You learn from failure more than from success. I share with you, the failure of some renowned products. Hope you find it interesting!

1. www.facebook.com/karthicoriginal
www.slideshare.net/karthicoriginal
Karthic Arumugam 2012

2.  NEGATIVE MEANING
 Chevrolet Nova
 No va means “ it doesn‟t go” or “no go” in
Spanish
 Name changed to Caribe and sales took off!
 Toyota Fiera in Puerto Rico “old ugly woman”
 Mitsubishi Pajero and Ford Pinto in Spain and
Brazil respectively means something really
obnoxious.

3. Many companies believe that once they have
created a successful brand, they should
extend it into other product categories. After
all, it is not the product that makes a
brand, but rather an association (what it
actually does).

4.  “Harley Davidson value are strong masculine
rugged values”

5.  What Harley Davidson does the best is that it
makes big, classic, cruiser motorcycles
 If your values are „strong, masculine and very
rugged,‟ you shouldn‟t be selling perfume or
wine coolers.

6.  Colgate known for oral
hygiene product line
 Kitchen entrees the
most bizarre (very odd)
brand extension
 Colgate does not get
your taste buds
tingling
 It never left the US soil

7.  Heinz is famous for its good valued pre
packed food products, best known for its
soup and ketchup.
 The company already produced vinegar
 Heinz all natural cleaning vinegar was the 1st
non food item.
 The mass consumers didn‟t know what to
make of it!

8. Vinegar: food flavoring Cleaning vinegar: a
and preserving cleaning liquid

9.  Popular brand of face cream
 The toothpaste tasted similar to colgate with
signature fragrance of ponds
 A mismatch between taste and fragrance
 For most of the people, ponds was something
to do with fragrance and freshness and used
for external applications only.

11.  Vapour-rub manufacturer Vicks
failed to attract much custom for
its products in Germany.
 The problem was that „V‟ is
pronounced as an „F‟ in German
 meaning Vicks sounds like the
German equivalent of the „f ‟word.

12.  3rdlargest brewer in the US
 Slogan “turn it loose”
 Loose here means relaxed.
 Slogan translated “You will suffer
from diarrhea”

13.  slogan „Come alive with the Pepsi
generation‟
 Translated „Pepsi will bring your
ancestors back from the dead.‟

14.  Parker
Pens alarmed its Mexican
market with ads intended to read
„It won‟t leak in your pocket and
embarrass you‟
in fact, the ad stated
„It won‟t leak in your pocket and
impregnate you.‟

15. THANK YOU