Microsoft versus Apple

6,393 views

Published on

Presentation about Microsoft during the seminar "Surviving in a turbulent world: the case of Apple".
Genoa University - Economics Faculty - May 2011

Group members:
Esu Tiziana
Garlando Lucia Virginia
Gonzalez Leitao Fernanda
Moresca Claudia
Tutino Valentina

This presentation shows the development of Microsoft in the last 5 / 10 years, highlights the most interesting aspects in terms of:
- strategy and business model
- market share
- demand and supply
- financial results

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
6,393
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
277
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • (TRANSLATE) Il punto chiave della questione, osserva qualcuno, è nella necessità, per Microsoft, di creare le condizioni per crescere in un business strategico per le aziende hi-tech quale è quello del mobile, lato terminali e lato piattaforme e applicazioni. In altri termini, le tecnologie e i prodotti (Windows per pc, Office) che finora hanno consentito al colosso americano di produrre profitti enormi non hanno prospettive di crescita eclatanti, mentre smartphone, tablet, apps e mobile advertising sono accreditati di potenzialità di sviluppo incredibili . Nei vantaggi degli smartphone potremmo aggiungere tratto da: La difficoltà di reperimento di alcuni componenti, come i moduli per le webcam, i controller touchscreen e i display AMOLED, ha influenzato ladisponibilità dei prodotti nell'ultimo trimestre del 2010. Carolina Milanesi ha commentato che "Questa situazione permarrà al massimo fino alla metà di quest'anno. La mancanza di componenti è una realtà che i produttori di smartphone devono tenere in considerazione, considerato l'alto tasso di crescita di questo mercato e la crescente diffusione di dispositivi mobile come i tablet, che usano gli stessi componenti". che puntando sul sistema operativo la microsoft ha trasferito ad altri il problema del reperimento dei componenti.
  • Microsoft versus Apple

    1. 2. Our Mission Enable people and businesses throughout the world to realize their full potential.
    2. 3. About The Company <ul><li>Type: Public
    3. 4. Traded as: </li><ul><li>NASDAQ: MSFT
    4. 5. NYSE: MSFT
    5. 6. Dow Jones Industrial Average Component
    6. 7. NASDAQ-100 Component
    7. 8. S&P 500 Component </li></ul></ul>
    8. 9. <ul><li>Industry: </li><ul><li>Computer software
    9. 10. Consumer electronics
    10. 11. Digital distribution
    11. 12. Computer hardware
    12. 13. Video games
    13. 14. IT consulting
    14. 15. Online advertising
    15. 16. Retail stores
    16. 17. Automotive software </li></ul></ul>
    17. 18. A little bit of history... <ul><li>1975 the company was founded by Paul Allen and Bill Gates
    18. 19. 1980 Microsoft entered the OS business but only DOS made the difference
    19. 20. IBM PC from the deal between Microsoft and IBM
    20. 21. 10 th Nov 1984 Microsoft Windows
    21. 22. 1990 Microsoft Office
    22. 23. 24 th Aug 1995 Windows 95
    23. 24. 5 th May 1998 Windows 98
    24. 25. 25 th Oct 2001 Windows XP
    25. 26. Jan 2007 Windows Vista
    26. 27. 22 nd Oct 2009 Windows 7
    27. 28. 2010 Microsoft showed itself with five product divisions </li></ul>
    28. 29. <ul>Over than 100 countries </ul>Where?
    29. 30. How? Five product divisions Windows & Windows Live Division Server and Tolls Online Services Division Microsoft Business Division Entertainment and Devices Division
    30. 31. Corporate Overview <ul>Revenue: US$ 62.484 billion (2010) Operating income: US$ 24.098 billion (2010) </ul><ul>Profit: US$ 18.760 billion (2010) Total assets: US$ 86.113 billion (2010) Total equity: US$ 46.175 billion (2010) Employees: 89,000 (2010) Website: www.microsoft.com </ul>
    31. 32. Segment Information tables for the quarter ended December 31, 2010
    32. 33. Segment Information tables for the quarter ended December 31, 2010
    33. 35. Windows & Windows Live Division Development and marketing of the Windows operating system, Windows Live and Internet Explorer. <ul><li>Windows Division revenue growth is largely correlated to the growth of the PC market, for approximately 80% of total Windows Division revenue . </li></ul>Windows Division offerings consist: <ul><li>premium and standard edition Windows operating systems;
    34. 36. online software and services through Windows Live;
    35. 37. operating systems that include additional functionality and are sold at a price above our standard editions . </li></ul>
    36. 38. Products and Services: <ul><li>Windows operating system: </li><ul><li>Windows 7, including Home Basic, Home Premium, Professional, Ultimate, Enterprise, and Starter Edition;
    37. 39. Windows Vista, including Home Basic, Home Premium, Ultimate, Business, Enterprise and Starter Edition;
    38. 40. Windows XP Home. Windows Live suite of applications and web services. </li></ul></ul>
    39. 41. Windows operating system vs iOS (Apple) Android (Google+Linux) Alternative platforms (Mobile Devices) Competition Internet Explorer vs Safari (Apple) Chrome (Google) FireFox (Mozilla) Opera Software Company Windows Live vs Google Yahoo! Wide array of Web sites and portals that provide communication and sharing tools and services.
    40. 42. <ul><li>Xbox 360 platform, Xbox 360 gaming and entertainment console and accessories, third-party games, games published under the Microsoft brand, and Xbox LIVE services;
    41. 43. PC software games;
    42. 44. online games and services;
    43. 45. Mediaroom (our Internet protocol television software);
    44. 46. Windows Phone and Windows Embedded device platforms;
    45. 47. the Zune digital music and entertainment platform;
    46. 48. application software for Apple’s Macintosh computers, Microsoft PC hardware products and other devices;
    47. 49. all retail sales and marketing for retail packaged versions of the Microsoft Office system and the Windows operating systems. </li></ul>Entertainment and Devices Division
    48. 50. Windows Phone Apple Google Nokia Openwave Systems Palm QUALCOMM Research In Motion Symbian Competition Zune Apple Other manufacturers of digital music and entertainment devices.
    49. 51. Entertainment and Devices Division Tablet, Smarphone and ZUNE
    50. 52. <ul><ul><li>Microsoft was the first player in this market.
    51. 53. In 2001 Microsoft announced its Windows CE Pocket PC OS would be offered as &quot;Microsoft Windows Powered Smartphone 2002&quot;. Microsoft originally defined its Windows.
    52. 54. Microsoft launched its Windows Marketplace for Mobile in October 2009.
    53. 55. February 2011 Nokia announced a plan to make Microsoft Windows Phone 7 its high end smartphone operating system, reducing MeeGo to a research platform while still keeping Symbian for mid range and low range products.
    54. 56. Windows Phone, which was only introduced in October 2010 and has had a lukewarm reception from customers. </li></ul></ul>SMARTPHONE
    55. 57. <ul><li>Smartphone, Tablet, Apps e Mobile Advertising have good possibilities of development.
    56. 58. Windows Phone 7 will still be capable of running some firmware applications in the background, however.
    57. 59. Windows Phone 7 has partnerships with AT&T, Sprint, Verizon, Vodafone, T-Mobile USA, SFR, Telecom Italia, Orange, Deutsch Telecom, Telefonica, and Telstra.
    58. 60. Microsoft's Windows Phone offers the best hope of bulding a sustainable platform in the fast-growing market.
    59. 61. Microsoft has transfered to other one the problem of the components' forniture. </li></ul>Advantages
    60. 62. <ul><li>&quot;A major knock against Windows Mobile isn’t the OS itself, but rather the weakness of the bundled apps included with it&quot;.
    61. 63. Inability to recognize the new smartphone audience is another one of Microsoft’s flaws.
    62. 64. Operational system older than six months compared to competing platforms as Google Android and Apple IOS.
    63. 65. Have not yet a hardware's product.
    64. 66. Problems regarding to many software (ex.: inability to auto-update, Smartphone products as lacking a touchscreen and offering a lower screen resolution compared to sibling ITS Pocket PC devices).
    65. 67. With AT&T no longer offering unlimited data streaming for one low price. </li></ul>Disadvantages
    66. 68. Windows Phone, which was only introduced in October 2010 and has had a lukewarm reception from customers. Due to : <ul><ul><li>High prices for licences' strategy
    67. 69. No Open Sources
    68. 70. No “Microsoft's Store”
    69. 71. Weak marketing strategy </li></ul></ul>Customer feedback
    70. 72. Market feedback
    71. 73. <ul><li>Main articles: Zune 30, Zune 4, 8, 16, Zune 80, 120, and Zune HD
    72. 74. First generation: November 2006 </li><ul><li>created by Microsoft in close cooperation with Toshiba. </li></ul><li>Second generation: November 2007 </li><ul><li>touch-sensitive Zune Pad.
    73. 75. the software was completely re-written and featured a new user interface. </li></ul></ul>ZUNE
    74. 76. <ul><li>Third generation: released in September 2008 </li><ul><li>The only changes were to the firmware, which was made available for all previous models, and the storage capacity.
    75. 77. Ability to purchase songs from Zune Marketplace on the device while connected to the Internet via Wi-Fi. </li></ul><li>Fourth generation: released in September 15, 2009 </li><ul><li>Zune 4.5 was released on April 5, 2010.
    76. 78. From Summer 2010 - United Airlines started to offer Zune in-flight audio by means of 21 playlists. </li></ul></ul>ZUNE ZUNE
    77. 79. <ul>IN TIME... <li>Better song management including support for DRM-free music;
    78. 80. Better support for videos meaning the quality and range of videos able to be played on a Zune increased dramatically;
    79. 81. Wireless features of the Zune are definitely a unique selling point at this time;
    80. 82. Ability to share files and to sync wirelessly is a feature users find very useful;
    81. 83. There are a number of lesser features such as range of colors, size of screens that one or another player may have the advantage in at certain points in time. </li></ul>Advantages
    82. 84. <ul>This informations was taken from a Customer on Computerforum.com: An user says: “ I would not get the Zune”, because: 1. It has some software installation issues. 2. Nobody really has it, so the wireless sharing feature is pointless. 3. It is really not that special, it cant be used as an external hard drive as an iPod or other mp3 player. Advantages: it does the same stuff as the iPod, just doesn't look as nice. Oh, and it has FM Radio”. </ul>Customer feedback
    83. 85. <ul><li>In the first quarter of 2007 - in U.S. Market has reached 11,3%.
    84. 86. Apple in the same period controls about 70% of the market!
    85. 87. In May 2008, it gets about 4% of the U.S. market.
    86. 88. Apple and others in the MP3 player market will react to this.
    87. 89. The fact is that this market is finally becoming more competitive, and that is can only be good for the consumer. </li></ul>Market feedback
    88. 90. <ul>Sales percentages are lower than those of other competitors and no chance to challenge iPod. </ul>At the end ZUNE does not work Why? <ul><li>Microsoft anticipated the innovation, launching Zune flash while the hard disk version was still having a positive customers' feedback;
    89. 91. The smart idea of connecting Zune's devices through wireless has the side effect of functioning only with others Zune's owners. </li></ul>
    90. 92. <ul>Zune marketing director Jason Reindorp: “ We are getting grass roots, to help finance their tours, getting them airplay and exposure on the Zune Market Place. It is a good opportunity for us to break new artists”. “ Our goal is to act like a label, for example we are focused on discovering new artists and helping them to get a foot hold and take advantage of the digital world”. “ The benefits for us are abstract” he added. “We are trying to build our brand. For the first part of our launch we are focused on the music industry. We believe in what we are doing and we want our label partners to see we really mean it. This is putting our money where our mouth is”. </ul>Looking to the future
    91. 93. TABLETS <ul>&quot;We won't do anything in the tablet market unless we can be distinctive&quot;. UK managing director and ex-BBC man Ashley Highfield to Pocket-lint </ul>
    92. 94. <ul><li>1992 Microsoft releases Windows for Pen Computing as a response to the PenPoint OS by GO Corporation.
    93. 95. 2000 PaceBlade develops the first device that meets the Microsoft's Tablet PC standard and received the &quot;Best Hardware&quot; award at VAR Vision 2000.
    94. 96. 2001 Bill Gates of Microsoft demonstrates the first public prototype of a Tablet PC (defined by Microsoft as a pen-enabled computer conforming to hardware specifications deviced by Microsoft and running a licensed copy of the &quot;Windows XP Tablet PC Edition&quot; operating system) at Comdex. </li></ul>TABLETS
    95. 97. TABLETS <ul><li>2008, as part of a larger federal court case, the gesture features of the Windows Tablet PC operating system and hardware were found to infringe on a patent by GO Corp, concerning user interfaces for pen computer operating systems. Microsoft's acquisition of the technology is the subject of a separate lawsuit.
    96. 98. 2010 Quaduro Systems unveils the 10&quot; QuadPad 3G Plus, a 900 gram Microsoft Windows based 3G tablet PC with 8 hours of battery life.
    97. 99. 19 th April 2011: Microsoft: Won't do tablet OS until it's distinctive. </li></ul>
    98. 100. Microsoft vs Apple Evolutionary aspects By the end of the 1970s, Apple had a staff of computer designers and a production line. The company introduced the ill-fated    in May 1980 in an attempt to compete with    and    in the business and corporate computing market. 1993, Microsoft continued to gain market share with   , focusing on delivering software to cheap commodity personal computers while Apple was delivering a richly engineered, but expensive, experience. Apple relied on high profit margins and never developed a clear response.
    99. 101. At the 1997   , Steve Jobs announced that Apple would join Microsoft to release new versions of    for the Macintosh, and that Microsoft made a $150 million investment in non-voting Apple stock. 2007, a lthough Apple's market share in computers has grown, it remains far behind competitors using Microsoft Windows, with only about 8% of desktops and laptops in the U.S. In May of 2010, Apple's    exceeded that of competitor    for the first time since 1989. As of May 2010, Apple is one of the    and the most valuable technology company in the world, having surpassed by Microsoft . Microsoft vs Apple Evolutionary aspects
    100. 102. Microsoft vs Apple <ul>Microsoft: <ul><li>Is essentially a software company;
    101. 103. Has been on market since 1975;
    102. 104. Is designed for business;
    103. 105. Operating system. </li></ul></ul>Apple: <ul><li>More focused on both hardware and the consumer (rather than enterprise) side of tech;
    104. 106. Has been on market since 1999;
    105. 107. Is designed for young people;
    106. 108. Design and style. </li></ul>
    107. 109. Microsoft vs Apple In one high-growth area, smartphones, several influential analysts believe Microsoft will eventually come out on top. In another, tablets, it's getting crushed. However, Microsoft has maintained its enormous lead on the desktop .
    108. 110. Wow starts now Touch the future Life without wall Windows. Where do you want to go today The Power to Be Your Best Think different Byte into an Apple Get a Mac
    109. 112. I-FIVE <ul><li>Esu Tiziana
    110. 113. Garlando Lucia Virginia
    111. 114. Gonzales Leitao Fernanda
    112. 115. Moresca Claudia
    113. 116. Tutino Valentina </li></ul>

    ×