This document presents a BCG matrix analysis of Apple Inc. It begins with an introduction to the BCG matrix and how it classifies products based on their market growth rate and relative market share. It then provides background on Apple Inc. and its products. The analysis shows Apple's major products in the BCG matrix, including their 2014 market share, 2013-2014 market growth rate, and relative market share. It concludes with recommendations for each product based on its placement in the matrix, such as pursuing a growth strategy for Apple TV or harvesting strategy for MacBooks.

1. Presentation on
BCG Matrix Analysis of
Apple Inc.
Presented by
Md. Rasadul Islam
ID:- 10116034

2. Contents
Introduction
BCG matrix analysis of Apple Inc.
Post analysis strategy
?

3. BCG matrix
 Matrix is developed by Bruce Henderson of
the Boston Consulting Group in the early
1970’s
 According to this technique, business or
products are classified as low or high
performance depending upon their market
growth rate & relative market share.

4. Apple Inc.
 Apple was founded in 1976 in California
 Apple is a multinational corporation that designs,
develops, and sells consumer electronics, computer
software, online services, and personal computers.
 It is a famous technology company of the world,
offering a diverse range of products.

5. Contents
BCG matrix analysis of Apple Inc.
Introduction
Recommendations
?

6. The BCG Matrix analysis 0f Apple Inc.
High Low
Relative market share
Low
High
Marketgrowthrate
Product Market
Share
(2014)
Market
Growth
(2013-
2014)
Relative
Market
Share(20
14)
IPhone 15.4% 27% 0.62
MacBook 9.3% 2% 0.46
IPod 5% -5% 0.25(appx)
Apple TV 1.05% 17% 0.07(appx)

7. Contents
Post analysis strategy
BCG matrix analysis of Apple Inc.
?
Introduction

8. Post analysis strategy
High Low
Relative market share
Low
High
Marketgrowthrate
 Growth (Build) – strategy:- Apple TV
 Maintain position (Hold) – strategy:-
IPhone
 Harvest or milk – strategy:- MacBook
 Divest- Strategy:- iPod