The document discusses the sales, marketing, and promotion of The Week magazine in India. It provides an overview of the magazine's profile, strengths, weaknesses, opportunities, threats, competitors, and recommendations to increase sales. Key points include increasing the product line, promoting internationally, addressing slow delivery times, and focusing social media marketing. The objective is to study customer opinions, market opportunities, and reasons for declining sales.

1. Sales Marketing and Promotion
of

2. OBJECTIVE
 To sell the Subscription of THE WEEK Magazine.
 To find out what are the thinking of the customers
about THE WEEK magazine.
 To get feedback from customers about THE WEEK
Magazine.
 To study the market opportunities for THE WEEK
magazine so that its sell can be increase.
 To study that the readers of THE WEEK
magazine are satisfied or not.
 Try to understand the reason behind the decline of
sales of magazines.

3. COMPANY PROFILE
Managing Editor Philip Mathew
Categories Newsmagazine
Weekly
Circulation 2,04,429
Publisher Jacob Mathew
Founder K.M. Mathew
Year founded 1982

4. CONT…
First issue 26 December 1982
Company Malayala Manorama
Country India
Based in Kochi
Language English
Website www.the-week.com

5. ABOUT THE WEEK
 THE WEEK is an Indian weekly
newsmagazine published by The
Malayala Manorama Co. Ltd.
 The magazine is published from Kochi
and is currently printed
in Delhi, Mumbai, Bangalore and
Kottayam.
 According to the Audit Bureau of
Circulations, it is the largest selling
English newsmagazine in India.
 Basically There are two
competitior of THE WEEK, India Today and Outlook.

7. STRENGTH
 Exclusive photography and articles,
THE WEEK does not copy the content
from internet and paste in its magazines.
 THE WEEK has well organized and
experienced man power, which approach
directly and indirectly as well, to the readers.
 THE WEEK has set up its own strong
distribution channel, which circulate 1.5 million
copies in INDIA.
 THE WEEK is known for its range of
magazines, subscription offers (also available
with internet edition) and on the spot delivery
of the gifts which one cannot ignore.

8. WEAKNESS
Slow Processing : It takes
four weeks in delivering first
copy of the subscriber and
two weeks in case of address
change.
If gift is not delivered by
the executive then THE
WEEK takes two months of
time in delivering the gift.

9. OPPORTUNITY
THE WEEK can increase its
product line by launching
three new magazines,
related to auto industry, magazine for
beauty parlours exclusively and THE
WEEK technology these three can
increase the market share of THE WEEK.
THE WEEK has an opportunity to
promote its magazines at international
level with international edition.

10. THREAT
Strong competition : number
of International Brands are
coming to India and competing for
the market share by increasing the
product line.
 Perception of Readers : THE
WEEK favours Congress party and
does not write anything against the
party.

11. PRODUCT PROFILE

12. Cont…

13. SUBSCRIPTION DETAIL
Offered Cost “Rs. 380”
26 Issues of “THE WEEK”
9 Issues of
“THE HEALTH
“Free
Manorama Year Book 2012
worth Rs. 170/-
Britannica Encyclopedia CD
worthRs. 695/
Saving Rs. 440/-

14. Sales From Different Sector
17%
Doctor
3%
25%
Bank
Coaching
15% Advocate
Others
40%

15. FINDINGS
THE WEEK magazine is not very popular
in Lucknow.
In Public Sector there are few people
who read English magazine like THE
WEEK.
Most of the people prefer Subscription
over Retail Sale.
The vendors used to provide
the magazine on 50 Rs Rental.

16. Cont…
People come up with different excuses
if they don’t want to buy magazine like:
i. I don’t have time to read magazine.
ii. Come after two or three days.
iii. My schedule is so busy.
iv. Why should I read magazine when I
am getting everything on TV and
Internet.
v. You people don’t send magazine on time

17. LEARNINGS
 Came to know about making Sales
presentation.
 Came to know about Customer Behaviour.
 Understand the importance of Group Co –
Ordination
 In Sales we should never give up.
 I knew how to handle myself
in Stress.
 Knew that we should make
different approach to
different Customer.

18. RECOMMENDATIONS
 The company should check out their courier
services .
The company should give much emphasis on
incentive schemes and more margin of profit.
The company should focus on its POP that is
point of purchase.
The company should focus on
Social Media Marketing like
Facebook, Orkut etc.

19. LIMITATIONS
Area of Selling was limited as selling
was conducted only in Lucknow city.
Time and other factors, which are
beyond human limitations, have also a
bearing on selling.
Some of the organisations do not take
interest in meeting with us.
Some of the organisations
are biased .