The document summarizes a market opportunities report for Times of India newspaper. It includes an introduction of the company, its key businesses, a literature review, research methodology, data analysis, findings, and suggestions. The report finds that Ahmedabad provides opportunities for English newspapers, and that readers prefer Gujarati and English papers. It suggests Times of India improve vendor services, add more student and business content, and better manage distribution channels.
Exploring Customer Demand towards Times Group's Magazines : Price, Quality an...Mridul Dohutia
"Exploring customer demand towards Times Group's Magazines : Price, Quality and Services"- a research project done in Ahmedabad, for the partial fulfillment of PGDM @ Unitedworld School of Business, Ahmedabad.
April-June, 2013, Ahmedabad
This Presentation comprises of my Summer Internship Experience which i got during my SIP in THE WEEK Magazine. It also talks about SWOT of THE WEEK and my Learning.
Questionnaire for Consumer preference for newspapersRia Gupta
The presentation contains the objectives and 22 questions (incldusing ranking of newspapers) for consumer preferences for print media and electronic media.
A STUDY ON RESPONSE OF READERS TOWARDS NEWSPAPER ADVERTISEMENT WITH SPECIAL R...Amal James
Advertising is a marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Newspaper is a type of mass
media used by the organisations and companies to advertise their product or services. Even
though there emerged a large number of other mass medias and influence of digital marketing,
newspaper still have existence in the field of advertisement. But other forms of advertisements
are considered as more effective than newspaper advertisements.
There exist a large number of people who read newspaper. It includes not only older
generation but also youths. Newspaper advertisements are able to change attitude of people
towards products. The society and people believe in newspaper advertisements. Newspaper
advertisement is able to change their purchase decisions. Influence of demographic profile and
income of the people are also explained in this project. The study will help the organisation to
take decisions while using advertisement as a source of income
Exploring Customer Demand towards Times Group's Magazines : Price, Quality an...Mridul Dohutia
"Exploring customer demand towards Times Group's Magazines : Price, Quality and Services"- a research project done in Ahmedabad, for the partial fulfillment of PGDM @ Unitedworld School of Business, Ahmedabad.
April-June, 2013, Ahmedabad
This Presentation comprises of my Summer Internship Experience which i got during my SIP in THE WEEK Magazine. It also talks about SWOT of THE WEEK and my Learning.
Questionnaire for Consumer preference for newspapersRia Gupta
The presentation contains the objectives and 22 questions (incldusing ranking of newspapers) for consumer preferences for print media and electronic media.
A STUDY ON RESPONSE OF READERS TOWARDS NEWSPAPER ADVERTISEMENT WITH SPECIAL R...Amal James
Advertising is a marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Newspaper is a type of mass
media used by the organisations and companies to advertise their product or services. Even
though there emerged a large number of other mass medias and influence of digital marketing,
newspaper still have existence in the field of advertisement. But other forms of advertisements
are considered as more effective than newspaper advertisements.
There exist a large number of people who read newspaper. It includes not only older
generation but also youths. Newspaper advertisements are able to change attitude of people
towards products. The society and people believe in newspaper advertisements. Newspaper
advertisement is able to change their purchase decisions. Influence of demographic profile and
income of the people are also explained in this project. The study will help the organisation to
take decisions while using advertisement as a source of income
ANALYSIS OF READER PREFERENCES FOR BUSINESS NEWSPAPER: - COMPARATIVE STUDY BE...Sayantan Samanta
1- To study the consumer awareness and business newspaper brand preference among the target customer.
2- To study the price satisfaction level of the consumers towards their financial dailies.
3- To compare MINT and Business Standard newspapers for their features, news quality.
A Project Report on the impact of surrogate advertisement in surrogate produc...Shameer M
EXECUTIVE SUMMARY
As in today’s advertisement scenario, surrogate advertisements holds great potential and growth when compare to other advertisements.
This growth and potentiality directed to enter into this sector. The success story of a good advertisement depends on how it creates image before customer’s mind. This study tries to reveal the knowledge and perception of customer’s by exploring their experiences and valuable suggestions.
Also trying to find out whether the surrogate advertisements make some impact throughout the market. Only some advertisements make the customers to try the product.
So descriptive type of research is adopted for studying the overall market. Non probability sampling technique, convenient sampling is carried out for collecting the primary data. Though the percentage method data’s is being interpreted .
Primary as well as secondary data’s were collected through questionnaire method, and it helps to experience the advertisement perception of customer directly.
Customers mainly remind the surrogate advertisements because on the medium, it is represented through different media’s. The entire study points out the area of improvements, while doing the surrogate advertisements.
As every advertisement were intended to create some good impacts on customer’s mind; ethically it has to satisfy all the desires and needs of customer. It came to know that people remember the brand names and ask for the surrogate products. Because of the knowledge and awareness level of surrogate advertisements are high, it is sure that liquor companies can take the mileage through surrogate products.
Surveys to Know, Surveys to Show - A News Drivers Report from GBM Live! NewsroomGenesis Burson-Marsteller
In this rst-of-its-kind report from GBM Live! Newsroom, in association with Impact Research & Measurement, we explore the developments and the opportunities research and survey reports bring to the fore as an effective PR tool for garnering media traction.
Similar to The Times of India Summer Internship Project (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
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You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
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With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
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First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
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Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Gokila digital marketing| consultant| Coimbatoredmgokila
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
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6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
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This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
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Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
2. FLOW OF PRESENTATION
INTRODUCTION OF THE COMPANY
KEY BUSINESS
LITRETURE REVIEW
RESEARCH METHODOLOGY
DATA ANALYSIS & INTERPRETATION
FINDINGS
SUGGETIONS & CONCLUSION
3. INTRODUCTION TO
BENNETT, COLEMAN & CO. LTD
Industry Mass Media
Founded 4 Nov 1838 (180 Years young Company)
Founder Indu Jain (Chairperson)
Samir Jain (Vice- chairman)
Vineet Jain (Managing Director)
Products Publishing. Broadcasting, Radio, Film,
Entertainment, Online portal.
4. mission
“Create and build brands with differentiated content to
capture relevance audience and market the value of
these to advertisers to help them sell and strengthen
their brand.”
Vision
“Times Private Treaties provides an exciting investment
opportunity, an idea meant to usher in Modern India and
facilitate change from a scarcity driven, and commodity
economy to a brand-led consuming economy.”
5.
6. Publishing & Printing
Largest publishing co in India 13 newspapers, 18 magazines,
11 publishing centres, 26 printing centres.
TIMES OF INDIA,AHMEDABAD MIRROR,THE
ECONOMIC TIMES.
11. FEATURES OF TOI
The Times of India is synonymous in being the "Masthead
of India“.
an opinion-forming instrument for India and Indians.
The Times Of India is not only India’s largest selling
English general daily but also the leading English general
daily in the world.
It attracts a daily circulation level of about 22 lakh
copies.
It is the largest selling English daily between Tokyo
14. STRENGTH
Widely available daily present across many regions.
Times group Can leverage Parent Company‘s presence in
TV, Radio etc. to reach out to a wider audience.
High brand loyalty.
Has got a city-wise edition publication for major Indian
cities.
WEEKNESS
Some people have the perception that TOI publishing more
celebrity/entertainment news.
Tough competition means limited scope for increasing
market share
15. Opportunities
Has a limited presence in southern India as compared
to the rest of India.
Huge opportunity in regional languages space.
Better usage and interaction with online and mobile
mediums.
Threats
Increased competition from other dailies.
On line news medium means reduced circulation.
16.
17. Impact of Newspaper and Advertisement on Consumer
Behaviour. Mohit Bansal and Shubham Gupta, Year
2013.
“Journalism in India” BY Rangaswamy Parthasway,
Year (1989)
Present Trends of Newspapers in India. (A qualitative
study), Dr. Arvind Kumar Singh IN Year 2014
18. The Effect of Newspaper Design Complexity on
Readership, Comprehension, Interestingness and
Pleasantness.“
The need for understanding the audience as to who
reads what for what reasons, BY Alrajehi, Menawer
Bayan’
"Newspaper Readership Interests of the Young." BY
Schweitzer, John C’s.
19. "Psychographics Made Simple and Newspaper Readership and
Proximity to Metropolitan Markets. BY Meyer, Philip and Lynn,
Jerry R.
Transformation of Newspapers in the Technology era BY C.
Elizabeth Everett IN Year 2011
Newspapers are struggling Can an all-digital strategy be the path to
profitability? BY Scott Purdy
Business models of Newspapers and publishing Company IN Year
2006
Impact of Online News Media on Consumption Habits of People. BY
Siddhesh Thadeshwar, Prof.Amol Joglekar IN Year 2016
Impact of online media on print media newspaper sales BY Clement
Mulenga Sinyangwe.
Digitalization in the newspaper industry. BY Martijn Suijkerbuijk IN
Year 2014
20.
21. OBJECTIVE OF THE STUDY
“To find the market opportunities of TOI
newspaper”
SUB OBJECTIVE OF THE STUDY
To study about the new opportunities for TOI in the market
To find the challenges and threats comes in newspaper industry
Reasons behind Declining of newspaper readers
22. Research Design
This research is broadly based upon the primary data because the
output concluded based on the data collected from the
respondents, so this research is a Primary research.
Descriptive research uses the following methods- Observation
and Questionnaires.
Analytical tools and Technique
• Primary study basically can be concluded based on the
Graphs and Tables
• By using the applications like; google form, excel, and
Microsoft word.
23. SCOPE OF THE STUDY
The study is conducted to Search the new market
opportunities for TOI newspaper market. Across
the world, newspaper and magazine publishers
are striving to adapt to the challenges and
opportunities presented by digital disruption and
economic shifts.
To find out the ways by which TOI covers new
market and increase their consumer bae and
circulation of their newspaper.
24. Target Population
As discussed for any research, data is playing most vital role,
because without data no research can be conducted.so Target
population is the customer of Times of India and other daily
newspaper reader.
Sources of Data or Information
o Customer/Client
o Students
o People who are reading newspaper.
38. Please rate the feature in newspaper based on their
importance to you
3 3
4
3
4
3
4
0
1
1
2
2
3
3
4
4
5
Ratings of Importance
39. Rate THE TIMES OF INDIA on the following factors
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
[Authenticity] [Content] [Print and
page quality]
[Service
delivery]
[Pagination
(Number of
pages)]
[Education/
career]
Series1 3.7 3.7 3.3 3.0 3.5 4.0
3.7 3.7
3.3
3.0
3
4.0
AxisTitle
Factores
Satisfaction level
40.
41. FINDINGS
Ahmedabad is a place for newspaper have great opportunity for
Respondents for reading, but need to aware the need of English
newspaper.
Majority of the Respondents belongs to the age group of 18-25 and 20-25
years.
Majority Respondents prefer Gujarati newspaper and English newspaper.
Hindi is least preferred as majority of the population is Gujarati.
Majority of the Respondents reads newspaper for only 15 to 30 min in a
day, which is very less for Respondents to have academic growth and
only few Respondents are spending more than one hour.
Majority of the Respondents reads newspaper on daily basis but for very
less time.
More than 50% Respondents love to being online and finds internet as
station for getting news.
42. Many believe lack of service of vendor causes them reason of not reading
newspaper and majority says they didn’t get time to read newspaper.
There are main four reason of not reading newspaper
didn’t get time to read newspaper.
service of vendor
Use another way to getting daily news
Internet
About 85% believe that newspaper is having good quality of content like
entertainment, business, sports etc. and also these contents are relevant and
important to them.
43. Majority of Respondents agrees that newspaper makes
them well informed and there many benefits of reading
newspaper.
Respondents also agree that newspaper should be honest
and non-bias, should provide information about
government policies, aware of environmental issues and
promote women empowerment.
There is high issue on Vendor service they don’t provide
proper service to their customers
Some of believe that newspaper is having good quality of
content like entertainment, business, sports etc. and also
these contents are relevant and important to them
44. Suggestions
Some of the suggestion which can be concluded from the study and
should be implied for the TIMES OF INDIA. Some of the suggestions
are,
Add more content related to students and add content for businessman,
professional, and give more detailed news in newspaper
Improve after sales service and give the appropriate response to
complainers.
And solve the problem as soon as possible
Improve the management of Depos and provide information to their
vendors and subscribers also.
Need some changes in Chain of vendor to subscriber to Customers.
45. CONCLUSION
Though this study is conducted among the respondent of
Ahmedabad. the data collected has been divided according to the
gender, their education stream and used for analyses purpose.
This study has led us to a lot of revelations about the respondent
readership of newspapers.
This study had revealed that the main reason for the respondent to
read newspaper is their belief that consumption is beneficial for
them and they be aware of the happenings around the world.
Majority of the respondents prefer reading newspapers in English
and local language and their main access points of newspaper are
– home or Office or college and they feel that they can influence
newspaper purchase decision at home.