Apple is an American technology company founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It designs, develops and sells consumer electronics such as the iPhone, iPad and Mac computers. Apple's target market is people willing to pay more for products that offer a better user experience, and who enjoy technology, music and design. Some of Apple's innovations include the first commercial computer with a graphical user interface (the 1984 Macintosh) and the first online music store (iTunes in 2003). Apple is known for thinking of products first, reinventing itself repeatedly, and annoying the competition. It builds partnerships and spreads word-of-mouth through evangelists. Apple leads with innovative design and technology under the vision of