Marketing strategy of TOI
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The Times Group is India's largest media conglomerate, owning Bennett, Coleman and Company Limited (BCCL), India's largest publishing company. BCCL was founded in 1838 and has a presence in various media platforms including newspapers, magazines, books, television, radio, internet, and events. The Times of India, launched 175 years ago, is the group's flagship newspaper and India's national newspaper with editions across most states. It has a wide readership and over 25,000 advertisers supporting it. The document discusses The Times of India brand, logo, mission statement, products, SWOT analysis, and competitors like Hindustan Times and The Hindu.
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Marketing strategy of The Times of India
The Times Group is India's largest media conglomerate, with its flagship company Bennett, Coleman and Company Limited (BCCL) being the largest publishing company in India. BCCL publishes The Times of India newspaper, which was launched 175 years ago and is now India's most widely circulated English-language daily newspaper. The Times of India has a strong brand recognition in India and has expanded its reach across various media platforms and languages.
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The document provides information about the internship experience of working at The Times of India (TOI) newspaper. It describes the various departments at TOI including Editorial, Production, Finance, Human Resources, and Response (advertising). The intern gained experience covering events, meeting department heads, and learning about the newspaper industry through presentations and site visits during the internship at TOI.
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Times of india
The document discusses the newspaper industry in India and provides details about The Times of India group. It summarizes that The Times of India is the largest media conglomerate in India, owning various newspapers, magazines, radio stations, and television channels. It reaches over 2468 cities and towns in India. The document also outlines the company's marketing strategies, including aggressive pricing, promotions through various channels, and a "pincer movement" approach to gain market share.
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This document provides information about Avtar Singh's summer internship at Bennett, Coleman and Co. Ltd (BCCL), the parent company of The Times of India. It includes details about his role, BCCL and the Times of India. Specifically, it outlines the history and operations of BCCL and the Times of India, their products and distribution channels, marketing strategies used, and Avtar's achievements and learnings during the internship.
Times of india
The document provides information about the Times of India organization structure template. It includes details such as the name, address, employee strength of over 3000, and type of industry which is news and entertainment. The organization structure is described as relatively flat. Key departments mentioned include Editorial, Production, Business and Commercial, Finance, and Human Resources. The document also includes templates on other topics such as strategy, size and growth, technology, culture, environment, and decision making of the organization.
Times of India
The Times of India is India's most widely read English-language newspaper. It was founded in 1838 and became a daily newspaper in 1850. Over time, it had different owners until being acquired by Bennett, Coleman & Co. Ltd. It is currently headed by Vineet Jain and has various editions across India. The Times of India aims to create differentiated content to attract relevant audiences and help advertisers strengthen their brands. While it is a large and reputable brand, it faces competition from papers like The Hindu and Hindustan Times and must adapt to the growing digital media landscape.
Marketing mix of The times of India
This document provides an overview of newspaper readership and the marketing mix in India. It discusses factors driving the growth of newspaper circulation in India, unlike other countries where circulation is declining. Hyper-localization and low pricing are key factors. Regional language newspapers are most popular due to covering local news and publishing in local languages. The Times of India is the largest selling English newspaper globally. The 4Ps of the marketing mix - product, price, place and promotion - are discussed in the context of newspaper marketing strategies.
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Marketing strategy of The Times of India
The Times Group is India's largest media conglomerate, with its flagship company Bennett, Coleman and Company Limited (BCCL) being the largest publishing company in India. BCCL publishes The Times of India newspaper, which was launched 175 years ago and is now India's most widely circulated English-language daily newspaper. The Times of India has a strong brand recognition in India and has expanded its reach across various media platforms and languages.
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The document provides information about the internship experience of working at The Times of India (TOI) newspaper. It describes the various departments at TOI including Editorial, Production, Finance, Human Resources, and Response (advertising). The intern gained experience covering events, meeting department heads, and learning about the newspaper industry through presentations and site visits during the internship at TOI.
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The document discusses the newspaper industry in India and provides details about The Times of India group. It summarizes that The Times of India is the largest media conglomerate in India, owning various newspapers, magazines, radio stations, and television channels. It reaches over 2468 cities and towns in India. The document also outlines the company's marketing strategies, including aggressive pricing, promotions through various channels, and a "pincer movement" approach to gain market share.
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This document provides information about Avtar Singh's summer internship at Bennett, Coleman and Co. Ltd (BCCL), the parent company of The Times of India. It includes details about his role, BCCL and the Times of India. Specifically, it outlines the history and operations of BCCL and the Times of India, their products and distribution channels, marketing strategies used, and Avtar's achievements and learnings during the internship.
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The document provides information about the Times of India organization structure template. It includes details such as the name, address, employee strength of over 3000, and type of industry which is news and entertainment. The organization structure is described as relatively flat. Key departments mentioned include Editorial, Production, Business and Commercial, Finance, and Human Resources. The document also includes templates on other topics such as strategy, size and growth, technology, culture, environment, and decision making of the organization.
Times of India
The Times of India is India's most widely read English-language newspaper. It was founded in 1838 and became a daily newspaper in 1850. Over time, it had different owners until being acquired by Bennett, Coleman & Co. Ltd. It is currently headed by Vineet Jain and has various editions across India. The Times of India aims to create differentiated content to attract relevant audiences and help advertisers strengthen their brands. While it is a large and reputable brand, it faces competition from papers like The Hindu and Hindustan Times and must adapt to the growing digital media landscape.
Marketing mix of The times of India
This document provides an overview of newspaper readership and the marketing mix in India. It discusses factors driving the growth of newspaper circulation in India, unlike other countries where circulation is declining. Hyper-localization and low pricing are key factors. Regional language newspapers are most popular due to covering local news and publishing in local languages. The Times of India is the largest selling English newspaper globally. The 4Ps of the marketing mix - product, price, place and promotion - are discussed in the context of newspaper marketing strategies.
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Marketing strategy of TOI
- 1. SHUBHAM I MAHENDRA I NIKITA GROUP 9
- 2. • The Times Group is India’s largest media conglomerate with its flagship Bennett, Coleman and Company Limited (BCCL) being the largest publishing company in India and South-Asia. • BCCL has history of 175 years founded from the year 1838. • BCCL and its subsidiaries are present in every existing media platform -Newspapers, Magazines, Books, TV, Radio, Internet, Event Management, Outdoor Display, Music, Movies and more • With a turnover exceeding a billion dollars, the group has the support of over 25,000 advertisers, 11,000 employees and an audience spanning across all continents. • The Times of India was launched 175 years back with its head office at Mumbai India. Mrs. Indu Jain is current chairman and Mr. Vineet Jain is Managing Director of the Times Group (BCCL). ABOUT US
- 3. • Name: The Times Of India • Logo: Two elephant- strength • Crown: Royalty • Visual Identity: The Name The Times of India itself world famous. • Slogan- LET TRUTH PREVAIL WHAT DOES LOGO SIGIFIES ?
- 4. Mission Statement of Times of India “Create & build brands with differentiated content to capture relevant audiences and market the value of these to advertisers to help them sell and strengthen their brands.”
- 5. Core Competency and Sustainable Competitive Advantage • A strongly dedicated and innovative product development team. • Largest infrastructure for advertising and circulation sales. • A strong sales team. • Dedicated employees. • Strong business strategies. • The Times of India has wide range of brands in different regional languages which cover large range of audiences or readers. • Today TOI is India’s national newspaper with editions spread across most states, which is complemented by its robust presence in on-line domain too through its e-paper.
- 6. PRODUCTS
- 7. SWOT Analysis STRENGHTS • World’s largest newspaper • brand and strong brand image. • Easy Brand Recall useful in a competitive market with numerous dailies; high brand loyalty. • Weekly paper called Ascent is widely regarded as excellent platform and also a must read for potential recruiters and job seekers. • Times of India-widely circulated daily newspaper. • Largest infrastructure for advertising and circulation sales. • Very good newspaper printing quality WEAKNESSES • Some people have the perception that TOI publishes more celebrity / entertainment news. • Very less distribution channel in rural and small cities in India. • Less information about stock market. • Late circulation in small cities. • Lack in covering useful news for competitive student.
- 8. OPPORTUNITIES • Expanding organized distribution channels in small cities and rural areas. • Has a limited presence in Southern India as compared to the rest of India. • Huge opportunity in Regional Languages space. • Better usage and interaction with online and mobile mediums. • Personalized newspaper editions. • Value addition • Digital space media. THREATS • Tough competitions from competitors . • Competitors-Hindustan times, The Hindu, DNA, Deccan chronicle. • Regional newspapers. • Changing economic conditions because increasing rate of dollar as compared to rupee means increase in production cost. • Increasing digital media growth.
- 11. Below are the 3 main The Times of India competitors 1. Hindutan Times 2. The Hindu 3. The Indian Express
- 12. Comparison
- 13. Comparative Study of various sections of The Hindu and The Times of India: Newspaper Total no. of pages Articles dedicated Times of India 16 8 to 11 (apart from the supplement Kanpur Times*) The Hindu 24 2 to 3 Comparison on the basis of the number of Page 3 articles: TOI has a significantly higher proportion of articles related to celebrities and tabloid style journalism as compared to the Hindu on the same dates (6th to 10th November, 2006)
- 14. FRONT PAGE OF THE TWO NEWSPAPERS