The Times of India is India's most widely read English-language newspaper. It was founded in 1838 and became a daily newspaper in 1850. Over time, it had different owners until being acquired by Bennett, Coleman & Co. Ltd. It is currently headed by Vineet Jain and has various editions across India. The Times of India aims to create differentiated content to attract relevant audiences and help advertisers strengthen their brands. While it is a large and reputable brand, it faces competition from papers like The Hindu and Hindustan Times and must adapt to the growing digital media landscape.

1. TIMES OF INDIA
SUBMITTED BY,
BONNY V PAPPACHAN

2. THE TIMES OF INDIA
World’s largest selling English Daily

3. HISTORY
 Founded on November 3, 1838 as The Bombay Times and Journal of
Commerce, during the British Raj.
 The daily - 1850.
 In 1861, the Bombay Times was renamed The Times of India.
 It was after India's Independence that the ownership of the paper passed
on to the then famous industrial family of Dalmiyas and later it was taken
over by Sahu Shanti Prasad Jain of the Sahu Jain group from Bijnore, UP.

4. THE TIMES OF INDIA
 Type Daily newspaper
 Owner Bennett, Coleman & Co. Ltd.
 Publisher The Times Group
 Editor-in-chief Jaideep Bose
 Associate editor Jug Suraiya
 Official website Timesofindia.com
 Headquarters Mumbai
 TOI group has 45 dailies and periodicals in 3 languages
and 108 editions from 9 centers across the country and
a combined readership of over 40 million

5. KEY PEOPLE
Mrs. Indu Jain
Chairperson
Mr. Samir Jain Mr.
Vice Chairperson
Mr.Vineet Jain
Managing Director

6. Newspaper Products
 The Times of India
Price: Mon-Sat – ₹ 3
Sun – ₹ 4
 The Economic Times
 Mumbai Mirror
 Bombay Times
 Speaking Tree
 Maharashtra Times,
Marathi Daily etc..

7. Mission of “TIMES OF INDIA”:
“Create & build brands with differentiated content to
capture relevant audiences and market the value of these
to advertisers to help them sell and strengthen their
brands”.

8. Vision of The Times of India
Continue to develop innovative products in
accordance with our mission statement.

9. Times of India

10. STRENGTHS
 Big Brand, good reputation in the minds of customer.
 1st rank in circulation in India & 8th in world.
 Launches good campaign.
 Daily English newspaper with rich supplements.
 Easy Brand Recall useful in a competitive market with
numerous dailies; high brand loyalty.

11. WEAKNESSES
 Old news
 Less information about stock market
 Late circulation in small cities
 Lack in covering useful news for competitive students

12. OPPORTUNITIES
 Expanding organised distribution channels in rural areas.
 Digital space media

13. THREATS
 Tough competition from its competitors such as The
Hindu, Hindustan Times , Deccan Chronicles, Indian
Express.
 Increasing digital media growth

14. Departments Of the Times Of India
 Production Department
Editorial
Pre-Press
Press
 Marketing Department
RMD
Response
 OTHERS

15. DISTRIBUTION CHANNEL OF
“TOI”:
There are three ways to sell the “TOI” Newspaper :
 1. CASH SALES:
Take newspaper from any shop in cash.
 2. SUBSCRIPTION SALES:
Pay money in advance and read “TOI”
 3. LINE SALES:
Maximum % of sales comes from this
method. Money collection works in reverse order.

16. RIVALS / Competitors
The main competitors for Times of India in India are :
 The Hindu - is ranked third among English dailies with a
total readership of 5,140,000.
 Hindustan Times - is the second most read English daily
and the 12th among all newspapers with a
total readership of 6,254,000.
 New Indian Express
 Deccan Chronicles

17. Problem Centered Study
 Topic : A Study on consumer behavior towards English
Newspapers based on purchase decision factors

18. Objectives of the Study
 Primary Objective:
 To analyze the customer buying behavior towards English
Newspaper .
 Secondary Objective:
 To determine the factors influencing the purchase of this
English newspaper.
 To study the customer satisfaction towards Newspaper.
 To find out the expectation level of the customers on brand
Newspaper.

19. ROUTINE WORK
 To directly go into the field to meet prospective
customers.
 To convey the details regarding the sales of the
newspaper.
 Obtain as many as orders from many offices,
educational institutions, banks etc. in the allotted
territory
 And thereby supporting the sales of the
company.

20. LIMITATIONS OF THE WORK
 It takes a lot of time to meet some customers like
bank managers, department heads of the company
etc..
 Travelling was one of the other major difficulties
faced by us. Mostly when we have follow-up for
certain customers
 Climate was one of the other major limitation that
delays our work.