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Sales Marketing and Promotion
              of
OBJECTIVE
 To sell the Subscription of THE WEEK Magazine.
 To find out what are the thinking of the customers
  about THE WEEK magazine.
 To get feedback from customers about THE WEEK
  Magazine.
 To study the market opportunities for THE WEEK
  magazine so that its sell can be increase.
 To study that the readers of THE WEEK
  magazine are satisfied or not.
 Try to understand the reason behind the decline of
  sales of magazines.
COMPANY PROFILE
Managing Editor   Philip Mathew

    Categories    Newsmagazine
                     Weekly
    Circulation     2,04,429
     Publisher    Jacob Mathew
     Founder      K.M. Mathew
   Year founded      1982
CONT…
First issue      26 December 1982
 Company         Malayala Manorama
 Country               India
 Based in              Kochi
Language              English
 Website         www.the-week.com
ABOUT THE WEEK
 THE WEEK is an Indian weekly
   newsmagazine published by The
  Malayala Manorama Co. Ltd.
 The magazine is published from Kochi
   and is currently printed
  in Delhi, Mumbai, Bangalore and
   Kottayam.
 According to the Audit Bureau of
  Circulations, it is the largest selling
  English newsmagazine in India.
 Basically There are two
 competitior of THE WEEK, India Today and Outlook.
STRENGTH
 Exclusive photography and articles,
  THE WEEK does not copy the content
  from internet and paste in its magazines.
 THE WEEK has well organized and
  experienced man power, which approach
  directly and indirectly as well, to the readers.
 THE WEEK has set up its own strong
  distribution channel, which circulate 1.5 million
  copies in INDIA.
 THE WEEK is known for its range of
  magazines, subscription offers (also available
  with internet edition) and on the spot delivery
  of the gifts which one cannot ignore.
WEAKNESS
Slow Processing : It takes
four weeks in delivering first
copy of the subscriber and
two weeks in case of address
change.

If gift is not delivered by
the executive then THE
WEEK takes two months of
time in delivering the gift.
OPPORTUNITY
THE WEEK can increase its
  product line by launching
  three new magazines,
  related to auto industry, magazine for
beauty parlours exclusively and THE
WEEK technology these three can
increase the market share of THE WEEK.

THE WEEK has an opportunity to
promote its magazines at international
level with international edition.
THREAT
Strong competition : number
 of International Brands are
 coming to India and competing for
 the market share by increasing the
 product line.
 Perception of Readers : THE
 WEEK favours Congress party and
 does not write anything against the
 party.
PRODUCT PROFILE
Cont…
SUBSCRIPTION DETAIL
               Offered Cost “Rs. 380”
            26 Issues of “THE WEEK”
               9 Issues of
                       “THE HEALTH
                                “Free
           Manorama Year Book 2012
                      worth Rs. 170/-
           Britannica Encyclopedia CD
                        worthRs. 695/
               Saving Rs. 440/-
Sales From Different Sector


           17%
                             Doctor
    3%
                       25%
                             Bank
                             Coaching
     15%                     Advocate
                             Others
                 40%
FINDINGS
THE WEEK magazine is not very popular
 in Lucknow.
In Public Sector there are few people
 who read English magazine like THE
 WEEK.
Most of the people prefer Subscription
 over Retail Sale.
The vendors used to provide
 the magazine on 50 Rs Rental.
Cont…
People come up with different excuses
   if they don’t want to buy magazine like:
i.     I don’t have time to read magazine.
ii. Come after two or three days.
iii. My schedule is so busy.
iv. Why should I read magazine when I
     am getting everything on TV and
     Internet.
v. You people don’t send magazine on time
LEARNINGS
 Came to know about making Sales
  presentation.
 Came to know about Customer Behaviour.
 Understand the importance of Group Co –
  Ordination
 In Sales we should never give up.
 I knew how to handle myself
   in Stress.
 Knew that we should make
   different approach to
   different Customer.
RECOMMENDATIONS
 The company should check out their courier
 services .
The company should give much emphasis on
 incentive schemes and more margin of profit.
The company should focus on its POP that is
 point of purchase.
The company should focus on
 Social Media Marketing like
 Facebook, Orkut etc.
LIMITATIONS
Area of Selling was limited as selling
 was conducted only in Lucknow city.
Time and other factors, which are
 beyond human limitations, have also a
 bearing on selling.
Some of the organisations do not take
 interest in meeting with us.
Some of the organisations
  are biased .
The week sudhir sip presentation

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The week sudhir sip presentation

  • 1. Sales Marketing and Promotion of
  • 2. OBJECTIVE  To sell the Subscription of THE WEEK Magazine.  To find out what are the thinking of the customers about THE WEEK magazine.  To get feedback from customers about THE WEEK Magazine.  To study the market opportunities for THE WEEK magazine so that its sell can be increase.  To study that the readers of THE WEEK magazine are satisfied or not.  Try to understand the reason behind the decline of sales of magazines.
  • 3. COMPANY PROFILE Managing Editor Philip Mathew Categories Newsmagazine Weekly Circulation 2,04,429 Publisher Jacob Mathew Founder K.M. Mathew Year founded 1982
  • 4. CONT… First issue 26 December 1982 Company Malayala Manorama Country India Based in Kochi Language English Website www.the-week.com
  • 5. ABOUT THE WEEK  THE WEEK is an Indian weekly newsmagazine published by The Malayala Manorama Co. Ltd.  The magazine is published from Kochi and is currently printed in Delhi, Mumbai, Bangalore and Kottayam.  According to the Audit Bureau of Circulations, it is the largest selling English newsmagazine in India.  Basically There are two competitior of THE WEEK, India Today and Outlook.
  • 6.
  • 7. STRENGTH  Exclusive photography and articles, THE WEEK does not copy the content from internet and paste in its magazines.  THE WEEK has well organized and experienced man power, which approach directly and indirectly as well, to the readers.  THE WEEK has set up its own strong distribution channel, which circulate 1.5 million copies in INDIA.  THE WEEK is known for its range of magazines, subscription offers (also available with internet edition) and on the spot delivery of the gifts which one cannot ignore.
  • 8. WEAKNESS Slow Processing : It takes four weeks in delivering first copy of the subscriber and two weeks in case of address change. If gift is not delivered by the executive then THE WEEK takes two months of time in delivering the gift.
  • 9. OPPORTUNITY THE WEEK can increase its product line by launching three new magazines, related to auto industry, magazine for beauty parlours exclusively and THE WEEK technology these three can increase the market share of THE WEEK. THE WEEK has an opportunity to promote its magazines at international level with international edition.
  • 10. THREAT Strong competition : number of International Brands are coming to India and competing for the market share by increasing the product line.  Perception of Readers : THE WEEK favours Congress party and does not write anything against the party.
  • 13. SUBSCRIPTION DETAIL Offered Cost “Rs. 380” 26 Issues of “THE WEEK” 9 Issues of “THE HEALTH “Free Manorama Year Book 2012 worth Rs. 170/- Britannica Encyclopedia CD worthRs. 695/ Saving Rs. 440/-
  • 14. Sales From Different Sector 17% Doctor 3% 25% Bank Coaching 15% Advocate Others 40%
  • 15. FINDINGS THE WEEK magazine is not very popular in Lucknow. In Public Sector there are few people who read English magazine like THE WEEK. Most of the people prefer Subscription over Retail Sale. The vendors used to provide the magazine on 50 Rs Rental.
  • 16. Cont… People come up with different excuses if they don’t want to buy magazine like: i. I don’t have time to read magazine. ii. Come after two or three days. iii. My schedule is so busy. iv. Why should I read magazine when I am getting everything on TV and Internet. v. You people don’t send magazine on time
  • 17. LEARNINGS  Came to know about making Sales presentation.  Came to know about Customer Behaviour.  Understand the importance of Group Co – Ordination  In Sales we should never give up.  I knew how to handle myself in Stress.  Knew that we should make different approach to different Customer.
  • 18. RECOMMENDATIONS  The company should check out their courier services . The company should give much emphasis on incentive schemes and more margin of profit. The company should focus on its POP that is point of purchase. The company should focus on Social Media Marketing like Facebook, Orkut etc.
  • 19. LIMITATIONS Area of Selling was limited as selling was conducted only in Lucknow city. Time and other factors, which are beyond human limitations, have also a bearing on selling. Some of the organisations do not take interest in meeting with us. Some of the organisations are biased .