This presentation gives in & out insights of economics related to particular business.
Return on Investment on Apple Inc.
Thinking Process behind products.
Earlier stage & future growth.
Analysis of Apple iPhone's Indian market entryAbraham Cherian
A paper examining possible strategies for Apple iPhone's market entry into India. Though written in April 2017, most factors considered here are still relevant and Apple appears to be following the path described. This paper was written by Abraham Cherian, NItesh Gupta, Fannie K Weaver, and Elisa Wilkins.
Analysis of Apple iPhone's Indian market entryAbraham Cherian
A paper examining possible strategies for Apple iPhone's market entry into India. Though written in April 2017, most factors considered here are still relevant and Apple appears to be following the path described. This paper was written by Abraham Cherian, NItesh Gupta, Fannie K Weaver, and Elisa Wilkins.
A descriptive presentation about Apple Inc. Covering the History, company profile, Product line, competitors and SWOT analysis. Mostly all aspects are covered in it.
A detail analysis of internal factors (SWOT Analysis) and external factors (PESTLE Analysis) affecting Apple Inc. along with company overview and recommendations to overcome weaknesses and avoid threats.
The presentation is made under the guidance of Professor Sameer Mathur, IIM Lucknow The presentation gives an insight about how the company works and what are its marketing strategies and how they implement them. It also tells what are the factors responsible for such tremendous growth of the company.
A descriptive presentation about Apple Inc. Covering the History, company profile, Product line, competitors and SWOT analysis. Mostly all aspects are covered in it.
A detail analysis of internal factors (SWOT Analysis) and external factors (PESTLE Analysis) affecting Apple Inc. along with company overview and recommendations to overcome weaknesses and avoid threats.
The presentation is made under the guidance of Professor Sameer Mathur, IIM Lucknow The presentation gives an insight about how the company works and what are its marketing strategies and how they implement them. It also tells what are the factors responsible for such tremendous growth of the company.
Presentation was all about vision of Apple Company, history of apple, SWOT analysis, Marketing and Apple’s Most Famous Ad Campaigns.
What is learning from Presentation...?
Very good learning from the presentation is Apple Company’s Famous Ad Campaigns, quality work, packaging detail, Culture, Work environment, Target Market Analysis, Consumer Analysis, Specific action program.
And Conclusion
I Would just conclude with Strategy that includes Modify Marketing plan based on consumer response.
by: Ami Bhatti
Product strategy lessons we can learn from Apple - delivered at ProductCampRT...Greg Hopper
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Financial Report of Apple Inc. for the year 2014 with full analysis of SWOT, PEST analysis, BCG Matrix, Ratio Analysis, Observations, Recommendations & Conclusion
Company Profile
Main Competitors by Business Fields
Sales Mix of Apple Core Products
Market Share by Tablet & Smartphone Vendors
Business Model Canvas
SWOT-Analysis
Porter's five forces on APPLE
Strategy Integration Model
Key to Success
This presentation discusses one of the business concept i.e. startups and one of the top rated multi national startup company, Apple Inc. Also it includes various points like risks associated, market scenario, steps to make a startup successful and other various topics. Take a look.
Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings
Description -- Apple Inc. PESTLE Analysis & Case Study - This case study covers all factors of PESTLE i.e. Political Factors , Economic Factors , Social Factors , Technological Factors , Legal Factors , Environmental Factors which has positive or negatively affected the company's growth.
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Im doing a marketing plan on how Apple can improve their products .pdfsmitaguptabootique
I\'m doing a marketing plan on how Apple can improve their products below is the outlined
structure pls help xhibit 21-4 Summary Outline of Different Sections of Marketing Plan
Company Analysis Company objectives and overall marketing objectives Company resources
(marketing, production, financial, human, etc.) Other marketing plans (marketing program)
Previous marketing strategy Major screening criteria relevant to product-market opportunity
selected Quantitative (ROI, profitability, risk level, etc.) Qualitative (nature of business
preferred, social responsibility environment, etc,) Major constraints Marketing collaborators
(current and potential) Customer Analysis (organizational customers and/or final consumers)
Product-market Possible segmenting dimensions (customer needs, other characteristics)
Qualifying dimensions and determining dimensions Identify target market(s) (one or more
specific segments) Operational characteristics (demographics, geographic locations, etc.)
Potential size (number of people, dollar purchase potential, etc.) and likely growth Key
economic, psychological, and social influences on buying Type of buying situation Nature of
relationship with customers Competitor Analysis Nature of current/likely competition Current
and prospective competitors (or rivals) Current strategies and likely responses to plan
Competitive barriers to overcome and sources of potential competitive advantage Analysis of the
Market Context-External Market Environment Economic environment Technological
environment Political and legal environment Cultural and social environment Key Factors from
Situation Analysis W.O.T: Strengths, weaknesses, opportunities, and threats from situation
analysis Specific objectives to be achieved with the marketing strategy How will marketing mix
be differentiated from the competition? How will the market offering be positioned? Positioning
statement Marketing Strategy Overview of the Marketing Strategy General direction for the
marketing strategy Description of how the four Ps fit together Target Market(s) Summary of
characteristics of the target market(s) to be approached Product class (type of consumer or
business product) Current product life-cycle stage New-product development requirements
(people, dollars, time, etc.) Product liability safety, and social responsibility considerations
Specification of core physical good or service Product Features, quality etc. Supporting
service(s) needed Warranty (what is covered, timing, who will support, etc Branding
(manufacturer versus dealer, family versus individual, etc)
Solution
Apple iPhone Marketing Plan
•Executive Summery
•Situational Analysis
•SWOT Analysis
•Marketing Objectives
•Marketing Strategy
•Implementation
•Budget
•Control
Executive Summery
The Past– Steve Jobs, Steve Wozniak and Ronald Wayne established Appleon April 1, 1976 in
order to sell the Apple 1 Computer Kit that was handbuilt by Steve Wozniak. The Apple 1 was
sold as a motherboard (with CPU,RAM a.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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• Four (4) workplace discipline methods you should consider
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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1. Submitted to:
Prof. SivaKumar
Submitted By:-
• Amit Kadam (15)
• M Sridhar Srinivas (21)
• Sharma Anubhav (39)
• Narendra Shere (40)
• Sybil Philip (43)
• Kumod Shirkande (47)
MIM 2012-2015
K. J. Somaiya Institute of Management Studies & Research
Company ProfileCompany Profile
2. Investment HighlightsInvestment Highlights
• Foreseeable Growth: potential high growth until 2016 with current
product lines. Although the total size of the company is huge, in the
three major segments it operates, it either has a small market share
in the biggest and growing markets ( smart phones ), small market
share in a big market (PC), or high market share in a growing market
(tablets). The growth potential in all three segments are still high.
• Innovation: There might be next big thing like iTV. The next big thing
is not priced in our valuation model, it would be a bonus if it
materialize.
• As of March 28, 2013 around 5:00 p.m. the market stock price is
around $455, and we believe its fair value is around $700.
• Considering its potential growth in next 5 years, continuous growth
from innovation in the long term, and rich free cash it has
accumulated and continue to generate, it is still very cheap with a
10- PE.
• AAPL has been a very volatile stock for the last five years and will
continue to be. The combination of its risk and return offers great
opportunity for patient investors who buy growth at value price.
• Recommendation: BUY
• Disclaimer: This is an example of stock analysis for educational
purposes.
3.
4. The OutlineThe Outline
• Industry Analysis
• Company Description
• Does company provides Unique Service / has Competition ?
• Domestic / International / Global
• Legal / Regulatory hurdles faced by organization
• Impediments / Obstacles / Weakness
How is government policy and liberalizing
• Effects of government policies on business of organization
• Homogenous / Heterogeneous product
• Market Type : Monopoly / Oligopoly / Perfect Competition /
Monopolistic competition
• Markup on cost / price
• Profitability : Is it growing / Stagnant / Declining?
• If declining then why? State the reasons.
5. Industry AnalysisIndustry Analysis
• Consumer Electronics Industry is very competitive
• Products can be looked at as a luxury and not a
necessity.
• Demand is driven by the “desire” of the product not the
“need”
• Demand for Apple products is expected to continue to
grow rapidly
• Not one company in the Technology industry competes
with Apple in all business segments.
• We took the market capitalization of all the industries of
Apple’s competitors and compared Apple’s Market Cap.
It seems that Apple clearly dominates.
• Will have to get permission because it will exceed the limit
of 2.5% of initial position.
6. Company OverviewCompany Overview
• Apple Inc. was founded by Steve Jobs and Steve Wozniak in 1976.
• Apple Computer, Inc., is an American multinational corporation with a
focus on designing and manufacturing consumer electronics and closely
related software products
• As of September 2007, the company operates 194 retail stores in the
United States, and more in the United Kingdom, Japan, Canada, and
Italy
• For a variety of reasons, ranging from its philosophy of comprehensive
aesthetic design to their advertising campaigns, Apple has engendered
a distinct reputation in the consumer electronics industry and has
cultivated a customer base that is unusually devoted to the company
and its brand, particularly in the United States.
8. Apple BiographyApple Biography
Apple Computer INC. was co-
founded in 1976 by the CEO of
Apple Steve P. Jobs, and it was
incorporated in California On
January 3, 1977.
2006
1975
9. Apple Computer, Inc. since January 3, 1977 (founded on April 1,
1976) & now Apple Inc. since January 9, 2007 is an American
multinational corporation that designs and markets consumer
electronics, computer software, and personal computers.
The company's best-known products include the Macintosh line of
computers, the iPod, the iPhone and the iPad.
Its software includes the OS X & iOS operating system; the iTunes
media browser; the iLife & iWork creativity and production suites.
Fortune magazine named Apple the most admired company in the
United States in 2008, and in the world from 2008 to 2012.
10.
As of March 2013, the company operates 394 retail stores in 13 countries, and
an online store where hardware and software products are sold.
It is the
largest publicly-traded corporation in the world by market capitalization, with an
estimated value of US$800 billion as of February 2013.
It is furthermore the largest technology company in the world by revenue and
profit, earning more than Google and Microsoft combined.
Source: "Apple's $46 billion sales set new tech record". CNN. January 24, 2012.
“We’re armed with the strongest product line in our history, the most talented employees and the
best customers in our industry & $25 billion of cash safely in the bank with zero debt.”
- Sir Steve Jobs
11. J. P. Morgan’s chief economist Mr. Michael Feroli US GDP rate will increase by
0.5%.
It is based on probability of demand for iPhone 5.
Current GDP is 2.0 %, which is likely to be upto 2.5%.
Yearly sell revenue of iPhone 5 is considered as 12.8 billions $.
Hence GDP will increase by 0.33% due to iPhone 5.
When estimation was done for iPhone4, sell was extremely high than expected.
iPhone 5’s Finance Magic
Selling Price 600/Unit
Quarterly Sell 80 billions units
Selling Revenue 4.8 billions $
GDP Increment 3.2 billions $
Apple iPhone5’s effect on U.S.A.’s EconomyApple iPhone5’s effect on U.S.A.’s Economy
12. • Personal computersPersonal computers
• MobileMobile
communicationcommunication
devicesdevices
• Portable digitalPortable digital
music playermusic player
• SoftwareSoftware
• Networking solutionsNetworking solutions
• Tablets
The company designs, manufactures & marketsThe company designs, manufactures & markets
13. PRODUCTSPRODUCTS
• iPhone
• iPad
• Mac Hardware Products
o Desktop computers: iMac, Mac Pro and Mac mini
o Portable computers: MacBook Pro and MacBook Air
• iPod
o Touch; Nano; Shuffle; Classic
• iTunes + iTunes Store
• Mac App Store
• Software Products and Computer Technologies
• iCloud
• Upcoming:
o iTV
o iGame Counsel
Source: Apple 10-K (2011)
14. LegalRegulatory HurdlesLegalRegulatory Hurdles
• Patents, Copyrights, or Governmental Approvals and Licenses?
• Apple currently has 3.5 Billion Intangible Assets
o Typically are patents and copyrights
• Very active in filing patents on new products
o Literally everything they make
• They also peruse legal action
• Apple is very secretive and protects its products
Source: Apple 10-K (2011)
15. New Products???New Products???
• Apple Television
o “display monitor or screen” would be more fitting.
• Apple Game Counsel
o Epic Games, CEO Mike Capps spoke of the possibility of a Bluetooth
controller being developed for the iPad. With a hypothetical controller
combined with AirPlay and an Apple TV, he believes Apple could
challenge Microsoft's Xbox and Sony's PlayStation platforms for the home
console gaming market.
Source: AppleInsider.com
16. Key Risk FactorsKey Risk Factors
• Global Economic Conditions
• Highly competitive global market subject to rapid technological
change
o “Wide Moat”
• Must successfully manage frequent product introductions and
transitions
• Operating results depend on Apple’s ability to obtain components in
sufficient quantity
• Depend on outsourcing, many outside the U.S.
• Relies on third-party intellectual property and digital content
• Apple outsources all of its production
o Because it can get it at a very low cost overseas.
17. Business Analysis-Macro EconomyBusiness Analysis-Macro Economy
• The state of global economy & the state of the overall stock market.
• Sales could significantly slow down after 2016 without new
revolutionary products.
• Sales growth is already slowing and we might see first quarter of
significant EPS decline for March 2013.
• The impact of slowing economy on AAPL
o products
• Products sold at premium price would suffer
• Some purchases will be postponed, but not discarded
• Innovative products at its early life cycle will still grow
o Financial strength
• A strong balance sheet with enough cash is an important
competitive advantage
18. Business Analysis-The ProductsBusiness Analysis-The Products
• Overview: Segments, size, market share and growth.
o Mac (hardware and software): 14M units ,4% PC share; 30+% growth, 3
times industry average. Down to single digits during recession.
Rebounded to 32% growth in 2010.
o iPod (also iTune, and accessories): 50M units, 70% US market, negative
growth. Down 7% June09 Q , first decline since introduction. Will
decline at 10% rate
o iPhone: 10M + units 2008, 20M 2009, 40M 2010. huge growth
potential, might reach 100M in 2013, and 150M 2015. The King of the
iEmpire.
o iPad: 10M first year of introduction, 20M 2011, 50M 2015. The
addressable market is big in absolute size 150million users, 3.2 Million
sold in June Q, Pending demand is high as Production cannot meet
demand
19. Business Analysis-iPhoneBusiness Analysis-iPhone
• The iPhone-competition
o Competition: Is the “Storm” coming? Is it time for “Dream”?
o New Entry:
• Traditional phone makers
• Smart phone only makers
• New comers: Samsung, Sony, HTC, Motorola, Nokia
• PC guys: Dell, HP, Lenovo, Acer
o Create and continue dominance like iPod? Or fade away like Mac
before
o Possible outcomes of smart phone industry
• Co-existence of several major brands, hardware and platforms
• A dominant player (winner takes all)
• A universal operating platform ( Google, WinMobile)
o Strategic Strength
o Software and applications: smart phones will be software centered
o Hardware: a fashion statement
o PC expertise: the phone feature is less important, and the computer
features are the differentiator
o The App store and iTune
o The brand
o The customer loyalty: the highest among competitors, always
27. TheThe RiskRisk
• Competition: AAPL is not Microsoft at any fronts it competes.
o Enemies:
• Enemy number 1: Google. Competes with AAPL on mobile OS,
Tablets, internet TV, and possibly music.
• Enemy number 2: Microsoft
• Smart phone family: HTC, Samsung, Sony, RIMM, Motorola,
Nokia.
o Price and margin pressure
• Leadership
o Tim is a great operator, coordinator, manager, but not a “product
person”, not a “marketing genius”, not a visionary
o Power struggle within and Apple might lose talent
o Lack of ultimate authority to do the “right” but unpopular thing
• Disruptive technology: Web-based app and html5
• Double Recession: slower growth of high end products
• Regulation: not a big concern as Software or interest, but a growing
concern
28. • Quality issue, product failure
o iPhone5 Map gate
o Antenna gate for iPhone4.
• Labor issues: Apple face negative publicity for the unfriendly working conditions
and low pay of its supply chains. Labor cost will rise sharply and might lower gross
margin.
• Relations with carrier and subsidies. Once carriers decide to cut subsidy
significantly, Apple might lose volume, ASP and margin same time, cause a decline
of profit
• Tax: Tax of cash parked in foreign subsidiary when they are repatriated to US
ultimately. Apple might not only need to pay US tax on these cash, but its effective
tax rate on future earnings would eventually rise to 30% + level, lowering its
earning power significantly.
• Too big: AAPL has a market cap higher than Soft, and the only direction from top
is going down.
• Valuation: Current valuation is still high, compared with Soft and Intc.
• Android: Competition like Android is catching up
• Margin: Margin might collapse because of competition
• Growth: Growth will slow down. Rule of big numbers.
• Lawsuit: patent lawsuit banned it from delivering smart phones.
• Brand : The brand might be diluted when Apple lower prices and go
TheThe RiskRisk Continues…Continues…
29. Top Three CompetitorsTop Three Competitors
In PC & OS segment
• Microsoft
o Controls about 94% of Operating Systems
o Makes products that last a long time, although not “hip”
o OS is compatible with everything
• Hewlett-Packard
o Top competitor in PC sales
o Controls large segment of business market
o Does not offer other products other than PCs and accessories
• Dell
o Weakest competitor of top 3
o Provides computers for businesses, schools
o Behind HP in PC sales
o Does not offer other products other than PCs and accessories
30. Graham-GreenblattGraham-Greenblatt
• 1 year Earnings Growth = 35.17%
• Graham
o 7-10 year growth 347%
• Greenblatt
o APPL=353.7%
o GOOG=46.37%
o RIMM=148.26%
o HPQ=81.81%
o DELL=42.19%
32. RecommendationRecommendation
• BUY 100 shares at the market.
• Will have to get permission because it will exceed the limit
of 2.5% of initial position.
PC, MP3 players and cell phones--those are very personal products, meaning they are theoretically 1-2 per consumer. The total market size are highly correlated with the totally population ,income, and product upgrade/replacement cycle.
PC: number in use hit 1B in 2008