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SHUBHAM I MAHENDRA I NIKITA
GROUP 9
• The Times Group is India’s largest media conglomerate with its flagship Bennett, Coleman and Company
Limited (BCCL) being the largest publishing company in India and South-Asia.
• BCCL has history of 175 years founded from the year 1838.
• BCCL and its subsidiaries are present in every existing media platform -Newspapers, Magazines, Books,
TV, Radio, Internet, Event Management, Outdoor Display, Music, Movies and more
• With a turnover exceeding a billion dollars, the group has the support of over 25,000 advertisers, 11,000
employees and an audience spanning across all continents.
• The Times of India was launched 175 years back with its head office at Mumbai India. Mrs. Indu Jain is
current chairman and Mr. Vineet Jain is Managing Director of the Times Group (BCCL).
ABOUT US
• Name: The Times Of India
• Logo: Two elephant- strength
• Crown: Royalty
• Visual Identity: The Name The Times of India itself
world famous.
• Slogan- LET TRUTH PREVAIL
WHAT DOES LOGO SIGIFIES ?
Mission Statement of Times of India
“Create & build brands with differentiated content to capture
relevant audiences and market the value of these to advertisers to
help them sell and strengthen their brands.”
Core Competency and Sustainable Competitive Advantage
• A strongly dedicated and innovative product development team.
• Largest infrastructure for advertising and circulation sales.
• A strong sales team.
• Dedicated employees.
• Strong business strategies.
• The Times of India has wide range of brands in different regional languages which cover
large range of audiences or readers.
• Today TOI is India’s national newspaper with editions spread across most states, which is
complemented by its robust presence in on-line domain too through its e-paper.
PRODUCTS
SWOT Analysis
STRENGHTS
• World’s largest newspaper
• brand and strong brand image.
• Easy Brand Recall useful in a competitive market with
numerous dailies; high brand loyalty.
• Weekly paper called Ascent is widely regarded as
excellent platform and also a must read for potential
recruiters and job seekers.
• Times of India-widely circulated daily newspaper.
• Largest infrastructure for advertising and circulation
sales.
• Very good newspaper printing quality
WEAKNESSES
• Some people have the perception that TOI
publishes more celebrity / entertainment news.
• Very less distribution channel in rural and small
cities in India.
• Less information about stock market.
• Late circulation in small cities.
• Lack in covering useful news for competitive
student.
OPPORTUNITIES
• Expanding organized distribution channels in small
cities and rural areas.
• Has a limited presence in Southern India as compared
to the rest of India.
• Huge opportunity in Regional Languages space.
• Better usage and interaction with online and mobile
mediums.
• Personalized newspaper editions.
• Value addition
• Digital space media.
THREATS
• Tough competitions from competitors .
• Competitors-Hindustan times, The Hindu, DNA, Deccan
chronicle.
• Regional newspapers.
• Changing economic conditions because increasing rate of
dollar as compared to rupee means increase in production
cost.
• Increasing digital media growth.
Competitors analysis
Below are the 3 main The Times of India competitors
1. Hindutan Times
2. The Hindu
3. The Indian Express
Comparison
Comparative Study of various sections of The Hindu and The Times of India:
Newspaper Total no. of pages Articles dedicated
Times of India 16 8 to 11
(apart from the supplement Kanpur Times*)
The Hindu 24 2 to 3
Comparison on the basis of the number of Page 3 articles:
TOI has a significantly higher proportion of articles related to celebrities and tabloid
style journalism as compared to the Hindu on the same dates (6th to 10th November,
2006)
FRONT PAGE OF THE TWO NEWSPAPERS
Marketing strategy of TOI

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Marketing strategy of TOI

  • 1. SHUBHAM I MAHENDRA I NIKITA GROUP 9
  • 2. • The Times Group is India’s largest media conglomerate with its flagship Bennett, Coleman and Company Limited (BCCL) being the largest publishing company in India and South-Asia. • BCCL has history of 175 years founded from the year 1838. • BCCL and its subsidiaries are present in every existing media platform -Newspapers, Magazines, Books, TV, Radio, Internet, Event Management, Outdoor Display, Music, Movies and more • With a turnover exceeding a billion dollars, the group has the support of over 25,000 advertisers, 11,000 employees and an audience spanning across all continents. • The Times of India was launched 175 years back with its head office at Mumbai India. Mrs. Indu Jain is current chairman and Mr. Vineet Jain is Managing Director of the Times Group (BCCL). ABOUT US
  • 3. • Name: The Times Of India • Logo: Two elephant- strength • Crown: Royalty • Visual Identity: The Name The Times of India itself world famous. • Slogan- LET TRUTH PREVAIL WHAT DOES LOGO SIGIFIES ?
  • 4. Mission Statement of Times of India “Create & build brands with differentiated content to capture relevant audiences and market the value of these to advertisers to help them sell and strengthen their brands.”
  • 5. Core Competency and Sustainable Competitive Advantage • A strongly dedicated and innovative product development team. • Largest infrastructure for advertising and circulation sales. • A strong sales team. • Dedicated employees. • Strong business strategies. • The Times of India has wide range of brands in different regional languages which cover large range of audiences or readers. • Today TOI is India’s national newspaper with editions spread across most states, which is complemented by its robust presence in on-line domain too through its e-paper.
  • 7. SWOT Analysis STRENGHTS • World’s largest newspaper • brand and strong brand image. • Easy Brand Recall useful in a competitive market with numerous dailies; high brand loyalty. • Weekly paper called Ascent is widely regarded as excellent platform and also a must read for potential recruiters and job seekers. • Times of India-widely circulated daily newspaper. • Largest infrastructure for advertising and circulation sales. • Very good newspaper printing quality WEAKNESSES • Some people have the perception that TOI publishes more celebrity / entertainment news. • Very less distribution channel in rural and small cities in India. • Less information about stock market. • Late circulation in small cities. • Lack in covering useful news for competitive student.
  • 8. OPPORTUNITIES • Expanding organized distribution channels in small cities and rural areas. • Has a limited presence in Southern India as compared to the rest of India. • Huge opportunity in Regional Languages space. • Better usage and interaction with online and mobile mediums. • Personalized newspaper editions. • Value addition • Digital space media. THREATS • Tough competitions from competitors . • Competitors-Hindustan times, The Hindu, DNA, Deccan chronicle. • Regional newspapers. • Changing economic conditions because increasing rate of dollar as compared to rupee means increase in production cost. • Increasing digital media growth.
  • 10.
  • 11. Below are the 3 main The Times of India competitors 1. Hindutan Times 2. The Hindu 3. The Indian Express
  • 13. Comparative Study of various sections of The Hindu and The Times of India: Newspaper Total no. of pages Articles dedicated Times of India 16 8 to 11 (apart from the supplement Kanpur Times*) The Hindu 24 2 to 3 Comparison on the basis of the number of Page 3 articles: TOI has a significantly higher proportion of articles related to celebrities and tabloid style journalism as compared to the Hindu on the same dates (6th to 10th November, 2006)
  • 14. FRONT PAGE OF THE TWO NEWSPAPERS