The document proposes launching a new Samsung mobile phone, the Galaxy S9 Plus. It summarizes that Samsung is a leading innovator in the mobile industry and regularly launches new products. The proposed S9 Plus would have improved cameras, especially for low-light photos, dual rear lenses for zooming, and faster autofocus. It presents the S9 Plus as having addressed some limitations of the previous S9 model, such as more fragile glass. The document concludes the S9 Plus launch would be another success for Samsung's strategic decision making and product positioning.

1. Research Proposal
Of
Communication Skills
Topic:
“Launching new model of mobile phone”
Submitted By:
Amir hamza (004)
Abdul karim shah (010)
Muhammad awais (005)
Muhammad shoaib (030)
Zain ul ajwad (012)
Ahsan bilal (011)
Submitted To:
Ms. HUMAIRA
Due Date:
Dec 17, 2018

2. Page 1 of 5
Samsung Company
Submitted by:
Amir hamza (004)
Abdulkarimshah (010)
Muhammadawais (005)
Muhammadshoaib (030)
Zainulajwad (012)
Ahsanbilal (011)
Submitted to:
Ms. Humaira
Submission Date:
dec 17, 2018

3. Page 2 of 5
ABSTRACT:
As you know Samsung Mobile Company is on the top in leading innovation and design. This time
again we are launcing our new product of Samsung Mobile named “Samsung Galaxy S9 Plus” in near
future. This product is the modified form of Samsung Galaxy S series with all the extra features and
specifications. The camera ability become more smarter especially for taking photo at low light
situations because this camera already use bigger aperture number at f/1.5. This product has a glorious
view with slippery look which grab the attraction of customers. It will be proved useful for both
customers and company.
DRAFT:
 Samsung has a wide range of products, satisfying a wide range of needs.
 Samsung is not afraid to venture and innovate into unexplored territories.
 Samsung is beating Apple like paper beats rock.
 Our new product Samsung Galaxy S9 Plus is going to launch in market.
 It has outclassed display with edge screen.
 Its weight is very less as compared to other mobile phones.
 It has advanced cameras with high pixels.
 There is no association between Genders and decision to purchase of Samsung mobile phone.
 The camera ability become more smarter especially for taking photo at low light situations
because this camera already use bigger aperture number at f/1.5.
Contents
TITLE PAGE............................................................................................................................................... 0
ABSTRACT:................................................................................................................................................ 2
DRAFT:....................................................................................................................................................... 2
INTRODUCTION:....................................................................................................................................... 2
SUMMARY:................................................................................................................................................ 3
PROBLEMS:............................................................................................................................................... 4
SUGGESTIONS:.......................................................................................................................................... 4
CONCLUSION:........................................................................................................................................... 4
REFERENCES:........................................................................................................................................... 5
INTRODUCTION:
Mobile phones are nowadays basic need for everyone. We use it to keep in touch with our family and
friends, Browse, gaming, and for various other purposes. The mobile industries have strong
competition and they are forced to bring new technological innovations, and marketing strategies.
Samsung is one of the trusted brands in mobile market. It has been growing steadily in Pakistani
market. The camera ability become more smarter especially for taking photo at low light situations
because this camera already use bigger aperture number at f/1.5. Samsung has good distribution
network which helps it to reach the market. To develop the ways in which it create new product and
develops new and real markets with a view to offering its customers fitter service.

4. Page 3 of 5
SUMMARY:
As we know that mobile industries have strong competition and they are forced to bring new
technological innovations, and marketing strategies. Samsung is one of the trusted brands in mobile
market. It has been growing steadily in Pakistani market. So we are going to launch a new product of
mobile named as “SAMSUNG GALAXY S9 PLUS” in market. The trouble is that, last year, that’s
where the differences ended between the two Galaxy S8 phones and we were reluctant to recommend
the Plus. This year, the gap has widened and there’s more to differentiate the two.
That’s because Samsung has finally added dual-camera capability to one of its mainstream flagship
phones and the result is that the Samsung Galaxy S9 Plus now has a lot more to entertain his
customers.
Below is the image of Samsung Galaxy S9 Plus and its specs:

5. Page 4 of 5
Of course there's a lot more to the Samsung Galaxy S9 Plus. As with the regular S9, the S9 Plus looks as
pretty as a picture and comes in the same range of colours as the Galaxy S9. So we have Midnight
Black, Coral Blue and that oh-so-lovely Lilac Purple, which catches the light in all the right ways. No
sign of pink this year and that has to be a good thing.
Samsung has also moved the fingerprint reader on the S9+ to just below the second camera in the
middle, which is much more sensible, although it’s still too small and not inset far enough for my liking.
This is something Samsung still needs to do some work on.
Samsung has also improved the fingerprint enrolment process so it takes only two to three swipes of the
finger instead of the 16 dabs it required previously. That’s not a huge benefit because although it is a
little quicker, you have to swipe rather than simply tap your finger on the reader, so it’s more awkward.
PROBLEMS:
Our product S9 had some problems like Fragile glass front and back means you should buy a case day
1. The new face-unlock tool is not particularly secure (it might have been better for Samsung
to build out a more refined version before rushing in to compete with the similar feature on the iPhone
X). While the camera is great generally, it can sometime make low-light photos look blurry and lack
detail - even though brightness levels is excellent and noise is minimal - so its sometimes a double
edged sword. The S9 also lacks the second rear lens that's dedicated to creating those depth-of-field
portrait shots that blur the background to make people and objects pop. S9 is with no doubt a great
premium package which stands firm on a lot of bases, but fails to succeed in a few areas.
SUGGESTIONS:
In Samsung Galaxy S9 we were facing some problems. So here in our new product (“Samsung Galaxy
S9 Plus”) we suggested some amazing ideas which will overcome its limitations up to a great extent.
The camera ability became smarter especially for taking photo at low light situations because this
camera already use bigger aperture number at f/1.5.
This is the first Smartphone from Samsung which use this aperture number. More bigger aperture
number will make camera able to take more ambient light when capture object, therefore we do not
need light flash too much when taking photos at low light room.
In SAMSUNG GALAXY S9+ (PLUS) we use dual camera 12 megapixel (f/1.5) for telephoto and 12
megapixel (f/2.4) for wide angle, if combining both camera then SAMSUNG GALAXY S9+ (PLUS)
will have 2x optical zoom abilities.
It also improved the autofocus function to make faster focus with phase detection autofocus. Both
Camera have Optical Images Stabilization OIS to reduce hand shake when taking pictures or record
video at any moment.
When the time Samsung Galaxy S9 PLUS release in the market, this phone try to give better camera
experience for everyone. Therefore they give more features and capabilities.
CONCLUSION:
The conclusion of this research of Samsung Mobile S9 Plus is expected to show another success by
making the right strategic decision. They have positioned their products well, and they have let their
customers know they are offering something for everyone. This research each study helps the
company to make right position of product in the market. These studies help the researches for further
research.

6. Page 5 of 5
REFERENCES:
[1] Kotler, Philip & Keller 2012 marketing management, 14e person education 1st edition.limitied
2012.
[2] Druker. S Analysis of Samsung Smartphone marketing strategy decision and the consumer
perception to the implementation strategies. Turkur university of applied science,2013/53.
[3] Hart 1992 an integrative framework for strategy of marketing process. Academic management
review 17, 327-351
[4] Jain, sc (1989) standardization of international marketing strategy: some research hypotheses. The
journal of marketing
[5] Levitt (1983) the globalization of markets, Hardware business Review, pp.99-102.
[6] Prasad. S Attitude of Indian customers towards a smartphone 31,2016.
[7] Samsung website, About Samsung corporate profile, vision and mission
www.samsung.com/fi/about Samsung/corporate profile/vision.html.
[8] Marketing strategy the origin of the concept to the development of a conceptual framework. Journal
of Historical Research in marketing.