This document provides an overview of a presentation on consumer behavior towards print media (newspapers) in India, specifically focusing on The Times of India newspaper. The presentation includes:
- An introduction to the study objectives of understanding consumer behavior and preferences related to newspaper products and features.
- A brief background on the newspaper industry in India and an introduction to The Times of India publishing group.
- Details on the products and magazines published by The Times of India.
- An outline of the research methodology used, including a descriptive design, sample size of 150, and data collection methods.
- Analysis of survey results showing consumer preferences and perceptions around newspaper readership, The Times of India features, and quality
The document summarizes a presentation on an internship studying the content of four newspapers - Meerut Plus, Dainik Jagran, Amar Ujala and Hindustan. It discusses the research methodology, findings and recommendations. The key findings were that readers found Meerut Plus informative but wanted more local content coverage and fewer advertisements. It was recommended to reduce ads, add more educational news and increase the number of pages to better cover local happenings.
The document provides details about a research project conducted to understand people's buying and reading behaviors towards various newspapers. The research was conducted through a questionnaire distributed to 100 respondents. The questionnaire aimed to understand people's interest in newspapers, which papers they prefer, the types of news they like, and how they rate different newspapers. The responses were analyzed to see how behaviors varied by age and occupation. The research also sought to identify other content people want in newspapers and reasons for liking or disliking them.
The Times of India Summer Internship Project MAHVIRVAYA
The document summarizes a market opportunities report for Times of India newspaper. It includes an introduction of the company, its key businesses, a literature review, research methodology, data analysis, findings, and suggestions. The report finds that Ahmedabad provides opportunities for English newspapers, and that readers prefer Gujarati and English papers. It suggests Times of India improve vendor services, add more student and business content, and better manage distribution channels.
The survey conducted aimed to understand the reading habits of readers for English newspapers in Ahmedabad city. Some key findings were:
1) 80% of respondents read newspapers while 20% do not. 75% of those who read choose English newspapers.
2) Times of India was the most popular English newspaper read at 46.67%, followed by Indian Express at 25%.
3) While 40% of respondents were aware of Indian Express, 60% were not. Of those aware, 80% liked its schemes but only 41.67% recommended it to others.
The survey provided insights into preferences for English newspapers in Ahmedabad and awareness and readership of Indian Express specifically.
This survey conducted in Ahmedabad city examined the reading habits of readers for English newspapers. Key findings include: 80% of respondents read newspapers, with 75% reading English newspapers. The Times of India was the most read at 46.67%. Awareness of The Indian Express was only 40%. Most used newspapers for work or home. 50% received updates about schemes through word of mouth. While 62.5% were aware of newspaper schemes, only 41.67% recommended them to others. Recommendations include improving attractiveness, targeting all demographics, and including more local and entertainment news.
The survey conducted aimed to understand the reading habits of readers for English newspapers in Ahmedabad city. Some key findings were:
- 80% of respondents read newspapers while 75% read English newspapers specifically. Times of India was the most read at 46.67% followed by Indian Express at 25%.
- Only 40% of respondents were aware of Indian Express while 60% were not. Of those aware, 62.5% liked the new schemes launched but only 41.67% recommended it to others.
- The majority, 66.67%, used newspapers for office purposes. Half of respondents got updates about schemes through word of mouth while 37.5% used social media.
So in summary, the
The document presents a case study on the criteria for selecting print media for advertising. It discusses various print media options like newspapers, magazines, and billboards. Primary research was conducted through a survey of 80 urban youth in Kolkata to understand their media consumption habits and preferences. Key findings include newspapers and magazines having high readership, with The Times of India and Outlook being most popular. Front pages and sports sections in newspapers and business magazines are most read. Billboards at traffic signals are also effective. The study provides recommendations on utilizing different print media for advertising campaigns based on the research findings.
The document summarizes a presentation on an internship studying the content of four newspapers - Meerut Plus, Dainik Jagran, Amar Ujala and Hindustan. It discusses the research methodology, findings and recommendations. The key findings were that readers found Meerut Plus informative but wanted more local content coverage and fewer advertisements. It was recommended to reduce ads, add more educational news and increase the number of pages to better cover local happenings.
The document provides details about a research project conducted to understand people's buying and reading behaviors towards various newspapers. The research was conducted through a questionnaire distributed to 100 respondents. The questionnaire aimed to understand people's interest in newspapers, which papers they prefer, the types of news they like, and how they rate different newspapers. The responses were analyzed to see how behaviors varied by age and occupation. The research also sought to identify other content people want in newspapers and reasons for liking or disliking them.
The Times of India Summer Internship Project MAHVIRVAYA
The document summarizes a market opportunities report for Times of India newspaper. It includes an introduction of the company, its key businesses, a literature review, research methodology, data analysis, findings, and suggestions. The report finds that Ahmedabad provides opportunities for English newspapers, and that readers prefer Gujarati and English papers. It suggests Times of India improve vendor services, add more student and business content, and better manage distribution channels.
The survey conducted aimed to understand the reading habits of readers for English newspapers in Ahmedabad city. Some key findings were:
1) 80% of respondents read newspapers while 20% do not. 75% of those who read choose English newspapers.
2) Times of India was the most popular English newspaper read at 46.67%, followed by Indian Express at 25%.
3) While 40% of respondents were aware of Indian Express, 60% were not. Of those aware, 80% liked its schemes but only 41.67% recommended it to others.
The survey provided insights into preferences for English newspapers in Ahmedabad and awareness and readership of Indian Express specifically.
This survey conducted in Ahmedabad city examined the reading habits of readers for English newspapers. Key findings include: 80% of respondents read newspapers, with 75% reading English newspapers. The Times of India was the most read at 46.67%. Awareness of The Indian Express was only 40%. Most used newspapers for work or home. 50% received updates about schemes through word of mouth. While 62.5% were aware of newspaper schemes, only 41.67% recommended them to others. Recommendations include improving attractiveness, targeting all demographics, and including more local and entertainment news.
The survey conducted aimed to understand the reading habits of readers for English newspapers in Ahmedabad city. Some key findings were:
- 80% of respondents read newspapers while 75% read English newspapers specifically. Times of India was the most read at 46.67% followed by Indian Express at 25%.
- Only 40% of respondents were aware of Indian Express while 60% were not. Of those aware, 62.5% liked the new schemes launched but only 41.67% recommended it to others.
- The majority, 66.67%, used newspapers for office purposes. Half of respondents got updates about schemes through word of mouth while 37.5% used social media.
So in summary, the
The document presents a case study on the criteria for selecting print media for advertising. It discusses various print media options like newspapers, magazines, and billboards. Primary research was conducted through a survey of 80 urban youth in Kolkata to understand their media consumption habits and preferences. Key findings include newspapers and magazines having high readership, with The Times of India and Outlook being most popular. Front pages and sports sections in newspapers and business magazines are most read. Billboards at traffic signals are also effective. The study provides recommendations on utilizing different print media for advertising campaigns based on the research findings.
This document is a summer training report submitted by Sanjay Kumar to Mr. Siddarth Kashyap in August 2016 about direct marketing conducted at The Times of India newspaper. It includes an overview of the company, objectives to promote readership and understand customer expectations, methodology using surveys and door-to-door visits, findings that readers prefer gifts and supplements over discounts, and recommendations to improve layouts and launch an education supplement. The report provides background on the history, vision, mission and products of The Times of India newspaper.
SALES AND PROMOTION OF TIMES OF INDIA GROUP MAGAZINE marketing.docx.pdfShami Zama
This document is a summer training project report submitted by Shreya Tiwari to the G.L. Bajaj Institute of Management and Research. The report details Shreya's summer internship with The Times of India Group, where she focused on sales and promotions of the company's magazines. The report includes an acknowledgements section, declaration, executive summary, table of contents, and sections on the company's profile, research methodology, data analysis, findings, and conclusions. It provides a high-level overview of Shreya's internship experience and the content of her report analyzing magazine sales and promotions strategies at The Times of India Group.
A STUDY OF RELEVANCE OF PRINT MEDIA INRohit Ranjan
This document presents a study on the relevance of print media in today's marketing mix from the perspective of marketers. The study used both primary and secondary research methods. Key findings include that most marketers still prefer print media over other promotional tools and believe it effectively promotes brands, though digital media is growing. While digital media is seen as the future, print media remains important for reaching masses in India. The study recommends print media continue to be used alongside sustainable practices. Limitations include difficulty collecting marketer information and time constraints of the broad topic.
Comparative Analysis of MINT v/s The Economic TimesVikrant1711992
This document provides a comparative analysis of two Indian business newspapers: Mint and The Economic Times. It includes profiles of each newspaper, discussing their founding, readership, and market position. A SWOT analysis is presented for both newspapers. The methodology section outlines a descriptive research design to analyze consumer interest in the two papers. The findings suggest Mint is growing its readership but still lags The Economic Times in awareness. Suggestions include increasing promotions and building proper brand positioning for Mint.
An industrial visit report on amar ujalaNavanSodhi
The industrial visit report summarizes Amar Ujala Publications Ltd., a leading Hindi newspaper based in Noida, India. The report discusses the company's organizational structure, departments, products, and divisions. Key points include that Amar Ujala has 11 departments and follows a tall organizational structure. Its major products are the Amar Ujala newspaper, website, and mobile apps. Major divisions include digital, Touch Point, and books and magazines. The report also provides a brief SWOT analysis and overview of the recruitment process.
This document provides an overview of newspaper readership and the marketing mix in India. It discusses factors driving the growth of newspaper circulation in India, unlike other countries where circulation is declining. Hyper-localization and low pricing are key factors. Regional language newspapers are most popular due to covering local news and publishing in local languages. The Times of India is the largest selling English newspaper globally. The 4Ps of the marketing mix - product, price, place and promotion - are discussed in the context of newspaper marketing strategies.
This document summarizes a research project report on the supply chain management of newspapers and magazines at The Times Group in India. It discusses The Times Group's publishing brands across newspapers, magazines, television, radio and digital media. It outlines the objectives of studying The Times of India's marketing and advertising strategies, identifying competitors, and analyzing reader preferences in Jalandhar. Key findings include that while Dainik Bhaskar and Hindustan Times are major competitors, the intern was able to increase Times of India sales and learn about targeting audiences through interviewing readers. The internship provided valuable insights into understanding customer preferences and boosting newspaper sales.
This document provides information about Dainik Bhaskar Group's summer internship project on market analysis, regional branding, and pre-launch promotional activities in Ahmedabad, India. It includes details about the internship report such as the enrollment number, college, and supervisor. It also includes sections on the declaration, acknowledgements, preface, executive summary, table of contents, and an introduction to the topic. The objective of the project was to study the market and help with the launch of Dainik Bhaskar's new English newspaper, DNA, in Ahmedabad.
This document provides an introduction and overview of the Times Group, the largest media conglomerate in India. It discusses the company's newspaper and magazine brands, with The Times of India having the highest circulation globally. The report focuses on the RMD (Results & Market Development) department, which is responsible for generating sales and expanding the market for Times Group publications. The internship involved bulk sales of magazines like Femina and Filmfare, as well as providing promotional benefits to corporate clients. Market development activities aimed to increase readership and brand awareness. The methodology, findings and conclusions of the report provide insights into the working of the RMD department and their role in sales generation.
Exploring Customer Demand towards Times Group's Magazines : Price, Quality an...Mridul Dohutia
This document provides an overview of the Times Group, a large media company in India. It discusses the group's key businesses including publishing, television, digital, and out of home advertising. The publishing business includes several newspapers and magazines. The document outlines the group's history dating back to 1838 and its growth over decades through acquisitions and launching new publications and businesses. It also lists some of the group's major subsidiaries that operate radio, events, outdoor advertising and other businesses. In summary, the Times Group is one of the largest media conglomerates in India with interests across print, television, digital and other sectors.
The document provides information about Times of India, a major newspaper publisher in India. It discusses the company profile, products, design process, production process, plant layout, capacity, and quality policy. Times of India is the largest newspaper in India by circulation. It owns various newspapers, magazines, radio stations, and television channels. The design process involves journalists collecting news, editors selecting stories, and designers laying out pages. Newspapers are printed using gravure or screen printing processes and quality is ensured through various checks.
ANALYSIS OF READER PREFERENCES FOR BUSINESS NEWSPAPER: - COMPARATIVE STUDY BE...Sayantan Samanta
1- To study the consumer awareness and business newspaper brand preference among the target customer.
2- To study the price satisfaction level of the consumers towards their financial dailies.
3- To compare MINT and Business Standard newspapers for their features, news quality.
Marketing strategy of The Times of IndiaPramod Patil
The Times Group is India's largest media conglomerate, with its flagship company Bennett, Coleman and Company Limited (BCCL) being the largest publishing company in India. BCCL publishes The Times of India newspaper, which was launched 175 years ago and is now India's most widely circulated English-language daily newspaper. The Times of India has a strong brand recognition in India and has expanded its reach across various media platforms and languages.
The document is a research project report on newspaper reading habits of students. It includes an introduction describing newspapers, the need and objectives of the study, research methodology, data collection methods, limitations, data analysis in tables, and conclusions. The study found that 48% of respondents read newspapers, most preferring the English language. It concluded that newspaper reading helps student development and the most preferred sections were entertainment and business. Physical newspapers were still preferred over digital.
A study on factors effecting consumer preference for various economic daily” ...Pritesh Radadiya
Business Standard Limited was incorporated on 16th December 1975 under the name of “Desh Publication (P) Ltd”. This was changed to “Business Standard (P) Ltd” On 23rd November 1995 as a limited company. The head office of the company is located at Delhi. The company is managed, under the leadership and guidance of the Board of Directors. The company believes in ethical conduct through professional management and has forwardlooking outlook.
Business standard is India’s second largest and fastest growing business newspaper having growth rate of 300% in past four years it has a readership of over a quarter million with thirteen editions. Business Standard is edited by Mr.T.N.Ninan, the pre-eminent business journalist of the country, and an ex editor of The Economic Times for six years. It has the distinction of an exclusive editorial syndicate with the Financial Times of London.
The main departments of Business Standard are Market Development Department also known as Circulation Department, Scheduling Department, Space Marketing Department, Editorial Department, System Department, Production Department and Dispatch Department. Business Standards’ array of highly respected columnists provides not only a national, regional and global perspective to arm a quarter million readers, but also keen insights to sharpen their competitive edge in the world of business.
This document is a project report submitted by Khushbu Patel for her MBA in Media and Communication. It discusses the Indian media company Bennett Coleman, which owns The Times of India newspaper and other publications. It provides an overview of Bennett Coleman's history and founding, organizational structure, products including major newspapers, and strategic initiatives.
This document provides an overview and analysis of the print media industry in India. It discusses the history and growth of print media in India since the 18th century. It profiles the major players in the industry, categorizing them based on language, region, and type of publication. The largest and most prominent players include Dainik Jagran, The Times of India, Malayala Manorama, and The Hindu. The document also provides a brief profile of The Times of India, the largest English language newspaper in India by circulation.
Importance and Utility of Reading Newspaper by Various Target GroupsBhavik Parmar
This document provides a summer internship project report on the importance and utility of reading newspapers by various target groups. It includes an introduction to print media and a SWOT analysis of Business Standard newspaper. The research methodology section outlines a descriptive research design using a questionnaire to collect primary data from 213 respondents through convenience sampling in Kadi and Mehsana.
The data analysis section finds that respondents' most preferred newspapers are Gujarat Samachar, Sandesh, and Times of India. Respondents primarily read just headlines and want business knowledge from newspapers. Key findings show reduced newspaper reading due to digital media and a desire for unbiased news and improved quality. The conclusion expresses gratitude for the learning experience and opportunities to promote
The document provides an overview of Outlook magazine group including its mission, vision, size, growth projections for print media industry, details of Outlook magazine like readership, competitors, and marketing strategies adopted. It also includes objectives, methodology and findings of a market survey conducted to identify readers' magazine preferences in Chandigarh and suggestions to promote Outlook magazines.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
This document is a summer training report submitted by Sanjay Kumar to Mr. Siddarth Kashyap in August 2016 about direct marketing conducted at The Times of India newspaper. It includes an overview of the company, objectives to promote readership and understand customer expectations, methodology using surveys and door-to-door visits, findings that readers prefer gifts and supplements over discounts, and recommendations to improve layouts and launch an education supplement. The report provides background on the history, vision, mission and products of The Times of India newspaper.
SALES AND PROMOTION OF TIMES OF INDIA GROUP MAGAZINE marketing.docx.pdfShami Zama
This document is a summer training project report submitted by Shreya Tiwari to the G.L. Bajaj Institute of Management and Research. The report details Shreya's summer internship with The Times of India Group, where she focused on sales and promotions of the company's magazines. The report includes an acknowledgements section, declaration, executive summary, table of contents, and sections on the company's profile, research methodology, data analysis, findings, and conclusions. It provides a high-level overview of Shreya's internship experience and the content of her report analyzing magazine sales and promotions strategies at The Times of India Group.
A STUDY OF RELEVANCE OF PRINT MEDIA INRohit Ranjan
This document presents a study on the relevance of print media in today's marketing mix from the perspective of marketers. The study used both primary and secondary research methods. Key findings include that most marketers still prefer print media over other promotional tools and believe it effectively promotes brands, though digital media is growing. While digital media is seen as the future, print media remains important for reaching masses in India. The study recommends print media continue to be used alongside sustainable practices. Limitations include difficulty collecting marketer information and time constraints of the broad topic.
Comparative Analysis of MINT v/s The Economic TimesVikrant1711992
This document provides a comparative analysis of two Indian business newspapers: Mint and The Economic Times. It includes profiles of each newspaper, discussing their founding, readership, and market position. A SWOT analysis is presented for both newspapers. The methodology section outlines a descriptive research design to analyze consumer interest in the two papers. The findings suggest Mint is growing its readership but still lags The Economic Times in awareness. Suggestions include increasing promotions and building proper brand positioning for Mint.
An industrial visit report on amar ujalaNavanSodhi
The industrial visit report summarizes Amar Ujala Publications Ltd., a leading Hindi newspaper based in Noida, India. The report discusses the company's organizational structure, departments, products, and divisions. Key points include that Amar Ujala has 11 departments and follows a tall organizational structure. Its major products are the Amar Ujala newspaper, website, and mobile apps. Major divisions include digital, Touch Point, and books and magazines. The report also provides a brief SWOT analysis and overview of the recruitment process.
This document provides an overview of newspaper readership and the marketing mix in India. It discusses factors driving the growth of newspaper circulation in India, unlike other countries where circulation is declining. Hyper-localization and low pricing are key factors. Regional language newspapers are most popular due to covering local news and publishing in local languages. The Times of India is the largest selling English newspaper globally. The 4Ps of the marketing mix - product, price, place and promotion - are discussed in the context of newspaper marketing strategies.
This document summarizes a research project report on the supply chain management of newspapers and magazines at The Times Group in India. It discusses The Times Group's publishing brands across newspapers, magazines, television, radio and digital media. It outlines the objectives of studying The Times of India's marketing and advertising strategies, identifying competitors, and analyzing reader preferences in Jalandhar. Key findings include that while Dainik Bhaskar and Hindustan Times are major competitors, the intern was able to increase Times of India sales and learn about targeting audiences through interviewing readers. The internship provided valuable insights into understanding customer preferences and boosting newspaper sales.
This document provides information about Dainik Bhaskar Group's summer internship project on market analysis, regional branding, and pre-launch promotional activities in Ahmedabad, India. It includes details about the internship report such as the enrollment number, college, and supervisor. It also includes sections on the declaration, acknowledgements, preface, executive summary, table of contents, and an introduction to the topic. The objective of the project was to study the market and help with the launch of Dainik Bhaskar's new English newspaper, DNA, in Ahmedabad.
This document provides an introduction and overview of the Times Group, the largest media conglomerate in India. It discusses the company's newspaper and magazine brands, with The Times of India having the highest circulation globally. The report focuses on the RMD (Results & Market Development) department, which is responsible for generating sales and expanding the market for Times Group publications. The internship involved bulk sales of magazines like Femina and Filmfare, as well as providing promotional benefits to corporate clients. Market development activities aimed to increase readership and brand awareness. The methodology, findings and conclusions of the report provide insights into the working of the RMD department and their role in sales generation.
Exploring Customer Demand towards Times Group's Magazines : Price, Quality an...Mridul Dohutia
This document provides an overview of the Times Group, a large media company in India. It discusses the group's key businesses including publishing, television, digital, and out of home advertising. The publishing business includes several newspapers and magazines. The document outlines the group's history dating back to 1838 and its growth over decades through acquisitions and launching new publications and businesses. It also lists some of the group's major subsidiaries that operate radio, events, outdoor advertising and other businesses. In summary, the Times Group is one of the largest media conglomerates in India with interests across print, television, digital and other sectors.
The document provides information about Times of India, a major newspaper publisher in India. It discusses the company profile, products, design process, production process, plant layout, capacity, and quality policy. Times of India is the largest newspaper in India by circulation. It owns various newspapers, magazines, radio stations, and television channels. The design process involves journalists collecting news, editors selecting stories, and designers laying out pages. Newspapers are printed using gravure or screen printing processes and quality is ensured through various checks.
ANALYSIS OF READER PREFERENCES FOR BUSINESS NEWSPAPER: - COMPARATIVE STUDY BE...Sayantan Samanta
1- To study the consumer awareness and business newspaper brand preference among the target customer.
2- To study the price satisfaction level of the consumers towards their financial dailies.
3- To compare MINT and Business Standard newspapers for their features, news quality.
Marketing strategy of The Times of IndiaPramod Patil
The Times Group is India's largest media conglomerate, with its flagship company Bennett, Coleman and Company Limited (BCCL) being the largest publishing company in India. BCCL publishes The Times of India newspaper, which was launched 175 years ago and is now India's most widely circulated English-language daily newspaper. The Times of India has a strong brand recognition in India and has expanded its reach across various media platforms and languages.
The document is a research project report on newspaper reading habits of students. It includes an introduction describing newspapers, the need and objectives of the study, research methodology, data collection methods, limitations, data analysis in tables, and conclusions. The study found that 48% of respondents read newspapers, most preferring the English language. It concluded that newspaper reading helps student development and the most preferred sections were entertainment and business. Physical newspapers were still preferred over digital.
A study on factors effecting consumer preference for various economic daily” ...Pritesh Radadiya
Business Standard Limited was incorporated on 16th December 1975 under the name of “Desh Publication (P) Ltd”. This was changed to “Business Standard (P) Ltd” On 23rd November 1995 as a limited company. The head office of the company is located at Delhi. The company is managed, under the leadership and guidance of the Board of Directors. The company believes in ethical conduct through professional management and has forwardlooking outlook.
Business standard is India’s second largest and fastest growing business newspaper having growth rate of 300% in past four years it has a readership of over a quarter million with thirteen editions. Business Standard is edited by Mr.T.N.Ninan, the pre-eminent business journalist of the country, and an ex editor of The Economic Times for six years. It has the distinction of an exclusive editorial syndicate with the Financial Times of London.
The main departments of Business Standard are Market Development Department also known as Circulation Department, Scheduling Department, Space Marketing Department, Editorial Department, System Department, Production Department and Dispatch Department. Business Standards’ array of highly respected columnists provides not only a national, regional and global perspective to arm a quarter million readers, but also keen insights to sharpen their competitive edge in the world of business.
This document is a project report submitted by Khushbu Patel for her MBA in Media and Communication. It discusses the Indian media company Bennett Coleman, which owns The Times of India newspaper and other publications. It provides an overview of Bennett Coleman's history and founding, organizational structure, products including major newspapers, and strategic initiatives.
This document provides an overview and analysis of the print media industry in India. It discusses the history and growth of print media in India since the 18th century. It profiles the major players in the industry, categorizing them based on language, region, and type of publication. The largest and most prominent players include Dainik Jagran, The Times of India, Malayala Manorama, and The Hindu. The document also provides a brief profile of The Times of India, the largest English language newspaper in India by circulation.
Importance and Utility of Reading Newspaper by Various Target GroupsBhavik Parmar
This document provides a summer internship project report on the importance and utility of reading newspapers by various target groups. It includes an introduction to print media and a SWOT analysis of Business Standard newspaper. The research methodology section outlines a descriptive research design using a questionnaire to collect primary data from 213 respondents through convenience sampling in Kadi and Mehsana.
The data analysis section finds that respondents' most preferred newspapers are Gujarat Samachar, Sandesh, and Times of India. Respondents primarily read just headlines and want business knowledge from newspapers. Key findings show reduced newspaper reading due to digital media and a desire for unbiased news and improved quality. The conclusion expresses gratitude for the learning experience and opportunities to promote
The document provides an overview of Outlook magazine group including its mission, vision, size, growth projections for print media industry, details of Outlook magazine like readership, competitors, and marketing strategies adopted. It also includes objectives, methodology and findings of a market survey conducted to identify readers' magazine preferences in Chandigarh and suggestions to promote Outlook magazines.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
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An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
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Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
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The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Assessment and Planning in Educational technology.pptxKavitha Krishnan
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
toi ppt.pptx
1. Presentation on
Study of consumer behavior towards
PRINT MEDIA(Newspaper)
Presented by:- Neha arora
MBA -C
Roll No. :-1819270039
2. Table of contents
Purpose of study
Brief on newspaper industry
Company introduction
Products and magazines of times of India
Research methodology
Analysis and interpretation
Limitation
Recommendation and suggestions
conclusion
3. Purpose of study
PRIMARY OBJECTIVE
Main objective of study is to know CONSUMER
BEHAVIOUR OF NEWSPAPER READER on the
basis of product feature and its schemes.
SECONDARY OBJECTIVE
To know exactly the factors that influence the
customer for choosing the product and knowing the
consumer’s perception over newspaper.
To know what changes consumer want in
newspaper.
4. Brief on Newspaper Industry
The press is supposed to play crucial role, the foreside in situation functions
fairly within the constitution of framework and serve the people of whose they were
created. The newspaper can initially be defined as a written means of conveying
current information.
Indian newspapers are the cheapest in the world. Newspaper companies in
India came to be projected as public service institutions after independence.
However, in the late 1980s, they became just another fast moving consumer commodity.
The companies started aggressive marketing and promotional strategies to increase
circulation and readership. The industry witnessed tough competition both regionally and
nationally. In 1999, the top 10 newspapers accounted for about 90% of the readership and
the top two made 90% of the profits.
5. Company Introduction
THE TIMES GROUP
BENNETT COLEMAN & CO. LTD
TYPE : Private
COMPANY TYPE : Private
FOUNDED : 1838
HEADQUARTERS: Mumbai, (INDIA)
KEY PEOPLE : Indu Jain (Chairperson), Samir Jain (Vice chairman), Vineet Jain (Managing Director),
Raj Jain ( CEO)
6. INDUSTRY : Mass Media
PRODUCTS : Publishing, Broadcasting, Radio, Magazines, Newspaper & Webportals
EMPLOYEES : More than11,000
“The Times of India” “LET THE TRUTH PREVAIL”.
The Times Group (Also referred as Bennett, Coleman & Co. Ltd.) is the largest company in media and
entertainment industry in India and South Asia. It has completed 181 years of its journey in media industry
from 1838, established in Mumbai. Starting off with The Times of India – which is now the largest English
publication in the world, BCCL and its subsidiaries (called The Times of India Group), are present in every
existing media platform – Newspapers, Magazines, Books, TV, Radio, Internet, Event Management, Outdoor
Display, Music, Movies and more. Having strength of more than 11,000 employees, its revenue is exceeding
$1.5 Billion, it has the support of more than 25000 advertisers and a vast audience spanning across the world.
9. The Times of India Monday to Saturday
It is a twenty to twenty-four page newspaper with additional supplement of Noida Times (Daily), Education Times
(Monday), Financial Times (Tuesday), Ascent & Times Classifieds (Wednesday), Noida Plus & Business
opportunities (Thursday), government Business (Friday) and Property Times (Saturday) Sunday Review and
Times Classifieds / Matrimonial (Sunday).
It is divided into 8 different sections. The different sections are:
1. Lead News – These are the most important news that are carried in the first page of the newspaper.
2. City Section – This section contains the news about Delhi and the place surrounding it. This section is carried in
the third page of the newspaper.
3. State Section – The news about the whole of Noida is carried in this section. It is published in the fourth page of
the newspaper.
4. National Section – This is a four page section which carries news from various parts of the country.
10. 5. International Section – News from around the world is carried in this section.
6. Editorial Section – This 12th page of the newspaper is the editorial page.
7. Business Section – Contains the various business news of national and international importance while it carries
the prices of the shares listed in the BSE, NSE and the DSE Stock Exchange
8.Sports Section – The sports news is all about National and International Sports.
The second page contains the classified advertisements and at times a little bit of city news while the last page
contains the important news that could not be carried in any of the above mentioned sections.
On Wednesday Times classified advertisements pertaining to recruitment are carried on three-four pages of the
newspaper.
At times a special supplement is made in the form of a pullout but sometimes it is carried in the main
newspaper.
11. The Sunday Times of India
Four pages in the main newspaper contain columns from eminent personalities and it
also contains the analysis of important issues generally pertaining to Noida.
Eight pages Sunday Review, which includes editorials, articles, future discoveries etc.
Horoscope, cartoons etc. are covered in the last pages of the main newspaper.
The classified matrimonial advertisements are published in eighteen pages of the
newspaper.
Apart from all this the newspaper also contains the lead news, city news, national
news, international news and the sports news.
12. Research methodology is a way to systematically solve the research problem .it may be understood as a science of
studying how research is done scientifically. In it we study the various steps that are generally adopted by a
researcher in studying his problem along with the logic behind.
RESEARCH METHODOLOGY
Worked as Intern in “ The Times Of India”
To identify the presence of print media and getting some suggestions from readers about the product so that we
can make their interest to buy newspaper more & more.
I worked in the RMD department completed my project under the guidance of my company
Mentor Mr. Sandeep Kumar ( Deputy Manager).
The Work which had been assigned to me was
Doing Survey of readers & non readers
Generating leads through tele calling.
Resolving the queries of consumers (if any)
13. Door to door campaign
Team handling & Briefing the new interns about what and how the work is to be done.
Briefing the team how to handle the client.
The survey technique is intended to secure one or more items of information from a sample of
respondents who are representatives of a larger group. The information is recorded on a form
known as questionnaire. As data are gathered by asking questions from persons who are
believed to have desired information.
The task of marketing (business) research is to generate accurate information for use in
decision making.
14. 2. Objective of Project :
Preference and perception towards the newspaper.
Factors that affect their buying for newspaper.
RESEARCH DESIGN
Descriptive type of research design has been used for the study.
SAMPLE SIZE:
The sample size of this study is 150
SAMPLING METHOD
The study involve area sampling method involve selecting a probability sample of geographic areas and selecting
units or individual within this selected area for the sample.
15. SOURCES OF DATA
For collection of data used primary and secondary data is used.
1. PRIMARY DATA:
The primary data was collected from the respondents using questionnaire.
2. SECONDARY DATA:
The secondary data was collected from the company’s official website, English magazines and from internet.
DATAANALYSIS METHOD:
The data was collected from the main study and was analyzed using based on the result conclusion were drawn and suggestions
were made.
16. SAMPLING PLAN
Sample Size: The data was collected from 150 samples. All the 150 readers were from Noida ranging from all age
group of 18-65 including student, servicemen and business class and also others.
The sample report can be written as follows:
Sample : 150
Occupation :
Number of respondents:
Students : 45
Service : 20
Business : 75
Others : 10
17. ANALYSIS AND INTERPERTITION
SAMPLE SIZE: - 150
1. Do you read newspaper?
(a) Yes 110 ( 73%)
(b) No 40 (27%)
YES
73%
NO
27%
0%
0%
Q.1
Analysis: Researcher found that mostly readers like to read
newspaper. Few people not read newspaper.
18. 2.what is your occupation?
(a ) student 50%
(b) employee 13%
(c) business 30%
(d) other 7%
STUDENT
50%
EMPLOYEE
13%
BUSINESS
30%
OTHERS
7%
Q 2
Analysis: As per survey conducted
Study is focused on those individual who read other English newspaper.
According to above graph, student’s and businessman were major segments that consist of approx. 86% of total
non-”TOI” readers.
19. ANALYSIS:-
As per the above chart it shows that 97% of the population use newspaper as daily basis & 3% weekly.
DAILY
97%
WEEKELY
3%
Q 3
3. How frequently you read the newspaper?
(a) Daily 145(97%)
(b) Weekly 5(3%)
20. 4. WHICH NEWSPAPER DO YOU PRFER TO READ?
(a) ENGLISH 90(60%)
(b) HINDI 40(27%)
(c) OTHERS 20(13%)
ENGLISH
60%
HINDI
27%
OTHERS
13%
Q 4
Analysis : As per the survey, mostly persons prefer English newspaper and second preferred newspaper is
Hindi.
21. 5. WHICH ENGLISH NEWSPAPER YOU WOULD READ?
(A) THE TIMES OF INDIA 90(60%)
(B) HINDUSTAN TIMES 30(20%)
(C) THE HINDU 20(13%)
(D) ANY OTHER 10(7%)
Analysis: Most of person like to read The Times of India because supplement of that newspaper is very good or
focus on information, editorial and printing is very good.
TOI
60%
HT
20%
THE HINDU
13%
OTHERS
7%
Q 5
22. 6. WHICH FACTOR PREFERED YOU TO READ THE
TIMES OF INDIA MOST?
(A) PRINTING 36 (40%)
(B) GRAPHICS 24(27%)
(C) CLARITY 12(13%)
(D) EDITORIAL 6(7%)
(E) ANY OTHER 12(13%)
PRINTING
40%
GRAPHICS
27%
CLARITY
13%
EDITORIAL
7%
OTHERS
13%
Q 6
Analysis : The Times of India mainly focus on information ,editorial and printing due
to this reason it cover high market segment.
23. 7. WHAT DO YOU THINK ABOUT QUALITY OF
INFORMATION OF THE TIMES OF INDIA” AS
COMPARE TO OTHER ENGLISH NEWSPAPER?
(A)EXCELLENT 24(27%)
(B) GOOD 36(40%)
(C) FAIR 21(23%)
(D) POOR 7(7%)
(E) CAN NOT SAY 2(3%)
EXCELLENT
27%
GOOD
40%
FAIR
23%
POOR
7%
CAN'T SAY
3%
Analysis :the quality of information provide the times of India is good because27%respondent said excellent and
40% is good this show that The Times of India information is too specific and newspaper is so friendly in nature.
Above mean there are two categories 1.Excellent and 2. Good. So we can say that the most of people think The
Times of India quality and information in simple language
24. 8. WHICH OF THE TWO SUPPLIMENTS YOU PREFER
READING MORE?
(A) NOIDA TIMES 48(53%)
(B) HT CITY 36(40%)
(C) ANY OTHER 6(7%)
ANALYSIS:-
As per the above chart it shows that 53% of the population are prefer NOIDA TIMES & 43% are prefer HT
CITY and 7% are prefer others supplement.
DELHI TIMES
53%
HT CITY
40%
OTHERS
7%
Q 8
25. 9. HOW MUCH RELIBLE INFORMATION OF THE TIMES
OF INDIA?
(A) VERY MUCH 30(33%)
(B) MUCH 36(40%)
(C) NEUTRAL 18(20%)
(D) NOT MUCH 24(7%)
VERY MUCH
33%
MUCH
40%
NEUTRAL
20%
NOT
MUCH
7%
Q 9
Analysis: according to our survey, we are following these two reasons.
1) Strongest brands in newspaper.
2) TOI takes opinion from reader.
26. YES
60%
NO
40%
Q 10
Analysis:-
As per the above charts shows that 60% of the population wants to need some change or some addition and 40%
population does not want anymore change.
Q 10) Do you think TOI need some changes?
A) YES 60%(54)
B) NO 40%(36)
27. 11. IF, YES IN WHICH AREA?
(A) IN POLITICAL SECTION 22(40%)
(B) IN WORLD SECTION 13(27%)
(C) IN SPORT SECTION 11(20%)
(D) ANY OTHER 8(13%)
POLITICAL SEC
27%
WORLD SEC
40%
SPOPRT SEC
20%
OTHERS
13%
Q 11
Analysis:
As per above charts 40%population want to change in world sec,27%population want to change in political
sec,20% population want to change in sport sec and 13% population want to change in other.
28. The study have been completed in 45 days, this is not sufficient time to do a survey in Delhi and NCR.
The sample size chosen is limited to 150 respondents; the study may not be applicable to the total market.
Hence the data collected may not be a representation of the entire population.
There is a possibility of biased answer from the respondents; hence the information collected might not be an
accurate one.
The study has been done in certain areas of Greater Noida so the findings are regional and do not represent the state
or country.
As the market being very huge it was not possible to cover each and every area.
LIMITATIONS
29. RECOMMENDATIONS & SUGGESTIONS
Youngsters are the most potential market so “TOI” Should give:
1. Promotional schemes should be given to schools, institutions, organisations etc. So that youngsters or
new generation can become habitual of Times Of India.
2. More career and job related news must be there or supplements atleast two per week or on weekends in
TOI newspaper.
On the basis of suggestions and reviews of readers it is recommended to TOI that:
1. Paper must be attractive and easy to carry and hold.
2. Instead of long paragraphs some visuals in terms of photos can be used to convey the news.
3. Less advertisement (atleast big add images should be reduced).
4. Some campaigns must be conducted so that awareness can be created among readers and non readers both.
5. Keeping in touch with TOI readers through mails or calls so that they feel that TOI takes care of its user and resolve their
queries within a limited time frame.
6. Some local news should also be covered whether through launching a new copy & circulate it once in a week atleast or add
it as supplement along with TOI.
30. CONCLUSION
There is phenomenal increase in the readership of newspaper due to difference subscription
schemes offered by the both English as well as regional newspapers & substantial
improvement in the literacy rate. Developing customer loyalty & retaining readership can
be huge challenge for the managers of publishing business. The problem become more
serious because of variety of choices the reader may have today. It could be easy to change
the readership to change the readership temporarily but to sustain that change in long run
can be very difficult. Therefore professionals busy in publishing industry must create
something
31. QUESTIONNARIES OF TIMES OF INDIA
1.WHAT IS YOUR OCCUPATION?
(A)STUDENT (B) EMPLOYEE (C) BUESSNESS (D) OTHER PLEASE SPECIFY
2. HOW FREQUENTLY YOU READ THE NEWS PAPER?
(A) DAILY (B) WEEKLY
3. WHICH NEWSPAPER DOES YOU PRFER TO READ?
(A) ENGLISH (B) HINDI
4. WHICH ENGLISH NEWSPAPER YOU WOULD READ?
(A) THE TIMES OF INDIA (B) HINDUSTAN TIMES (C) THE HINDU (D) ANY OTHER
5. WHICH FACTOR PREFERED YOU TO READ THE NEWSPAPER MOST?
(A)PRINTING (B) GRAPHICS (C) CLARITY (D) EDITORIAL (E) ANY OTHER
6.WHAT DO YOU THINK ABOUT QUALITY OF INFORMATION OF THE TIMES OF INDIA” AS
COMPARE TO OTHER ENGLISH NEWSPAPER?
(A)EXCELLENT (B) GOOD (C) FAIR (D) POOR (E) CAN NOT SAY
32. 7. WHICH OF THE TWO SUPPLIMENTS YOU PREFER READING MORE?
(A) EDUCATION TIME (B) DELHI TIMES (C) ANY OTHER
8. HOW MUCH RELIBLE INFORMATION OF THE TIMES OF INDIA?
(A) VERY MUCH (B) MUCH (C) NEUTRAL (D) NOT MUCH (E) NOT AT ALL
9. DO YOU THINK TIMES OF INDIA NEED SOME CHANGES OR SOME
ADDITION?
(A) YES (B) NO
10. IF, YES IN WHICH AREA?
(A) IN POLITICAL SECTION (B) IN WORLD SECTION
(C) IN SPORT SECTION (D) ANY OTHER