SlideShare a Scribd company logo
New Product
Portfolio
Your Company Name
Product Analysis Example
Attributes Product A Product B Product C
Durability, Years 2 2.5 1.5
High Temperature
Resistance , C
240 220 260
High Quality, Impurities/lb 0.05 0.1 0.07
High Water Resistance, hrs. 24 48 64
Price, $/lb 1.25 0.95 1.40
Customers’ Rating 8 7 9
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New Product Portfolio Management
Phase 1 -
Discovery
Phase 2 - Basis of Interest Phase 3 - Development Phase 4 - Commercialization
New Product Phases
TimetoLaunch-Months
6
18
30
42
A
Project
B
Project
D
Project
J
Project
F
Project
Project
C
H
Project
G
Project
E
Project
I
Project
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3
Strategic Opportunity Matrix
Market
Penetration
Strategy
Product
Development
Strategy
Market
Development Strategy
Diversification
Strategy
4
GROWTH
STRATEGIES
Current New
Products
Markets
CurrentNew
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Detailed Analysis
Strengths
S
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editable. Adapt it to your
needs and capture your
audience's attention.
Features
F
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Weakness
W
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Benefits
B
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
5
Product Performance
• Growth of product line
• Cross selling of other
product families
• Increased (relative) market share
• Surpassed competitors’ growth rate
• Market leader Position
• % of sales reps engaged in
selling new product
• Motivated sales reps
• Sales approach
• Product know-how
• Customer needs
• Competitor know-how
• Increased existing customer visits
• Additional contact persons
• New customers
• Conveyed image as innovation leader
• Enthusiastic customers
• Strengthened customer relationship
Product
Performance
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Detailed Analysis
Product Analysis looks at existing products, by breaking the product down. You have to identify whats good and bad about
it? What are your thoughts?
• Who do you think the target market is?
• Who would buy this product?
• What parts of the product would appeal to the
target market?
• Where would this product be sold?
Client
• How do you think the product
was made?
• By hand? In a factory?
• What materials is it made of?
• Why do you think these
materials where chosen?
Manufacture
• How does the product work?
• What features help it to work?
• Where would the object be placed?
• How would it be used?
Function
• What does the product look like?
• What type of colour does it use?
• What kind of surfaces?
• What theme is it based on?
Aesthetics
• How much does it cost to make
the product?
• How much do you think the
materials cost?
• How much would it be in a shop?
Cost
• What is the size of the product?
• Why do you think its been
produced this size?
• Does its size effect anything?
Size
• What makes the product safe?
• Why would the product need to be safe?
• What risks may happen?
Safety
The Product
7
Product Analysis
• Who would buy it?
• Why would they buy it?
Customer
• What does it look like?
• Is it stylish?
• Why would the customer
like the product?
Aesthetics
• What does it do?
• Does it work properly?
• How does it work?
Function
• What is it made from?
• Describe the properties of the materials.
• How might it be made?
Materials
• How much?
• Is it expensive or cheap?
• Where might it be sold
Cost
• How long would it last?
• Is it good for the environment?
Environment
• Is it safe to use?
• Does it have any
sharp edges?
Safety
Use this sheet to comment
on the features of existing
Products, These may be
good or bad!
8This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Category Analysis
• What is the price in the category (lowest-highest)?
• What is the average price in the category?
• Does the price premium change according to the size of the product?
Price
• What is the most common pack size in the category?
• Are products sold individually or in multipacks?
• If products are sold in multipacks what is the number of products in a pack?
• Do multipacks format products differ in size to those sold individually?
• What material is used for packaging
Packing formats types & materials
• What are the common claims made by products in the category-
for example, no added sugar, GM free perfect for lunchboxes, 5-A-
day etc.?
• What are the key themes of the claims-health, convenience?
Positioning Claims/trends
• Are the products packaged and sold in a way to encourage single-
serve consumption or sharing?
• Is there focus on the convenience of the product?
• Do health claims encourage the consumer to purchase the product
–if so what are the health trends focused around losing weight,
added vitamins?
Consumption Drivers
Once the concept has been
tested and finalized, a
business case needs to be
put together to assess
whether the new
product/service will be
profitable
An example of a business
case has been mentioned
on the next slide
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Category Analysis – Example Slide
• 169 products in category (2 new)
• Tropicana dominant brand (23% of products in range) followed
by own label (19% of products in range); Innocent (13% of
products in range)
• Most popular format 1L carton (at home consumption)
• Multi-pack cartons 4 X 200ml format (out of home consumption)
• Single serve formats 235ml – 330ml
• Flavour range
• Apple/orange dominate
• Tropical flavours popular
• New veg/fruit combinations (e.g. tomato & strawberry)
• Coconut water + fruit (e.g. with peach, pineapple)
• Beetroot/pomegranate
Products
• Volume driven - at home with family (e.g. 1L juice
cartons)
• Convenience driven e.g. Lunchbox multi-pack
cartons
• Health driven e.g. coconut water, beetroot,
pomegranate
Consumption drivers
• Not from concentrate
• No added sugar
• Reduced sugar
• Natural
• Fresh
• GM free
• 5-A-Day
• Contains vitamins and minerals
• Recyclable (packaging)
• Perfect for lunchboxes
• Kids
• Free from artificial additives/preservatives
• Cold pressed
• Contains antioxidants
• Organic
• Serve size suggestion
Positioning claims/trends
• 1L carton formats
• Plastic bottle (750ml, 900ml, 1.25l, 1.35l)
• Multipack cartons (pouch and box format with
straw)
• Single serve bottles / cartons 250ml – 330ml
Packaging formats types & materials
• Price range
• High £9.16 per litre (Nosh Raw Fruity juice drink)
• Low £1.25 per litre (Waitrose Essential 1L carton)
• Average £1.50 - £2.50 per litre
• Leading brands price range £2.00 - £2.50 per litre
• Smaller serve sizes achieve significant price
premium (100%+)
Price
• 110 products on promotion (~65% of category)
• Multi-buy deals to drive volume purchase e.g. buy 3 for £4
(premium OL) or buy 3 for £5 (branded)
• Limited price discount
• No cross-category promotions (e.g. linking juice product to
other breakfast items such as Croissant)
Promotion
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10
Porter’s Five Forces Model
Its a framework for analyzing
the level of competition within
an industry and business
strategy development to
derive five forces that
determine the competitive
intensity and therefore the
attractiveness of an industry
SBO: Look for
more than just a
cheap quote.
D: Be a champion
and play nice
Intensity
of Rivalry
Barriers
to Entry
Substitutes
Bargaining
Power
of Buyer
Bargaining
Power of
suppliers
SBO: Seek to develop long term
relationships with designers you hire.
D: Seek to objectively prove the
quality of your work.
SBO: Reward diversity and be specific about
the results you want to achieve with design.
D: Be confident about your prices and prove
your worth.
SBO: Lead inqueries with a
budget range.
D: Diversify your income stream.
SBO: Don’t judge a designer by the presence of
Apple stuff and use of trendy terms.
D: Try new technologies and learn continuously.
11
New Product Portfolio Management Icons Slide
12
Additional Slides
13
Our Mission
Vision
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Mission
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Goal
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
14
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Name Here
Designation
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Name Here
Designation
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Name Here
Designation
Meet Our Awesome Team
15
About our
Company
Target Audiences
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Value Clients
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Preferred by Many
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
16
Financial
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
$400
Medium
$200
Minimum
$600
Maximum
17
Thanks for Watching
Address
# street number , city , state
Email Address
emailadderess123@gmail.Com
Contact Number
0123456789
Website
www.website.com
Facebook
facebook .com/business
18

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New Product Portfolio Management PowerPoint Presentation Slides

  • 2. Product Analysis Example Attributes Product A Product B Product C Durability, Years 2 2.5 1.5 High Temperature Resistance , C 240 220 260 High Quality, Impurities/lb 0.05 0.1 0.07 High Water Resistance, hrs. 24 48 64 Price, $/lb 1.25 0.95 1.40 Customers’ Rating 8 7 9 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2
  • 3. New Product Portfolio Management Phase 1 - Discovery Phase 2 - Basis of Interest Phase 3 - Development Phase 4 - Commercialization New Product Phases TimetoLaunch-Months 6 18 30 42 A Project B Project D Project J Project F Project Project C H Project G Project E Project I Project This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3
  • 4. Strategic Opportunity Matrix Market Penetration Strategy Product Development Strategy Market Development Strategy Diversification Strategy 4 GROWTH STRATEGIES Current New Products Markets CurrentNew This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4
  • 5. Detailed Analysis Strengths S This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Features F This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weakness W This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Benefits B This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5
  • 6. Product Performance • Growth of product line • Cross selling of other product families • Increased (relative) market share • Surpassed competitors’ growth rate • Market leader Position • % of sales reps engaged in selling new product • Motivated sales reps • Sales approach • Product know-how • Customer needs • Competitor know-how • Increased existing customer visits • Additional contact persons • New customers • Conveyed image as innovation leader • Enthusiastic customers • Strengthened customer relationship Product Performance This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6
  • 7. Detailed Analysis Product Analysis looks at existing products, by breaking the product down. You have to identify whats good and bad about it? What are your thoughts? • Who do you think the target market is? • Who would buy this product? • What parts of the product would appeal to the target market? • Where would this product be sold? Client • How do you think the product was made? • By hand? In a factory? • What materials is it made of? • Why do you think these materials where chosen? Manufacture • How does the product work? • What features help it to work? • Where would the object be placed? • How would it be used? Function • What does the product look like? • What type of colour does it use? • What kind of surfaces? • What theme is it based on? Aesthetics • How much does it cost to make the product? • How much do you think the materials cost? • How much would it be in a shop? Cost • What is the size of the product? • Why do you think its been produced this size? • Does its size effect anything? Size • What makes the product safe? • Why would the product need to be safe? • What risks may happen? Safety The Product 7
  • 8. Product Analysis • Who would buy it? • Why would they buy it? Customer • What does it look like? • Is it stylish? • Why would the customer like the product? Aesthetics • What does it do? • Does it work properly? • How does it work? Function • What is it made from? • Describe the properties of the materials. • How might it be made? Materials • How much? • Is it expensive or cheap? • Where might it be sold Cost • How long would it last? • Is it good for the environment? Environment • Is it safe to use? • Does it have any sharp edges? Safety Use this sheet to comment on the features of existing Products, These may be good or bad! 8This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 9. Category Analysis • What is the price in the category (lowest-highest)? • What is the average price in the category? • Does the price premium change according to the size of the product? Price • What is the most common pack size in the category? • Are products sold individually or in multipacks? • If products are sold in multipacks what is the number of products in a pack? • Do multipacks format products differ in size to those sold individually? • What material is used for packaging Packing formats types & materials • What are the common claims made by products in the category- for example, no added sugar, GM free perfect for lunchboxes, 5-A- day etc.? • What are the key themes of the claims-health, convenience? Positioning Claims/trends • Are the products packaged and sold in a way to encourage single- serve consumption or sharing? • Is there focus on the convenience of the product? • Do health claims encourage the consumer to purchase the product –if so what are the health trends focused around losing weight, added vitamins? Consumption Drivers Once the concept has been tested and finalized, a business case needs to be put together to assess whether the new product/service will be profitable An example of a business case has been mentioned on the next slide This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 9
  • 10. Category Analysis – Example Slide • 169 products in category (2 new) • Tropicana dominant brand (23% of products in range) followed by own label (19% of products in range); Innocent (13% of products in range) • Most popular format 1L carton (at home consumption) • Multi-pack cartons 4 X 200ml format (out of home consumption) • Single serve formats 235ml – 330ml • Flavour range • Apple/orange dominate • Tropical flavours popular • New veg/fruit combinations (e.g. tomato & strawberry) • Coconut water + fruit (e.g. with peach, pineapple) • Beetroot/pomegranate Products • Volume driven - at home with family (e.g. 1L juice cartons) • Convenience driven e.g. Lunchbox multi-pack cartons • Health driven e.g. coconut water, beetroot, pomegranate Consumption drivers • Not from concentrate • No added sugar • Reduced sugar • Natural • Fresh • GM free • 5-A-Day • Contains vitamins and minerals • Recyclable (packaging) • Perfect for lunchboxes • Kids • Free from artificial additives/preservatives • Cold pressed • Contains antioxidants • Organic • Serve size suggestion Positioning claims/trends • 1L carton formats • Plastic bottle (750ml, 900ml, 1.25l, 1.35l) • Multipack cartons (pouch and box format with straw) • Single serve bottles / cartons 250ml – 330ml Packaging formats types & materials • Price range • High £9.16 per litre (Nosh Raw Fruity juice drink) • Low £1.25 per litre (Waitrose Essential 1L carton) • Average £1.50 - £2.50 per litre • Leading brands price range £2.00 - £2.50 per litre • Smaller serve sizes achieve significant price premium (100%+) Price • 110 products on promotion (~65% of category) • Multi-buy deals to drive volume purchase e.g. buy 3 for £4 (premium OL) or buy 3 for £5 (branded) • Limited price discount • No cross-category promotions (e.g. linking juice product to other breakfast items such as Croissant) Promotion This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10
  • 11. Porter’s Five Forces Model Its a framework for analyzing the level of competition within an industry and business strategy development to derive five forces that determine the competitive intensity and therefore the attractiveness of an industry SBO: Look for more than just a cheap quote. D: Be a champion and play nice Intensity of Rivalry Barriers to Entry Substitutes Bargaining Power of Buyer Bargaining Power of suppliers SBO: Seek to develop long term relationships with designers you hire. D: Seek to objectively prove the quality of your work. SBO: Reward diversity and be specific about the results you want to achieve with design. D: Be confident about your prices and prove your worth. SBO: Lead inqueries with a budget range. D: Diversify your income stream. SBO: Don’t judge a designer by the presence of Apple stuff and use of trendy terms. D: Try new technologies and learn continuously. 11
  • 12. New Product Portfolio Management Icons Slide 12
  • 14. Our Mission Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 14
  • 15. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation Meet Our Awesome Team 15
  • 16. About our Company Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Clients This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 16
  • 17. Financial This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $400 Medium $200 Minimum $600 Maximum 17
  • 18. Thanks for Watching Address # street number , city , state Email Address emailadderess123@gmail.Com Contact Number 0123456789 Website www.website.com Facebook facebook .com/business 18