Godrej appliances
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It is a live project done in sales management course. The industry i have chosen is refrigerator and company is Godrej appliances.
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godrej
The Godrej Group was founded in 1897 in Mumbai, India by Ardeshir Godrej. It is now led by Adi Godrej and has annual revenue of over $2 billion. The group operates across various industries including consumer goods, real estate, and industrial engineering. Some of its well-known brands are Godrej locks, Godrej refrigerators, and Godrej furniture. It aims to have its products and services reach every home and workplace in India through its vision of enriching everyday lives everywhere.
Presentation on GODREJ
Godrej is an Indian company based in Mumbai that deals in a wide range of products including appliances, furniture, security solutions, healthcare, outsourcing services, and more. Founded in 1897 by Ardeshir Godrej, the company's mission is to operate new businesses capitalizing on the Godrej brand image of reliability and integrity, while aiming to delight customers in India and abroad through its globalized vision. Godrej contributes to the environment through various initiatives and has a hierarchical organizational structure with management teams and a board of directors overseeing its 19 manufacturing plants.
Godrej group
Godrej is an Indian conglomerate founded in 1897 with a presence in real estate, FMCG, appliances, furniture, security, and agriculture. It has over 100,000 employees across 60 countries, with over 30% of its business coming from overseas. Godrej has a vision of being in every home and workplace while enriching quality of life everyday everywhere through its various products and services, as well as corporate social responsibility initiatives in areas like education, sustainability, and community development.
Case Study on Godrej Chotukool
This document discusses Godrej ChotuKool, a disruptive refrigeration product for rural India. It summarizes key trends affecting the refrigeration industry like food spoilage and low refrigerator penetration. It then introduces ChotuKool as addressing these issues through its affordable price, portability, small size, and ability to run on batteries. The document outlines challenges like scaling operations and segmentation. It proposes solutions like establishing manufacturing plants, low-cost distribution models, avoiding marketing myopia, and clear market segmentation. Finally, it analyzes the structure of the Indian consumer market.
Competitive analysis of godrej with samsung
Godrej Group consists of two corporate entities: Godrej Industries and Godrej Consumer Products. Godrej Industries manufactures chemicals and food products while Godrej Consumer Products is a major player in India's FMCG market. The presentation provides an overview of the key business divisions and products of both companies. It then analyzes the strengths, weaknesses, opportunities and threats facing Godrej through a SWOT analysis. Financial analysis of Godrej is also presented.
Godrej company
This document provides an overview of the Godrej Group, an Indian conglomerate established in 1897. It discusses Godrej's founding by Ardeshir Godrej, the values of integrity, trust and respect that guide the company, and its growth into multiple business lines including locks, appliances, furniture, and personal care products. The document also outlines Godrej's vision, mission, history, products, subsidiaries, leadership, and the strengths and weaknesses of the overall business.
Godrej
Godrej Consumer Products Limited (GCPL) is an Indian consumer goods company and subsidiary of the Godrej Group. It produces soap, hair colorants, household insecticides, and laundry detergents. GCPL segments its markets based on demographics, psychographics, behaviors, and geography. It targets both urban and rural Indian consumers through a large distribution network. GCPL positions its brands based on attributes, user benefits, competitors, quality, and price. Recent trends include focusing on research and development to create new products, standardize testing methods, and find alternative raw materials based on consumer feedback.
the godrej group
The Godrej group is an Indian conglomerate established in 1897 and headquartered in Mumbai. It operates across various business segments including consumer goods, real estate, chemicals, and agriculture. The group is led by Adi Godrej and has a presence in over 60 countries. Some of its major brands include Good Knight, Cinthol, Protekt, and Nature's Basket. Godrej emphasizes social responsibility and sustainability through various initiatives focused on education, healthcare, environment protection, and community development. It aims to continue growing its business both in India and globally in a manner that creates value for all stakeholders.
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godrej
The Godrej Group was founded in 1897 in Mumbai, India by Ardeshir Godrej. It is now led by Adi Godrej and has annual revenue of over $2 billion. The group operates across various industries including consumer goods, real estate, and industrial engineering. Some of its well-known brands are Godrej locks, Godrej refrigerators, and Godrej furniture. It aims to have its products and services reach every home and workplace in India through its vision of enriching everyday lives everywhere.
Presentation on GODREJ
Godrej is an Indian company based in Mumbai that deals in a wide range of products including appliances, furniture, security solutions, healthcare, outsourcing services, and more. Founded in 1897 by Ardeshir Godrej, the company's mission is to operate new businesses capitalizing on the Godrej brand image of reliability and integrity, while aiming to delight customers in India and abroad through its globalized vision. Godrej contributes to the environment through various initiatives and has a hierarchical organizational structure with management teams and a board of directors overseeing its 19 manufacturing plants.
Godrej group
Godrej is an Indian conglomerate founded in 1897 with a presence in real estate, FMCG, appliances, furniture, security, and agriculture. It has over 100,000 employees across 60 countries, with over 30% of its business coming from overseas. Godrej has a vision of being in every home and workplace while enriching quality of life everyday everywhere through its various products and services, as well as corporate social responsibility initiatives in areas like education, sustainability, and community development.
Case Study on Godrej Chotukool
This document discusses Godrej ChotuKool, a disruptive refrigeration product for rural India. It summarizes key trends affecting the refrigeration industry like food spoilage and low refrigerator penetration. It then introduces ChotuKool as addressing these issues through its affordable price, portability, small size, and ability to run on batteries. The document outlines challenges like scaling operations and segmentation. It proposes solutions like establishing manufacturing plants, low-cost distribution models, avoiding marketing myopia, and clear market segmentation. Finally, it analyzes the structure of the Indian consumer market.
Competitive analysis of godrej with samsung
Godrej Group consists of two corporate entities: Godrej Industries and Godrej Consumer Products. Godrej Industries manufactures chemicals and food products while Godrej Consumer Products is a major player in India's FMCG market. The presentation provides an overview of the key business divisions and products of both companies. It then analyzes the strengths, weaknesses, opportunities and threats facing Godrej through a SWOT analysis. Financial analysis of Godrej is also presented.
Godrej company
This document provides an overview of the Godrej Group, an Indian conglomerate established in 1897. It discusses Godrej's founding by Ardeshir Godrej, the values of integrity, trust and respect that guide the company, and its growth into multiple business lines including locks, appliances, furniture, and personal care products. The document also outlines Godrej's vision, mission, history, products, subsidiaries, leadership, and the strengths and weaknesses of the overall business.
Godrej
Godrej Consumer Products Limited (GCPL) is an Indian consumer goods company and subsidiary of the Godrej Group. It produces soap, hair colorants, household insecticides, and laundry detergents. GCPL segments its markets based on demographics, psychographics, behaviors, and geography. It targets both urban and rural Indian consumers through a large distribution network. GCPL positions its brands based on attributes, user benefits, competitors, quality, and price. Recent trends include focusing on research and development to create new products, standardize testing methods, and find alternative raw materials based on consumer feedback.
the godrej group
The Godrej group is an Indian conglomerate established in 1897 and headquartered in Mumbai. It operates across various business segments including consumer goods, real estate, chemicals, and agriculture. The group is led by Adi Godrej and has a presence in over 60 countries. Some of its major brands include Good Knight, Cinthol, Protekt, and Nature's Basket. Godrej emphasizes social responsibility and sustainability through various initiatives focused on education, healthcare, environment protection, and community development. It aims to continue growing its business both in India and globally in a manner that creates value for all stakeholders.
Godrej chotu kool
This document discusses Godrej's Chotu-Kool refrigerator, a small and affordable refrigerator designed for rural Indian markets. Key points:
- Chotu-Kool is a portable 1.5 foot tall refrigerator that runs on batteries, keeping items cool for hours without power. It costs Rs. 3,000-3,500.
- Godrej saw an opportunity to disrupt the refrigerator market by designing for low-income rural consumers not served by traditional models.
- Chotu-Kool is manufactured in Maharashtra and distributed through rural networks like NGOs and micro-finance institutions to maximize access.
- While the simple and affordable design has been successful, Godrej faces challenges in further lowering the price
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A PPT on Godrej Family talking about the inception of the company and it's progress ever since then. This PPT also comprises it's SWOT analysis along with Porter's Five Forces Model
Godrej Brand Management
The Godrej Group is an Indian conglomerate established in 1897 and operating in diverse sectors such as real estate, consumer goods, agriculture, and appliances. It has grown significantly over the past 120 years from making safes and soap to becoming a $4.1 billion business with products like refrigerators, hair color, and mosquito repellent. The Godrej Group focuses on sustainable growth through initiatives in employability, environmental protection, and green products. It has become very popular in India due to its strong brand, quality products, reputation, and innovative culture.
Chotukool team renegade(mica ii) 02-11-12
Team Renegade presents a case study on ChotuKool, a portable and compact cooling solution that does not use a compressor. It weighs only 7.8 kg, runs on 55 Watts of power from batteries or electricity, and can keep items cool for hours without power due to high-end insulation. ChotuKool sells through partnerships with Indian postal services and women's self-help groups, providing a low-cost option for cooling to rural areas without reliable electricity. An analysis shows it has benefits for small businesses, consumers, and entrepreneurs, though awareness remains low and it cannot be used where there is no power for over a day.
Godrej
The Godrej Group is an Indian conglomerate founded in 1897 and headquartered in Mumbai. It operates in diverse sectors including real estate, consumer products, industrial engineering, appliances, furniture, security, and agriculture. Key subsidiaries include Godrej Industries and its consumer products, agrovet, and properties divisions. The Godrej Group was founded by Ardeshir Godrej and began as a lock company, later expanding into soap, furniture, refrigerators, retail, and more. It uses unique advertising like funny TV commercials and maintains a presence across India through various outlets and campaigns.
19570438 consumer-buying-behaviour-in-godrej-home-appliances - copy
This document is a summer internship report submitted by Sunny Jaswal to Punjab Technical University in partial fulfillment of an MBA degree. The report examines the consumer buying behavior of Godrej appliances in Patiala, India. It includes an acknowledgments section, declaration, table of contents, and introduces the scope, limitations and research methodology of the project. It also provides background information on Godrej & Boyce Mfg Co. Ltd. and the Godrej group of companies.
Godrej Consumer Product lid(GCPL)
A presentation on Godrej Consumer Product ltd. (GCPL) which includes FMCG sector analysis, Marketing Analysis , HR duties in GCPL, Company Snapshot, Bloomberg Report for GCPL, financial Ratios, and a lot
Godrej Industries Limited
- Godrej Consumer Products Ltd is India's largest manufacturer of consumer goods such as soaps, oils, and home care products. It has a wide product range sold in India and other global markets.
- The company has seen strong financial growth in recent years with increases in total income, net profit, and profit before tax. However, the global demand for oils and fats has declined while demand for soaps and personal care products has remained steady.
- Godrej operates multiple business units and has pursued acquisitions and joint ventures to expand its portfolio and geographic reach. It faces competition from other major Indian consumer goods companies but maintains its market position through green initiatives and investments in research and development.
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- It discusses the FMCD (fast moving consumer durables) sector and examples like televisions, refrigerators, and dishwashers.
- It then focuses specifically on Whirlpool, providing details on the company's size, product portfolio including different dishwasher models, specifications, and strengths and weaknesses.
- Finally, it analyzes Whirlpool's position in India including target markets, competitors, the marketing mix, and SWOT analysis.
Godrej&boyce
Godrej has been a leading Indian conglomerate since 1897, known for its pioneering role in industries like appliances, locks, furniture and more. It operates across 60 countries with brands like Godrej Security Solutions, Godrej Interio furniture and Godrej Appliances that are leaders in their fields. The company continues its philanthropic work through initiatives in education, healthcare and heritage preservation.
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Godrej Properties aspires to be India's top real estate company while maintaining trust. It aims to deliver superior value through extraordinary spaces created with customer focus. Godrej Properties develops residential, commercial, and township projects across 12 cities totaling 11.89 million square meters. It has received over 150 real estate awards in the past 3 years.
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The document presents a marketing strategy presentation for the Godrej Group. It summarizes that the Godrej Group was established in 1897 and focuses on the Cinthol soap brand. The target market for Cinthol soap is youth of both genders who prefer vibrant, energetic personalities. Various frameworks are presented analyzing Godrej's business units, including the BCG matrix and GE matrix. Cinthol's positioning focuses on freshness and lifestyle, and it has expanded into new products and markets over time using Ansoff's matrix.
Godrej branding strategy
This document discusses the branding strategies used by Godrej, an Indian conglomerate. It notes that Godrej started as a manufacturer of locks in Mumbai in the early 1900s. Over time, through the efforts of its founders and their vision, Godrej grew into a large industrial group. The document then outlines some of Godrej's main branding approaches, including endorsement branding, brand extension, umbrella branding, and double branding. It provides examples of how Godrej has implemented each strategy across its various product categories such as soaps, appliances, and real estate.
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Group 9 conducted market research on Maggi noodles. They surveyed 50 respondents between ages 20-50. Most spend Rs. 100-150 monthly on noodles and choose Maggi for its taste. Respondents wanted more flavors but rated taste, availability, and price highly. Masala was most popular but some wanted Atta noodles. Mouth publicity influenced many purchasers. The group concluded Maggi would stay dominant through new variants, though competitors emerge. Respondents signaled a preference shift to healthier Atta noodles.
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The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.
Project report on goodrej
This document provides a report on Consumer Product Limited. It begins with an introduction to fast moving consumer goods (FMCG) and provides an overview of the major players in the Indian FMCG sector. Some of the top FMCG companies in India are listed as Hindustan Unilever Ltd., ITC, Nestle India, GCMMF (Amul), Dabur India and others. The outlook for the FMCG sector in India is positive given the large population and low per capita consumption currently.
Godrej security solutions.pptx
Godrej Security Solutions -Moving Consumers To Action:
An ISB Case Study used in the MBA colleges for the marketing management course. A comprehensive solution provided by Students of PGP-M IIM Kozhikode. Comment and drop a thanks if it helps you!
Godrej & Boyce- insight into market activation and consumer preference regard...
Godrej & Boyce- insight into market activation and consumer preference regarding Godrej Refrigerator: A case study of Chandigarh. The study analyzed Godrej's marketing activities and consumer preferences for refrigerators in Chandigarh. Phase 1 found Godrej had the highest market share in Haryana and sales increased after exhibitions. Advertising analysis showed Samsung advertised most. Phase 2 found consumers became aware of Godrej refrigerators through dealers and most were influenced by features. Those who didn't use Godrej mostly used Samsung and were influenced by quality. The study recommends Godrej increase advertising frequency, improve after-sales service, and offer innovative schemes to compete.
Godrej properties limited
Godrej Properties Limited is a real estate company headquartered in Mumbai, India that was established in 1990. Originally founded as Sea Breeze Constructions and Investments Private Limited in 1985, the company changed its name to Godrej Properties Limited in 2009. Currently, Godrej Properties focuses on residential, commercial, and township developments across India and has completed over 5 million square feet of projects. The company is led by Chairman Adi Godrej and has seen increasing total assets, liabilities, and revenues from 2013 to 2015 as it has expanded its operations.
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Maruti Suzuki aims to be the leader in the Indian automobile industry by 2011. Their mission includes modernizing the Indian auto industry, developing and selling cars faster for less, and producing more fuel efficient vehicles. They have released new models like the Kizashi, Ertiga, and a new SX4 hybrid. As strengths, Maruti has contemporary Japanese technology, management practices, and a first mover advantage in India. Opportunities include new technologies, strong distribution networks, and entering mixed fuel markets. Threats include new entrants to India, changes in market structure, and government shareholding levels.
Godrej company
Godrej was founded in 1897 by Ardeshir Godrej and Pirojsha Godrej. It has a mission to enrich quality of life everyday everywhere, with values of integrity, trust, respect for people and environment. The company operates across various industries such as consumer products, chemicals, real estate and technology through its nine business units. Godrej has a marketing strategy aimed at achieving 25-30% annual growth through its consumer products portfolio spanning appliances, locks, furniture and personal care products.
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Godrej chotu kool
This document discusses Godrej's Chotu-Kool refrigerator, a small and affordable refrigerator designed for rural Indian markets. Key points:
- Chotu-Kool is a portable 1.5 foot tall refrigerator that runs on batteries, keeping items cool for hours without power. It costs Rs. 3,000-3,500.
- Godrej saw an opportunity to disrupt the refrigerator market by designing for low-income rural consumers not served by traditional models.
- Chotu-Kool is manufactured in Maharashtra and distributed through rural networks like NGOs and micro-finance institutions to maximize access.
- While the simple and affordable design has been successful, Godrej faces challenges in further lowering the price
Godrej ppt
A PPT on Godrej Family talking about the inception of the company and it's progress ever since then. This PPT also comprises it's SWOT analysis along with Porter's Five Forces Model
Godrej Brand Management
The Godrej Group is an Indian conglomerate established in 1897 and operating in diverse sectors such as real estate, consumer goods, agriculture, and appliances. It has grown significantly over the past 120 years from making safes and soap to becoming a $4.1 billion business with products like refrigerators, hair color, and mosquito repellent. The Godrej Group focuses on sustainable growth through initiatives in employability, environmental protection, and green products. It has become very popular in India due to its strong brand, quality products, reputation, and innovative culture.
Chotukool team renegade(mica ii) 02-11-12
Team Renegade presents a case study on ChotuKool, a portable and compact cooling solution that does not use a compressor. It weighs only 7.8 kg, runs on 55 Watts of power from batteries or electricity, and can keep items cool for hours without power due to high-end insulation. ChotuKool sells through partnerships with Indian postal services and women's self-help groups, providing a low-cost option for cooling to rural areas without reliable electricity. An analysis shows it has benefits for small businesses, consumers, and entrepreneurs, though awareness remains low and it cannot be used where there is no power for over a day.
Godrej
The Godrej Group is an Indian conglomerate founded in 1897 and headquartered in Mumbai. It operates in diverse sectors including real estate, consumer products, industrial engineering, appliances, furniture, security, and agriculture. Key subsidiaries include Godrej Industries and its consumer products, agrovet, and properties divisions. The Godrej Group was founded by Ardeshir Godrej and began as a lock company, later expanding into soap, furniture, refrigerators, retail, and more. It uses unique advertising like funny TV commercials and maintains a presence across India through various outlets and campaigns.
19570438 consumer-buying-behaviour-in-godrej-home-appliances - copy
This document is a summer internship report submitted by Sunny Jaswal to Punjab Technical University in partial fulfillment of an MBA degree. The report examines the consumer buying behavior of Godrej appliances in Patiala, India. It includes an acknowledgments section, declaration, table of contents, and introduces the scope, limitations and research methodology of the project. It also provides background information on Godrej & Boyce Mfg Co. Ltd. and the Godrej group of companies.
Godrej Consumer Product lid(GCPL)
A presentation on Godrej Consumer Product ltd. (GCPL) which includes FMCG sector analysis, Marketing Analysis , HR duties in GCPL, Company Snapshot, Bloomberg Report for GCPL, financial Ratios, and a lot
Godrej Industries Limited
- Godrej Consumer Products Ltd is India's largest manufacturer of consumer goods such as soaps, oils, and home care products. It has a wide product range sold in India and other global markets.
- The company has seen strong financial growth in recent years with increases in total income, net profit, and profit before tax. However, the global demand for oils and fats has declined while demand for soaps and personal care products has remained steady.
- Godrej operates multiple business units and has pursued acquisitions and joint ventures to expand its portfolio and geographic reach. It faces competition from other major Indian consumer goods companies but maintains its market position through green initiatives and investments in research and development.
Dabur ppt
Dabur India Limited is India's leading FMCG company with a turnover of Rs. 5,283 crore. It produces ayurvedic medicines and consumer products that are marketed in over 50 countries. Some of Dabur's top selling brands include Dabur Chyawanprash, Dabur Hajmola, Dabur Amla hair oil, and Dabur Red toothpaste. Dabur has manufacturing plants in India and several other countries, and continues to expand its operations both domestically and globally through new product launches, acquisitions, and facility investments.
WHIRLPOOL ANALYSIS
This document provides a summary of Manan Kodia's final semester presentation on Whirlpool dishwashers. It includes the following key points:
- It discusses the FMCD (fast moving consumer durables) sector and examples like televisions, refrigerators, and dishwashers.
- It then focuses specifically on Whirlpool, providing details on the company's size, product portfolio including different dishwasher models, specifications, and strengths and weaknesses.
- Finally, it analyzes Whirlpool's position in India including target markets, competitors, the marketing mix, and SWOT analysis.
Godrej&boyce
Godrej has been a leading Indian conglomerate since 1897, known for its pioneering role in industries like appliances, locks, furniture and more. It operates across 60 countries with brands like Godrej Security Solutions, Godrej Interio furniture and Godrej Appliances that are leaders in their fields. The company continues its philanthropic work through initiatives in education, healthcare and heritage preservation.
Company Analysis Report :- Godrej Properties
Godrej Properties aspires to be India's top real estate company while maintaining trust. It aims to deliver superior value through extraordinary spaces created with customer focus. Godrej Properties develops residential, commercial, and township projects across 12 cities totaling 11.89 million square meters. It has received over 150 real estate awards in the past 3 years.
Marketing strategy presentation
The document presents a marketing strategy presentation for the Godrej Group. It summarizes that the Godrej Group was established in 1897 and focuses on the Cinthol soap brand. The target market for Cinthol soap is youth of both genders who prefer vibrant, energetic personalities. Various frameworks are presented analyzing Godrej's business units, including the BCG matrix and GE matrix. Cinthol's positioning focuses on freshness and lifestyle, and it has expanded into new products and markets over time using Ansoff's matrix.
Godrej branding strategy
This document discusses the branding strategies used by Godrej, an Indian conglomerate. It notes that Godrej started as a manufacturer of locks in Mumbai in the early 1900s. Over time, through the efforts of its founders and their vision, Godrej grew into a large industrial group. The document then outlines some of Godrej's main branding approaches, including endorsement branding, brand extension, umbrella branding, and double branding. It provides examples of how Godrej has implemented each strategy across its various product categories such as soaps, appliances, and real estate.
maggie
Group 9 conducted market research on Maggi noodles. They surveyed 50 respondents between ages 20-50. Most spend Rs. 100-150 monthly on noodles and choose Maggi for its taste. Respondents wanted more flavors but rated taste, availability, and price highly. Masala was most popular but some wanted Atta noodles. Mouth publicity influenced many purchasers. The group concluded Maggi would stay dominant through new variants, though competitors emerge. Respondents signaled a preference shift to healthier Atta noodles.
Haldirams
The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.
Project report on goodrej
This document provides a report on Consumer Product Limited. It begins with an introduction to fast moving consumer goods (FMCG) and provides an overview of the major players in the Indian FMCG sector. Some of the top FMCG companies in India are listed as Hindustan Unilever Ltd., ITC, Nestle India, GCMMF (Amul), Dabur India and others. The outlook for the FMCG sector in India is positive given the large population and low per capita consumption currently.
Godrej security solutions.pptx
Godrej Security Solutions -Moving Consumers To Action:
An ISB Case Study used in the MBA colleges for the marketing management course. A comprehensive solution provided by Students of PGP-M IIM Kozhikode. Comment and drop a thanks if it helps you!
Godrej & Boyce- insight into market activation and consumer preference regard...
Godrej & Boyce- insight into market activation and consumer preference regarding Godrej Refrigerator: A case study of Chandigarh. The study analyzed Godrej's marketing activities and consumer preferences for refrigerators in Chandigarh. Phase 1 found Godrej had the highest market share in Haryana and sales increased after exhibitions. Advertising analysis showed Samsung advertised most. Phase 2 found consumers became aware of Godrej refrigerators through dealers and most were influenced by features. Those who didn't use Godrej mostly used Samsung and were influenced by quality. The study recommends Godrej increase advertising frequency, improve after-sales service, and offer innovative schemes to compete.
Godrej properties limited
Godrej Properties Limited is a real estate company headquartered in Mumbai, India that was established in 1990. Originally founded as Sea Breeze Constructions and Investments Private Limited in 1985, the company changed its name to Godrej Properties Limited in 2009. Currently, Godrej Properties focuses on residential, commercial, and township developments across India and has completed over 5 million square feet of projects. The company is led by Chairman Adi Godrej and has seen increasing total assets, liabilities, and revenues from 2013 to 2015 as it has expanded its operations.
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19570438 consumer-buying-behaviour-in-godrej-home-appliances - copy
19570438 consumer-buying-behaviour-in-godrej-home-appliances - copy
Godrej & Boyce- insight into market activation and consumer preference regard...
Godrej & Boyce- insight into market activation and consumer preference regard...
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Godrej company
Godrej was founded in 1897 by Ardeshir Godrej and Pirojsha Godrej. It has a mission to enrich quality of life everyday everywhere, with values of integrity, trust, respect for people and environment. The company operates across various industries such as consumer products, chemicals, real estate and technology through its nine business units. Godrej has a marketing strategy aimed at achieving 25-30% annual growth through its consumer products portfolio spanning appliances, locks, furniture and personal care products.
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Godrej Appliances has been operating in India since 1958. It aims to gain 10% market share in the LCD TV segment by 2012. Godrej envisions having its appliances in every home and workplace.
In central India, Godrej is not always consumers' first choice and sometimes does not make it into their consideration sets. It needs to communicate better and solve communication problems to change perceptions.
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The Godrej Group is an Indian conglomerate company founded in 1897 and headquartered in Mumbai, India. It operates in various business segments, including consumer goods, real estate, and heavy engineering. Some key details:
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Godrej appliances
- 1. Presented By:- Bonny V Pappachan
- 2. Started in 1897 as a locks manufacturing company, the Godrej Group is today one of the most accomplished and diversified business houses in India. In 1930, Godrej became the first company in the world to develop the technology to manufacture soap with vegetable oils. The Godrej Group stands in a strong position today. With annual sales in excess of $1 billion, a workforce of approximately 18,000, and a strong diversified portfolio, Godrej has proven its ability to deliver strong financial performance.
- 3. On 7th May, 1897, Ardershir Godrej gave up law and took up lock making. Godrej and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was the holding company of the Godrej Group. Godrej began manufacturing of refrigerators in 1958 and godrej appliances is a subsidiary of Godrej and Boyce Mfg. Co. Ltd. Jamshyd Godrej is the Chairman & Managing Director of Godrej and Boyce Mfg. Co. Ltd.,
- 6. STRENGTH Experience Long-term customer relationship WEAKNESS Product variety is less Weak distribution of home appliances OPPORTUNITY Substantial growth of home appliance industry THREATS Competition from companies such as LG, Samsung, Whirlpool. SWOT
- 7. Geographic Godrej segments the market on the basis of : o Rural o Semi Urban o Urban Demographic Godrej segments the market on the basis of : o Occupation o Income o Family Size o Gender
- 8. Psychographic Godrej segments the market on the basis of : o Social Class o Lifestyle Behavioralistic Godrej segments the market on the basis of : o Purchase Occasion o User Status o Attitude towards the product or service
- 10. GREETING THE CUSTOMER QUALIFY THE CUSTOMER IDENTIFY HIS NEEDS PROPOSE A PRODUCT NEGOTIATE QUALIFY THE CUSTOMER HANDLE OBJECTIONS CLOSE THE SALES FOLLOW UP
- 11. MARKET SHARE (TOTAL REFRIGERATOR SALES IN INDIA IN 2015 STOOD AT 9 MILLION UNITS ) L.G Samsung Godrej Videocon Whrilpool Others 29.3% 18% 13% 17.6% 16.1% 5% In the year 2015 , 11,70,000 Godrej refrigerator were sold by Godrej Appliances across India.
- 12. Godrej Refrigerator Market Category-Wise Direct Cool Frost Free 23.75% 76.25%
- 13. Capacity-Wise Sales Frost Free 185-225L 226-270L 271-310L >310L 61% 13% 10%16% Capacity -Wise Sales Direct Cool <165L 165-184L 184-225L 226-270L 271-310L >310L 1% 45% 46% 6% 1% 1% 12/19/2016GODREJ Gr. No. 9
- 14. Region-Wise Sales Direct Cool North South East West 26% 35%14% 25% Region-Wise Sales Frost Free North South East West 38% 28% 14% 21%
- 15. Series : SD Control panel :Touch Dimensions :60.5cm X 66.5cm X 147.0cm Voltage :230 V ,50 Hz Net Weight (kg) : 57 Colours Available : Silver Atom Price : Rs. 33,800/- BEE Star Rating: 4
- 16. Umbrella Branding Strategy In this approach, godrej uses the company name itself as a brand for all the products across diverse categories. Unique Selling Proposition The Godrej Refrigerator are the most Eco friendly products a customer can buy – 100% CFC , HCFC and HFC free , Protects Ozone Layer.
- 17. Godrej is targeting the woman of every indian household and accordingly launched the refrigerator Godrej EON – “I am a woman of courage” that acknowledge woman who have fought for adversity and came up trumps. Godrej positioned its products on the trust of its brand and loyalty to old customers.
- 18. Changing trends Advertising ineffectiveness Poor after sales service High service cost Too many competitors Lack of promotion Less offers and discounts
- 19. Advertisement –Both local and on television. Enhance the after sale service offered to customers. Free service after purchase. Concentrate more on promotional activities. Keep a watch on the service area. Launch new models with new features like solar energy working refrigerators. Attractive seasonal discounts & offers.