linux. Intel expects this
market to explode in the years ahead. (For more on netbooks and net tops, see this fact sheet and this presentation -- both are PDFs from
Intel.)
5. Apple successfully demonized Vista
Apple's clever I'm a Mac ads have successfully driven home the perception that Windows Vista is buggy, boring, and difficult to use. After
taking two years of merciless pummelling from Apple, Microsoft recently responded with it's I'm a PC campaign in order to defend the
honour of Windows. This will likely restore some mojo to the PC and Windows brands overall, but it's too late to save Vista's perception
as a dud.
12. 01 02 03 04 05 06
GoogleWave
NokiaN-Gage
WindowsVista
MicrosoftKin
GoogleGlass
GoogleBuzz
Microsoft Kin (2010-1011)
Failure
products
1. Fuzzy kin OS creates confusion
2. Expensive for an incomplete smartphone
3. No apps, no games
4. Lack of cool factor
Reason and Solution of Technology failure product
Reasons :
13. 1. FUZZY KIN OS CREATES CONFUSION
Microsoft has been pouring resources into beefing up Windows Mobile and seems poised to introduce Windows Phone
7 in time for holiday season this year. But in a surprise move, Kin made its debut in April running a flavour of the new
operating system.
Kin’s OS isn’t exactly Windows 7 Phone but it’s not entirely a new operating system either, Microsoft executives
attempted to explain. Call it a fork in the road of Windows Phone 7, they said at launch.
Kin had features such as easy sharing and automated backup that didn’t seem part of the announced Windows Phone 7
OS. But that only confused mobile phone enthusiasts. Now Microsoft seems to realize splitting its OS brand could be a
problem.
Microsoft executive Roz Ho who headed the Kin project, will “oversee” her team’s move into the Windows Phone 7 fold,
and then move to another role in the company, says Engaged.
2.EXPENSIVE FOR AN INCOMPLETE SMARTPHONE
The Kin isn’t a smartphone, but it sure had a monthly cell phone plan priced like one.
At launch, the palm-sized Kin One — which had a 2.7-inch screen — cost $50 with a two-year Verizon contract, while the
Kin Two with its 3.5-inch display cost $100. A few weeks later, Verizon dropped the price on the two phones to $80 and
$30 respectively.
Sounds cheap right? Not really. The fine print is in the monthly cell phone plan for the device. All Kin phones require a
data plan. That means a $70 a month minimum on the bill.
For someone flipping burgers at McDonald’s for their summer job, that’s a lot of money to be handing over to a cell
phone company.
If only Microsoft had offered all those social networking features on the Kin without requiring a data plan, Kin might
have had a better shot at survival.
14. 3.NO APPS, NO GAMES
Though Kin forced a data plan on its users, they’re not really smartphones.
Kin phones have a browser and can access social networking sites through widgets. But Microsoft crippled the overall functionality of the
device by not allowing apps or games on the phone.
That means users ended up paying for a smartphone but got an amped-up feature phone instead.
Consumers, even teens, are smarter than that. Many just gave the Kin a pass.
4.LACK OF COOL FACTOR
Kin made a bold move into an extremely competitive cell phone market. But the devices lacked the cool factor and never really made it clear
why a user would want a Kin over a Motorola Clip or a HTC Hero.
Microsoft’s marketing of the Kin seemed to make it worse. The company focused on projecting a faux hipster vibe for the product.
Kin would be a device that would make it easy to share photos, videos and access social networking feeds, promised Microsoft’s ads.
However, almost every smartphone today can do that, and at times better than the Kin. At launch, Kin’s Twitter client, for instance, was half-
baked. Users couldn’t view @ replies, search, or post photos. Similarly, Facebook features were limited to showing or posting status updates,
though you could post photos.
15. 01 02 03 04 05 06
GoogleWave
NokiaN-Gage
WindowsVista
MicrosoftKin
GoogleGlass
GoogleBuzz
Google Glass (2013-2015)
Failure
products
Reason and Solution of Technology failure product
Reasons :
1. Safety and Health Concerns.
2. Little Progress to bring the Product out of the Beta Stage.
3. No Clear Function.
4. Privacy concerns and Glass holes.
5. It was marketed to the wrong audience.
6. It didn't solve a major problem.
7. It was very pricy.
8. It wasn't easy to buy it for a long period of time.
9. Google gave too much attention to the Glass in very early stages.
10. Bad Media Coverage.
11. It makes people feel uncomfortable.
12. It Wasn't cool.
13. Poor battery life.
16. 1 It was very pricy
the Google glass was very expensive. It cost around 1000-1500$ to get one. With no strong need for the product it didn't gain enough
traction.
2 It didn't solve a major problem
the glass didn’t solve a major problem or an important need for the people. While it had cool features those features didn't help people
solve an important unsolved problem. Customers didn't figure out why they had to buy a Google glass
3 Privacy concerns and glass holes
the Google glass raised so many privacy concerns. The term glass holes shortly appeared which is a word that describes people who use
the Google glass to invade the privacy of others.
4 It wasn’t cool
people buy products to project certain identities to others. People can buy an iPhone to look cool or wealthy. Because the Google glass
had a bad reputation it didn't provide people with any attractive reason to wear it. On the contrary people believed it made them look
bad.
5 Poor battery life
though it's not a major cause, some people complained about the battery life of the glass and said that it didn't last for long. Google
claimed the glass's battery can last for a day but some people reported that it feel short of expectations.
6 It makes people feel uncomfortable
The glass makes the wearer of the Glass and the people around him uncomfortable. People keep suspecting that the wearer of the Glass
will take pictures or videos of them while the wearer keeps thinking that people are judging him.
Few Reasons
17. 01 02 03 04 05 06
GoogleWave
NokiaN-Gage
WindowsVista
MicrosoftKin
GoogleGlass
GoogleBuzz
Google Buzz (2010-2011)
Failure
products
Reason and Solution of Technology failure product
Reasons :
1. It created the social graph using emails
2. Privacy concerns
3. The social network was a tab in the email
4. No compelling reasons to join
5. The way it was launched
6. Users were forced to join
7. Users confusion
8. More of the same features
9. The service was only tested with employees
10. The way people think of email
18. 1 It created the social graph using emails
In the beginning, Google Buzz created the social graph using email addresses. This was not an effective way to create a
social graph since people didn't want to follow everybody they emailed. They later fixed the mistake by only suggesting
friends based on email activity.
2 Privacy concerns
Some people complained about Privacy issues as Google used the information in their Gmail accounts to construct their
social Graphs.
3 The social network was a tab in the email
The social network was just one of the tabs inside Google's Gmail account. This made it seem less interesting compared to
fully fledged social networks like Facebook. See why Facebook succeeded.
4 No compelling reasons to join
Just like Google Plus, Google Buzz never gave people a compelling reason to leave Facebook or the other social networks
they are connected to.
5 The way it was launched
Google Buzz appeared in people's emails all of sudden. This created an unpleasant experience for many people who either
got confused by the service or found it annoying.
19. 6 Users were forced to join
Many people didn't like the fact that they were forced to join a service they never opted for. This was one reason Google Buzz was considered
annoying to some people.
7 Users confusion
When Google Buzz was launched, users got confused about what was public and what wasn't. This led to more privacy concerns and gave the
product a bad impression.
8 More of the same features
Google didn't include any new feature that wasn't already present in other social networks. This gave people no reason to stick to Google buzz.
9 The service was only tested with employees
Google tested the service internally with its employees without doing external tests. This prevented them from seeing the reaction of people who
don't know much about Google or the service.
10 The way people think of email
People think of their email account in a certain way. Google Buzz tried to change that image by forcing a strange service to be present inside
the email. This resulted in a bad brand image for the product.
20. Conclusion
Bad impression in market.
Waste of product development money.
Discontinuity from customers.
Waste of product development time.