The document discusses several Indian newspapers and provides details about their circulation and readership. It also discusses the concept of primary data and conducting a survey to collect information directly from respondents. The summary of the survey results are: - Males read newspapers more than females by 28% in the college surveyed. - Times of India and Navbharat Times are the most popular English and Hindi newspapers respectively. - While some prefer regional languages, most read newspapers in English. - Newspapers are preferred over internet/mobile apps for news access. - Daily and weekly readership is similar, with most spending 30 minutes or less reading newspapers daily. - Sports sections are popular, and knowledge is the main motivation for

1. ANALYSIS OF NEWSPAPER

2. NEWSPAPER
 A newspaper is a periodical publication containing
news regarding current events, informative articles,
diverse features, editorials, and advertising. It
usually is printed on relatively inexpensive, low-
grade paper such as newsprint. Newspapers are
called ‘the mirrors of the world’. They reflect and
report the trends and happening from all parts of
the world.

3. TIMES OF INDIA
 The Times of India (TOI) is an Indian English-language daily
newspaper. According to Audit Bureau of Circulations, it has
the largest circulation among all English-language newspapers in the
world, across all formats (broadsheet, tabloid, compact, Berliner and
online). In 2008, the newspaper reported that (with a circulation of
over 3.14 million) it was certified by the Audit Bureau of Circulations
(India) as the world's largest selling English-language daily, ranking it
as the 3rd largest selling newspaper in any language in the
world and World Association of Newspapers and News
Publishers.[5] According to the Indian Readership Survey (IRS) 2012,
the Times of India is the most widely read English newspaper in India
with a readership of 76.43 lakhs (7.643 million). This ranks the Times
of India as the top English daily in India by readership. It is owned
and published by Bennett, Coleman & Co. Ltd. which is owned by
the Sahu Jain family.

4. HINDUSTAN TIMES
 Hindustan Times (HT) is an Indian English-language daily newspaper
founded in 1924 with roots in the Indian independence movement of the
period ("Hindustan" being a historical name for India). The newspaper is
owned by Rajya Sabha M.P., Shobhana Bhartia.
 It is the flagship publication of HT Media Ltd. Hindustan Times is one of the
largest newspapers in India, by circulation. According to the Audit Bureau of
Circulations, it has a circulation of 1.4 million copies as of 2010. The Indian
Readership Survey (IRS) 2012 revealed that HT has approximately 37.67 lac
(3.767 million) readers, making it the second most widely read English
newspaper in India after The Times of India, readers of either paper can in
practice be readers of the other as well. It is popular in northern India, with
simultaneous editions from New
Delhi, Mumbai, Kolkata, Lucknow, Patna, Ranchi, Bhopal and Chandigarh.
The print location of Jaipur was discontinued from June 2006 and that of
Nagpur edition was discontinued from September 1997. HT launched a
youth daily, HT Next, in 2004. The Mumbai edition was launched on 14 July
2005 and the Kolkata edition was launched in early 2000.
 Other sister publications of Hindustan Times are Mint (English business
daily), Hindustan (Hindi Daily), Nandan (monthly children's magazine)
and Kadambani (monthly literary magazine). The media group owns a radio
channel, Fever, and organises an annual Luxury Conference which has
featured speakers like designer Diane von Fürstenberg, shoemaker Christian
Louboutin, Gucci CEO Robert Polet and Cartier MD Patrick
Normand. Hindustan Times is owned by the KK Birla branch of the Birla
family.

5. NAVBHARAT TIMES
 Navbharat Times (NBT) is one of the largest circulated
as well as largest read Hindi newspaper
of Delhi and Mumbai and Lucknow. It is from the stable
of Bennett Coleman & Co. Ltd, which also publishes other
dailies including The Times of India, The Economic
Times, Maharashtra Times and also magazines such
as Filmfare and Femina. NBT is one of the oldest product
of the group.
 With a circulation of 4.23 lakh odd copies (source: JJ-10,
ABC India) in Delhi and a strong readership of 19.7 lakh
readers; NBT rules the roost. Hindi being the second
language in Mumbai; NBT circulates to 130,000 copies in
the Greater Mumbai area (source JD-10, ABC India) and
attracts 470,000 NBT readers according to the industry
benchmark – the Indian Readership Survey (source: IRS
Survey R4, 2010). NBT has been the number one
newspaper in the respective cities since inception.

6. THE HINDU
 The Hindu is an English-language Indian daily newspaper.
Headquartered at Chennai (formerly called Madras), The Hindu was
published weekly when it was launched in 1878, and started publishing
daily in 1889. According to the Indian Readership Survey in 2012, it was
the third most widely read English newspaper in India (after the Times
of India and Hindustan Times), with a readership of 2.2 million
people.[3] The Hindu has its largest base of circulation in southern India,
especially in the states of Tamil Nadu and Kerala, and it is also the most
widely read English daily in Tamil Nadu and Kerala.
 According to the Audit Bureau of Circulations, The Hindu had a
circulation of 1.46 million copies as of December 2009.[2] The enterprise
employed over 1,600 workers and annual turnover reached almost $200
million[4] in 2010. Subscription and advertisement are major sources of
income. The Hindu became, in 1995, the first Indian newspaper to offer
an online edition.[5] It is printed at 20 locations across eight states[6]—
Chennai, Coimbatore, Bangalore, Hyderabad, Madurai, Noida, Visakhap
atnam, Thiruvananthapuram,Kochi, Vijayawada, Mangaluru, Tiruchirapall
i, Kolkata, Hubli, Mohali, Allahabad, Kozhikode, Lucknow, Anantpur and
Nellore.

7. THE INDIAN EXPRESS
 The Indian Express is an Indian English-language
daily newspaper. It is published in Mumbai by Indian
Express Group. In 1999, eight years after the group's
founder Ramnath Goenka's death in 1991, the group
was split between the family members. The southern
editions taking the name The New Indian Express,
while the northern editions, based in Mumbai,
retaining the original Indian Express name,
with "The" prefixed to the title.
 The Indian Express is published at nine locations—
Delhi, Mumbai, Nagpur, Pune, Kolkata, Ludhiana, Ch
andigarh, Lucknow and Ahmedabad.

8. PRIMARY DATA
 Primary data is a type of information that is
obtained directly from first-hand sources by
means of surveys, observation or
experimentation. It is data that has not been
previously published and is derived from a new or
original research study and collected at the
source such as in marketing.

9. ADVANTAGES
1. Basic data
2. Un biased information
3. Original data
4. Data direct from the population.

11. OCCUPATION

12. AGE

13. GENDER

14. PREFERENCE OF NEWSPAPERS

15. LANGUAGE

16. NEWS ACCESS

17. HOW OFTEN YOU READ NEWSPAPER

18. TIMES SPEND ON NEWSPAPER

19. KIND OF STORIES

20. WHY DO YOU READ NEWSPAPER

21. INTERPRETATIONS
We have done a survey in our college . So the results are based on our college .
GENDER
FROM THE SURVEY WE GET TO KNOW THAT IN OUR COLLEGE MALE READERS ARE
MORE THAN THE FEMALE READERS BY 28%
PREFERENCE OF NEWSPAPER
IN OUR COLLEGE POPULATION PREFERS READING TIMES OF INDIA MORE THAN
ANY OTHER ENGLISH NEWSPAPER. AND IN HINDI THEY PREFER NAVBHARAT
TIMES .
LANGUAGE
SOME POPULATION PREFER READING REGIONAL LANGUAGE NEWSPAPER BUT MOST
OF THE POPULATION PREFER READING ENGLISH LANGUAGE NEWSPAPER.

22. ACCESS OF NEWS
MOST OF THE PEOPLE PREFER NEWSPAPER THAN INTERNET AND MOBILE
APPS FOR READING NEWS.
HOW OFTEN YOU READ NEWSPAPER
THERE IS NO MAJOR DIFFERNCE BETWEEN THE POPULATION READING
NEWS ON DAILY BASIS AND POPULATION READING NEWS ON WEEKLY
BASIS.
TIME SPEND ON NEWS PAPAER
MOST OF THE POPULATION SPEND ONLY HALF AN HOUR ON READING
NEWSPAPER WHILE THERE ARE SOME WHO DONATES ONE OR MORE THAN
ONE HOUR ON READING NEWSPAPER
KIND OF STORIES
THERE IS NOT SO MUCH DIFFERENCE BETWEEN KIND OF STORIES WHICH
READER WANT TO READ BUT THEY LIKE TO READ SPORTS SECTION .
WHY DO YOU READ NEWSPAPER
MAJORITY OF THE POPULATION READS NEWSPAPER FOR THE NOWLEDGE
BUT THERE ARE FEW WHO READ FOR ENTERTAINMENT.