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MARKETING STRATEGY OF NEWSPAPER INDUSTRY (A Study on Daily Prothom Alo) ...Mohammad Abu Nasim
MARKETING STRATEGY OF NEWSPAPER INDUSTRY
(A Study on Daily Prothom Alo)
Submitted to:
Dr. A.K. Fazlul Haque Shah
Professor
Department of Marketing
University of Dhaka
The Hindu, started in 1878 as a weekly, became a daily in 1889 and from then on has been steadily growing to the circulation of 15,58,379 copies (ABC: July-December 2012) and a readership of about 22.58 lakhs.
MARKETING STRATEGY OF NEWSPAPER INDUSTRY (A Study on Daily Prothom Alo) ...Mohammad Abu Nasim
MARKETING STRATEGY OF NEWSPAPER INDUSTRY
(A Study on Daily Prothom Alo)
Submitted to:
Dr. A.K. Fazlul Haque Shah
Professor
Department of Marketing
University of Dhaka
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http://sandymillin.wordpress.com/iateflwebinar2024
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Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
1. THE TIMES OF INDIA
World’s largest selling English Daily
2. Introduction
The Times Of India also popularly known as
TOI
Founded on November 3, 1838 as The Bombay
Times, a bi-weekly , during the British Raj.
Its editor was J.E. Brennan, a retired Irish
doctor who was also secretary of the Bombay
Chamber of Commerce.
Later Bombay Times became daily in 1850
3.
4.
5.
6. History About “THE TIMES OF INDIA”
The Bombay times had many Indian Shareholders
from 1850 to 1859
In 1861, the four newspaper –the Bombay Times, the
Bombay Courier, The Standard and the Bombay
Telegraph- were amalgamated under new name of the
“Times of India ”.
In 1892, Thomas J. Bennet purchased the rights of
Bombay times, he had taken help of master printer F.
M. Coleman.
Later, in 1913, they jointly formed the Company
Bennet , Coleman & Co.Ltd ( BCCL).
11. History About “THE TIMES OF INDIA”
With its high class printing and news service, the
Times of India made rapid progress.
In 1890 it printed daily 3000 copies.
Being a Anglo-Indian newspaper, there was freedom
from race prejudice, certainly on editorial side.
The Times of India if the oldest English daily in India
and it is also a great newspaper which played an
important role in the development of journalism in this
country.
12.
13. History About “THE TIMES OF INDIA”
Frank Moraes became the first Indian editor when
freedom came.
The Times of India passed into Indian hands in 1946.
Ownership of the paper passed on to the then famous
industrial family of Dalmias. ( Ramkrishna Dalmia)
Later it was taken over by Sahu Shanti Prasad Jain
of the Sahu Jain group from Bijnore, UP.
14.
15.
16.
17.
18. THE TIMES OF INDIA
Type
Daily newspaper
Owner
Bennett, Coleman & Co. Ltd.
Publisher
The Times Group
Editor-in-chief Jaideep Bose
Associate editor Jug Suraiya
Official website Timesofindia.com
TOI group has 45 dailies and periodicals in 3
languages and 108 editions from 9 centers across the
country and a combined readership of over 40
million.
19. THE TIMES OF INDIA
Mrs. Indu Jain
Chairperson
Mr. Samir Jain Mr.
Vice Chairperson
Mr.Vineet Jain
Managing Director
20. Mission OF “TIMES OF INDIA”
“Create & build brands with differentiated
content to capture relevant audiences and
market the value of these to advertisers to help
them sell and strengthen their brands”.
21. FEATURES OF TOI
The Times Of India is not only India’s largest
selling English daily but also the leading
English daily in the world.
It attracts a daily circulation level of about 22
lakh copies.
World class printing machine, which print
110,000 copies per hour.
22.
23.
24.
25.
26. TOI Sister Publications
Economic Times - A Financial daily
Navhbharat Times - Hindi Daily Newspaper
Maharashtra Times - Marathi Daily Newspaper
Mumbai Mirror - Morning newspaper from Mumbai
Femina - Women's magazine published in association with
BBC
Filmfare - English Film Magazine published in association with
BBC
26
27. The Times of India, India’s largest English daily
The Economic Times, India’s largest financial daily,
and the world’s second largest after The Wall Street
Journal
Maharashtra Times, India’s largest Marathi daily and
Maharashtra’s No.1 Newspaper
Navbharat Times, the largest Hindi Daily in Delhi and
Bombay
Mumbai Mirror India’s largest circulated compact
newspaper
Pune Mirror
Bangalore Mirror, Bangalore’s first morning compact
daily
28. Supplements
The Times of India comes with several cityspecific supplements, such asDelhi Times, Calcutta Times, Bombay Times,
Hyderabad Times, Indore Times, Kanpur Times,
Luckhnow Times,
Nagpur Times, Bangalore Times, Pune Times,
Ahmedabad Times and Chennai Times, The Times of
South Mumbai, The Times of Doon, Meerut Plus,
Haridwar Plus , Bhopal Plus .
29. Other Major Supplement of TOI
Times Wellness (Saturdays ): Carries health related news
and also provides solution of your grievances by experts.
Education Times (Mondays) : Education Times is weekly
supplement focussed towards students and acts as a counselor
and advisor for student community.
Times Ascent (Wednesdays) : A weekly supplement Times
Ascent seeks to introduce more understanding of Human
Resources and corporate life related stories. Also carries the
advertisements of various kinds of jobs in India and abroad.
Times Drive : Times drive is a supplement related to automobiles and latest development in the industry.
Times Property : The weekly supplement has property news.
29
30. Other Major Supplement of TOI
Times Life : Times life comes once in a week carrying
news about life of personalities and famous people.
Times Classifieds : Carries advertisements regarding jobs,
buy and sell of items etc.
Times Matrimonial : Feature marriage advertisement of
boys and girls looking for match.
Rouge : A weekly supplement
Times en Vogue : A weekly supplement
30
32. Top 10 Newspapers in the world
1 The New York Times
United States
2 The Guardian
United Kingdom
3 The Daily Mail
United Kingdom
4 The People's Daily
China
5 The Washington Post
United States
6 The Daily Telegraph
United Kingdom
7 The Wall Street Journal United States
8 USA Today
United States
9 Los Angeles Times
United States
10 The Times of India
India
33. Renowned people associated with TOI
Sahu Shanti Prasad Jain
Indu Jain, chairperson
Jug Suraiya (Associate editor, Columnist)
Swaminathan Aiyar (“Columnist and Swaminomics”)
R. K. Laxman ("You Said It" editorial cartoon, featuring
the famous Common Man)
33
34. Popular Columnist
Jug Suraiya
Gurcharan Das
Swaminathan Aiyar
Chidanand Rajghatta
Rashmee Roshan Lal
Bachi Karkaria
Shashi Tharoor
Shobha De
Tarun Vijaya
34
35. Times Group’s subsidiary companies include
Times Infotainment Media Limited (TIML) &
Entertainment Network India Limited
(ENIL) that together control:
Radio Mirchi - National network of Private FM stations
360 Degrees - Event Management.
Times Outoors - Outdoor Advertising & Billboard Marketing
Mirchi Movies Limited - Movie production, Entertainment.
Times Internet Limited (TIL), which has:
Indiatimes portal
Hutk.com-NRI online shopping
Times of Money - an online payments portal specializing in
remitting money to India and other parts of the world.
36. Times Global Broadcasting Limited Times Now - A News Channel
ZOOm - A Lifestyle Channel
Times Business Solutions controls
TBSL - corporate website of TBSL
Times Jobs - A jobs portal
SimplyMarry - A matrimonial portal. (earlier known as TimesMatri)
Magic Bricks - A real estate portal
Yolist - Free classifieds portal
Ads2Book - Online classifieds booking system for print publications
World Wide Media - A magazine joint venture between
BCCL and BBC magazines. WWM heads:
Filmfare ,Filmfare Awards ,Femina ,Femina Miss India A Beauty Paegent
Top Gear India ,Hello ,BBC Good Homes
37. TOI in Electronic Media
A 24 hour English news
channel, TIMES NOW has
been started couple of
years back by a joint
venture between Reuters
and the Times Group.
The company also owns
an lifestyle TV channel Zoom and a radio channel Radio Mirchi. One of India's
leading radio channel Radio Mirchi is available in
Delhi, Mumbai and other
important cities of India.
37
38. 14 October,
2013
Times Of India
www.timesofindia.com
INDIA’S FAVOURITE NEWSPAPER
Thank You.
Submitted to:
Dr. Jayanta kumar Panda
Submitted by:
Manpreet Singh, Monis
Anwar, Palak Periwal,
Nandita Khanduri, Arbaz
Khan
- Since 1861