Nokia failed due to being slow to respond to trends in the smartphone market set by Apple and Android-powered phones. Nokia's Symbian OS struggled to keep up and they partnered with Microsoft too late. They also lost market share on low-end phones to local Indian brands. By 2012, Nokia's market share had dropped to only 7-9% in India, down from 60% in 2006, as competitors like Samsung and Micromax overtook them with more innovative products.
Nokia
Microsoft
Success
Failure
Merger
Nokia : History
Nokia Introduction
WHEN DID NOKIA ENTER INDIA?
EARLY STAGES OF SMARTPHONE IN INDIA
ANDROID ENTERS INDIA
Range Of Products
SWOT ANALYSIS of Nokia
Decline of NOKIA
What was wrong in the company’s reaction?
Wrong decisions
What did Stephen Elop do wrong?
A comparative study between Apple and SamsungVivek Shah
The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google.
Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Apple spends just 0.6%, and General Motors 3.5%.
Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Samsung now sells one in every three smartphones and has more than double Apple’s market share.
Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.”
Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Samsung is catching up and is already no. 2. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction.
Nokia
Microsoft
Success
Failure
Merger
Nokia : History
Nokia Introduction
WHEN DID NOKIA ENTER INDIA?
EARLY STAGES OF SMARTPHONE IN INDIA
ANDROID ENTERS INDIA
Range Of Products
SWOT ANALYSIS of Nokia
Decline of NOKIA
What was wrong in the company’s reaction?
Wrong decisions
What did Stephen Elop do wrong?
A comparative study between Apple and SamsungVivek Shah
The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google.
Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Apple spends just 0.6%, and General Motors 3.5%.
Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Samsung now sells one in every three smartphones and has more than double Apple’s market share.
Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.”
Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Samsung is catching up and is already no. 2. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction.
presentation on the history of nokia then discuss its five mistakes that leads the nokia to decline and at he end what lession we learnt from nokia decline
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Reason for Success and Failure
Trade Cycle of Nokia
Comeback of Nokia
SWOT Analysis
Marketing Mix
Porter's Five Force Model
Comeback Strategies
Recommendations
presentation on the history of nokia then discuss its five mistakes that leads the nokia to decline and at he end what lession we learnt from nokia decline
The document contains a detailed analysis of Company OnePlus. The topics covered are Instruction to OnePlus.
History of OnePlus, Products manufactured by OnePlus, Competitive Set of OnePlus, Pricing Strategy, Marketing Strategy, OnePlus turning its gaze towards India, Product availability of OnePlus, Issues Plaguing OnePlus, OnePlus Switching From Cyanogen to Oxygen OS, Competing With a Plethora of Smartphone Brands, Making the Jump to an Omnichannel Retailing Experience, 2017, OnePlus 5 Launch, And Making India the Core Focus, 2017 Is India-Focused.
The OnePlus Core Vision: Breaking Down ‘Never Settle’, Demand, Forecasting & Product Success, Sales Strategy, Annual Report, SWOT Analysis.
Organisation structure, culture and strategies of wiproJaisha Jaikishan
This presentation contains the organization structure, culture and strategies adopted by Wipro. It includes an overview, milestone,history, SWOT analysis, structure,culture and strategies.
Reason for Success and Failure
Trade Cycle of Nokia
Comeback of Nokia
SWOT Analysis
Marketing Mix
Porter's Five Force Model
Comeback Strategies
Recommendations
This is the case study on Nokia
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2. Why Nokia failed?
One of the giants in mobile manufacturers
sold itself to Microsoft. Is it a sign of failure or
its inability to maintain a firm. No doubt its a
failure to properly manage.
So, why do you think Nokia failed. Be
attentive to know the reasons behind failure of
Nokia's marketing strategy and what can be
learnt from it.
3. How Nokia failed in connecting 'to'
people
Apple redefined smart phones with touch screen and
Blackberry with email. Android proved that software matters
more than hardware.
Nokia was slow to respond to these trends.
In India, local brands stole the lead on dual SIMs, low-end
Qwerty and long-battery-life phones.
In a nutshell, that's how Nokia, which enjoyed a 60% market
share in India, ended 7-9% as per IDC Asia Pacific Mobile
Tracker in Q4 2012.
4. Android weakened roots of Nokia?
In 2008, brands like Samsung, HTC, and Sony found
roots to extend their market.
Samsung's Android phones are user friendly and
budget friendly too.
When every manufacturer is busy in making
touchscreen mobiles, Nokia felt that touch wouldn't
have a scope in the near future but customers
overwrote their expectations.
Nokia's entrance into Windows platform is quite late
Finally Nokia gave up for a 7.1 billion to Microsoft.
5. Mistakes that lead to Nokia Failure
1. Failure of Symbian OS:
Nokia launched its Symbian 60 series in year 2002 which initially
had a good market response.
The introduction of Apple iOS in 2007 and Android in 2008, the OS
race was completely taken over by the two giants.
The reasons for collapse of Symbian OS is lack of applications and
UI (User Interface).
After facing competition from iOS and Android, Nokia
continuously tried to improve their Symbian OS but was not
creating something unique.
6. 2. Wrong Deal with Windows
The company made the biggest mistake to take a leap
of faith in Windows in 2011. At that point of time,
the company already was in declining condition and
trusting Windows which was new in the field to
regain its status was the biggest mistake the company
made.
All these phones which the company launched were
comparable to other competitor devices but OS was
the problem which lead to ultimate collapse of
company.
7.
8. 3. NOKIA Became Laggard in
Smartphone Market
Stiff competition from Samsung and Apple.
Lack on focus on innovation was the second
big reason of collapse.
Nokia seemed to be lagging in the race.
Where Samsung from nowhere entered the
race and focused on innovation as its core
competence to gain the market share, Nokia
was very late to realize this fact.
9. Below is the diagram showing how sales
dipped from Q4 in 2010 to Q4 in 2012.
10. 4. Losing Market Share on Both Ends
Nokia not only failed to realize competition from
Apple, Samsung, Sony, Blackberry in high end smart
phones, they also failed to notice the stiff competition
in the lower segments of phones.
The company which used to have epic models like
Nokia 1100 suddenly started losing at lower ends too.
Very lately company realized this thing and launched
their Asha series but by that time they had already
lost the game.
11. 5. Failure to Implement the Right
Umbrella Branding Strategy
Apple was the first phone to use the strategy of umbrella
branding using iPhone as an umbrella brand and then building
subsequent models each year.
Samsung was quick in identifying this concept and they
started building their high end phones with Galaxy S series.
Nokia on the other hand used to have used an umbrella brand
in the N series and recently the Lumia series, but they failed to
create buzz among customers which Apple created.
The company which is missing the constant innovation has the
high probability of getting punished from the customer.
12.
13. SWOT
Strength
Experience
Largest network of selling &
distribution
Strong customer relation
Wide range of products for
all class
Weakness
Low voice quality
Less stylish in low priced
products
Heavy sets
Unlike iPhone Apple, Nokia
N-series is complex, tough and
not user friendly
14. Opportunities
New growth markets
Concentrate on Smartphone's
Well designed and styled set
Mini notebooks
Threats
China mobiles – It has made exact
copy of Nokia
Competitors like Samsung & Apple
Sales may decline due to global
economic downturn
Standard & Poor downgraded Nokia
with low grade
SWOT Cont...
15. Journey towards failure
Year 2006:
Nokia is on a high. It enjoys 60% share of India's
mobile market and is the undisputed lead.
Year 2007:
June 29
Apple launches iPhone 3s.
Redefines smart phone and challenges category
leaders like BlackBerry and Nokia.
16. Year 2008
March
Micromax sets up handset business in India.
September
Samsung launches Omnia. Becomes dominant in touch
screen phones globally.
18. Year 2010
June
Samsung launched Galaxy S in India at Rs 31,500,
its first smart phone.
Later, Galaxy-3 (Rs 12,300) & Galaxy-5 (Rs
10,200).
Samsung's smart phone sales surge.
19. August 30
Nokia launches C1 & C2—dual SIM phones.
Nokia market share in India for 2010 (Jan-Sept),
according to IDC, crashes to 32.9%
20. Year 2011
February
Nokia announces Microsoft patnership, but it takes 8-9
months to unveil products.
Meanwhile, Samsung consolidates position while Micromax,
Karbonn, Lava, Spice launch cheaper smartphones.
21. March
iPhone 4. The iPhone changed the industry in more ways than
one: apps, superlative design and accessories.
But Nokia is still struggling to find traction with Windows.
June
Nokia launches dual-SIM phones, becomes no.1 player in this
space, but it is 18 months late. This delay cost Nokia.
22. November
Samsung's Galaxy Note, iPhone 4S launched.
December
Nokia's Lumia 800 (Rs 29,000)
Lumia 710 (Rs 19,000) launched.
Samsung's cheapest Galaxy at `7,830; strengthens position in
the low-end smartphone space.
23. Year 2012
January
Nokia fights back. Launches first Asha, 200 for Rs 4,400. It is
its first QWERTY dual-SIM device. Strong product, but dual-
sim market is past its peak.
June
Full-Touch Asha 305 launched. Nokia claims it's largest-selling
smartphone; but rivals and some tracking agencies don't
consider Asha a smartphone.
24. September
Nokia Market share is 22.2 % and 19.2% in smartphones.
November
iPhone 5 launched.
December
Samsung's India Galaxy sales count crosses 1 crore.
25. Year 2013
Nokia's market share dwindles down to 7-9% as per IDC Asia
Pacific Mobile Tracker in Q4 2012.
March
Lumia 520 (Rs 10,000) launched but Samsung, Micromax move
ahead.