The document discusses the newspaper industry in India and provides details about The Times of India group. It summarizes that The Times of India is the largest media conglomerate in India, owning various newspapers, magazines, radio stations, and television channels. It reaches over 2468 cities and towns in India. The document also outlines the company's marketing strategies, including aggressive pricing, promotions through various channels, and a "pincer movement" approach to gain market share.
Stress is the body’s physical and psychological response to a specific demand made of us or to an event in our life. In some cases it motivates and encourages us to complete a task we find difficult so that we can take pride in ourselves and what we achieve.
Exploring Customer Demand towards Times Group's Magazines : Price, Quality an...Mridul Dohutia
"Exploring customer demand towards Times Group's Magazines : Price, Quality and Services"- a research project done in Ahmedabad, for the partial fulfillment of PGDM @ Unitedworld School of Business, Ahmedabad.
April-June, 2013, Ahmedabad
Stress is the body’s physical and psychological response to a specific demand made of us or to an event in our life. In some cases it motivates and encourages us to complete a task we find difficult so that we can take pride in ourselves and what we achieve.
Exploring Customer Demand towards Times Group's Magazines : Price, Quality an...Mridul Dohutia
"Exploring customer demand towards Times Group's Magazines : Price, Quality and Services"- a research project done in Ahmedabad, for the partial fulfillment of PGDM @ Unitedworld School of Business, Ahmedabad.
April-June, 2013, Ahmedabad
The presentation is focussed on one of the biggest advertising media type, the print media. It throws light on the evolution of print media advertising. Also, it discusses the evolution of print media in India. The discussion covers two important channels of print media - newspapers, and magazines.
Tracxn Media & Entertainment India - August 2015Tracxn
Scope: The arena of Media and Entertainment Industry in India is humongous. This report covers Media and Entertainment companies in India. This excludes the media communications, marketing and advertising companies. Over $1B invested in last 5 years, with ~ $120M invested in July, 2015.
6 Acquisitions were made in the last 6 months (of which 4 are offline).
- Sarthak Entertainment by Zee Entertainment
- DT Cinemas by PVR
- YoBoHo Media by Broadband TV
- Mosaic Media Ventures by News Corporation
- Maa Television by Star India
- Fun Multiplex by Cinepolis India.
Most active investors:
• Blume Ventures (Level10 Entertainment, Homeveda, Glamrs)
• Cisco (Apalya, Qyuki Digital Media, Nimbus)
• Sequoia Capital (DailyHunt, WhatsOn India, PressPlay)
• Tiger Global (InShorts, Saavn, Culture Machine)
Notable investments in last six months:
• Saavn ($100M series C from Tiger Global, Stead view Capital, Bertelsmann, July 2015)
• InShorts ($20M series B from Tiger Global, July 2015)
• Glamrs ($1M pre series A from Blume Ventures, June 2015)
TRACXN
Building the largest team of Analysts tracking startups globally for Venture Capital Funds.
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03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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31052024_First India Newspaper Jaipur.pdfFIRST INDIA
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‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
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2. INDUSTRY OVERVIEW
• One of the largest with 4 news agencies
– the Press Trust of India (PTI)
– United News of India (UNI)
– Samachar Bharti
– Hindustan Smachar
• 5000 news papers (150 major publications)-100 languages
• First news paper in1780-Bengal Gazette
• James Augustes Hickey is considered the father of Indian press
Substitution:
• Radio, television, online news papers, e-papers
3. PRODUCT DESCRIPTION
• news paper uses column of varying width
• some have six columns per page while some have 8 or 9 columns per
page
• which affects the size shape & cost of the ad
• as per PwC report, newspaper industry is expected to be 112 bn and
the magazine segment is valued to 16bn in the current year 2011
KEY DRIVERS:
• increasing literacy levels
• higher ad spends:48% of Rs 137.5 bn advertisement spent
SOURCES OF REVENUE:
• advertisement
• circulation
4. SWOT FOR THE
INDUSTRY
Strength:
• High degree of market coverage
• Supply creates own demand
• Revenue increases with increase in the number of advertisement
• Products can be easily recycled
Weakness:
• Short shelf life of the product
Opportunity:
• Digital space media
• online news papers
• value addition
Threat:
• consumer migrate towards Telivision & radio
5. THE TOI EMPIRE
• The Times of India Group is the largest media services conglomerate
in India. It is headed by brothers Samir and Vineet Jain
• The first edition appears on November 3, 1838 known as "The
Bombay Times and Journal of Commerce“
The times of india group owns the following
– 11 publishing centers
– 15 printing centers
– 55 sales offices
– Over 7000 employees
– 5 dailies including two of the largest in the country
– 2 lead magazines
– 29 niche magazines
– Reaching 2468 cities and towns
– 32 Radio Stations
– 2 Television News Channels
– 1 Television Life Style Channel
6. MAJOR BRANDS
• The Times of India, India’s largest English daily
• The Economic Times, India’s largest financial daily, and the world’s
second largest after The Wall Street Journal
• Maharashtra Times, India’s largest Marathi daily and Maharashtra’s
No.1 Newspaper
• Navbharat Times, the largest Hindi Daily in Delhi and Bombay
• Mumbai Mirror India’s largest circulated compact newspaper
• Pune Mirror
• Bangalore Mirror, Bangalore’s first morning compact daily
• The Times of India - Kannada
• Times Group’s subsidiary companies include:
• Times Infotainment Media Limited (TIML) & Entertainment Network
India Limited
• (ENIL) that together control:
7. SUBSIDARY
• Times Infotainment Media Limited (TIML) & Entertainment Network
India Limited
• (ENIL) that together control:
– Radio Mirchi - National network of Private FM stations
– 360 Degrees - Event Management.
– Times Outoors - Outdoor Advertising & Billboard Marketing
– Mirchi Movies Limited - Movie production, Entertainment.
• Times Internet Limited (TIL), which has:
• Indiatimes portal
• Hutk.com-NRI online shopping
• Times of Money - an online payments portal specializing in remitting
money to India and other parts of the world.
8. SUBSIDARY Cont.,
• Times Global Broadcasting Limited - This was a Joint Venture with
Reuters untill Reuters exited
– Times Now - A News Channel
– ZOOm - A Lifestyle Channel
• Times Business Solutionscontrols
– TBSL - corporate website of TBSL
– Times Jobs - A jobs portal
– SimplyMarry - A matrimonial portal. (earlier known as TimesMatri)
– Magic Bricks - A real estate portal
– Yolist - Free classifieds portal
– Ads2Book - Online classifieds booking system for print publications
• World Wide Media - A magazine joint venture between BCCL and
BBC magazines. WWM heads:
– Filmfare ,Filmfare Awards ,Femina ,Femina Miss India A Beauty Paegent
– Top Gear India ,Hello ,BBC Good Homes
9. KEY MILESTONES
• 1861 Editor Robert Knight amalgamates The Bombay Times, Bombay
Standard and Bombay Telegraph & Courier to form 'The Times of
India' and gives it a national character
• 1880 The Times of India Weekly edition launched
• 1890 Editor Henry Curwen buys TOI in partnership with Charles Kane.
• 1892 Following the death of Henry Curwen, T. J. Bennett becomes the
editor and enters into a partnership with F.M. Coleman to form a joint
stock company - Bennett, Colemen & Co. Ltd. (BCCL).
• 1946 For the first time the paper transfers to Indian ownership. Seth
Ramakrishna Dalmia buys out Bennett, Coleman & Co.Ltd. for Rs. 2
crores
• 1991 BBC features Times of India among world's six great
newspapers
• 1994 Times of India completes 150 years
10. PROMOTIONAL MIX
Advertisement
• TOI previous advertisement emphasized functionality of newspaper
• While now emotional platform where the newspaper is being projected
as something that of chronicle aspirations of Indians(ATL)
– Eg.100 rupee advertisement, hockey advertisement, Go India ad etc
Internet marketing
• Own their own web portals to advertise their products through banner
ads
Sales promotion
• TOI has come up at present with a subscription rate of 250 per
year(price cut)
11. PROMOTIONAL MIX Cont.,
Personnel selling
• door-to-door marketing making people join as 'founder members' of
the chennai editon at subscribtion rates lower than Re.1 (Rs.169 for 6
months & Rs.299 for 1 yr). so their target is the household subscribers
who read Hindu
Sponsorship
• TOI &The Economic Times presents Mega Trade Fair on Corporate
Gifts, Stationery & Writing Instruments from 5th to 8th august 2011
(www.infairs.com)
Public Relation
• They have their own website and videos featured in television medias
through which image in marketing being maintained
12. PROMOTIONAL MIX IN
MADURAI
• Viral marketing
– Through word of mouth the information about price cuts for 1 year
subscription has spread out well
• Out of home promotion
– They have covered most of consumer touch points in the city
starting from convenience shop, tea stalls, cycle spare repairing
shops
– Billboards in buses, road dividers/medians
15. MARKETING STRATEGY
• The company has followed a world war–II strategy called
pincer movement strategy
– Editorial value addition eg. The Times of India on mobile
– Audacious pricing- lion in price war this is because of the
16. HIGHLIGHTS
• TOI stands first with over 8 million readers in India- IRS
survey report(Indian readership survey)
• Though The Hindu holds 85% of market share in
Chennai, yet it has few set backs
• Of late the regional news coverage by The Hindu is very
poor which is why readers are getting
increasingly disillusioned with The Hindu
• Important local Events are not being given importance by
The Hindu. But this is only going to benefit very few
pockets of the society like oldies and Students of
Management Institutions