Microsoft is a technology company that has faced challenges adapting to changing industry dynamics. It once dominated markets like operating systems, browsers, and mobile OS, but lost share to competitors. To address this, Microsoft has launched new products, acquired companies, and aligned with growing segments. For example, it has focused on cloud computing and launched products like Surface and Windows 10. In the most recent quarter, these strategies showed results as Microsoft's consumer and enterprise revenues grew compared to the previous year.

1. Topic- Microsoft at crossroads: Coping with the
Changing Dynamic of the Industry
PRESENTED BY- Akash Gupta
Akash Kher
Akshit Jain
Pratik shetti

2. History of Microsoft
 Microsoft is a multinational computer
technology corporation.
 The history of Microsoft began on April 4, 1975.
 when it was founded by Bill Gates and Paul Allen in Albuquerque.
 Its current best-selling products are the Microsoft Windows operating system and
the Microsoft Office suite of productivity software.

3. About the Microsoft
In 1980, Microsoft formed a partnership with IBM that allowed them to bundle Microsoft's
Operating system with IBM computers, paying Microsoft a royalty for every sale.
In 1985, IBM requested that Microsoft write a new operating system for their computers
called OS/2.
When Microsoft launched several versions of Microsoft Windows in the 1990s, they had
captured over 90% market share of the world's personal computers.
The company has now become largely successful.

4. Operating System and web Browser Market
WEB BROWSERS MARKET SHARE ( IN
%)
Chrome 37.1
Firefox 18.5
Internet Explorer 18.0
Safari 17.0
Opera 2.8
In the initial years, in the 1980,
Microsoft only had windows OS for
PC and Microsoft office.
The company was the first to launch
a wed browser, the Internet Explorer
in august 2001. by 2002 it capture
90 % of market.
However the monopoly in the
market is broken by the Mozilla
Firefox and Google Chrome in 2002
and 2008

5. Gaming market
• In 2001, Microsoft entered the
gaming market by launching XBOX
gaming console. The product was
huge success. But the company
could not sustain competition and
gaming market was taken by
Nintendo’s. which outsold Xbox by
catering to casual gamers.
• In Nov 2002 Microsoft launch the
Xbox live online gaming service.

6. Microsoft was known to have a huge presence in the enterprise
segment. For the FY ended 2013, the software giant reportedly
had a 55 % market share in the enterprise segment .
SEGMENT MARKET SHARE (IN %)
Enterprise 55
Customer 20
Original Equipment
Manufacturing
19
SME 6

7. PORTABLE MEDIA PLAYER
In Oct 2001, apple launched the ipad. Microsoft launched Zune
in November 2006 a competitor to this product. however by
2006 the ipad garnered a market share of 75 % in the us digital
media market. On the other hand Zune was able to capture
only single digit market share.
Reasons of failure
 Advertisement
 New version

8. CHANGING MOBILE OS MARKET AND SMARTPHONE
MARKET
After entering the mobile operating software market
in 2002, launched several OS based on windows
for smartphone with enhanced features.
In 2005, they launched QWERTY keyboard, video
package ,picture. Between 2008-2010, the
company introduced WM6.1,WM6.5 and other with
new features.
Though the company launched several OS for
mobile phones, it quickly lost market share to
Google's Android and Apple iOS.

9. Strategies of Microsoft Corporation
 Continuing our long standing commitment and leadership in accessibility
research, awareness and innovation.
 Making the computer easier to see, hear and use by building accessibility
into Microsoft product.
 Facilitating the next generation of accessible technology and moving the
industry forward with ground breaking technologies.
 Building strong, collaborative relationships with a wide range of
technology partners and organizations to raise awareness of the importance of
accessibility in meeting the technology needs of people with dishabilles.

10. SWOT ANALYSIS

11. Product’s of Microsoft
 Operating Systems.
 Office Suites.
 Xbox for Games.
 Internet Explorer.
 Search Engine.
Mail’s.
 Security.
 Servers.
 Cloud Storage Device.
 Visual Studio.
 Calling Device.
 Etc………….

14. LATEST PRODUCT LAUNCHED BY MICROSOFT
1-Nov. 6, 2014
Microsoft announces Office apps for Android tablets
2-May 5, 2015
Microsoft releases Surface 3
3-July 29, 2015
Microsoft launches Windows 10
4-Sept. 22, 2015
Microsoft launches Office 2016
5-Oct. 6, 2015
Microsoft announces Surface Book, Surface Pro 4, Microsoft Band 2, Lumia 950 and Lumia 95
XL

15. EVENTS
1- Microsoft CEO Summit 2015
May 12 – 14, 2015, Redmond, Washington
At the 19th annual Microsoft CEO Summit, more than 130 CEOs and other leaders
from companies and organizations representing more than 30 countries will meet in
Redmond, Washington, to share insights about pressing business challenges.
2- Mobile World Congress 2015
March 2 – 5, 2015, Barcelona, Spain
Learn more about Microsoft’s announcements at Mobile World Congress 2015,
including an incredible selection of MBB Windows devices from smartphones to
phablets, tablets, 2-in-1s and laptops from our partners, with the latest additions.

16. 3- Imagine Cup 2014 Worldwide Finals
Jul 29 – Aug. 2, 2014, Seattle, Washington
Microsoft Imagine Cup is the world’s premier technology program and competition for
students to learn, build and compete with innovative tools, platform and services. This
is the 12th year of the event.
4- Microsoft Worldwide Partner Conference 2014
July 13 – 17, 2014, Washington, D.C.
The Worldwide Partner Conference (WPC) is Microsoft’s premier event for the partner
community to learn about Microsoft’s road map and best practices for the year, and to
connect and network with other partners and Microsoft employees.
5- Xbox @ E3
Jun 10 – 12, 2014, Los Angeles, California
Microsoft made news at the Electronic Entertainment Expo 2014 (E3) around Xbox One
and a broad range of exciting new games.

17. Aligning With The Changing Industry Dynamics
With the changing industry dynamics, Microsoft tried to align with the new
computing segments. This was also a bid to arrest the decline in sales in other
segments where the company was continuously losing out to its competitors.
The Result
For the Q3 of 2014, Microsoft reported US$ 20.4 billion in revenues and US$ 7
billion in profits. The devices & consumer segment grew by 12 % to US$ 8.3
billion, while the enterprise segment revenue was up by 7 % to 12.23 billion.

18. Microsoft income statement