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Tata nano- a game changer or a failure?

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prepared by- ANIK, ANOOP VERKOT,ABHISHEK,BHAVESH,RITIKA FROM ITM-NAVI MUMBAI

Published in: Business, Travel

Tata nano- a game changer or a failure?

  1. 1. TATA NANO A Game Changer or a Failure?
  2. 2. Ratan Tata’s Dream: “Lakh Takiya Car” <ul><li>The Inception </li></ul><ul><li>Inspired by the great number of Indian families with two-wheeled rather than four-wheeled vehicles </li></ul><ul><li>Tata announces Nano </li></ul><ul><li>Tata Motors announced in 2006 that the Nano, the 1Lakh car will be manufactured in Singur, WB </li></ul><ul><li>Response from the industry </li></ul><ul><li>Reactions from automobile giants Toyota and Suzuki </li></ul>
  3. 3. Khushiyon Ki Chabi <ul><li>Dream car for the Indian middle class </li></ul><ul><li>Nano came to be known as the “People’s car” </li></ul><ul><li>Overwhelming response for advance booking </li></ul><ul><li>For the initial 1,00,000 cars, Tata received 2,06,703 bookings </li></ul><ul><li>Expansion of Indian car market </li></ul><ul><li>According to a study conducted by CRISIL, Nano was expected to expand the nation’s market by 65% </li></ul>
  4. 4. Roadblock - Singur <ul><li>Land acquisition controversy </li></ul><ul><li>Bengal government forcefully acquired agricultural land to entice Tata to set up Nano’s manufacturing unit </li></ul><ul><li>Mamta Banerjee’s entry and Tata’s exit </li></ul><ul><li>Farmers of Singur, with the support of TMC, forced Tata to move out </li></ul><ul><li>Questions raised on Tata’s promise </li></ul>
  5. 5. Gujarat to the Rescue <ul><li>Five states came forward offering support </li></ul><ul><li>Bengal’s loss = Gujarat’s gain </li></ul><ul><li>Promise kept – First Nano rolls out of Sanand </li></ul>
  6. 6. Speed Breaker – Nano on Fire!
  7. 7. Fire Fighting <ul><li>Tata’s reassurance </li></ul><ul><li>Free Safety Upgrades </li></ul><ul><li>Personal intimation calls to Nano owners </li></ul>
  8. 8. Pot hole – Plunging Sales <ul><li>Sudden increase in price </li></ul><ul><li>Safety concerns </li></ul><ul><li>Inefficiency in distribution system </li></ul>
  9. 9. Tata’s roar, Sales soar <ul><li>New Marketing Strategy </li></ul><ul><li>Selling Nano in collaboration with Future Group and Mass Advertising </li></ul><ul><li>New Nanos equipped with safety upgrades </li></ul><ul><li>619 exclusive show-rooms for Nano in small towns </li></ul>
  10. 10. Cruising in South Asia <ul><li>Tata Motors Starts Nano Export to Sri Lanka and Nepal </li></ul><ul><li>Nano’s manufacturing unit to be started in Indonesia </li></ul><ul><li>Tata Motors planning exports to Thailand, Malaysia and the Philippines </li></ul>
  11. 11. Looking Forward <ul><li>Nano Plus on the way to Indian roads </li></ul><ul><li>Arrival of competitors in the segment </li></ul>
  12. 12. What’s in store for the Future?
  13. 16. Thank You
  14. 17. Presented by: Abhishek Sharma Anik Kar Anoop V. M. Bhavesh Agrawal Ritika Mittal Q & A

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