Dreaming of Brand Success? Want to see some case studies on great brand practice? Sometimes you learn a lot more from failures than you do successes...so we've brought together some great brand failures that we celebrate as offering us valuable lessons for great brand success. Enjoy!
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
Aqualisa Quartz - Simply A Better Shower (HBR Case Study)Arjun Parekh
Probable Solution to HBR Case on Aqualisa Quartz. The Presentation consists of info about Channel Distribution, Development of Quartz Shower Valve, UK Shower Market, Initial Sales Results, 4Ps of Marketing for Aqualisa, A shift in Marketing Strategy.
McKinsey & Company: Managing Knowledge and LearningDisha Ghoshal
As part of Strategy execution, this presentation on was on how McKinsey & Company flourished throughout the years by Managing Knowledge and Learning diligently.
Tweens are a very complex group! Do you know what they care about most? The first step is to know your tween audience. Stay engaged with their likes and dislikes which will give them the opportunity to fall in love with YOUR brand. Unlock the passion of tweens, teens, and young adults through cohesive solutions that emotionally connect, inspire, and positively change behaviors. Lastly, don't forget about the parents! Simultaneously connect with parents because although tweens are driving demand, they aren't driving themselves anywhere.
How can you make tweens a part of your brand?
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
Aqualisa Quartz - Simply A Better Shower (HBR Case Study)Arjun Parekh
Probable Solution to HBR Case on Aqualisa Quartz. The Presentation consists of info about Channel Distribution, Development of Quartz Shower Valve, UK Shower Market, Initial Sales Results, 4Ps of Marketing for Aqualisa, A shift in Marketing Strategy.
McKinsey & Company: Managing Knowledge and LearningDisha Ghoshal
As part of Strategy execution, this presentation on was on how McKinsey & Company flourished throughout the years by Managing Knowledge and Learning diligently.
Tweens are a very complex group! Do you know what they care about most? The first step is to know your tween audience. Stay engaged with their likes and dislikes which will give them the opportunity to fall in love with YOUR brand. Unlock the passion of tweens, teens, and young adults through cohesive solutions that emotionally connect, inspire, and positively change behaviors. Lastly, don't forget about the parents! Simultaneously connect with parents because although tweens are driving demand, they aren't driving themselves anywhere.
How can you make tweens a part of your brand?
http://www.bizsum.com - Ideas are what keep businesses alive. Without new ideas, any business stands a good chance of slowly declining and eventually dying. The best companies never stop evolving and generating new ideas, and putting these ideas into action.
“Follow the Other Hand” by Andy Cohen gives a new, fun, and practical strategy to energizing your business by learning to think out of the box and come up with brilliant ideas. Through the metaphor of magic and a story of how a real company used magic to transform itself into a vibrant, profitable business, Cohen offers magical secrets to entrepreneurs and business people on how to turn their businesses into successful enterprises.
http://www.risingabovethenoise.com Brand identity expert David Brier noticed an incredible overlap between brand leadership the entire world of love, lust and sexuality. David got together with word Jedi Marlene Hamerling to create a post which first was published as a Fast Company expert blog post. Now this adds the additional dimension of visuals to flesh out the ties that bind brand leadership with sexuality. Let's light this candle.
A slideshow presentation by Ian Mason. He spoke everything and only used the slides for a reference, so I just inserted slides with roughly what he said often.
Foundations for creating strong brands. This presentation focuses on gourmet brands.
Presented on October 16, 2014, to New York University Steinhardt School of Culture, Education and Human Development.
Popularity is a theme very close to our hearts – in fact it’s in our DNA.
‘We don’t make brands famous, we make them popular’, that’s the Leo Burnett philosophy. We’ve been looking deeper into our belief that Popularity is an essential ingredient for a brand’s enduring success. In fact, straight from the smokin’ abacus of Mike Treharne, our Head of Doing Nifty Stuff With Numbers, we’ve done some brand new research into where brands sit in a lifecycle of popularity, and what drives that popularity. We’d be delighted to talk to you more about the study – just let us know. You can read a bit about it within this Frisk, along with plenty of other stuff that neatly complements it – a piece from Canvas8 on brands being your BFF, some wise thoughts on Popularity from our Planning department, and a big chunk of celebrity endorsement stuff thanks to our in-house retail mogul, Sarah Leccacorvi.
Brand storytelling Masterclass - John Maduforo (Futuresoft)John Maduforo
Today, many successful brands have storytelling at the core of their marketing and communication strategy because regardless what you sell, stories give your audience a reason to communicate and relate with your brand, it gives them something to believe in and if told right it gives them a sense a belonging.
While Storytelling may not always translate immediately into sales or impact your bottomline, it's an always-wining long term strategy and trust me when I say, you are always one great story away from changing the trajectory of your brand.
In this slide, I shared
What storytelling truly is (and what it's not).
Why you need to tell your story and
How to tell a great brand story that everyone loves (creating alignment between your brand, your customers and prospects)
Our customer experience and decisions we make first of all depends of our feelings and our sensory perception. That means the best thing you could do with your product and brand - the right sensory mix and sensory positioning among other products and brands.
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...Cult Collective
We’ve studied the world’s most renowned brands to try and unlock the genetic code that’s helped them dominate their markets and decimate their competitors for years.
Learn the six essential elements that successful brands use to forge fanatical followings and win legions of loyal advocates.
This is a condensed version of a larger report by the same name, available at http://www.cult.ca/
an AGORA Marketing Group publication
Volume 01. Issue 02.
Yen by AGORA is for marketing people who have a yen for inspiration. Learn something new. Refreshing ideas with new perspectives.
To survive and thrive in today’s economy, it takes a lot more than just clinging to yesterday’s strategies and hoping for the best. It’s quite simple really, the future will belong to those brands that can rethink and re-imagine their core strategies. But those that fail to embrace change and take intelligent risks, will likely become another sad statistic.
In "Innovate or Die: 10 Ways To Build Your Brand...A Casket", the North team pays tribute to some recent unexpected traumas, epic disasters, and shocking casualties of the new economy.
But before you go reaching for the box of tissue, this presentation isn’t meant to be a downer. It’s to inspire new innovative ways for looking at your business.
Enjoy.
A powerful presentation about how brands can emotionally connect with their consumers through storytelling, with illustrative examples from the Beer category.
Food and Drink is one of the fastest categories to innovate in - so how do you keep up to date?
These are the ingredients that we think
will be making it big this year. We’ve arrived at our
final edit by gathering research from many places:
The Anuga food and drinks fair in Cologne, desk research within the sector, food and drinks blogs and also by speaking to leading health nutritionalists.
Be inspired by these ingredients...
What could they mean for your brand?
We have recently learned that digital TV could make dogs as addicted to TV as we are! We've had a (tongue-in-cheek) look at how some big brands cannot afford to miss the digital revolution.
Stuck in the mire of finding a new name for brand or product> Here are some helpful tip as well as the psychology behind why e like certain names above others.
I Couldve Been A Contender Branding Like A ChallengerBianca Cawthorne
How can you take on a category leader when you're a new brand or you have a fraction of the share? Not by being like them, but but being different. How to think and be like a challenger brand, and how to bring this alive in your strategy, design and amplification.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
4. If your young brand manager makes an expensive
mistake, do you want him to resign when you spent
so much training him? Or keep him, to never have
the mistake made again?
6. BEER SHOULD
STAY AS...
BEER
Coors tried to extend into water, but this made no sense to
its own or water brand consumers. Its expertise was beer.
7. Although Pepsi consumers were drinking it at breakfast time, it made no
sense to an audience when the brand specified when it was to be drunk.
8. Keep it classic;
Keep it American;
Keep it Coke...
Changing the original Coke formula was as un-American as
changing the constitution. Classic Coke rescued the brand.
9. Pear’s soap loyalists were shocked when new brand owners changed
the original recipe, and they were forced to change it back.
10. Missing the moment...
of the digital age.
Kodak had had its moment when it failed to answer the call of the digital age.
11. Polaroid was about instant
gratification for reliving a
memory. The brand offer
was true but the business
was too product focused
and died with the digital
camera’s arrival.
12. It’s all in a name...
For a baby food to be named after something less-than-reputable
was a cultural oversight this French brand much regretted.
13. Danone wanting to lose the identity of this much-loved
Hungarian biscuit proved misguided: locals wanted to
access, not become, western.
14. Using white carnations in Hong Kong
to celebrate a new route showed little
thought for the local convention of
this colour being for funerals.
21. Coca Cola seemed to listen to what Pepsi told
them about their own brand – was there really
something wrong with the flavour?
22. What Coke hadn’t realised was how deeply rooted the
relationship with the total brand (not just a product) was.
23. “Coca Cola is the sublimated
essence of all that America
stands for.”
William Allen White
24. “We heard you”
Chair of Coca Cola, Goizueta
Listening paid off: the consumer returned because of love
of the brand and knowing they had been listened to.
25.
26. Even with only 2% share, Kellogg’s in India had the promise
of 18 million consumers. How could you go wrong?
27. But Kellogg’s failed to recognise that breakfast, like all foods,
is very cultural: what people traditionally eat in India for
breakfast is different to the UK and US.
28. Not recognising cultural preferences, including storing fresh milk
and cost per unit in a low per capita income country, all cost
Kellogg’s dearly, and gave them a beleaguered launch.
29. In its portfolio Kellogg’s now has porridge. This hot cereal,
a hangover from the Raj and the Scott’s Guards, is actually
already culturally imbedded in Indian culture
30. Nokia had been synonymous
with all that was great in the
early world of mobile phone
technology.
31. But they didn’t keep up with technology and how phones
now bring you email, cameras, music and the internet.
32. And they failed to understand the relationship people now have
with their phones as a communication partner, not just a phone.
33. Nokia had certainly understood they were about ‘Connecting People’.
However, had their brand promise just been ‘Connecting’, they would
have continued to live a more relevant brand vision.
34. With a much lowered market share the once
dominant brand will now be playing catch up.
2009 2011
48% 29%
35. GOLDEN RULES TO
BRAND FAILURE
So if you want your brand to fail, here are our top 10 tips...
47. Wonderful handbags, clothes and
shoes… well made products in stunning
designs. But their chair, Robert Polet,
knows he doesn’t sell handbags, but a
dream... He has understood the essence
of his brand.
“People buy our brands because they want
to be a part of a particular dream...
so people before going into the store, they
decide ‘I would like to be a part of that
dream.’ And that is an emotional decision”
Robert Polet
48. TO CREATE AN EMOTIONAL CONNECTION...
“ Reason is not as ‘pure’ as most of us think it is or
wish it to be; emotion and feelings aren’t intruders
into the bastion of reason. we feel before we think.
In fact we feel in order to think.“
Descartes’ Error, Antonio Damasi
49. SO WE GIVE YOU THE SIMPLE
BUTTERFLY RULES
FOR SUCCESS...
54. Simply 4 rules; just not always simple to realise effectively.
Learning from the rest can help you do a great job...
rst a n di n g Consistency
U n de of message at
t h e d rea m all touch points
g
Celebratin Listen, listen, listen...
cultur al nuances But ask me the
right questions
55. Understanding the dream
If you don’t understand your own
brand’s DNA, & how the consumer
perceives it, then you simply cannot
help it perform in the long term.
Whether you are creating a new
concept or managing an existing
brand, it is the consumer, not you,
who truly owns the brand.
So don’t forget to listen, listen well
and listen often to what they tell you
they want and need from you.
56. THANK YOU
Find us on
Bianca Cawthorne
bianca@butterflylondon.com
Deirdre Findlay
deirdre@butterflylondon.com
www.butterflylondon.com